Search Results for Planning. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dPlanning.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300?dt=list2025-10-06T02:56:03ZContext planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-10-06T02:56:03Z2025-10-06T02:56:03Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-10-06T02:56:03Z2025-10-06T02:56:03Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-10-06T02:56:03Z2025-10-06T02:56:03Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-10-06T02:56:03Z2025-10-06T02:56:03Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:148242025-10-06T02:56:03Z2025-10-06T02:56:03Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 1999<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-10-06T02:56:03Z2025-10-06T02:56:03Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-06T02:56:03Z2025-10-06T02:56:03Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-06T02:56:03Z2025-10-06T02:56:03Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-10-06T02:56:03Z2025-10-06T02:56:03Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-06T02:56:03Z2025-10-06T02:56:03Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:228242025-10-06T02:56:03Z2025-10-06T02:56:03Zby O'Guinn, Thomas C., author.<br/>Format: Books<br/>Publication Date 2019<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-06T02:56:03Z2025-10-06T02:56:03Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-10-06T02:56:03Z2025-10-06T02:56:03Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-10-06T02:56:03Z2025-10-06T02:56:03Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-10-06T02:56:03Z2025-10-06T02:56:03Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-10-06T02:56:03Z2025-10-06T02:56:03Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-06T02:56:03Z2025-10-06T02:56:03Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-06T02:56:03Z2025-10-06T02:56:03Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-10-06T02:56:03Z2025-10-06T02:56:03Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-10-06T02:56:03Z2025-10-06T02:56:03Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-06T02:56:03Z2025-10-06T02:56:03Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-10-06T02:56:03Z2025-10-06T02:56:03Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-10-06T02:56:03Z2025-10-06T02:56:03Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-10-06T02:56:03Z2025-10-06T02:56:03Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-10-06T02:56:03Z2025-10-06T02:56:03Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-10-06T02:56:03Z2025-10-06T02:56:03Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-06T02:56:03Z2025-10-06T02:56:03Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-06T02:56:03Z2025-10-06T02:56:03Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-06T02:56:03Z2025-10-06T02:56:03Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-06T02:56:03Z2025-10-06T02:56:03Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-10-06T02:56:03Z2025-10-06T02:56:03Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-10-06T02:56:03Z2025-10-06T02:56:03Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-06T02:56:03Z2025-10-06T02:56:03Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:25082025-10-06T02:56:03Z2025-10-06T02:56:03Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertisingent://SD_ILS/0/SD_ILS:242282025-10-06T02:56:03Z2025-10-06T02:56:03Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-10-06T02:56:03Z2025-10-06T02:56:03Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-10-06T02:56:03Z2025-10-06T02:56:03Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-10-06T02:56:03Z2025-10-06T02:56:03Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-10-06T02:56:03Z2025-10-06T02:56:03Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-10-06T02:56:03Z2025-10-06T02:56:03Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>