Search Results for New products.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dNew$002bproducts.$0026ps$003d300?2025-04-29T11:49:49ZNew products managementent://SD_ILS/0/SD_ILS:27572025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crawford, Merle C.<br/>Format: Books<br/>Publication Date 2003<br/>New Products Managementent://SD_ILS/0/SD_ILS:23072025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crawford, Merle C<br/>Format: Books<br/>Publication Date 1997<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Winning at new productsent://SD_ILS/0/SD_ILS:7702025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cooper, Robert G.<br/>Format: Books<br/>Publication Date 1993<br/>The lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt marketsent://SD_ILS/0/SD_ILS:515802025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cooper, Brant.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118295342.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Robustness development and reliability growth : value-adding strategies for new products and processesent://SD_ILS/0/SD_ILS:528172025-04-29T11:49:49Z2025-04-29T11:49:49Zby King, John P. (John Paul), 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Lightning in a bottle : the proven system to create new ideas and products that workent://SD_ILS/0/SD_ILS:179672025-04-29T11:49:49Z2025-04-29T11:49:49Zby Minter, David D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024096.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024096.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Market new products successfully : using simulated test marketing technologyent://SD_ILS/0/SD_ILS:321422025-04-29T11:49:49Z2025-04-29T11:49:49Zby Clancy, Kevin J., 1942-<br/>Format: Books<br/>Publication Date 2006<br/>Managing innovation : new technology, new products, and new services in a global economyent://SD_ILS/0/SD_ILS:347552025-04-29T11:49:49Z2025-04-29T11:49:49Zby Ettlie, John E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026257.html">http://www.loc.gov/catdir/toc/ecip0519/2005026257.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Brand new justice : how branding places and products can help the developing worldent://SD_ILS/0/SD_ILS:126362025-04-29T11:49:49Z2025-04-29T11:49:49Zby Anholt, Simon.<br/>Format: Books<br/>Publication Date 2005<br/>Developing products in half the time : new rules, new toolsent://SD_ILS/0/SD_ILS:282982025-04-29T11:49:49Z2025-04-29T11:49:49Zby Smith, Preston G., 1941-<br/>Format: Books<br/>Publication Date 1998<br/>Winning at new products : accelerating the process from idea to launchent://SD_ILS/0/SD_ILS:150422025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cooper, Robert G. (Robert Gravlin), 1943-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/93-18734.html">http://lcweb.loc.gov/catdir/toc/93-18734.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0831/93018734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0831/93018734-d.html</a><br/>Format: Books<br/>Publication Date 1993<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Agile and Business Analysis Practical guidance for IT professionalsent://SD_ILS/0/SD_ILS:579082025-04-29T11:49:49Z2025-04-29T11:49:49Zby Girvan, Lynda author.<br/>Image <a href="https://www.booksonix.co.uk/bcs/9781780176178.jpg">https://www.booksonix.co.uk/bcs/9781780176178.jpg</a><br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-04-29T11:49:49Z2025-04-29T11:49:49Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-04-29T11:49:49Z2025-04-29T11:49:49Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:567792025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul VerfasserIn.<br/>Format: Books<br/>Publication Date 2021<br/>Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changersent://SD_ILS/0/SD_ILS:555512025-04-29T11:49:49Z2025-04-29T11:49:49Zby Antonites, A. J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Design for behaviour change : theories and practices of designing for changeent://SD_ILS/0/SD_ILS:561882025-04-29T11:49:49Z2025-04-29T11:49:49Zby Niedderer, Kristina, editor.<br/>Format: Books<br/>Publication Date 2020 2018<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changersent://SD_ILS/0/SD_ILS:551932025-04-29T11:49:49Z2025-04-29T11:49:49Zby Antonites, A. J., author.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1495508">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1495508</a><br/>Format: Electronic Resources<br/>Publication Date 2017<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-04-29T11:49:49Z2025-04-29T11:49:49Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Introduction to retailingent://SD_ILS/0/SD_ILS:178172025-04-29T11:49:49Z2025-04-29T11:49:49Zby Erdis, Cindy, editor.<br/>Format: Books<br/>Publication Date 2015<br/>Innovation and entrepreneurshipent://SD_ILS/0/SD_ILS:217862025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bessant, J. R.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Conscious capitalism : liberating the heroic spirit of businessent://SD_ILS/0/SD_ILS:216842025-04-29T11:49:49Z2025-04-29T11:49:49Zby Mackey, John, 1954-<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-04-29T11:49:49Z2025-04-29T11:49:49Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Innovation governance : how top management organizes and mobilizes for innovationent://SD_ILS/0/SD_ILS:509242025-04-29T11:49:49Z2025-04-29T11:49:49Zby Deschamps, Jean Philippe, author.