Search Results for Product management.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dProduct$002bmanagement.$0026ps$003d300$0026isd$003dtrue?2025-04-28T19:24:46ZProduct managementent://SD_ILS/0/SD_ILS:107572025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2013<br/>Product managementent://SD_ILS/0/SD_ILS:58912025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2013<br/>Product managementent://SD_ILS/0/SD_ILS:176372025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lehmann, Donald R.<br/>Format: Books<br/>Publication Date 2004<br/>Product managementent://SD_ILS/0/SD_ILS:197932025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 2002<br/>Product managementent://SD_ILS/0/SD_ILS:17822025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Product managementent://SD_ILS/0/SD_ILS:209722025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2005<br/>PRODUCT MANAGEMENT 2E;ent://SD_ILS/0/SD_ILS:214272025-04-28T19:24:46Z2025-04-28T19:24:46Zby BOTHMA,C.<br/>Format: Electronic Resources<br/>Publication Date 2017<br/>Product strategy and managementent://SD_ILS/0/SD_ILS:166082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Baker, Michael John.<br/>Format: Books<br/>Publication Date 1999<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:138772025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul.<br/>Format: Books<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:567792025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul VerfasserIn.<br/>Format: Books<br/>Publication Date 2021<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24832025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul<br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24842025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:152102025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>Handbook of new product development managementent://SD_ILS/0/SD_ILS:370582025-04-28T19:24:46Z2025-04-28T19:24:46Zby Loch, C. (Christoph)<br/>Format: Books<br/>Publication Date 2008<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:46762025-04-28T19:24:46Z2025-04-28T19:24:46Zby Trott, Paul<br/>Format: Books<br/>Publication Date 1998<br/>Green supply chain management : product life cycle approachent://SD_ILS/0/SD_ILS:219032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wang, Hsiao-Fan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024522759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024522759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012406149-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012406149-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024522759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024522759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012406149-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012406149-d.html</a><br/>Format: Books<br/>Publication Date 2011<br/>New product development : from initial idea to product managementent://SD_ILS/0/SD_ILS:280452025-04-28T19:24:46Z2025-04-28T19:24:46Zby Annacchino, Marc A.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http://www.loc.gov/catdir/description/els031/2003051881.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www.loc.gov/catdir/toc/els031/2003051881.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-04-28T19:24:46Z2025-04-28T19:24:46Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>A guide to SYBASE and SQL Server : a user's guide to the SYBASE product (a relational database management system with application development facilities) from Sybase, Inc.ent://SD_ILS/0/SD_ILS:151802025-04-28T19:24:46Z2025-04-28T19:24:46Zby McGoveran, D.<br/>Format: Books<br/>Publication Date 1992<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:579552025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-04-28T19:24:46Z2025-04-28T19:24:46Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>The essentials of instructional design : connecting fundamental principles with process and practiceent://SD_ILS/0/SD_ILS:593482025-04-28T19:24:46Z2025-04-28T19:24:46Zby Brown, Abbie, author.<br/>Format: Books<br/>Publication Date 2024<br/>Business-to-business marketingent://SD_ILS/0/SD_ILS:593982025-04-28T19:24:46Z2025-04-28T19:24:46Zby Brennan, Ross, 1957-2021, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing strategy & managementent://SD_ILS/0/SD_ILS:573792025-04-28T19:24:46Z2025-04-28T19:24:46Zby Phillips, Diane M., author.<br/>Format: Books<br/>Publication Date 2023<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-04-28T19:24:46Z2025-04-28T19:24:46Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>How to succeed in your master's and doctoral studies : a South African guide and resource bookent://SD_ILS/0/SD_ILS:577822025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mouton, J. (Johann), author.<br/>Format: Books<br/>Publication Date 2022<br/>Make your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-04-28T19:24:46Z2025-04-28T19:24:46Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>The standard for project management and a guide to the project management body of knowledge (PMBOK guide).ent://SD_ILS/0/SD_ILS:576812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Project Management Institute, publisher.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:562262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2021<br/>Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changersent://SD_ILS/0/SD_ILS:555512025-04-28T19:24:46Z2025-04-28T19:24:46Zby Antonites, A. J., author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:560052025-04-28T19:24:46Z2025-04-28T19:24:46Zby Keller, Kevin Lane, 1956- author.<br/>Format: Books<br/>Publication Date 2020<br/>Basics of entrepreneurshipent://SD_ILS/0/SD_ILS:560412025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nieuwenhuizen, C. (Cecile)<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2901989&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2020<br/>Software engineering : a practitioner's approachent://SD_ILS/0/SD_ILS:561502025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pressman, Roger S., author.<br/>Format: Books<br/>Publication Date 2020<br/>Principles of management accounting : a South African perspectiveent://SD_ILS/0/SD_ILS:563582025-04-28T19:24:46Z2025-04-28T19:24:46Zby Roos, Shelley-Anne.<br/>Format: Books<br/>Publication Date 2020<br/>Principles of management accounting : a South African perspectiveent://SD_ILS/0/SD_ILS:563602025-04-28T19:24:46Z2025-04-28T19:24:46Zby Roos, Shelley-Anne.<br/>Format: Books<br/>Publication Date 2020<br/>TECHNOLOGY AND INNOVATION MANAGEMENT.ent://SD_ILS/0/SD_ILS:564122025-04-28T19:24:46Z2025-04-28T19:24:46Zby DUBEY, SANJIVA SHANKAR.<br/>Format: Books<br/>Publication Date 2019<br/>Essentials of inventory managementent://SD_ILS/0/SD_ILS:553012025-04-28T19:24:46Z2025-04-28T19:24:46Zby Muller, Max, 1947- author.