Search Results for Publicité - Narrowed by: 1:OS-STUDENT

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated democracies

2025-06-28T00:04:52Z

by Stanyer, James.
Format: Books
Publication Date 2013

Public relations cases

2025-06-28T00:04:52Z

by Hayes, Darrell C.
Format: Books
Publication Date 2013

Becoming a public relations writer : a writing workbook for emerging and established media

2025-06-28T00:04:52Z

by Smith, Ronald D., 1948-
Format: Books
Publication Date 2012

Rethinking reputation : how PR trumps marketing and advertising in the new media world

2025-06-28T00:04:52Z

by Seitel, Fraser P.
Format: Books
Publication Date 2012

An introduction to political communication

2025-06-28T00:04:52Z

by McNair, Brian, 1959-
Format: Books
Publication Date 2011

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

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by Kleiman, Jessica.
Format: Books
Publication Date 2011

Manager's guide to marketing, advertising, and publicity

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by Callen, Barry.
Format: Books
Publication Date 2010 2009

Surviving the SA media : building bridges to make the media more accessible

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by Scher, Marion.
Format: Books
Publication Date 2009

PR therapy : ignite your passion for promoting your products, services, and even yourself!

2025-06-28T00:04:52Z

by Blakely, Robin.
Format: Books
Publication Date 2009

Authoritative governance : Policy-making in the age of mediatization.

2025-06-28T00:04:52Z

by Hajer, Maarten A.
Format: Books
Publication Date 2009

Becoming a public relations writer : a writing process workbook for the profession

2025-06-28T00:04:52Z

by Smith, Ronald D., 1948-
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html
Format: Books
Publication Date 2008

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

2025-06-28T00:04:52Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2008

Public relations cases

2025-06-28T00:04:52Z

by Hendrix, Jerry A.
Format: Books
Publication Date 2007

The public relations writer's handbook : the digital age

2025-06-28T00:04:52Z

by Aronson, Merry.
Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html
Format: Books
Publication Date 2007

Advertising : concept and copy

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by Felton, George, 1947-
Format: Books
Publication Date 2006

Advertising is dead : long live advertising!

2025-06-28T00:04:52Z

by Himpe, Tom.
Format: Books
Publication Date 2006

Guerrilla advertising : unconventional brand communication

2025-06-28T00:04:52Z

by Lucas, Gavin, 1975-
Format: Books
Publication Date 2006

Fashion brands : branding style from Armani to Zara

2025-06-28T00:04:52Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-06-28T00:04:52Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Art and advertising

2025-06-28T00:04:52Z

by Gibbons, Joan.
Table of contents Contributor biographical information Publisher description
Format: Books
Publication Date 2005

Conceptual art and the politics of publicity

2025-06-28T00:04:52Z

by Alberro, Alexander.
Format: Books
Publication Date 2003

Advertising, promotion & supplemental aspects of integrated marketing communications

2025-06-28T00:04:52Z

by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

The end of advertising as we know it

2025-06-28T00:04:52Z

by Zyman, Sergio.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807 Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html
Format: Books
Publication Date 2002

The advertising handbook

2025-06-28T00:04:52Z

by Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html Inhaltsverzeichnis The advertising handbook
Format: Books
Publication Date 2002

Face the media : the complete guide to getting publicity and handling media opportunities

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by Byrne, Judith, 1945-
Format: Books
Publication Date 2002

Contemporary advertising

2025-06-28T00:04:52Z

by Arens, William F.
A related resource is available on the Internet.
Format: Electronic Resources
Publication Date 2002

Publicity, newsletters, and press releases

2025-06-28T00:04:52Z

by Baverstock, Alison.
Format: Books
Publication Date 2002

Feeding the media beast : an easy recipe for great publicity

2025-06-28T00:04:52Z

by Mathis, Mark, 1961-
Format: Books
Publication Date 2002

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

2025-06-28T00:04:52Z

by Levine, Michael, 1954-
Format: Books
Publication Date 2002

Publicity, newsletters, and press releases

2025-06-28T00:04:52Z

by Baverstock, Alison.
Format: Books
Publication Date 2002

The fall of advertising and the rise of PR

2025-06-28T00:04:52Z

by Ries, Al.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html
Format: Books
Publication Date 2002

No-copy advertising

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by Dzamic, Lazar.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2001

Attention! : how to interrupt, yell, whisper, and touch consumers

2025-06-28T00:04:52Z

by Sacharin, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html
Format: Books
Publication Date 2001

Easy step by step guide to building a positive media profile

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by Rowson, Pauline.
Format: Books
Publication Date 2001

Advertising today

2025-06-28T00:04:52Z

by Berger, Warren.
Format: Books
Publication Date 2001

Public communication campaigns

2025-06-28T00:04:52Z

by Atkin, Charles K.
Format: Books
Publication Date 2000

Getting attention : leading-edge lessons for publicity and marketing

2025-06-28T00:04:52Z

by Kohl, Susan, 1959-
Format: Books
Publication Date 2000

Cutting edge advertising : how to create the world's best print for brands in the 21st century

2025-06-28T00:04:52Z

by Aitchison, Jim.
Format: Books
Publication Date 1999

Advertising to children : concepts and controversies

2025-06-28T00:04:52Z

by Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: Books
Publication Date 1999

Campaign strategies and message design : a practitioner's guide from start to finish

2025-06-28T00:04:52Z

by Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1999

Under the radar : talking to today's cynical consumer

2025-06-28T00:04:52Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Visual persuasion : the role of images in advertising

2025-06-28T00:04:52Z

by Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: Books
Publication Date 1997

Fundamentals of copy & layout

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by Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format: Books
Publication Date 1997

International advertising : communicating across cultures

2025-06-28T00:04:52Z

by Mueller, Barbara, 1958-
Format: Books
Publication Date 1996

A smile in the mind : witty thinking in graphic design

2025-06-28T00:04:52Z

by McAlhone, Beryl (Design writer)
Format: Books
Publication Date 1996

The sponsored life : ads, TV, and American culture

2025-06-28T00:04:52Z

by Savan, Leslie.
Format: Books
Publication Date 1994

Marketing the school

2025-06-28T00:04:52Z

by Marland, Michael.
Format: Books
Publication Date 1991

Managing brand equity : capitalizing on the value of a brand name

2025-06-28T00:04:52Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: Books
Publication Date 1991

The creative advertising of France : no. 2

2025-06-28T00:04:52Z

by Cabinet STRATEGIES! (Cameroon)
Format: Books
Publication Date 1986

Blueprint for public relations,

2025-06-28T00:04:52Z

by Plackard, Dwight Hillis.
Format: Books
Publication Date 1947

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

2025-06-28T00:04:52Z

Format: Books