<br/>Format: Books<br/>Publication Date 2014<br/>Creating new markets in the digital economy : value and worthent://SD_ILS/0/SD_ILS:518262025-04-29T11:49:49Z2025-04-29T11:49:49Zby Ng, Irene C. L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Industrial chemical process designent://SD_ILS/0/SD_ILS:543072025-04-29T11:49:49Z2025-04-29T11:49:49Zby Erwin, Douglas L.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-04-29T11:49:49Z2025-04-29T11:49:49Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-04-29T11:49:49Z2025-04-29T11:49:49Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Ecosystems and human health : toxicology and environmental hazardsent://SD_ILS/0/SD_ILS:500472025-04-29T11:49:49Z2025-04-29T11:49:49Zby Philp, Richard B.<br/>Format: Books<br/>Publication Date 2013<br/>Hacking exposed : mobile security secrets &amp; solutionsent://SD_ILS/0/SD_ILS:505112025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bergman, Neil.<br/>Format: Books<br/>Publication Date 2013<br/>Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computingent://SD_ILS/0/SD_ILS:515732025-04-29T11:49:49Z2025-04-29T11:49:49Zby Shelton, Ted, 1966-<br/>Format: Books<br/>Publication Date 2013<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052025-04-29T11:49:49Z2025-04-29T11:49:49Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:496382025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2013<br/>Setting profitable prices : a step-by-step guide to pricing strategy--without hiring a consultantent://SD_ILS/0/SD_ILS:496612025-04-29T11:49:49Z2025-04-29T11:49:49Zby Jensen, Marlene.<br/>Format: Books<br/>Publication Date 2013<br/>Managing innovation : integrating technological, market and organizational changeent://SD_ILS/0/SD_ILS:497362025-04-29T11:49:49Z2025-04-29T11:49:49Zby Tidd, Joseph, 1960-<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:503282025-04-29T11:49:49Z2025-04-29T11:49:49Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2013<br/>Deformation and fracture mechanics of engineering materialsent://SD_ILS/0/SD_ILS:539922025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hertzberg, Richard W., 1937-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051145-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051145-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051145-t.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051145-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy1205/2011051145-d.html">http://www.loc.gov/catdir/enhancements/fy1205/2011051145-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy1205/2011051145-t.html">http://www.loc.gov/catdir/enhancements/fy1205/2011051145-t.html</a><br/>Format: Books<br/>Publication Date 2013 2012<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-04-29T11:49:49Z2025-04-29T11:49:49Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Public relations casesent://SD_ILS/0/SD_ILS:223572025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hayes, Darrell C.<br/>Format: Books<br/>Publication Date 2013<br/>The design of everyday thingsent://SD_ILS/0/SD_ILS:578912025-04-29T11:49:49Z2025-04-29T11:49:49Zby Norman, Donald A., author.<br/><a href="http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity">http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity</a><br/>Format: Books<br/>Publication Date 2013<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:152102025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management : advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:180672025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kapferer, Jean-Noël.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>The post-reform guide to derivatives and futuresent://SD_ILS/0/SD_ILS:481462025-04-29T11:49:49Z2025-04-29T11:49:49Zby Peery, Gordon F.<br/>Format: Books<br/>Publication Date 2012<br/>Environmental consulting fundamentals : investigation and remediationent://SD_ILS/0/SD_ILS:489222025-04-29T11:49:49Z2025-04-29T11:49:49Zby Alter, Benjamin.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-04-29T11:49:49Z2025-04-29T11:49:49Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Global bankingent://SD_ILS/0/SD_ILS:499072025-04-29T11:49:49Z2025-04-29T11:49:49Zby Smith, Roy C., 1938-<br/>Format: Books<br/>Publication Date 2012<br/>Just transitions : explorations of sustainability in an unfair worldent://SD_ILS/0/SD_ILS:517852025-04-29T11:49:49Z2025-04-29T11:49:49Zby Swilling, Mark.<br/>ebrary <a href="http://site.ebrary.com/id/10541139">http://site.ebrary.com/id/10541139</a><br/>Format: Books<br/>Publication Date 2012<br/>The market-driven supply chain : a revolutionary model for sales and operations planning in the new on-demand economyent://SD_ILS/0/SD_ILS:524422025-04-29T11:49:49Z2025-04-29T11:49:49Zby Burrows, Robert P. (Robert Penn)<br/>Format: Books<br/>Publication Date 2012<br/>The persistence of Hollywoodent://SD_ILS/0/SD_ILS:476972025-04-29T11:49:49Z2025-04-29T11:49:49Zby Elsässer, T. (Thomas)<br/>Format: Books<br/>Publication Date 2012<br/>Organizations and popular culture : Information, representation and transformation.ent://SD_ILS/0/SD_ILS:485842025-04-29T11:49:49Z2025-04-29T11:49:49Zby Rhodes, Carl.