<br/>Format: Books<br/>Publication Date 2019<br/>Getting started with brand managementent://SD_ILS/0/SD_ILS:228522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2018<br/>The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystemsent://SD_ILS/0/SD_ILS:574012025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lewrick, Michael.<br/>Format: Books<br/>Publication Date 2018<br/>Operations managementent://SD_ILS/0/SD_ILS:223092025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stevenson, William J., author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>Supply chain management : a logistics perspective.ent://SD_ILS/0/SD_ILS:178762025-04-28T19:24:46Z2025-04-28T19:24:46Zby Coyle, John J. (John Joseph), 1935- author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:213782025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Exploring creativity & innovation : a structured approach for entrepreneurs, managers and other game changersent://SD_ILS/0/SD_ILS:551932025-04-28T19:24:46Z2025-04-28T19:24:46Zby Antonites, A. J., author.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1495508">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1495508</a><br/>Format: Electronic Resources<br/>Publication Date 2017<br/>Sustainable logistics and supply chain management : principles and practices for sustainable operations and managementent://SD_ILS/0/SD_ILS:219732025-04-28T19:24:46Z2025-04-28T19:24:46Zby Grant, David B., author.<br/>Format: Regular print<br/>Publication Date 2017<br/>Organizational crisis communicationent://SD_ILS/0/SD_ILS:220962025-04-28T19:24:46Z2025-04-28T19:24:46Zby Frandsen, Finn, 1956- author.<br/>Format: Books<br/>Publication Date 2017<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-04-28T19:24:46Z2025-04-28T19:24:46Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-04-28T19:24:46Z2025-04-28T19:24:46Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Brand management. 1ent://SD_ILS/0/SD_ILS:228772025-04-28T19:24:46Z2025-04-28T19:24:46Zby Benedict, Elsie, 1976-<br/>Format: Books<br/>Publication Date 2016<br/>Fundamentals of information systemsent://SD_ILS/0/SD_ILS:548942025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stair, Ralph M., author.<br/>Format: Books<br/>Publication Date 2016<br/>International entrepreneurship : starting, developing, and managing a global ventureent://SD_ILS/0/SD_ILS:564992025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hisrich, Robert D., author.<br/>Format: Books<br/>Publication Date 2016<br/>Basics of supply chain managementent://SD_ILS/0/SD_ILS:218812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bandyopadhyay, Jayanta K., 1941- author.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketingent://SD_ILS/0/SD_ILS:220892025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wiid, J. A. author.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic marketing : decision making & planningent://SD_ILS/0/SD_ILS:226782025-04-28T19:24:46Z2025-04-28T19:24:46Zby Reed, Peter.<br/>Format: Books<br/>Publication Date 2015<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:514412025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2015 2014<br/>Macro-economics of Mineral and Water Resourcesent://SD_ILS/0/SD_ILS:535632025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chatterjee, Kaulir Kisor.<br/>Format: Books<br/>Publication Date 2015<br/>Production and operations managementent://SD_ILS/0/SD_ILS:548442025-04-28T19:24:46Z2025-04-28T19:24:46Zby Khanna, R.B.<br/>Format: Books<br/>Publication Date 2015<br/>Dynamics of entrepreneurshipent://SD_ILS/0/SD_ILS:566232025-04-28T19:24:46Z2025-04-28T19:24:46Zby Booysen, Karen.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Power brands : measuring, making, and managing brand successent://SD_ILS/0/SD_ILS:3082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Perrey, Jesko, author.<br/>Format: Regular print<br/>Publication Date 2015<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:156082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing managementent://SD_ILS/0/SD_ILS:219202025-04-28T19:24:46Z2025-04-28T19:24:46Zby Marshall, Greg W.<br/>Format: Books<br/>Publication Date 2015<br/>Operations managementent://SD_ILS/0/SD_ILS:219272025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stevenson, William J.<br/>Format: Books<br/>Publication Date 2015<br/>How business works : a graphic guide to business success.ent://SD_ILS/0/SD_ILS:221252025-04-28T19:24:46Z2025-04-28T19:24:46ZFormat: Books<br/>Publication Date 2015<br/>Understanding your users : a practical guide to user research methodsent://SD_ILS/0/SD_ILS:591892025-04-28T19:24:46Z2025-04-28T19:24:46Zby Courage, Catherine, author.<br/>Format: Books<br/>Publication Date 2015<br/>Brands and branding South Africa 2014 : great brands helping make South Africa great.ent://SD_ILS/0/SD_ILS:171912025-04-28T19:24:46Z2025-04-28T19:24:46Zby Brands and Branding, South Africa.<br/>Format: Books<br/>Publication Date 2014<br/>Quantitative methods for business and managementent://SD_ILS/0/SD_ILS:227952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wall, Stuart, 1946-<br/>Format: Books<br/>Publication Date 2014<br/>Quantitative finance : an object-oriented approach in C++ent://SD_ILS/0/SD_ILS:506522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Schlögl, Erik, author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles and practice of toxicology in public healthent://SD_ILS/0/SD_ILS:521902025-04-28T19:24:46Z2025-04-28T19:24:46Zby Richards, Ira S. (Ira Steven), 1948-<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-04-28T19:24:46Z2025-04-28T19:24:46Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Strategy implementationent://SD_ILS/0/SD_ILS:506382025-04-28T19:24:46Z2025-04-28T19:24:46Zby Verweire, Kurt.<br/>Format: Books<br/>Publication Date 2014<br/>Innovation governance : how top management organizes and mobilizes for innovationent://SD_ILS/0/SD_ILS:509242025-04-28T19:24:46Z2025-04-28T19:24:46Zby Deschamps, Jean Philippe, author.<br/>Format: Books<br/>Publication Date 2014<br/>Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfareent://SD_ILS/0/SD_ILS:509452025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hyslop, Maitland, author.<br/>Format: Books<br/>Publication Date 2014<br/>Small business management : launching &amp; growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:511072025-04-28T19:24:46Z2025-04-28T19:24:46Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005 author.<br/>Format: Books<br/>Publication Date 2014<br/>Real estate finance in the new economyent://SD_ILS/0/SD_ILS:512522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Tiwari, Piyush, author.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of software engineering.ent://SD_ILS/0/SD_ILS:519862025-04-28T19:24:46Z2025-04-28T19:24:46Zby Tsui, Frank F.<br/>Format: Books<br/>Publication Date 2014<br/>Information technology project managementent://SD_ILS/0/SD_ILS:543672025-04-28T19:24:46Z2025-04-28T19:24:46Zby Schwalbe, Kathy.