Search Results for Measurement. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dMeasurement.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300? 2025-05-28T00:05:13Z Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:49726 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2013<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> The marketing firm : economic psychology of corporate behaviour ent://SD_ILS/0/SD_ILS:48234 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Vella, Kevin J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth ent://SD_ILS/0/SD_ILS:44896 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Silverman, George, 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Managing content marketing : the real-world guide for creating passionate subscribers to your brand ent://SD_ILS/0/SD_ILS:22406 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Rose, Robert.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing management ent://SD_ILS/0/SD_ILS:13257 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Strategic market management ent://SD_ILS/0/SD_ILS:15291 2025-05-28T00:05:13Z 2025-05-28T00:05:13Z by&#160;Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>