Search Results for Name. - Narrowed by: Marketing.

Advertising media planning : a brand management approach

2025-05-08T03:44:43Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Marketing

2025-05-08T03:44:43Z

by Grewal, Dhruv.
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2025-05-08T03:44:43Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

How to make sales when you don't like selling

2025-05-08T03:44:43Z

by Fairweather, Alan.
Format: Books
Publication Date 2012

Strategic brand management : building, measuring, and managing brand equity

2025-05-08T03:44:43Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

All you need is a good idea! : how to create marketing messages that actually get results

2025-05-08T03:44:43Z

by Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: Books
Publication Date 2008

The art of digital branding

2025-05-08T03:44:43Z

by Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: Books
Publication Date 2007

Performing consumers : global capital and its theatrical seductions

2025-05-08T03:44:43Z

by Wickstrom, Maurya.
Connect Connect Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: Books
Publication Date 2006

The visionary package : using packaging to build effective brands

2025-05-08T03:44:43Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-05-08T03:44:43Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

The new strategic brand management : creating and sustaining brand equity long term

2025-05-08T03:44:43Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-05-08T03:44:43Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Branded nation : the marketing of megachurch, college, inc., and museumworld

2025-05-08T03:44:43Z

by Twitchell, James B., 1943-
Inhaltsverzeichnis Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: Books
Publication Date 2004

After image : mind-altering marketing

2025-05-08T03:44:43Z

by Grant, John, 1964-
Format: Books
Publication Date 2003 2002

The 22 immutable laws of branding

2025-05-08T03:44:43Z

by Ries, Al.
Format: Books
Publication Date 2003 1999

Brand failures : the truth about the 100 biggest branding mistakes of all time

2025-05-08T03:44:43Z

by Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html Inhaltsverzeichnis Brand failures
Format: Books
Publication Date 2003

How come your brand isn't working hard enough? : the essential guide to brand management

2025-05-08T03:44:43Z

by Cheverton, Peter.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA
Format: Books
Publication Date 2002

Positioning : the battle for your mind

2025-05-08T03:44:43Z

by Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: Books
Publication Date 2001

Big brands, big trouble : lessons learned the hard way

2025-05-08T03:44:43Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

The brand marketing book : creating, managing, and extending the value of your brand

2025-05-08T03:44:43Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Differentiate or die : survival in our era of killer competition

2025-05-08T03:44:43Z

by Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: Books
Publication Date 2000

The 11 immutable laws of Internet branding

2025-05-08T03:44:43Z

by Ries, Al.
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2025-05-08T03:44:43Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999