<br/>Format: Regular print<br/>Publication Date 2014 2013<br/>Basics of entrepreneurshipent://SD_ILS/0/SD_ILS:392025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nieuwenhuizen, C. (Cecile)<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Professional application lifecycle management with Visual Studio® 2013ent://SD_ILS/0/SD_ILS:3282025-04-28T19:24:46Z2025-04-28T19:24:46Zby Gousset, Mickey, author.<br/>EBSCO <a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=752700&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=752700&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Technical sourcebook for designersent://SD_ILS/0/SD_ILS:221662025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lee, Jaeil, author.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:20842025-04-28T19:24:46Z2025-04-28T19:24:46Zby Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:29222025-04-28T19:24:46Z2025-04-28T19:24:46Zby Rosenbloom, Bert.<br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-04-28T19:24:46Z2025-04-28T19:24:46Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:158512025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2013 2012<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-04-28T19:24:46Z2025-04-28T19:24:46Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-04-28T19:24:46Z2025-04-28T19:24:46Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-04-28T19:24:46Z2025-04-28T19:24:46Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-04-28T19:24:46Z2025-04-28T19:24:46Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-04-28T19:24:46Z2025-04-28T19:24:46Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:1852025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cant, M. C. (Michael Colin), 1957- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>International marketingent://SD_ILS/0/SD_ILS:226792025-04-28T19:24:46Z2025-04-28T19:24:46Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html">http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:5412025-04-28T19:24:46Z2025-04-28T19:24:46Zby Petty, J. William, 1942-<br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management : advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:180672025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kapferer, Jean-Noël.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>The new strategic brand management advanced insights and strategic thinkingent://SD_ILS/0/SD_ILS:191552025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kapferer, Jean-Noël.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Management accounting : information for creating and managing valueent://SD_ILS/0/SD_ILS:465872025-04-28T19:24:46Z2025-04-28T19:24:46Zby Langfield-Smith, Kim.<br/>Format: Books<br/>Publication Date 2012 2011<br/>Management : a concise introductionent://SD_ILS/0/SD_ILS:485512025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pettinger, Richard.<br/>Format: Books<br/>Publication Date 2012<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-04-28T19:24:46Z2025-04-28T19:24:46Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:494242025-04-28T19:24:46Z2025-04-28T19:24:46Zby Post, Karen.<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:495722025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jolibert, Alain. Marketing management.<br/>Format: Books<br/>Publication Date 2012<br/>Strategic management : the challenge of creating valueent://SD_ILS/0/SD_ILS:510462025-04-28T19:24:46Z2025-04-28T19:24:46Zby FitzRoy, Peter T.<br/>Format: Books<br/>Publication Date 2012<br/>China-EU trade disputes and their managementent://SD_ILS/0/SD_ILS:495152025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kong, Qingjiang.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>From brand vision to brand evaluation : the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:17272025-04-28T19:24:46Z2025-04-28T19:24:46Zby De Chernatony, L. (Leslie)<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649">View this book online, via DawsonERA, both on- and off-campus</a><br/>Format: Books<br/>Publication Date 2012<br/>Strategic brand management : a European perspectiveent://SD_ILS/0/SD_ILS:97752025-04-28T19:24:46Z2025-04-28T19:24:46Zby Keller, Kevin Lane, 1956-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>Operations managementent://SD_ILS/0/SD_ILS:564872025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stevenson, William J.<br/>Format: Books<br/>Publication Date 2012<br/>Management and cost accountingent://SD_ILS/0/SD_ILS:28472025-04-28T19:24:46Z2025-04-28T19:24:46Zby Drury, Colin.<br/>Format: Books<br/>Publication Date 2011<br/>Wikibrands : reinventing your company in a customer-driven marketplaceent://SD_ILS/0/SD_ILS:437682025-04-28T19:24:46Z2025-04-28T19:24:46Zby Moffitt, Sean.<br/>Format: Books<br/>Publication Date 2011<br/>Branded lives : the production and consumption of meaning at workent://SD_ILS/0/SD_ILS:453102025-04-28T19:24:46Z2025-04-28T19:24:46Zby Brannan, Matthew J.<br/>Format: Books<br/>Publication Date 2011<br/>Green business : an A-to-Z guideent://SD_ILS/0/SD_ILS:466812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cohen, Nevin.<br/>Format: Books<br/>Publication Date 2011<br/>Cost management : measuring, monitoring, and motivating performanceent://SD_ILS/0/SD_ILS:470472025-04-28T19:24:46Z2025-04-28T19:24:46Zby Eldenburg, Leslie.<br/>Format: Books<br/>Publication Date 2011<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:473122025-04-28T19:24:46Z2025-04-28T19:24:46Zby Haig, Matt.<br/>Format: Books<br/>Publication Date 2011<br/>The handbook of European brand rights management : how to develop, manage and protect your trademarks, domains, designs and copyrightsent://SD_ILS/0/SD_ILS:477642025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jolly, Adam.<br/>Format: Books<br/>Publication Date 2011<br/>The risk of investment products : from product innovation to risk complianceent://SD_ILS/0/SD_ILS:496072025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wong, Michael C. S. (Michael Chak Sham)<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182025-04-28T19:24:46Z2025-04-28T19:24:46Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>Basics of entrepreneurshipent://SD_ILS/0/SD_ILS:527392025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nieuwenhuizen, C. (Cecile)<br/>Format: Books<br/>Publication Date 2011<br/>Green marketing managementent://SD_ILS/0/SD_ILS:444002025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dahlstrom, Robert.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Understanding and managing model risk : a practical guide for quants, traders and validatorsent://SD_ILS/0/SD_ILS:480272025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morini, Massimo.<br/>Format: Books<br/>Publication Date 2011<br/>101 management models : English editionent://SD_ILS/0/SD_ILS:501632025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mulders, Marijn.<br/>Format: Books<br/>Publication Date 2011<br/>Brand managementent://SD_ILS/0/SD_ILS:452025-04-28T19:24:46Z2025-04-28T19:24:46Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2011<br/>Knowledge management in theory and practiceent://SD_ILS/0/SD_ILS:10302025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dalkir, Kimiz.