<br/>Format: Books<br/>Publication Date 2012<br/>Governance reimagined : organizational design, risk, and value creationent://SD_ILS/0/SD_ILS:492902025-04-29T11:49:49Z2025-04-29T11:49:49Zby Koenig, David R., 1962-<br/>Format: Books<br/>Publication Date 2012<br/>Leading edge marketing research : 21st-century tools and practicesent://SD_ILS/0/SD_ILS:498082025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kaden, Robert J.<br/>Format: Books<br/>Publication Date 2012<br/>Product innovation toolbox : a field guide to consumer understanding and researchent://SD_ILS/0/SD_ILS:499402025-04-29T11:49:49Z2025-04-29T11:49:49Zby Beckley, Jacqueline H.<br/>Format: Books<br/>Publication Date 2012<br/>Computers and creativityent://SD_ILS/0/SD_ILS:509992025-04-29T11:49:49Z2025-04-29T11:49:49Zby Plotkin, Robert, 1971-<br/>Format: Books<br/>Publication Date 2012<br/>The power of design product innovation in sustainable energy technologiesent://SD_ILS/0/SD_ILS:547722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Brezet, Han.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://dx.doi.org/10.1002/9781118361177">Full text available from Wiley online library</a><br/>Format: Electronic Resources<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24832025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul<br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24842025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:191552025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kapferer, Jean-Noël.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-04-29T11:49:49Z2025-04-29T11:49:49Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>The innovation secrets of Steve Jobs : insanely different : principles for breakthrough successent://SD_ILS/0/SD_ILS:461362025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gallo, Carmine.<br/>Format: Books<br/>Publication Date 2011<br/>The nature of the new firm : beyond the boundaries of organisations and institutionsent://SD_ILS/0/SD_ILS:480492025-04-29T11:49:49Z2025-04-29T11:49:49Zby McCarthy, Killian.<br/>Format: Books<br/>Publication Date 2011<br/>Credit risk frontiers : subprime crisis, pricing and hedging, CVA, MBS, ratings, and liquidityent://SD_ILS/0/SD_ILS:481512025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bielecki, Tomasz R., 1955-<br/>Format: Books<br/>Publication Date 2011<br/>Steve Jobsent://SD_ILS/0/SD_ILS:502082025-04-29T11:49:49Z2025-04-29T11:49:49Zby Isaacson, Walter.<br/>Cover image <a href="http://www.netread.com/jcusers2/1247/539/9781451648539/image/lgcover.9781451648539.jpg">http://www.netread.com/jcusers2/1247/539/9781451648539/image/lgcover.9781451648539.jpg</a><br/>Format: Regular print<br/>Publication Date 2011<br/>Innovative solutions : what designers need to know for today's emerging marketsent://SD_ILS/0/SD_ILS:430992025-04-29T11:49:49Z2025-04-29T11:49:49Zby Chavan, Apala Lahiri.<br/>Format: Books<br/>Publication Date 2011<br/>Film and stereotype : a challenge for cinema and theoryent://SD_ILS/0/SD_ILS:459262025-04-29T11:49:49Z2025-04-29T11:49:49Zby Schweinitz, Jörg.<br/>Format: Books<br/>Publication Date 2011<br/>Harvard business review on inspiring and executing innovation.ent://SD_ILS/0/SD_ILS:458722025-04-29T11:49:49Z2025-04-29T11:49:49ZFormat: Books<br/>Publication Date 2011<br/>Risk in the global real estate market : International risk regulation, mechanism design, foreclosures, title systems, and REITs.ent://SD_ILS/0/SD_ILS:481292025-04-29T11:49:49Z2025-04-29T11:49:49Zby Nwogugu, Michael C. I.<br/>Format: Books<br/>Publication Date 2011<br/>Steve Jobsent://SD_ILS/0/SD_ILS:62342025-04-29T11:49:49Z2025-04-29T11:49:49Zby Isaacson, Walter.<br/>Format: Regular print<br/>Publication Date 2011<br/>Rethink, reinvent, reposition : 12 strategies to renew your business and boost your bottom lineent://SD_ILS/0/SD_ILS:197872025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hopf, Leo.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>Seizing the white space : growth and renewal through business model innovationent://SD_ILS/0/SD_ILS:405232025-04-29T11:49:49Z2025-04-29T11:49:49Zby Johnson, Mark W.<br/>Format: Books<br/>Publication Date 2010<br/>Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customersent://SD_ILS/0/SD_ILS:405722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cakim, Idil Miriam, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>Real money, new frontiers : case studies of financial innovation in Africaent://SD_ILS/0/SD_ILS:414772025-04-29T11:49:49Z2025-04-29T11:49:49Zby Napier, Mark.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:439112025-04-29T11:49:49Z2025-04-29T11:49:49Zby Crane, Frederick G.<br/>Format: Books<br/>Publication Date 2010<br/>Sensory marketing : research on the sensuality of productsent://SD_ILS/0/SD_ILS:441152025-04-29T11:49:49Z2025-04-29T11:49:49Zby Krishna, Aradhna.<br/>Format: Books<br/>Publication Date 2010<br/>Product managementent://SD_ILS/0/SD_ILS:17822025-04-29T11:49:49Z2025-04-29T11:49:49Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Social responsibility and environmental sustainability in business : how organizations handle profits and social dutiesent://SD_ILS/0/SD_ILS:223382025-04-29T11:49:49Z2025-04-29T11:49:49Zby Banerjee, Preeta M.