Search Results for Produit de marque.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-10-07T20:15:30Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2025-10-07T20:15:30Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Design

2025-10-07T20:15:30Z

by Peters, Thomas J.
Format: Books
Publication Date 2005

Fashion brands : branding style from Armani to Zara

2025-10-07T20:15:30Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

Brand hijack : marketing without marketing

2025-10-07T20:15:30Z

by Wipperfürth, Alex.
Format: Books
Publication Date 2005

The new strategic brand management : creating and sustaining brand equity long term

2025-10-07T20:15:30Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Branded nation : the marketing of megachurch, college, inc., and museumworld

2025-10-07T20:15:30Z

by Twitchell, James B., 1943-
Inhaltsverzeichnis Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: Books
Publication Date 2004

The culting of brands : when customers become true believers

2025-10-07T20:15:30Z

by Atkin, Douglas.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html Table of contents http://catdir.loc.gov/catdir/toc/fy045/2004044283.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html
Format: Books
Publication Date 2004

Beyond disruption : changing the rules in the marketplace

2025-10-07T20:15:30Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Building strong brands

2025-10-07T20:15:30Z

by Aaker, David A. (David Allen), 1938-
Format: Books
Publication Date 2002 1996

The fall of advertising and the rise of PR

2025-10-07T20:15:30Z

by Ries, Al.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html
Format: Books
Publication Date 2002

Emotional branding : the new paradigm for connecting brands to people

2025-10-07T20:15:30Z

by Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: Books
Publication Date 2001

The brand marketing book : creating, managing, and extending the value of your brand

2025-10-07T20:15:30Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2025-10-07T20:15:30Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Marketing aesthetics : the strategic management of brands, identity, and image

2025-10-07T20:15:30Z

by Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/97009426.html Publisher description http://catdir.loc.gov/catdir/description/simon033/97009426.html
Format: Books
Publication Date 1997

Managing brand equity : capitalizing on the value of a brand name

2025-10-07T20:15:30Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: Books
Publication Date 1991