Search Results for Merken.

Designing brand identity : an essential guide for the whole branding team

2025-05-17T16:59:10Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Marketing communications : a brand narrative approach

2025-05-17T16:59:10Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Strategic brand management : building, measuring, and managing brand equity

2025-05-17T16:59:10Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

National image & competitive advantage : the theory and practice of place branding

2025-05-17T16:59:10Z

by Jaffe, Eugene D.
Table of Contents http://www.loc.gov/catdir/toc/fy02/2001415177.html
Format: Books
Publication Date 2006

Guerrilla advertising : unconventional brand communication

2025-05-17T16:59:10Z

by Lucas, Gavin, 1975-
Format: Books
Publication Date 2006

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-05-17T16:59:10Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

The culting of brands : when customers become true believers

2025-05-17T16:59:10Z

by Atkin, Douglas.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Format: Books
Publication Date 2004

Indian interiors = Intérieurs de l'Inde

2025-05-17T16:59:10Z

by Schaewen, Deidi von, 1941-
Format: Books
Publication Date 2004 1999

The new strategic brand management : creating and sustaining brand equity long term

2025-05-17T16:59:10Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

The business of brands

2025-05-17T16:59:10Z

by Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: Books
Publication Date 2004

Brand management : a theoretical and practical approach

2025-05-17T16:59:10Z

by Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565 Inhaltsverzeichnis Brand management
Format: Books
Publication Date 2003

Beyond disruption : changing the rules in the marketplace

2025-05-17T16:59:10Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Building strong brands

2025-05-17T16:59:10Z

by Aaker, David A. (David Allen), 1938-
Format: Books
Publication Date 2002 1996

Big brands, big trouble : lessons learned the hard way

2025-05-17T16:59:10Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Brands in the balance : meeting the challenges to commercial identity

2025-05-17T16:59:10Z

by Drawbaugh, Kevin.
Format: Books
Publication Date 2001

The 11 immutable laws of Internet branding

2025-05-17T16:59:10Z

by Ries, Al.
Format: Books
Publication Date 2000

Corporate religion : building a strong company through personality and corporate soul

2025-05-17T16:59:10Z

by Kunde, Jesper.
Format: Books
Publication Date 2000

The brand marketing book : creating, managing, and extending the value of your brand

2025-05-17T16:59:10Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2025-05-17T16:59:10Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Search Results for Merken.

Designing brand identity : an essential guide for the whole branding team

Marketing communications : a brand narrative approach

Strategic brand management : building, measuring, and managing brand equity

National image &amp; competitive advantage : the theory and practice of place branding

Guerrilla advertising : unconventional brand communication

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

The culting of brands : when customers become true believers

Indian interiors = Intérieurs de l'Inde

The new strategic brand management : creating and sustaining brand equity long term

The business of brands

Brand management : a theoretical and practical approach

Beyond disruption : changing the rules in the marketplace

Building strong brands

Big brands, big trouble : lessons learned the hard way

Brands in the balance : meeting the challenges to commercial identity

The 11 immutable laws of Internet branding

Corporate religion : building a strong company through personality and corporate soul

The brand marketing book : creating, managing, and extending the value of your brand

Eating the big fish : how challenger brands can compete against brand leaders

National image & competitive advantage : the theory and practice of place branding