Search Results for Positioning (Advertising) - Narrowed by: Rossiter, John R. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dPositioning$002b$002528Advertising$002529$0026qf$003dAUTHOR$002509Author$002509Rossiter$00252C$002bJohn$002bR.$002509Rossiter$00252C$002bJohn$002bR.$0026ps$003d300? 2025-11-17T14:35:50Z Marketing communications : theory and applications ent://SD_ILS/0/SD_ILS:45177 2025-11-17T14:35:50Z 2025-11-17T14:35:50Z by&#160;Rossiter, John R.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-11-17T14:35:50Z 2025-11-17T14:35:50Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/>