<br/><a href="http://mitpress-ebooks.mit.edu/product/knowledge-management-in-theory-practice">http://mitpress-ebooks.mit.edu/product/knowledge-management-in-theory-practice</a><br/>Format: Books<br/>Publication Date 2011<br/>Principles of management accounting : a South African perspectiveent://SD_ILS/0/SD_ILS:10682025-04-28T19:24:46Z2025-04-28T19:24:46Zby Roos, Shelley-Anne.<br/>Format: Books<br/>Publication Date 2011<br/>Managing operations across the supply chainent://SD_ILS/0/SD_ILS:65242025-04-28T19:24:46Z2025-04-28T19:24:46Zby Swink, Morgan, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-04-28T19:24:46Z2025-04-28T19:24:46Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Managing small business : an entrepreneurial emphasis.ent://SD_ILS/0/SD_ILS:5312025-04-28T19:24:46Z2025-04-28T19:24:46Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Building strong brandsent://SD_ILS/0/SD_ILS:78572025-04-28T19:24:46Z2025-04-28T19:24:46Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2010 1996<br/>Hospitality business developmentent://SD_ILS/0/SD_ILS:226082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hassanien, Ahmed.<br/>Format: Regular print<br/>Publication Date 2010<br/>E-business : a management perspectiveent://SD_ILS/0/SD_ILS:226302025-04-28T19:24:46Z2025-04-28T19:24:46Zby Reynolds, Jonathan, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Adventure tourism managementent://SD_ILS/0/SD_ILS:228382025-04-28T19:24:46Z2025-04-28T19:24:46Zby Buckley, Ralf.<br/>Format: Regular print<br/>Publication Date 2010<br/>The brand gym : a practical workout to gain and retain brand leadershipent://SD_ILS/0/SD_ILS:419062025-04-28T19:24:46Z2025-04-28T19:24:46Zby Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>Soft innovation : economics, product aesthetics, and the creative industriesent://SD_ILS/0/SD_ILS:419452025-04-28T19:24:46Z2025-04-28T19:24:46Zby Stoneman, Paul.<br/>Format: Books<br/>Publication Date 2010<br/>Brand managementent://SD_ILS/0/SD_ILS:437492025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-04-28T19:24:46Z2025-04-28T19:24:46Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook of research on nonprofit economics and managementent://SD_ILS/0/SD_ILS:453562025-04-28T19:24:46Z2025-04-28T19:24:46Zby Seaman, Bruce A. (Bruce Alan), 1949-<br/>Format: Books<br/>Publication Date 2010<br/>Microeconomics for MBAs : the economic way of thinking for managersent://SD_ILS/0/SD_ILS:456092025-04-28T19:24:46Z2025-04-28T19:24:46Zby McKenzie, Richard B.<br/>Format: Books<br/>Publication Date 2010<br/>Principles of quantitative developmentent://SD_ILS/0/SD_ILS:480502025-04-28T19:24:46Z2025-04-28T19:24:46Zby Thulasidas, Manoj.<br/>Format: Books<br/>Publication Date 2010<br/>The CME group risk management handbook : products and applicationsent://SD_ILS/0/SD_ILS:485922025-04-28T19:24:46Z2025-04-28T19:24:46Zby Labuszewski, John.<br/>Format: Books<br/>Publication Date 2010<br/>Seizing the white space : growth and renewal through business model innovationent://SD_ILS/0/SD_ILS:405232025-04-28T19:24:46Z2025-04-28T19:24:46Zby Johnson, Mark W.<br/>Format: Books<br/>Publication Date 2010<br/>Advanced brand management : managing brands in a changing worldent://SD_ILS/0/SD_ILS:411152025-04-28T19:24:46Z2025-04-28T19:24:46Zby Temporal, Paul.<br/>Format: Books<br/>Publication Date 2010<br/>Managing brands : a contemporary perspectiveent://SD_ILS/0/SD_ILS:415882025-04-28T19:24:46Z2025-04-28T19:24:46Zby Laforet, Sylvie.<br/>Format: Books<br/>Publication Date 2010<br/>Brand society : how brands transform management and lifestyleent://SD_ILS/0/SD_ILS:437282025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kornberger, Martin, 1974-<br/>Format: Books<br/>Publication Date 2010<br/>The economy of brandsent://SD_ILS/0/SD_ILS:440972025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lindemann, Jan.<br/>Format: Books<br/>Publication Date 2010<br/>Towards effective place brand management : branding European cities and regionsent://SD_ILS/0/SD_ILS:453522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ashworth, G. J. (Gregory John)<br/>Format: Books<br/>Publication Date 2010<br/>A Guide to computer user support for help desk and support specialists.ent://SD_ILS/0/SD_ILS:527122025-04-28T19:24:46Z2025-04-28T19:24:46Zby Beisse, Fred, 1942-<br/>Format: Books<br/>Publication Date 2010<br/>Robustness development and reliability growth : value-adding strategies for new products and processesent://SD_ILS/0/SD_ILS:528172025-04-28T19:24:46Z2025-04-28T19:24:46Zby King, John P. (John Paul), 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Family businessent://SD_ILS/0/SD_ILS:17402025-04-28T19:24:46Z2025-04-28T19:24:46Zby Poza, Ernesto J., 1950-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780324597691.pdf">http://www.gbv.de/dms/bowker/toc/9780324597691.pdf</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a South African perspectiveent://SD_ILS/0/SD_ILS:160082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:225462025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morgan, Nigel.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:228132025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mullins, John W. (John Walker)<br/>Format: Books<br/>Publication Date 2010<br/>Introduction to operations management : a strategic approachent://SD_ILS/0/SD_ILS:227912025-04-28T19:24:46Z2025-04-28T19:24:46Zby Grütter, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Questions in managerial accounting and financeent://SD_ILS/0/SD_ILS:561112025-04-28T19:24:46Z2025-04-28T19:24:46Zby Vigario, Francisco Antonio Amaral, 1953-<br/>Format: Books<br/>Publication Date 2010<br/>Business logistics management : a supply chain perspectiveent://SD_ILS/0/SD_ILS:113662025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pienaar, Wessel J.<br/>Format: Books<br/>Publication Date 2009<br/>War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about itent://SD_ILS/0/SD_ILS:113902025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html">http://catdir.loc.gov/catdir/toc/ecip087/2008000337.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Introduction to sport lawent://SD_ILS/0/SD_ILS:175342025-04-28T19:24:46Z2025-04-28T19:24:46Zby Spengler, John O. (John Otto), 1962-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketingent://SD_ILS/0/SD_ILS:201202025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>The silver lining : an innovation playbook for uncertain timesent://SD_ILS/0/SD_ILS:400062025-04-28T19:24:46Z2025-04-28T19:24:46Zby Anthony, Scott D.