Search Results for O'Brien, Kyle. - Narrowed by: 4 SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dO$002527Brien$00252C$002bKyle.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025094$0025094$0026ps$003d300?dt=list 2025-12-15T12:04:37Z Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign ent://SD_ILS/0/SD_ILS:19066 2025-12-15T12:04:37Z 2025-12-15T12:04:37Z by&#160;O'Brien, Kyle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign ent://SD_ILS/0/SD_ILS:19205 2025-12-15T12:04:37Z 2025-12-15T12:04:37Z by&#160;O'Brien, Kyle.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/>