Search Results for McDonald, Malcolm. - Narrowed by: 2007-2009 SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMcDonald$00252C$002bMalcolm.$0026qf$003dPUBDATE$002509Publication$002bDate$0025092007-2009$0025092007-2009$0026ps$003d300?dt=list 2025-10-04T14:45:11Z Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-10-04T14:45:11Z 2025-10-04T14:45:11Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> Marketing accountability : a new metrics model to measure marketing effectiveness ent://SD_ILS/0/SD_ILS:44885 2025-10-04T14:45:11Z 2025-10-04T14:45:11Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2011&#160;2009<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-10-04T14:45:11Z 2025-10-04T14:45:11Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/>