<br/>Format: Books<br/>Publication Date 2009<br/>Creating value through innovationent://SD_ILS/0/SD_ILS:413482025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dringoli, Angelo, 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Innovation, science, and institutional change : a research handbookent://SD_ILS/0/SD_ILS:415542025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hage, Jerald, 1932-<br/>Format: Books<br/>Publication Date 2009<br/>Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brandsent://SD_ILS/0/SD_ILS:434852025-04-28T19:24:46Z2025-04-28T19:24:46Zby Light, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-04-28T19:24:46Z2025-04-28T19:24:46Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>Global marketing management : changes, new challenges and strategiesent://SD_ILS/0/SD_ILS:411142025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lee, Kiefer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-04-28T19:24:46Z2025-04-28T19:24:46Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-04-28T19:24:46Z2025-04-28T19:24:46Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:166152025-04-28T19:24:46Z2025-04-28T19:24:46Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2009 2007<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:20152025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kapferer, Jean-Noël.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>What is branding?ent://SD_ILS/0/SD_ILS:133652025-04-28T19:24:46Z2025-04-28T19:24:46Zby Healey, Matthew.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Management accounting : analysis and interpretationent://SD_ILS/0/SD_ILS:160342025-04-28T19:24:46Z2025-04-28T19:24:46Zby McWatters, Cheryl S.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0821/2008025767.html">http://catdir.loc.gov/catdir/toc/ecip0821/2008025767.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Corporate creativity : developing an innovative organizationent://SD_ILS/0/SD_ILS:212502025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lockwood, Thomas.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html">http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing visitor attractions.ent://SD_ILS/0/SD_ILS:225432025-04-28T19:24:46Z2025-04-28T19:24:46Zby Fyall, Alan.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682025-04-28T19:24:46Z2025-04-28T19:24:46Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>The soul of the corporation : how to manage the identity of your companyent://SD_ILS/0/SD_ILS:501932025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bouchikhi, Hamid.<br/>Format: Books<br/>Publication Date 2008<br/>The management of technological innovation : strategy and practiceent://SD_ILS/0/SD_ILS:418032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dodgson, Mark, 1957-<br/>Format: Books<br/>Publication Date 2008<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:434902025-04-28T19:24:46Z2025-04-28T19:24:46Zby Fisher-Buttinger, Claudia.<br/>Format: Books<br/>Publication Date 2008<br/>Shiny objects marketing : using simple human instincts to make your brand irresistibleent://SD_ILS/0/SD_ILS:461312025-04-28T19:24:46Z2025-04-28T19:24:46Zby LaBonte, David A., 1953-<br/>Format: Books<br/>Publication Date 2008<br/>21st century management : a reference handbookent://SD_ILS/0/SD_ILS:466732025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wankel, Charles.<br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-04-28T19:24:46Z2025-04-28T19:24:46Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Management and cost accounting : student's manualent://SD_ILS/0/SD_ILS:132972025-04-28T19:24:46Z2025-04-28T19:24:46Zby Drury, Colin.<br/>Format: Books<br/>Publication Date 2008<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:166872025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mullins, John W. (John Walker)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html">http://catdir.loc.gov/catdir/toc/ecip0617/2006022082.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1856042&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006022082-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing small business : an entrepreneurial emphasisent://SD_ILS/0/SD_ILS:197282025-04-28T19:24:46Z2025-04-28T19:24:46Zby Moore, Carlos W.<br/>Format: Books<br/>Publication Date 2008<br/>Value creation : the power of brand equityent://SD_ILS/0/SD_ILS:200662025-04-28T19:24:46Z2025-04-28T19:24:46Zby Neal, William D. (William Douglas), 1943-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html">http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html">http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Understanding the global spa industry : spa managementent://SD_ILS/0/SD_ILS:225392025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-04-28T19:24:46Z2025-04-28T19:24:46Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Living the brand : how to transform every member of your organization into a brand championent://SD_ILS/0/SD_ILS:119892025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ind, Nicholas.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html">http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:163942025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Thinkin?ent://SD_ILS/0/SD_ILS:180292025-04-28T19:24:46Z2025-04-28T19:24:46Zby HKLM.<br/>Format: Books<br/>Publication Date 2007<br/>Smart start-ups : how entrepreneurs and corporations can profit by starting online communitiesent://SD_ILS/0/SD_ILS:213292025-04-28T19:24:46Z2025-04-28T19:24:46Zby Silver, A. David (Aaron David), 1941-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html">http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing managementent://SD_ILS/0/SD_ILS:321502025-04-28T19:24:46Z2025-04-28T19:24:46Zby Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing management : a value-creation processent://SD_ILS/0/SD_ILS:334722025-04-28T19:24:46Z2025-04-28T19:24:46Zby Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Supply chain management : strategy, planning, and operationent://SD_ILS/0/SD_ILS:320042025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chopra, Sunil, 1960-<br/>Format: Books<br/>Publication Date 2007<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772025-04-28T19:24:46Z2025-04-28T19:24:46Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Management accountingent://SD_ILS/0/SD_ILS:335952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Atkinson, Anthony A.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip073/2006034277.html">http://www.loc.gov/catdir/toc/ecip073/2006034277.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Building innovation capability in organizations : an international cross-case perspectiveent://SD_ILS/0/SD_ILS:348232025-04-28T19:24:46Z2025-04-28T19:24:46Zby Terziovski, Mile.?<br/>Format: Books<br/>Publication Date 2007<br/>The Wiley guide to project technology, supply chain &amp; procurement managementent://SD_ILS/0/SD_ILS:350872025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morris, Peter W. G.