<br/><a href="http://lib.myilibrary.com/?id=283979&entityid=https://netlogin.strath.ac.uk/shibboleth">to access electronic resource</a><br/>Format: Books<br/>Publication Date 2010<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:166152025-04-29T11:49:49Z2025-04-29T11:49:49Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2009 2007<br/>A fine line : how design strategies are shaping the future of businessent://SD_ILS/0/SD_ILS:405892025-04-29T11:49:49Z2025-04-29T11:49:49Zby Esslinger, Hartmut, 1944-<br/>Format: Books<br/>Publication Date 2009<br/>Creating value through innovationent://SD_ILS/0/SD_ILS:413482025-04-29T11:49:49Z2025-04-29T11:49:49Zby Dringoli, Angelo, 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Duplicityent://SD_ILS/0/SD_ILS:476042025-04-29T11:49:49Z2025-04-29T11:49:49Zby Fox, Jennifer.<br/>Format: Video disc<br/>Publication Date 2009<br/>The silver lining : an innovation playbook for uncertain timesent://SD_ILS/0/SD_ILS:400062025-04-29T11:49:49Z2025-04-29T11:49:49Zby Anthony, Scott D.<br/>Format: Books<br/>Publication Date 2009<br/>Innovation, science, and institutional change : a research handbookent://SD_ILS/0/SD_ILS:415542025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hage, Jerald, 1932-<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Media ethics : cases and moral reasoningent://SD_ILS/0/SD_ILS:155702025-04-29T11:49:49Z2025-04-29T11:49:49Zby Christians, Clifford G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html">http://catdir.loc.gov/catdir/toc/ecip0815/2008015150.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Managing innovation : integrating technological, market and organizational changeent://SD_ILS/0/SD_ILS:159752025-04-29T11:49:49Z2025-04-29T11:49:49Zby Tidd, Joseph, 1960-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/585834911.pdf">http://www.gbv.de/dms/zbw/585834911.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:20152025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kapferer, Jean-Noël.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html">http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:65432025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:162342025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Understanding the global spa industry : spa managementent://SD_ILS/0/SD_ILS:225392025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format: Books<br/>Publication Date 2008<br/>From products to services : insight and experience from companies which have embraced the service economyent://SD_ILS/0/SD_ILS:349172025-04-29T11:49:49Z2025-04-29T11:49:49Zby Young, Laurie, 1955-<br/>Format: Books<br/>Publication Date 2008<br/>Coca-globalization : following soft drinks from New York to New Guineaent://SD_ILS/0/SD_ILS:375492025-04-29T11:49:49Z2025-04-29T11:49:49Zby Foster, Robert John, 1957-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html">http://www.loc.gov/catdir/enhancements/fy0809/2007026773-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html">http://www.loc.gov/catdir/enhancements/fy0730/2007026773-b.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html">http://www.loc.gov/catdir/enhancements/fy0730/2007026773-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Handbook of new product development managementent://SD_ILS/0/SD_ILS:370582025-04-29T11:49:49Z2025-04-29T11:49:49Zby Loch, C. (Christoph)<br/>Format: Books<br/>Publication Date 2008<br/>Fluids &amp; electrolytes made incredibly easy.ent://SD_ILS/0/SD_ILS:409122025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lippincott Williams &amp; Wilkins<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0730/2007027982-d.html">http://www.loc.gov/catdir/enhancements/fy0730/2007027982-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Collaborating with customers to innovate : conceiving and marketing products in the networking ageent://SD_ILS/0/SD_ILS:436332025-04-29T11:49:49Z2025-04-29T11:49:49Zby Prandelli, Emanuela.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-04-29T11:49:49Z2025-04-29T11:49:49Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-04-29T11:49:49Z2025-04-29T11:49:49Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>How they started : global brands : how 21 good ideas became great global businessesent://SD_ILS/0/SD_ILS:538912025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lester, David.<br/>Format: Books<br/>Publication Date 2008<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-04-29T11:49:49Z2025-04-29T11:49:49Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Building innovation capability in organizations : an international cross-case perspectiveent://SD_ILS/0/SD_ILS:348232025-04-29T11:49:49Z2025-04-29T11:49:49Zby Terziovski, Mile.?<br/>Format: Books<br/>Publication Date 2007<br/>Climate change 2007 : impacts, adaptation and vulnerabilityent://SD_ILS/0/SD_ILS:363152025-04-29T11:49:49Z2025-04-29T11:49:49Zby Parry, Martin L.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Review of marketing research. Vol. 3ent://SD_ILS/0/SD_ILS:340352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Malhotra, Naresh K.<br/>Format: Books<br/>Publication Date 2007<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:320172025-04-29T11:49:49Z2025-04-29T11:49:49Zby Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Flock and flow : predicting and managing change in a dynamic marketplaceent://SD_ILS/0/SD_ILS:321312025-04-29T11:49:49Z2025-04-29T11:49:49Zby McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating breakthrough innovations.ent://SD_ILS/0/SD_ILS:327852025-04-29T11:49:49Z2025-04-29T11:49:49ZTable of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006003969.html">http://www.loc.gov/catdir/toc/ecip068/2006003969.