Search Results for Positioning (Advertising) - Narrowed by: IIEMSASirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dPositioning$002b$002528Advertising$002529$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$002509IIEMSA$0026pe$003dd$00253A$0026ps$003d300?dt=list2025-10-20T14:03:41ZMarketing managementent://SD_ILS/0/SD_ILS:212162025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-10-20T14:03:41Z2025-10-20T14:03:41Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-20T14:03:41Z2025-10-20T14:03:41Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:496972025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kotler, Philip, 1931-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-20T14:03:41Z2025-10-20T14:03:41Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-10-20T14:03:41Z2025-10-20T14:03:41Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:414402025-10-20T14:03:41Z2025-10-20T14:03:41Zby Trout, Jack.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-20T14:03:41Z2025-10-20T14:03:41Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-10-20T14:03:41Z2025-10-20T14:03:41Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-10-20T14:03:41Z2025-10-20T14:03:41Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-20T14:03:41Z2025-10-20T14:03:41Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:334722025-10-20T14:03:41Z2025-10-20T14:03:41Zby Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-10-20T14:03:41Z2025-10-20T14:03:41Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-10-20T14:03:41Z2025-10-20T14:03:41Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-10-20T14:03:41Z2025-10-20T14:03:41Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing communications : theory and applicationsent://SD_ILS/0/SD_ILS:451772025-10-20T14:03:41Z2025-10-20T14:03:41Zby Rossiter, John R.<br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-10-20T14:03:41Z2025-10-20T14:03:41Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Culture and positioning as determinants of strategy : personality and the business organizationent://SD_ILS/0/SD_ILS:290762025-10-20T14:03:41Z2025-10-20T14:03:41Zby Ellson, Tony, 1953-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www.loc.gov/catdir/toc/fy046/2003065683.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol053/2003065683.html">http://www.loc.gov/catdir/description/hol053/2003065683.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol056/2003065683.html">http://www.loc.gov/catdir/bios/hol056/2003065683.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-20T14:03:41Z2025-10-20T14:03:41Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:180522025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003 2002<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-10-20T14:03:41Z2025-10-20T14:03:41Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Business marketingent://SD_ILS/0/SD_ILS:252352025-10-20T14:03:41Z2025-10-20T14:03:41Zby Brierty, Edward G., 1925-<br/>Format: Books<br/>Publication Date 1998<br/>Value-added public relations : the secret weapon of integrated marketingent://SD_ILS/0/SD_ILS:300732025-10-20T14:03:41Z2025-10-20T14:03:41Zby Harris, Thomas L., 1931-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html">http://www.loc.gov/catdir/toc/mh022/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html">http://www.loc.gov/catdir/description/mh023/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html.">http://www.loc.gov/catdir/description/mh023/97037323.html.</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html.">http://www.loc.gov/catdir/toc/mh022/97037323.html.</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/97037323.html">http://www.loc.gov/catdir/bios/mh042/97037323.html</a><br/>Format: Books<br/>Publication Date 1998<br/>