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0739/2007027374-d.html">http://www.loc.gov/catdir/enhancements/fy0739/2007027374-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0739/2007027374-t.html">http://www.loc.gov/catdir/enhancements/fy0739/2007027374-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0740/2007027374-b.html">http://www.loc.gov/catdir/enhancements/fy0740/2007027374-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Introduction to managementent://SD_ILS/0/SD_ILS:406932025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pettinger, Richard.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0703/2006051507-t.html">http://www.loc.gov/catdir/enhancements/fy0703/2006051507-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Calculated risks : the toxicity and human health risks of chemicals in our environmentent://SD_ILS/0/SD_ILS:541532025-04-28T19:24:46Z2025-04-28T19:24:46Zby Rodricks, Joseph V., 1938-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-t.html">http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0732/2007272590-b.html">http://catdir.loc.gov/catdir/enhancements/fy0732/2007272590-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-d.html">http://catdir.loc.gov/catdir/enhancements/fy0710/2007272590-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>International marketingent://SD_ILS/0/SD_ILS:90472025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kleindl, Brad Alan, 1955-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html">http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Packaging makeovers : graphic redesign for market changeent://SD_ILS/0/SD_ILS:129392025-04-28T19:24:46Z2025-04-28T19:24:46Zby King-Gordon, Stacey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html">http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Sport marketingent://SD_ILS/0/SD_ILS:176522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mullin, Bernard James.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html">http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Brands & gaming : the computer gaming phenomenon and its impact on brands and businessesent://SD_ILS/0/SD_ILS:124032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nichols, David, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Fundamentals of cost and management accountingent://SD_ILS/0/SD_ILS:124082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Niemand, A.<br/>Format: Books<br/>Publication Date 2006<br/>The lovemarks effect : winning in the consumer revolutionent://SD_ILS/0/SD_ILS:124782025-04-28T19:24:46Z2025-04-28T19:24:46Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Balanced brand : how to balance the stakeholder forces that can make or break your businessent://SD_ILS/0/SD_ILS:313002025-04-28T19:24:46Z2025-04-28T19:24:46Zby Foley, John, 1955-<br/>Format: Books<br/>Publication Date 2006<br/>Business applications and computational intelligenceent://SD_ILS/0/SD_ILS:314172025-04-28T19:24:46Z2025-04-28T19:24:46Zby Voges, Kevin, 1952-<br/>Format: Books<br/>Publication Date 2006<br/>Brand rejuvenation : how to protect, strengthen &amp; add value to your brand to prevent it from ageingent://SD_ILS/0/SD_ILS:315312025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lehu, Jean-Marc.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www.loc.gov/catdir/toc/ecip063/2005033280.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Brands : meaning and value in media cultureent://SD_ILS/0/SD_ILS:315322025-04-28T19:24:46Z2025-04-28T19:24:46Zby Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Competitive strategy for media firms : strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:317082025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chan-Olmsted, Sylvia M.<br/>Format: Books<br/>Publication Date 2006<br/>From brand vision to brand evaluation : strategically building and sustaining brandsent://SD_ILS/0/SD_ILS:320952025-04-28T19:24:46Z2025-04-28T19:24:46Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2006<br/>Juicing the orange : how to turn creativity into a powerful business advantageent://SD_ILS/0/SD_ILS:321392025-04-28T19:24:46Z2025-04-28T19:24:46Zby Fallon, Pat.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www.loc.gov/catdir/toc/ecip065/2005036310.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Inside the mind of Toyota : management principles for enduring growthent://SD_ILS/0/SD_ILS:324882025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hino, Satoshi, 1945-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip062/2005030271.html">http://www.loc.gov/catdir/toc/ecip062/2005030271.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Knowledge intensive business services : organizational forms and national institutionsent://SD_ILS/0/SD_ILS:325222025-04-28T19:24:46Z2025-04-28T19:24:46Zby Miozzo, Marcela, 1963-<br/>Format: Books<br/>Publication Date 2006<br/>Institutional interaction in global environmental governance : synergy and conflict among international and EU policiesent://SD_ILS/0/SD_ILS:332102025-04-28T19:24:46Z2025-04-28T19:24:46Zby Oberthür, Sebastian.<br/>Format: Books<br/>Publication Date 2006<br/>Managing innovation : new technology, new products, and new services in a global economyent://SD_ILS/0/SD_ILS:347552025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ettlie, John E.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0519/2005026257.html">http://www.loc.gov/catdir/toc/ecip0519/2005026257.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html">http://www.loc.gov/catdir/enhancements/fy0632/2005026257-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Brand vision : how to energize your team to drive business growthent://SD_ILS/0/SD_ILS:349282025-04-28T19:24:46Z2025-04-28T19:24:46Zby Taylor, David, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www.loc.gov/catdir/toc/ecip072/2006033488.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Moment of truth : redefining the CEO's brand management agendaent://SD_ILS/0/SD_ILS:319812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bauer, Andreas.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:320172025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Designing brand identity : a complete guide to creating, building and maintaining strong brandsent://SD_ILS/0/SD_ILS:321232025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wheeler, Alina.<br/>Format: Books<br/>Publication Date 2006<br/>Flock and flow : predicting and managing change in a dynamic marketplaceent://SD_ILS/0/SD_ILS:321312025-04-28T19:24:46Z2025-04-28T19:24:46Zby McCracken, Grant David, 1951-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006005243.html">http://www.loc.gov/catdir/toc/ecip068/2006005243.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Managing information quality : increasing the value of information in knowledge-intensive products and processesent://SD_ILS/0/SD_ILS:324712025-04-28T19:24:46Z2025-04-28T19:24:46Zby Eppler, Martin J., 1971-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0702/2006927427.html">http://www.loc.gov/catdir/toc/fy0702/2006927427.