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Open business models : how to thrive in the new innovation landscapeent://SD_ILS/0/SD_ILS:336472025-04-29T11:49:49Z2025-04-29T11:49:49Zby Chesbrough, Henry William.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip071/2006030362.html">http://www.loc.gov/catdir/toc/ecip071/2006030362.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organizationent://SD_ILS/0/SD_ILS:156442025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kelley, Tom, 1955-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-b.html">http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-b.html</a>
Companion web site <a href="http://www.tenfacesofinnovation.com">http://www.tenfacesofinnovation.com</a>
Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-s.html">http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-s.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Branded customer service : the new competitive edgeent://SD_ILS/0/SD_ILS:160972025-04-29T11:49:49Z2025-04-29T11:49:49Zby Barlow, Janelle, 1943-<br/>Format: Books<br/>Publication Date 2006 2004<br/>Strategic marketingent://SD_ILS/0/SD_ILS:166892025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-04-29T11:49:49Z2025-04-29T11:49:49Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>The origin of brands : how product evolution creates endless possibilities for new brandsent://SD_ILS/0/SD_ILS:41252025-04-29T11:49:49Z2025-04-29T11:49:49Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2005 2004<br/>International cultural tourism : management, implications and casesent://SD_ILS/0/SD_ILS:164102025-04-29T11:49:49Z2025-04-29T11:49:49Zby Leslie, David.<br/>Format: Books<br/>Publication Date 2005<br/>Blue ocean strategy : how to create uncontested market space and make the competition irrelevantent://SD_ILS/0/SD_ILS:294072025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kim, W. Chan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0422/2004020857.html">http://www.loc.gov/catdir/toc/ecip0422/2004020857.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fast second : how smart companies bypass radical innovation to enter and dominate new marketsent://SD_ILS/0/SD_ILS:294252025-04-29T11:49:49Z2025-04-29T11:49:49Zby Markides, Constantinos.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004010443.html">http://www.loc.gov/catdir/description/wiley042/2004010443.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Product leadership : pathways to profitable innovationent://SD_ILS/0/SD_ILS:296092025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cooper, Robert G. (Robert Gravlin), 1943-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www.loc.gov/catdir/toc/ecip0420/2004017395.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Accelerated project management : how to be the first to marketent://SD_ILS/0/SD_ILS:314212025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lewis, James P., 1941-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2004012343.html">http://www.loc.gov/catdir/bios/mh042/2004012343.html</a><br/>Format: Books<br/>Publication Date 2005<br/>It's not about the technology : developing the craft of thinking for a high technology corporationent://SD_ILS/0/SD_ILS:325192025-04-29T11:49:49Z2025-04-29T11:49:49Zby Karamchedu, Varada Raj.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy054/2005297455.html">http://www.loc.gov/catdir/toc/fy054/2005297455.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Innovation management : strategy and implementation using the pentathlon frameworkent://SD_ILS/0/SD_ILS:299322025-04-29T11:49:49Z2025-04-29T11:49:49Zby Goffin, Keith.<br/>Format: Books<br/>Publication Date 2005<br/>Getting it right the first time : how innovative companies anticipate demandent://SD_ILS/0/SD_ILS:328052025-04-29T11:49:49Z2025-04-29T11:49:49Zby Katsaros, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip051/2004022505.html">http://www.loc.gov/catdir/toc/ecip051/2004022505.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Let them eat cake : marketing luxury to the masses-as well as the classesent://SD_ILS/0/SD_ILS:334202025-04-29T11:49:49Z2025-04-29T11:49:49Zby Danziger, Pamela N.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing revolution : the radical new approach to transforming the business, the brand &amp; the bottom lineent://SD_ILS/0/SD_ILS:349182025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gamble, Paul R.<br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-04-29T11:49:49Z2025-04-29T11:49:49Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Forensic DNA typing : biology, technology, and genetics of STR markersent://SD_ILS/0/SD_ILS:433862025-04-29T11:49:49Z2025-04-29T11:49:49Zby Butler, John M. (John Marshall), 1969-<br/>Format: Books<br/>Publication Date 2005<br/>The Thames & Hudson dictionary of design since 1900ent://SD_ILS/0/SD_ILS:13922025-04-29T11:49:49Z2025-04-29T11:49:49Zby Julier, Guy.<br/>Format: Books<br/>Publication Date 2005<br/>Designent://SD_ILS/0/SD_ILS:44722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2005<br/>Beyond branding : how the new values of transparency and integrity are changing the world of brandsent://SD_ILS/0/SD_ILS:160982025-04-29T11:49:49Z2025-04-29T11:49:49Zby Ind, Nicholas.