Search Results for Mass Communication. - Narrowed by: Advertising. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMass$002bCommunication.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026pe$003dd$00253A$0026ps$003d300?dt=list 2025-10-20T03:23:12Z The concise encyclopedia of communication ent://SD_ILS/0/SD_ILS:52429 2025-10-20T03:23:12Z 2025-10-20T03:23:12Z by&#160;Donsbach, Wolfgang, 1949-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Controversies in contemporary advertising ent://SD_ILS/0/SD_ILS:36876 2025-10-20T03:23:12Z 2025-10-20T03:23:12Z by&#160;Sheehan, Kim Bartel.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-10-20T03:23:12Z 2025-10-20T03:23:12Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Age of propaganda : the everyday use and abuse of persuasion ent://SD_ILS/0/SD_ILS:37791 2025-10-20T03:23:12Z 2025-10-20T03:23:12Z by&#160;Pratkanis, Anthony R.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Communication in the Third World : seizing advertising opportunities in the 1990s ent://SD_ILS/0/SD_ILS:15619 2025-10-20T03:23:12Z 2025-10-20T03:23:12Z by&#160;Green, Nick.<br/>Format:&#160;Books<br/>Publication Date&#160;1990<br/>