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Creating breakthrough innovations.ent://SD_ILS/0/SD_ILS:327852025-04-28T19:24:46Z2025-04-28T19:24:46ZTable of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006003969.html">http://www.loc.gov/catdir/toc/ecip068/2006003969.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Ecodesign : a manual for ecological designent://SD_ILS/0/SD_ILS:340952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Yeang, Ken, 1948-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0714/2007386411-d.html">http://www.loc.gov/catdir/enhancements/fy0714/2007386411-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>International marketing : a global perspectiveent://SD_ILS/0/SD_ILS:348412025-04-28T19:24:46Z2025-04-28T19:24:46Zby Muhlbacher, Hans, 1949-<br/>Format: Books<br/>Publication Date 2006<br/>Tourism business frontiers : consumers, products and industryent://SD_ILS/0/SD_ILS:350302025-04-28T19:24:46Z2025-04-28T19:24:46Zby Buhalis, Dimitrios.<br/>Format: Books<br/>Publication Date 2006 2005<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-04-28T19:24:46Z2025-04-28T19:24:46Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-04-28T19:24:46Z2025-04-28T19:24:46Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to clothing manufactureent://SD_ILS/0/SD_ILS:168412025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cooklin, Gerry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html">http://catdir.loc.gov/catdir/toc/ecip065/2005035497.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html">http://catdir.loc.gov/catdir/enhancements/fy0827/2005035497-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Operations and process management : principles and practice for strategic impactent://SD_ILS/0/SD_ILS:187812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Slack, Nigel.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Managing service operations : design and implementationent://SD_ILS/0/SD_ILS:575902025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hollins, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html">http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html">http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Designent://SD_ILS/0/SD_ILS:44722025-04-28T19:24:46Z2025-04-28T19:24:46Zby Peters, Thomas J.<br/>Format: Books<br/>Publication Date 2005<br/>Design : history, theory and practice of product designent://SD_ILS/0/SD_ILS:100322025-04-28T19:24:46Z2025-04-28T19:24:46Zby Bürdek, Bernhard E.<br/>ebrary <a href="http://site.ebrary.com/id/10223210">http://site.ebrary.com/id/10223210</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=213223">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=213223</a>
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OverDrive <a href="https://www.overdrive.com/search?q=7AFC7C8F-FEFE-4844-879E-25D11BB7AFF3">https://www.overdrive.com/search?q=7AFC7C8F-FEFE-4844-879E-25D11BB7AFF3</a><br/>Format: Electronic Resources<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-04-28T19:24:46Z2025-04-28T19:24:46Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-04-28T19:24:46Z2025-04-28T19:24:46Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-04-28T19:24:46Z2025-04-28T19:24:46Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Accelerated project management : how to be the first to marketent://SD_ILS/0/SD_ILS:314212025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lewis, James P., 1941-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2004012343.html">http://www.loc.gov/catdir/bios/mh042/2004012343.html</a><br/>Format: Books<br/>Publication Date 2005<br/>It's not about the technology : developing the craft of thinking for a high technology corporationent://SD_ILS/0/SD_ILS:325192025-04-28T19:24:46Z2025-04-28T19:24:46Zby Karamchedu, Varada Raj.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy054/2005297455.html">http://www.loc.gov/catdir/toc/fy054/2005297455.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2005297455-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing revolution : the radical new approach to transforming the business, the brand &amp; the bottom lineent://SD_ILS/0/SD_ILS:349182025-04-28T19:24:46Z2025-04-28T19:24:46Zby Gamble, Paul R.<br/>Format: Books<br/>Publication Date 2005<br/>Cost management : measuring, monitoring, and motivating performanceent://SD_ILS/0/SD_ILS:293812025-04-28T19:24:46Z2025-04-28T19:24:46Zby Eldenburg, Leslie.<br/>Format: Books<br/>Publication Date 2005<br/>Fast second : how smart companies bypass radical innovation to enter and dominate new marketsent://SD_ILS/0/SD_ILS:294252025-04-28T19:24:46Z2025-04-28T19:24:46Zby Markides, Constantinos.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004010443.html">http://www.loc.gov/catdir/description/wiley042/2004010443.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Product leadership : pathways to profitable innovationent://SD_ILS/0/SD_ILS:296092025-04-28T19:24:46Z2025-04-28T19:24:46Zby Cooper, Robert G. (Robert Gravlin), 1943-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www.loc.gov/catdir/toc/ecip0420/2004017395.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The regional multinationals : MNEs and "Global" strategic managementent://SD_ILS/0/SD_ILS:298262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Rugman, Alan M.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/cam051/2004052681.html">http://www.loc.gov/catdir/toc/cam051/2004052681.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/cam041/2004052681.html">http://www.loc.gov/catdir/description/cam041/2004052681.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brands laid bare : using market research for evidence-based brand managementent://SD_ILS/0/SD_ILS:299632025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ford, Kevin.<br/>Format: Books<br/>Publication Date 2005<br/>The business of projects : managing innovation in complex products and systemsent://SD_ILS/0/SD_ILS:318672025-04-28T19:24:46Z2025-04-28T19:24:46Zby Davies, Andrew, 1960-<br/>Format: Books<br/>Publication Date 2005<br/>Managing product life cycle in a supply chain : context, a prescription based on empirical researchent://SD_ILS/0/SD_ILS:324762025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kumar, Sameer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0663/2004056970-d.html">http://www.loc.gov/catdir/enhancements/fy0663/2004056970-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Getting it right the first time : how innovative companies anticipate demandent://SD_ILS/0/SD_ILS:328052025-04-28T19:24:46Z2025-04-28T19:24:46Zby Katsaros, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip051/2004022505.html">http://www.loc.gov/catdir/toc/ecip051/2004022505.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Introduction to foodserviceent://SD_ILS/0/SD_ILS:418182025-04-28T19:24:46Z2025-04-28T19:24:46Zby Payne-Palacio, June.<br/>Format: Books<br/>Publication Date 2005<br/>Management for engineers, scientists, and technologistsent://SD_ILS/0/SD_ILS:541522025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chelsom, John V.