<br/>Format: Books<br/>Publication Date 2005 2003<br/>The golden age of advertising-- the 50sent://SD_ILS/0/SD_ILS:165772025-04-29T11:49:49Z2025-04-29T11:49:49Zby Heimann, Jim, 1948-<br/>Format: Books<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:209722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2005<br/>Emotional design : why we love (or hate) everyday thingsent://SD_ILS/0/SD_ILS:117232025-04-29T11:49:49Z2025-04-29T11:49:49Zby Norman, Donald A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html">http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-04-29T11:49:49Z2025-04-29T11:49:49Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Vanity, vitality, and virility : the science behind the products you love to buyent://SD_ILS/0/SD_ILS:207812025-04-29T11:49:49Z2025-04-29T11:49:49Zby Emsley, John.<br/>ebrary <a href="http://site.ebrary.com/id/10180683">http://site.ebrary.com/id/10180683</a>
MyiLibrary <a href="http://www.myilibrary.com?id=75217">http://www.myilibrary.com?id=75217</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy051/2004041450.html">http://catdir.loc.gov/catdir/toc/fy051/2004041450.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0722/2004041450-b.html">http://catdir.loc.gov/catdir/enhancements/fy0722/2004041450-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0617/2004041450-d.html">http://catdir.loc.gov/catdir/enhancements/fy0617/2004041450-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Mass affluence : seven new rules of marketing to today's consumerent://SD_ILS/0/SD_ILS:292662025-04-29T11:49:49Z2025-04-29T11:49:49Zby Nunes, Paul, 1963-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004002471.html">http://www.loc.gov/catdir/toc/ecip0415/2004002471.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Building a high-end financial services practice : proven techniques for planners, wealth managers, and other advisersent://SD_ILS/0/SD_ILS:303442025-04-29T11:49:49Z2025-04-29T11:49:49Zby Oberlin, Cliff, 1956-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025544.html">http://www.loc.gov/catdir/toc/ecip0411/2003025544.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Cases in communications law : liberties, restraints, and the modern mediaent://SD_ILS/0/SD_ILS:125772025-04-29T11:49:49Z2025-04-29T11:49:49Zby Zelezny, John D., 1955-<br/>Format: Books<br/>Publication Date 2004<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:172492025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The eco-design handbook : a complete sourcebook for the home and officeent://SD_ILS/0/SD_ILS:560482025-04-29T11:49:49Z2025-04-29T11:49:49Zby Fuad-Luke, Alastair.<br/>Format: Books<br/>Publication Date 2004<br/>United we brand : how to create a cohesive brand that's seen, heard, and rememberedent://SD_ILS/0/SD_ILS:119142025-04-29T11:49:49Z2025-04-29T11:49:49Zby Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format: Books<br/>Publication Date 2003<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:159672025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bedbury, Scott.<br/>Format: Books<br/>Publication Date 2003 2002<br/>New product development : from initial idea to product managementent://SD_ILS/0/SD_ILS:280452025-04-29T11:49:49Z2025-04-29T11:49:49Zby Annacchino, Marc A.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http://www.loc.gov/catdir/description/els031/2003051881.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www.loc.gov/catdir/toc/els031/2003051881.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement itent://SD_ILS/0/SD_ILS:286892025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kennedy, Michael N.<br/>Format: Books<br/>Publication Date 2003<br/>Introduction to crime analysis : basic resources for criminal justice practiceent://SD_ILS/0/SD_ILS:289722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Osborne, Deborah.<br/>Format: Books<br/>Publication Date 2003<br/>Managing creativity and innovation.ent://SD_ILS/0/SD_ILS:343432025-04-29T11:49:49Z2025-04-29T11:49:49ZFormat: Books<br/>Publication Date 2003<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:119782025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003<br/>The Koranent://SD_ILS/0/SD_ILS:168502025-04-29T11:49:49Z2025-04-29T11:49:49Zby Rodwell, J. M. (John Medows), 1808-1900.<br/>Format: Books<br/>Publication Date 2003 1994<br/>Trading up : the new American luxuryent://SD_ILS/0/SD_ILS:571302025-04-29T11:49:49Z2025-04-29T11:49:49Zby Silverstein, Michael J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2003048675-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-04-29T11:49:49Z2025-04-29T11:49:49Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>Wine tourism around the world : development, management and marketsent://SD_ILS/0/SD_ILS:129342025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hall, Colin Michael, 1961-<br/>Format: Books<br/>Publication Date 2002 2000<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:170042025-04-29T11:49:49Z2025-04-29T11:49:49Zby Cravens, David W.