Search Results for Planning. - Narrowed by: Marketing.

Marketing planning & strategy

2025-12-08T15:52:44Z

by Jain, Subhash C., 1942-
Format: Books
Publication Date 1999

Advertising media planning : a brand management approach

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by Kelley, Larry D., 1955- author.
Format: Books
Publication Date 2023

Context planning and channel innovation : reading pack

2025-12-08T15:52:44Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Advertising media planning : a brand management approach

2025-12-08T15:52:44Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Context planning and channel innovation : reading pack

2025-12-08T15:52:44Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Marketing management : analysis, planning, implementation, and control

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by Kotler, Philip.
Format: Books
Publication Date 1997

Media planning & buying in the 21st century

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by Geskey, Ronald D.
Format: Books
Publication Date 2013

Brand media strategy : integrated communications planning in the digital era

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by Young, Antony, 1964-
Format: Books
Publication Date 2010

Space race : an inside view of the future of communications planning

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by Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: Books
Publication Date 2005

The sales manager's profit planner : planning and controlling the selling function

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by Holmes, George.
Format: Books
Publication Date 1991

Strategic marketing : creating competitive advantage.

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by West, Douglas C., author.
Format: Books
Publication Date 2022

Principles of strategic communication

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by Holtzhausen, Derina Rhoda, author.
Format: Books
Publication Date 2021

Marketing communication : an integrated approach

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by Koekemoer, Ludi.
Format: Books
Publication Date 2020

Strategic social marketing : for behaviour & social change

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by French, Jeff, author.
Format: Books
Publication Date 2020

Strategic brand management

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by Chernev, Alexander, author
Format: Books
Publication Date 2020

The content marketing handbook : how to double the results of your marketing campaigns

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by Bly, Robert W., author.
Format: Books
Publication Date 2020

Handbook on place branding and marketing

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by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

MKTG 10

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by Lamb, Charles W., author.
Format: Books
Publication Date 2017

Marketing communication : an integrated approach

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by Koekemoer, Ludi.
Format: Books
Publication Date 2014

Nontraditional media in marketing and advertising

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by Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2014

Marketing tourism in South Africa

2025-12-08T15:52:44Z

by George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: Books
Publication Date 2014

Marketing essentials

2025-12-08T15:52:44Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2013

Strategic marketing

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by Cravens, David W.
Format: Books
Publication Date 2013

Essentials of marketing

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by Brassington, Frances.
Format: Books
Publication Date 2013

How to sell to retail : the secrets of getting your product to market

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by Rayner, Clare.
Format: Books
Publication Date 2013

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

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by Levinson, Jay Conrad.
Format: Books
Publication Date 2013

The complete marketer : 60 essential concepts for marketing excellence

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by McDonald, Malcolm.
Format: Books
Publication Date 2013

Measuring marketing : 110+ key metrics every marketer needs

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by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Marketing concepts and strategies

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by Dibb, Sally, 1963-
Format: Books
Publication Date 2012

How to make sales when you don't like selling

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by Fairweather, Alan.
Format: Books
Publication Date 2012

Introduction to marketing

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by McDaniel, Carl, Jr., 1941-
Format: Books
Publication Date 2011

Marketing

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by Baines, Paul, 1973-
Format: Books
Publication Date 2011

Repositioning : marketing in an era of competition, change, and crisis

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by Trout, Jack.
Format: Books
Publication Date 2010

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

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by Neves, Marcos Fava.
Format: Books
Publication Date 2010

Essentials of marketing

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by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2010

Marketing communications : a brand narrative approach

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by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Strategic brand management : building, measuring, and managing brand equity

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by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

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by Hooley, Graham J.
Format: Books
Publication Date 2008

Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast

2025-12-08T15:52:44Z

by Geoghegan, Michael W. (Michael Woodland), 1968-
Format: Books
Publication Date 2008

Marketing

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by Etzel, Michael J.
Format: Electronic Resources
Publication Date 2007

Marketing research : tools & techniques

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by Bradley, Nigel, 1958-
Klappentext Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007 2006

Marketing plans : how to prepare them, how to use them

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by McDonald, Malcolm.
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

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by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

Identity and strategy : how individual visions enable the design of a market strategy that works

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by Rughase, Olaf G., 1968-
Format: Books
Publication Date 2006

New products management

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by Crawford, C. Merle (Charles Merle), 1924-2012.
Format: Books
Publication Date 2006

Foundations of marketing

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by Jobber, David, 1947-
Format: Books
Publication Date 2006

Introduction to marketing

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by Lamb, Charles W.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006 2005

Sports marketing : a strategic perspective

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by Shank, Matthew D.
Format: Books
Publication Date 2005

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

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by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Contemporary marketing 2005

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by Boone, Louis E.
Format: Books
Publication Date 2005

Simple solutions to effective marketing

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by Perrett, Dianne.
Format: Books
Publication Date 2005

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

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by Levinson, Jay Conrad.
Format: Books
Publication Date 2005

Integrated marketing communication

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by Bothma, Neels.
Format: Books
Publication Date 2005

Marketing payback : is your marketing profitable?

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by Shaw, Robert, 1950-
Format: Books
Publication Date 2005

Marketing for tourism

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by Holloway, J. Christopher.
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

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by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Introduction to marketing

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by Strydom, Johan.
Format: Books
Publication Date 2004

Advertising, promotion & supplemental aspects of integrated marketing communications

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by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

Marketing strategy : a decision-focused approach

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by Walker, Orville C.
Format: Electronic Resources
Publication Date 2003

New products management

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by Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: Books
Publication Date 2003

Sports marketing : a strategic perspective

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by Shank, Matthew D.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

The advertising handbook

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by Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html Inhaltsverzeichnis The advertising handbook
Format: Books
Publication Date 2002

Contemporary strategic marketing

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by Brennan, Ross, 1957-
Format: Books
Publication Date 2002

Marketing management and strategy

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by Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

Beyond disruption : changing the rules in the marketplace

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by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Marketing in travel and tourism

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by Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840 Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: Books
Publication Date 2001

Principles of marketing

2025-12-08T15:52:44Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Marketing management

2025-12-08T15:52:44Z

by Kotler, Philip.
Format: Books
Publication Date 2000

Sports marketing : a strategic perspective

2025-12-08T15:52:44Z

by Shank, Matthew D.
Format: Books
Publication Date 1999

Great answers to tough marketing questions

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by Smith, P. R. (Paul Russell), 1957-
Format: Books
Publication Date 1999

Kotler on marketing : how to create, win, and dominate markets

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by Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: Books
Publication Date 1999

Marketing for hospitality and tourism

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by Kotler, Philip.
Format: Books
Publication Date 1999

Marketing plans : how to prepare them, how to use them

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by McDonald, Malcolm.
Format: Books
Publication Date 1999

Eating the big fish : how challenger brands can compete against brand leaders

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by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Marketing research

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by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html Inhaltsverzeichnis Marketing research
Format: Books
Publication Date 1998

Under the radar : talking to today's cynical consumer

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by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

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by Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: Books
Publication Date 1998

Marketing plans : how to prepare them, how to use them

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by McDonald, Malcolm.
Format: Books
Publication Date 1995

Marketing : contemporary concepts and practices

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by Schoell, William F.
Format: Books
Publication Date 1995

Strategic hotel/motel marketing

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by Hart, Christopher W. L.
Format: Books
Publication Date 1986

Hospitality for sale : techniques of promoting business for hospitality establishments

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by Coffman, C. DeWitt (Charles DeWitt)
Format: Books
Publication Date 1980