Search Results for Positioning (Advertising) - Narrowed by: VEGA BordeauxSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dPositioning$002b$002528Advertising$002529$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$002509VEGA$002bBordeaux$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-20T07:59:01ZMarketing managementent://SD_ILS/0/SD_ILS:212162025-10-20T07:59:01Z2025-10-20T07:59:01Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-20T07:59:01Z2025-10-20T07:59:01Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-20T07:59:01Z2025-10-20T07:59:01Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-10-20T07:59:01Z2025-10-20T07:59:01Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-20T07:59:01Z2025-10-20T07:59:01Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-10-20T07:59:01Z2025-10-20T07:59:01Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-10-20T07:59:01Z2025-10-20T07:59:01Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Positioning : the battle for your mindent://SD_ILS/0/SD_ILS:156832025-10-20T07:59:01Z2025-10-20T07:59:01Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html">http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html">http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html">http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-10-20T07:59:01Z2025-10-20T07:59:01Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Marketing through mud and dustent://SD_ILS/0/SD_ILS:166222025-10-20T07:59:01Z2025-10-20T07:59:01Zby Kuzwayo, Muzi.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009136398&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-10-20T07:59:01Z2025-10-20T07:59:01Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>The successful marketing plan : a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:166172025-10-20T07:59:01Z2025-10-20T07:59:01Zby Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-10-20T07:59:01Z2025-10-20T07:59:01Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>