<br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Product managementent://SD_ILS/0/SD_ILS:197932025-04-29T11:49:49Z2025-04-29T11:49:49Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 2002<br/>IdeaWise : how to transform your ideas into tomorrow's innovationsent://SD_ILS/0/SD_ILS:259582025-04-29T11:49:49Z2025-04-29T11:49:49Zby Rivkin, Steve, 1947-<br/>Format: Books<br/>Publication Date 2002 2001<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-04-29T11:49:49Z2025-04-29T11:49:49Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Brand new brand thinking : brought to life by 11 experts who doent://SD_ILS/0/SD_ILS:170112025-04-29T11:49:49Z2025-04-29T11:49:49Zby Baskin, Merry.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Clean new world : culture, politics, and graphic designent://SD_ILS/0/SD_ILS:106512025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lavin, Maud.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketing : readings and online resourcesent://SD_ILS/0/SD_ILS:106642025-04-29T11:49:49Z2025-04-29T11:49:49Zby Richardson, Paul, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00056868.html">http://catdir.loc.gov/catdir/toc/mh021/00056868.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00056868.html">http://catdir.loc.gov/catdir/description/mh021/00056868.html</a><br/>Format: Books<br/>Publication Date 2001<br/>(Re)inventing the brand : can top brands survive the new market realities?ent://SD_ILS/0/SD_ILS:130992025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kapferer, Jean-Noël.<br/>Format: Books<br/>Publication Date 2001<br/>Entrepreneurial marketing : lessons from Wharton's pioneering MBA courseent://SD_ILS/0/SD_ILS:131142025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lodish, Leonard M.<br/><a href="http://www.contentreserve.com/TitleInfo.asp?ID={A6419000-F311-4483-A1A8-5CE02723D99B}&Format=50">Click for information</a>
<a href="http://dproxy.library.dc-uoit.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=59780">eBook available for Durham College via EBSCOhost. Click link to access</a>
123Library <a href="http://www.123library.org/book_details/?id=8384">http://www.123library.org/book_details/?id=8384</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u">http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u</a>
ebrary <a href="http://site.ebrary.com/id/10001713">http://site.ebrary.com/id/10001713</a><br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Innovating the corporation : creating value for customers and shareholdersent://SD_ILS/0/SD_ILS:165882025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kuczmarski, Thomas D., 1951-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00034869.html">http://catdir.loc.gov/catdir/description/mh021/00034869.html</a><br/>Format: Books<br/>Publication Date 2001 2000<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Brand warfare : 10 rules for building the killer brand : lessons for new and old economy playersent://SD_ILS/0/SD_ILS:246832025-04-29T11:49:49Z2025-04-29T11:49:49Zby D'Alessandro, David F.<br/>Format: Books<br/>Publication Date 2001<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Wired marketing : energizing business for e-commerceent://SD_ILS/0/SD_ILS:165582025-04-29T11:49:49Z2025-04-29T11:49:49Zby Hardaker, Glenn.<br/>Format: Books<br/>Publication Date 2001<br/>The tipping point : how little things can make a big differenceent://SD_ILS/0/SD_ILS:102412025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gladwell, Malcolm, 1963-<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html">http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Microfinance systems : designing quality financial services for the poorent://SD_ILS/0/SD_ILS:263062025-04-29T11:49:49Z2025-04-29T11:49:49Zby Wright, Graham A. N., 1960-<br/>Format: Books<br/>Publication Date 2000<br/>E-business & e-commerce for managersent://SD_ILS/0/SD_ILS:173722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Deitel, Harvey M., 1945-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009281450&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>The complete MBA for dummiesent://SD_ILS/0/SD_ILS:208882025-04-29T11:49:49Z2025-04-29T11:49:49Zby Allen, Kathleen R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/99069708.html">http://catdir.loc.gov/catdir/toc/wiley022/99069708.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=715959</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley044/99069708.html">http://catdir.loc.gov/catdir/bios/wiley044/99069708.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/99069708.html">http://catdir.loc.gov/catdir/description/wiley038/99069708.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Streetwise business letters : 2,500 professionally written letters that will bring success to your businessent://SD_ILS/0/SD_ILS:152872025-04-29T11:49:49Z2025-04-29T11:49:49Zby Woods, John A.<br/>Format: Books<br/>Publication Date 1999<br/>The concise guide to becoming an independent consultantent://SD_ILS/0/SD_ILS:290992025-04-29T11:49:49Z2025-04-29T11:49:49Zby Holtz, Herman.<br/>Table of Contents <a href="http://www.loc.gov/catdir/toc/onix03/98044989.html">http://www.loc.gov/catdir/toc/onix03/98044989.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley033/98044989.html">http://www.loc.gov/catdir/description/wiley033/98044989.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley041/98044989.html">http://www.loc.gov/catdir/bios/wiley041/98044989.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Access database design & programmingent://SD_ILS/0/SD_ILS:69762025-04-29T11:49:49Z2025-04-29T11:49:49Zby Roman, Steven.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=24409">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=24409</a>
