Search Results for New products -- Management.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dNew$002bproducts$002b--$002bManagement.$0026ps$003d300?dt=list2025-11-16T13:53:45ZNew products managementent://SD_ILS/0/SD_ILS:27572025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crawford, Merle C.<br/>Format: Books<br/>Publication Date 2003<br/>New Products Managementent://SD_ILS/0/SD_ILS:23072025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crawford, Merle C<br/>Format: Books<br/>Publication Date 1997<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>New food product development : global strategies and practices for successful innovationent://SD_ILS/0/SD_ILS:594752025-11-16T13:53:45Z2025-11-16T13:53:45Zby Toschka, Holger Y., author.<br/>Format: Books<br/>Publication Date 2025<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-11-16T13:53:45Z2025-11-16T13:53:45Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:567792025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul VerfasserIn.<br/>Format: Books<br/>Publication Date 2021<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-11-16T13:53:45Z2025-11-16T13:53:45Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Conscious capitalism : liberating the heroic spirit of businessent://SD_ILS/0/SD_ILS:216842025-11-16T13:53:45Z2025-11-16T13:53:45Zby Mackey, John, 1954-<br/>Format: Books<br/>Publication Date 2014<br/>Innovation governance : how top management organizes and mobilizes for innovationent://SD_ILS/0/SD_ILS:509242025-11-16T13:53:45Z2025-11-16T13:53:45Zby Deschamps, Jean Philippe, author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:496382025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-11-16T13:53:45Z2025-11-16T13:53:45Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-11-16T13:53:45Z2025-11-16T13:53:45Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24832025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul<br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24842025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:152102025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management : advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:180672025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kapferer, Jean-Noël.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:191552025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kapferer, Jean-Noël.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>Organizations and popular culture : Information, representation and transformation.ent://SD_ILS/0/SD_ILS:485842025-11-16T13:53:45Z2025-11-16T13:53:45Zby Rhodes, Carl.<br/>Format: Books<br/>Publication Date 2012<br/>Global bankingent://SD_ILS/0/SD_ILS:499072025-11-16T13:53:45Z2025-11-16T13:53:45Zby Smith, Roy C., 1938-<br/>Format: Books<br/>Publication Date 2012<br/>The nature of the new firm : beyond the boundaries of organisations and institutionsent://SD_ILS/0/SD_ILS:480492025-11-16T13:53:45Z2025-11-16T13:53:45Zby McCarthy, Killian.<br/>Format: Books<br/>Publication Date 2011<br/>Risk in the global real estate market : International risk regulation, mechanism design, foreclosures, title systems, and REITs.ent://SD_ILS/0/SD_ILS:481292025-11-16T13:53:45Z2025-11-16T13:53:45Zby Nwogugu, Michael C. I.<br/>Format: Books<br/>Publication Date 2011<br/>Credit risk frontiers : subprime crisis, pricing and hedging, CVA, MBS, ratings, and liquidityent://SD_ILS/0/SD_ILS:481512025-11-16T13:53:45Z2025-11-16T13:53:45Zby Bielecki, Tomasz R., 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-11-16T13:53:45Z2025-11-16T13:53:45Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Seizing the white space : growth and renewal through business model innovationent://SD_ILS/0/SD_ILS:405232025-11-16T13:53:45Z2025-11-16T13:53:45Zby Johnson, Mark W.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:439112025-11-16T13:53:45Z2025-11-16T13:53:45Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2010<br/>Robustness development and reliability growth : value-adding strategies for new products and processesent://SD_ILS/0/SD_ILS:528172025-11-16T13:53:45Z2025-11-16T13:53:45Zby King, John P. (John Paul), 1944-<br/>Format: Books<br/>Publication Date 2010<br/>The silver lining : an innovation playbook for uncertain timesent://SD_ILS/0/SD_ILS:400062025-11-16T13:53:45Z2025-11-16T13:53:45Zby Anthony, Scott D.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-11-16T13:53:45Z2025-11-16T13:53:45Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:166152025-11-16T13:53:45Z2025-11-16T13:53:45Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2009 2007<br/>Creating value through innovationent://SD_ILS/0/SD_ILS:413482025-11-16T13:53:45Z2025-11-16T13:53:45Zby Dringoli, Angelo, 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Innovation, science, and institutional change : a research handbookent://SD_ILS/0/SD_ILS:415542025-11-16T13:53:45Z2025-11-16T13:53:45Zby Hage, Jerald, 1932-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-11-16T13:53:45Z2025-11-16T13:53:45Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Handbook of new product development managementent://SD_ILS/0/SD_ILS:370582025-11-16T13:53:45Z2025-11-16T13:53:45Zby Loch, C. (Christoph)<br/>Format: Books<br/>Publication Date 2008<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:20152025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kapferer, Jean-Noël.