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004013224.html">http://www.loc.gov/catdir/description/wiley042/2004013224.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The origin of brands : how product evolution creates endless possibilities for new brandsent://SD_ILS/0/SD_ILS:41252025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-04-28T19:24:46Z2025-04-28T19:24:46Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand new justice : how branding places and products can help the developing worldent://SD_ILS/0/SD_ILS:126362025-04-28T19:24:46Z2025-04-28T19:24:46Zby Anholt, Simon.<br/>Format: Books<br/>Publication Date 2005<br/>Global marketing management : changes, challenges and new strategiesent://SD_ILS/0/SD_ILS:165242025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Strategic management : formulation, implementation, and controlent://SD_ILS/0/SD_ILS:199112025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pearce, John A.<br/>Format: Books<br/>Publication Date 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:199132025-04-28T19:24:46Z2025-04-28T19:24:46Zby Best, Roger J.<br/>Format: Books<br/>Publication Date 2005<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-04-28T19:24:46Z2025-04-28T19:24:46Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:128262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:172492025-04-28T19:24:46Z2025-04-28T19:24:46Zby Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>International marketingent://SD_ILS/0/SD_ILS:211952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Czinkota, Michael R.<br/>Format: Books<br/>Publication Date 2004<br/>Agile project management : how to succeed in the face of changing project requirementsent://SD_ILS/0/SD_ILS:213652025-04-28T19:24:46Z2025-04-28T19:24:46Zby Chin, Gary.<br/><a href="http://ptarpp2.uitm.edu.my/ptarpprack/RAK-10.gif">PTARPP e-Shelf location detail ; [click to view]</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip049/2003022111.html">http://catdir.loc.gov/catdir/toc/ecip049/2003022111.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Sense : the art and science of creating lasting brandsent://SD_ILS/0/SD_ILS:217952025-04-28T19:24:46Z2025-04-28T19:24:46Zby Lippincott Mercer (Firm)<br/>Format: Books<br/>Publication Date 2004<br/>Management and cost accountingent://SD_ILS/0/SD_ILS:283342025-04-28T19:24:46Z2025-04-28T19:24:46Zby Drury, Colin.<br/>Format: Books<br/>Publication Date 2004<br/>Agile project management : creating innovative productsent://SD_ILS/0/SD_ILS:285162025-04-28T19:24:46Z2025-04-28T19:24:46Zby Highsmith, James A.<br/>Format: Books<br/>Publication Date 2004<br/>Mass affluence : seven new rules of marketing to today's consumerent://SD_ILS/0/SD_ILS:292662025-04-28T19:24:46Z2025-04-28T19:24:46Zby Nunes, Paul, 1963-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004002471.html">http://www.loc.gov/catdir/toc/ecip0415/2004002471.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Strategic managementent://SD_ILS/0/SD_ILS:300922025-04-28T19:24:46Z2025-04-28T19:24:46Zby White, Colin (Colin M.)<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/hol051/2003062091.html Publisher description">http://www.loc.gov/catdir/toc/hol051/2003062091.html Publisher description</a><br/>Format: Books<br/>Publication Date 2004<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:117142025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morgan, Adam.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=11256">http://www.books24x7.com/marc.asp?bookid=11256</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=219706">http://public.eblib.com/choice/publicfullrecord.aspx?p=219706</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=27115">http://www.myilibrary.com?id=27115</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-04-28T19:24:46Z2025-04-28T19:24:46Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-04-28T19:24:46Z2025-04-28T19:24:46Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004053025.html">http://catdir.loc.gov/catdir/description/wiley042/2004053025.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>The pirate inside : building a challenger brand culture within yourself and your organizationent://SD_ILS/0/SD_ILS:206582025-04-28T19:24:46Z2025-04-28T19:24:46Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html">http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004006448.html">http://catdir.loc.gov/catdir/description/wiley041/2004006448.html</a><br/>Format: Books<br/>Publication Date 2004<br/>New products managementent://SD_ILS/0/SD_ILS:27572025-04-28T19:24:46Z2025-04-28T19:24:46Zby Crawford, Merle C.<br/>Format: Books<br/>Publication Date 2003<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-04-28T19:24:46Z2025-04-28T19:24:46Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>United we brand : how to create a cohesive brand that's seen, heard, and rememberedent://SD_ILS/0/SD_ILS:119142025-04-28T19:24:46Z2025-04-28T19:24:46Zby Moser, Mike, 1953-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy042/2002152610.html">http://catdir.loc.gov/catdir/toc/fy042/2002152610.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502025-04-28T19:24:46Z2025-04-28T19:24:46Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:119782025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003<br/>Corporate reputation and competitivenessent://SD_ILS/0/SD_ILS:151512025-04-28T19:24:46Z2025-04-28T19:24:46Zby Davies, Gary, 1946-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html">http://catdir.loc.gov/catdir/toc/fy0703/2002068326.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009945533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html">http://catdir.loc.gov/catdir/enhancements/fy1009/2002068326-b.html</a><br/>Format: Books<br/>Publication Date 2003<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-04-28T19:24:46Z2025-04-28T19:24:46Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brands and brandingent://SD_ILS/0/SD_ILS:174262025-04-28T19:24:46Z2025-04-28T19:24:46Zby Clifton, Rita.<br/>Format: Books<br/>Publication Date 2003<br/>Strategic management : formulation, implementation, and controlent://SD_ILS/0/SD_ILS:180602025-04-28T19:24:46Z2025-04-28T19:24:46Zby Pearce, John A.<br/>Format: Books<br/>Publication Date 2003<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:207962025-04-28T19:24:46Z2025-04-28T19:24:46Zby Keller, Kevin Lane, 1956-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1568719">Strategic brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Product development for the lean enterprise : why Toyota's system is four times more productive and how you can implement itent://SD_ILS/0/SD_ILS:286892025-04-28T19:24:46Z2025-04-28T19:24:46Zby Kennedy, Michael N.<br/>Format: Books<br/>Publication Date 2003<br/>Managing creativity and innovation.ent://SD_ILS/0/SD_ILS:343432025-04-28T19:24:46Z2025-04-28T19:24:46ZFormat: Books<br/>Publication Date 2003<br/>