Safari Books Online <a href="http://proquest.safaribooksonline.com/1565926269">http://proquest.safaribooksonline.com/1565926269</a><br/>Format: Electronic Resources<br/>Publication Date 1999<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-04-29T11:49:49Z2025-04-29T11:49:49Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Product strategy and managementent://SD_ILS/0/SD_ILS:166082025-04-29T11:49:49Z2025-04-29T11:49:49Zby Baker, Michael John.<br/>Format: Books<br/>Publication Date 1999<br/>Mastering the digital marketplace : practical strategies for competitiveness in the new economyent://SD_ILS/0/SD_ILS:233862025-04-29T11:49:49Z2025-04-29T11:49:49Zby Aldrich, Douglas F.<br/>Format: Books<br/>Publication Date 1999<br/>Business marketingent://SD_ILS/0/SD_ILS:252352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Brierty, Edward G., 1925-<br/>Format: Books<br/>Publication Date 1998<br/>Value-added public relations : the secret weapon of integrated marketingent://SD_ILS/0/SD_ILS:300732025-04-29T11:49:49Z2025-04-29T11:49:49Zby Harris, Thomas L., 1931-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html">http://www.loc.gov/catdir/toc/mh022/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html">http://www.loc.gov/catdir/description/mh023/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html.">http://www.loc.gov/catdir/description/mh023/97037323.html.</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html.">http://www.loc.gov/catdir/toc/mh022/97037323.html.</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/97037323.html">http://www.loc.gov/catdir/bios/mh042/97037323.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Statistical methods for reliability dataent://SD_ILS/0/SD_ILS:396822025-04-29T11:49:49Z2025-04-29T11:49:49Zby Meeker, William Q.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley031/97039270.html">http://www.loc.gov/catdir/description/wiley031/97039270.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/wiley041/97039270.html">http://www.loc.gov/catdir/bios/wiley041/97039270.html</a>
Table of Contents <a href="http://www.loc.gov/catdir/toc/onix01/97039270.html">http://www.loc.gov/catdir/toc/onix01/97039270.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:46762025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul<br/>Format: Books<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:138772025-04-29T11:49:49Z2025-04-29T11:49:49Zby Trott, Paul.<br/>Format: Books<br/>Publication Date 1998<br/>The computer glossary : the complete illustrated dictionaryent://SD_ILS/0/SD_ILS:579862025-04-29T11:49:49Z2025-04-29T11:49:49Zby Freedman, Alan, 1942-<br/>Format: Books<br/>Publication Date 1998<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:29802025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1997<br/>Imaginization : new mindsets for seeing, organizing and managingent://SD_ILS/0/SD_ILS:241112025-04-29T11:49:49Z2025-04-29T11:49:49Zby Morgan, Gareth, 1943-<br/>Format: Books<br/>Publication Date 1997<br/>Yo' mama's disfunktional! : fighting the culture wars in urban Americaent://SD_ILS/0/SD_ILS:281352025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kelley, Robin D. G.<br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-04-29T11:49:49Z2025-04-29T11:49:49Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>The world on paper : the conceptual and cognitive implications of writing and readingent://SD_ILS/0/SD_ILS:237502025-04-29T11:49:49Z2025-04-29T11:49:49Zby Olson, David R., 1935-<br/>Format: Books<br/>Publication Date 1996 1994<br/>Strategic business marketingent://SD_ILS/0/SD_ILS:137502025-04-29T11:49:49Z2025-04-29T11:49:49Zby Chisnall, Peter M.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=729783&custom%5Fatt%5F2=simple%5Fviewer">Strategic business marketing</a><br/>Format: Books<br/>Publication Date 1995<br/>Building brand identity : a strategy for success in a hostile marketplaceent://SD_ILS/0/SD_ILS:144162025-04-29T11:49:49Z2025-04-29T11:49:49Zby Upshaw, Lynn B., 1947-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/95017302.html">http://catdir.loc.gov/catdir/toc/onix04/95017302.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/95017302.html">http://catdir.loc.gov/catdir/bios/wiley042/95017302.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/95017302.html">http://catdir.loc.gov/catdir/description/wiley033/95017302.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz050216503cov.htm">http://swbplus.bsz-bw.de/bsz050216503cov.htm</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1546000">Building brand identity</a><br/>Format: Books<br/>Publication Date 1995<br/>Command performance : the art of delivering quality serviceent://SD_ILS/0/SD_ILS:256052025-04-29T11:49:49Z2025-04-29T11:49:49ZFormat: Books<br/>Publication Date 1994<br/>New product developmentent://SD_ILS/0/SD_ILS:294002025-04-29T11:49:49Z2025-04-29T11:49:49Zby Gruenwald, George<br/>Format: Books<br/>Publication Date 1992<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:113012025-04-29T11:49:49Z2025-04-29T11:49:49Zby Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format: Books<br/>Publication Date 1988<br/>