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Climate change 2007 : impacts, adaptation and vulnerabilityent://SD_ILS/0/SD_ILS:363152025-11-16T13:53:45Z2025-11-16T13:53:45Zby Parry, Martin L.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Building innovation capability in organizations : an international cross-case perspectiveent://SD_ILS/0/SD_ILS:348232025-11-16T13:53:45Z2025-11-16T13:53:45Zby Terziovski, Mile.?<br/>Format: Books<br/>Publication Date 2007<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-11-16T13:53:45Z2025-11-16T13:53:45Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Flock and flow : predicting and managing change in a dynamic marketplaceent://SD_ILS/0/SD_ILS:321312025-11-16T13:53:45Z2025-11-16T13:53:45Zby McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating breakthrough innovations.ent://SD_ILS/0/SD_ILS:327852025-11-16T13:53:45Z2025-11-16T13:53:45ZTable of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006003969.html">http://www.loc.gov/catdir/toc/ecip068/2006003969.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:320172025-11-16T13:53:45Z2025-11-16T13:53:45Zby Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Managing innovation : new technology, new products, and new services in a global economyent://SD_ILS/0/SD_ILS:347552025-11-16T13:53:45Z2025-11-16T13:53:45Zby Ettlie, John E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026257.html">http://www.loc.gov/catdir/toc/ecip0519/2005026257.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-11-16T13:53:45Z2025-11-16T13:53:45Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-11-16T13:53:45Z2025-11-16T13:53:45Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The origin of brands : how product evolution creates endless possibilities for new brandsent://SD_ILS/0/SD_ILS:41252025-11-16T13:53:45Z2025-11-16T13:53:45Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Designent://SD_ILS/0/SD_ILS:44722025-11-16T13:53:45Z2025-11-16T13:53:45Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2005<br/>Accelerated project management : how to be the first to marketent://SD_ILS/0/SD_ILS:314212025-11-16T13:53:45Z2025-11-16T13:53:45Zby Lewis, James P., 1941-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2004012343.html">http://www.loc.gov/catdir/bios/mh042/2004012343.html</a><br/>Format: Books<br/>Publication Date 2005<br/>It's not about the technology : developing the craft of thinking for a high technology corporationent://SD_ILS/0/SD_ILS:325192025-11-16T13:53:45Z2025-11-16T13:53:45Zby Karamchedu, Varada Raj.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy054/2005297455.html">http://www.loc.gov/catdir/toc/fy054/2005297455.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Getting it right the first time : how innovative companies anticipate demandent://SD_ILS/0/SD_ILS:328052025-11-16T13:53:45Z2025-11-16T13:53:45Zby Katsaros, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip051/2004022505.html">http://www.loc.gov/catdir/toc/ecip051/2004022505.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fast second : how smart companies bypass radical innovation to enter and dominate new marketsent://SD_ILS/0/SD_ILS:294252025-11-16T13:53:45Z2025-11-16T13:53:45Zby Markides, Constantinos.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004010443.html">http://www.loc.gov/catdir/description/wiley042/2004010443.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Product leadership : pathways to profitable innovationent://SD_ILS/0/SD_ILS:296092025-11-16T13:53:45Z2025-11-16T13:53:45Zby Cooper, Robert G. (Robert Gravlin), 1943-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www.loc.gov/catdir/toc/ecip0420/2004017395.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Innovation management : strategy and implementation using the pentathlon frameworkent://SD_ILS/0/SD_ILS:299322025-11-16T13:53:45Z2025-11-16T13:53:45Zby Goffin, Keith.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing revolution : the radical new approach to transforming the business, the brand &amp; the bottom lineent://SD_ILS/0/SD_ILS:349182025-11-16T13:53:45Z2025-11-16T13:53:45Zby Gamble, Paul R.<br/>Format: Books<br/>Publication Date 2005<br/>Brand new justice : how branding places and products can help the developing worldent://SD_ILS/0/SD_ILS:126362025-11-16T13:53:45Z2025-11-16T13:53:45Zby Anholt, Simon.<br/>Format: Books<br/>Publication Date 2005<br/>International cultural tourism : management, implications and casesent://SD_ILS/0/SD_ILS:164102025-11-16T13:53:45Z2025-11-16T13:53:45Zby Leslie, David.<br/>Format: Books<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:209722025-11-16T13:53:45Z2025-11-16T13:53:45Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2005<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-11-16T13:53:45Z2025-11-16T13:53:45Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:172492025-11-16T13:53:45Z2025-11-16T13:53:45Zby Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Mass affluence : seven new rules of marketing to today's consumerent://SD_ILS/0/SD_ILS:292662025-11-16T13:53:45Z2025-11-16T13:53:45Zby Nunes, Paul, 1963-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004002471.html">http://www.loc.gov/catdir/toc/ecip0415/2004002471.html</a><br/>Format: Books<br/>Publication Date 2004<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:159672025-11-16T13:53:45Z2025-11-16T13:53:45Zby Bedbury, Scott.