Search Results for Measurement. - Narrowed by: 1:VGBDX SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMeasurement.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300$0026isd$003dtrue? 2025-05-24T07:01:21Z Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:59164 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing research. ent://SD_ILS/0/SD_ILS:56224 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Wiid, JA.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand management : co-creating meaningful brands ent://SD_ILS/0/SD_ILS:22090 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Beverland, Michael, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> The basics of social research ent://SD_ILS/0/SD_ILS:55790 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Babbie, Earl R., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Langford's basic photography : the guide for serious photographers ent://SD_ILS/0/SD_ILS:382 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Langford, Michael, 1933- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Research methodology : a step-by-step guide for beginners ent://SD_ILS/0/SD_ILS:2243 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Kumar, Ranjit, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social research methods : qualitative and quantitative approaches ent://SD_ILS/0/SD_ILS:2848 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Neuman, W. Lawrence (William Lawrence), 1950- author.<br/><a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=London%20Metropolitan%20University&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617</a> MyiLibrary <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927">http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing research ent://SD_ILS/0/SD_ILS:195 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Aaker, David A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The graphic design reference &amp; specification book ent://SD_ILS/0/SD_ILS:57881 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Evans, Poppy, 1949- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Pattern magic 2 ent://SD_ILS/0/SD_ILS:6126 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Nakamichi, Tomoko.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Patternmaking for fashion design ent://SD_ILS/0/SD_ILS:2384 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Joseph-Armstrong, Helen.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2010<br/> Langford's basic photography : the guide for serious photographers ent://SD_ILS/0/SD_ILS:2959 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Langford, Michael, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Pattern magic ent://SD_ILS/0/SD_ILS:3034 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Nakamichi, Tomoko.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Content strategy for the Web ent://SD_ILS/0/SD_ILS:6859 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Halvorson, Kristina.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and the mind of the consumer : what works, what doesn't, and why. ent://SD_ILS/0/SD_ILS:351 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Sutherland, Max.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing supply chains : a logistics approach with student CD ent://SD_ILS/0/SD_ILS:2923 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Langley, C. John, 1946-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Developing effective assessment in higher Education : a practical guide ent://SD_ILS/0/SD_ILS:78 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Bloxham, Sue.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Economics ent://SD_ILS/0/SD_ILS:15497 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Lipsey, Richard G., 1928-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html">http://catdir.loc.gov/catdir/toc/ecip0712/2007008455.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz265091047inh.htm">http://swbplus.bsz-bw.de/bsz265091047inh.htm</a> Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz265091047vlg.htm">http://swbplus.bsz-bw.de/bsz265091047vlg.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Research methods for graduate business and social science students ent://SD_ILS/0/SD_ILS:341 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Adams, John, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html">http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing and the bottom line : the marketing metrics that will pump up cash flow ent://SD_ILS/0/SD_ILS:12696 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Ambler, Tim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Passion branding ent://SD_ILS/0/SD_ILS:17013 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html">http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Corporate reputation and competitiveness ent://SD_ILS/0/SD_ILS:15151 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Davies, Gary, 1946-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html">http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=877508</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html">http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Human resource management ent://SD_ILS/0/SD_ILS:16661 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Fisher, Cynthia D., author.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy032/2001133251.html">http://catdir.loc.gov/catdir/toc/fy032/2001133251.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> About face : reviving the rules of typography ent://SD_ILS/0/SD_ILS:1639 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Jury, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Introduction to management accounting ent://SD_ILS/0/SD_ILS:12803 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Horngren, Charles T., 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Attention! : how to interrupt, yell, whisper, and touch consumers ent://SD_ILS/0/SD_ILS:16180 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Wired marketing : energizing business for e-commerce ent://SD_ILS/0/SD_ILS:16558 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Hardaker, Glenn.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing research : a practical approach for the new Millennium ent://SD_ILS/0/SD_ILS:16493 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Hair, Joseph F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Human resource management ent://SD_ILS/0/SD_ILS:19756 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Fisher, Cynthia D.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Strategic market management ent://SD_ILS/0/SD_ILS:15291 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Implementing value at risk ent://SD_ILS/0/SD_ILS:15302 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Best, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/98004098.html">http://catdir.loc.gov/catdir/toc/onix01/98004098.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98004098.html">http://catdir.loc.gov/catdir/description/wiley031/98004098.html</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1998<br/> Advertising research : theory and practice ent://SD_ILS/0/SD_ILS:227 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Davis, Joel, 1950-<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Strategic market management ent://SD_ILS/0/SD_ILS:13718 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1406795&custom%5Fatt%5F2=simple%5Fviewer">Strategic market management</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Managing brand equity : capitalizing on the value of a brand name ent://SD_ILS/0/SD_ILS:15577 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/samples/simon031/91010380.html">http://catdir.loc.gov/catdir/samples/simon031/91010380.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003895427.PDF">http://www.gbv.de/dms/hbz/toc/ht003895427.PDF</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/91010380.html">http://catdir.loc.gov/catdir/bios/simon051/91010380.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon033/91010380.html">http://catdir.loc.gov/catdir/description/simon033/91010380.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> The Book of comparisons of distance, size, area, volume, mass, weight, density, energy, temperature, time, speed, and number throughout the universe ent://SD_ILS/0/SD_ILS:20744 2025-05-24T07:01:21Z 2025-05-24T07:01:21Z by&#160;Diagram Group.<br/>Format:&#160;Books<br/>Publication Date&#160;1980<br/>