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement itent://SD_ILS/0/SD_ILS:286892025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kennedy, Michael N.<br/>Format: Books<br/>Publication Date 2003<br/>Managing creativity and innovation.ent://SD_ILS/0/SD_ILS:343432025-11-16T13:53:45Z2025-11-16T13:53:45ZFormat: Books<br/>Publication Date 2003<br/>New product development : from initial idea to product managementent://SD_ILS/0/SD_ILS:280452025-11-16T13:53:45Z2025-11-16T13:53:45Zby Annacchino, Marc A.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http://www.loc.gov/catdir/description/els031/2003051881.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www.loc.gov/catdir/toc/els031/2003051881.html</a><br/>Format: Books<br/>Publication Date 2003<br/>United we brand : how to create a cohesive brand that's seen, heard, and rememberedent://SD_ILS/0/SD_ILS:119142025-11-16T13:53:45Z2025-11-16T13:53:45Zby Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format: Books<br/>Publication Date 2003<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:119782025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-11-16T13:53:45Z2025-11-16T13:53:45Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-11-16T13:53:45Z2025-11-16T13:53:45Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Product managementent://SD_ILS/0/SD_ILS:197932025-11-16T13:53:45Z2025-11-16T13:53:45Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 2002<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-11-16T13:53:45Z2025-11-16T13:53:45Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>(Re)inventing the brand : can top brands survive the new market realities?ent://SD_ILS/0/SD_ILS:130992025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kapferer, Jean-Noël.<br/>Format: Books<br/>Publication Date 2001<br/>Entrepreneurial marketing : lessons from Wharton's pioneering MBA courseent://SD_ILS/0/SD_ILS:131142025-11-16T13:53:45Z2025-11-16T13:53:45Zby Lodish, Leonard M.<br/><a href="http://www.contentreserve.com/TitleInfo.asp?ID={A6419000-F311-4483-A1A8-5CE02723D99B}&Format=50">Click for information</a>
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ebrary <a href="http://site.ebrary.com/id/10001713">http://site.ebrary.com/id/10001713</a><br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Brand warfare : 10 rules for building the killer brand : lessons for new and old economy playersent://SD_ILS/0/SD_ILS:246832025-11-16T13:53:45Z2025-11-16T13:53:45Zby D'Alessandro, David F.<br/>Format: Books<br/>Publication Date 2001<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-11-16T13:53:45Z2025-11-16T13:53:45Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>E-business & e-commerce for managersent://SD_ILS/0/SD_ILS:173722025-11-16T13:53:45Z2025-11-16T13:53:45Zby Deitel, Harvey M., 1945-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>The complete MBA for dummiesent://SD_ILS/0/SD_ILS:208882025-11-16T13:53:45Z2025-11-16T13:53:45Zby Allen, Kathleen R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/99069708.html">http://catdir.loc.gov/catdir/toc/wiley022/99069708.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/99069708.html">http://catdir.loc.gov/catdir/description/wiley038/99069708.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-11-16T13:53:45Z2025-11-16T13:53:45Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Streetwise business letters : 2,500 professionally written letters that will bring success to your businessent://SD_ILS/0/SD_ILS:152872025-11-16T13:53:45Z2025-11-16T13:53:45Zby Woods, John A.<br/>Format: Books<br/>Publication Date 1999<br/>Product strategy and managementent://SD_ILS/0/SD_ILS:166082025-11-16T13:53:45Z2025-11-16T13:53:45Zby Baker, Michael John.<br/>Format: Books<br/>Publication Date 1999<br/>Developing products in half the time : new rules, new toolsent://SD_ILS/0/SD_ILS:282982025-11-16T13:53:45Z2025-11-16T13:53:45Zby Smith, Preston G., 1941-<br/>Format: Books<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:46762025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul<br/>Format: Books<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:138772025-11-16T13:53:45Z2025-11-16T13:53:45Zby Trott, Paul.<br/>Format: Books<br/>Publication Date 1998<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-11-16T13:53:45Z2025-11-16T13:53:45Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Building brand identity : a strategy for success in a hostile marketplaceent://SD_ILS/0/SD_ILS:144162025-11-16T13:53:45Z2025-11-16T13:53:45Zby Upshaw, Lynn B., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/95017302.html">http://catdir.loc.gov/catdir/toc/onix04/95017302.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/95017302.html">http://catdir.loc.gov/catdir/bios/wiley042/95017302.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1546000">Building brand identity</a><br/>Format: Books<br/>Publication Date 1995<br/>Command performance : the art of delivering quality serviceent://SD_ILS/0/SD_ILS:256052025-11-16T13:53:45Z2025-11-16T13:53:45ZFormat: Books<br/>Publication Date 1994<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:113012025-11-16T13:53:45Z2025-11-16T13:53:45Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format: Books<br/>Publication Date 1988<br/>