Search Results for Publicity. - Narrowed by: 1

Publicity, newsletters, and press releases

2025-06-05T08:08:30Z

by Baverstock, Alison.
Format: Books
Publication Date 2002

Publicity, newsletters, and press releases

2025-06-05T08:08:30Z

by Baverstock, Alison.
Format: Books
Publication Date 2002

Publicity, newsletters, and press releases

2025-06-05T08:08:30Z

by Baverstock, Alison.
Format: Books
Publication Date 2002

Conceptual art and the politics of publicity

2025-06-05T08:08:30Z

by Alberro, Alexander.
Format: Books
Publication Date 2003

Promotion : advertising, publicity, personal selling, sales promotion

2025-06-05T08:08:30Z

by Stanley, Richard E.
Format: Books
Publication Date 1982

Manager's guide to marketing, advertising, and publicity

2025-06-05T08:08:30Z

by Callen, Barry.
Format: Books
Publication Date 2010 2009

Intimate politics : publicity, privacy and the personal lives of politicians in media-saturated democracies

2025-06-05T08:08:30Z

by Stanyer, James.
Format: Books
Publication Date 2013

Guerrilla publicity : hundreds of sure-fire tactics to get maximum sales for minimum dollars

2025-06-05T08:08:30Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2008

Face the media : the complete guide to getting publicity and handling media opportunities

2025-06-05T08:08:30Z

by Byrne, Judith, 1945-
Format: Books
Publication Date 2002

Folding patterns for display & publicity = Yong yu zhan shi yu xuan chuan de zhe die xing zhuang = Modéles de pliage pour la présentation et la publicité

2025-06-05T08:08:30Z

by Withers, Laurence K.
Format: Books
Publication Date 2002

Feeding the media beast : an easy recipe for great publicity

2025-06-05T08:08:30Z

by Mathis, Mark, 1961-
Format: Books
Publication Date 2002

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

2025-06-05T08:08:30Z

by Levine, Michael, 1954-
Format: Books
Publication Date 2002

Getting attention : leading-edge lessons for publicity and marketing

2025-06-05T08:08:30Z

by Kohl, Susan, 1959-
Format: Books
Publication Date 2000

Writing a press release : how to get the right kind of publicity and news coverage

2025-06-05T08:08:30Z

by Bartram, Peter.
Format: Books
Publication Date 1999

Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing

2025-06-05T08:08:30Z

Format: Books

Integrated marketing communication

2025-06-05T08:08:30Z

by Mulder, D. (Dalmé)
Format: Books
Publication Date 2025

Integrated marketing communication

2025-06-05T08:08:30Z

by Van Heerden, Neels, 1957-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site
Format: Books
Publication Date 2019

Strategic planning for public relations

2025-06-05T08:08:30Z

by Smith, Ronald D., 1948- author.
Format: Books
Publication Date 2017

Advertising and promotion : an integrated marketing communications perspective

2025-06-05T08:08:30Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2015

Marketing fashion : strategy, branding and promotion

2025-06-05T08:08:30Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

The status of law in world society : meditations on the role and rule of law

2025-06-05T08:08:30Z

by Kratochwil, Friedrich V. author.
Format: Books
Publication Date 2014

The spiral of silence : new perspectives on communication and public opinion

2025-06-05T08:08:30Z

by Donsbach, Wolfgang, 1949-
Format: Books
Publication Date 2014

Public relations cases

2025-06-05T08:08:30Z

by Hayes, Darrell C.
Format: Books
Publication Date 2013

Public relations : writing and media techniques

2025-06-05T08:08:30Z

by Wilcox, Dennis L.
Format: Regular print
Publication Date 2013

Music business handbook and career guide

2025-06-05T08:08:30Z

by Baskerville, David.
Format: Books
Publication Date 2013

Professional practice for interior designers

2025-06-05T08:08:30Z

by Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: Books
Publication Date 2013

Advertising and promotion : an integrated marketing communications perspective

2025-06-05T08:08:30Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2012

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

2025-06-05T08:08:30Z

by Johnson, Michael, 1964-
Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm
Format: Books
Publication Date 2012

Becoming a public relations writer : a writing workbook for emerging and established media

2025-06-05T08:08:30Z

by Smith, Ronald D., 1948-
Format: Books
Publication Date 2012

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

2025-06-05T08:08:30Z

by Kennedy, Dan S., 1954-
Format: Books
Publication Date 2012

Rethinking reputation : how PR trumps marketing and advertising in the new media world

2025-06-05T08:08:30Z

by Seitel, Fraser P.
Format: Books
Publication Date 2012

Collecting, managing, and assessing data using sample surveys

2025-06-05T08:08:30Z

by Stopher, Peter R.
Format: Books
Publication Date 2012

An introduction to political communication

2025-06-05T08:08:30Z

by McNair, Brian, 1959-
Format: Books
Publication Date 2011

Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work

2025-06-05T08:08:30Z

by Kleiman, Jessica.
Format: Books
Publication Date 2011

Public relations writing : form and style

2025-06-05T08:08:30Z

by Newsom, Doug.
Format: Books
Publication Date 2011

Hands-on social marketing : a step-by-step guide to designing change for good

2025-06-05T08:08:30Z

by Weinreich, Nedra Kline.
Format: Books
Publication Date 2011

The new relationship marketing : how to build a large, loyal, profitable network using the social Web

2025-06-05T08:08:30Z

by Smith, Mari, 1966-
Format: Books
Publication Date 2011

Integrated marketing communication : a contemporary approach

2025-06-05T08:08:30Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2010

Hospitality and travel marketing

2025-06-05T08:08:30Z

by Morrison, Alastair M.
Format: Books
Publication Date 2010

Twitter power : how to dominate your market one tweet at a time

2025-06-05T08:08:30Z

by Comm, Joel.
Format: Books
Publication Date 2009

Advertising and promotion : an integrated marketing communications perspective

2025-06-05T08:08:30Z

by Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: Books
Publication Date 2009

Surviving the SA media : building bridges to make the media more accessible

2025-06-05T08:08:30Z

by Scher, Marion.
Format: Books
Publication Date 2009

PR therapy : ignite your passion for promoting your products, services, and even yourself!

2025-06-05T08:08:30Z

by Blakely, Robin.
Format: Books
Publication Date 2009

Authoritative governance : Policy-making in the age of mediatization.

2025-06-05T08:08:30Z

by Hajer, Maarten A.
Format: Books
Publication Date 2009

Eating the big fish : how challenger brands can compete against brand leaders

2025-06-05T08:08:30Z

by Morgan, Adam, 1969-
Format: Books
Publication Date 2009

Rhetorical and critical approaches to public relations II

2025-06-05T08:08:30Z

by Heath, Robert L. (Robert Lawrence), 1941-
Format: Books
Publication Date 2009

The world of fashion

2025-06-05T08:08:30Z

by Diamond, Jay.
Format: Books
Publication Date 2008

Gravitational marketing : the science of attracting customers

2025-06-05T08:08:30Z

by Vee, Jimmy, 1975-
Publisher description http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html
Format: Books
Publication Date 2008

Building brand momentum : strategies for achieving critical mass

2025-06-05T08:08:30Z

by Sevier, Robert A. (Robert Allen), 1955-
Format: Books
Publication Date 2008

Integrated marketing communications

2025-06-05T08:08:30Z

by Ouwersloot, Hans.
Format: Books
Publication Date 2008

Marketing success stories : South African case studies

2025-06-05T08:08:30Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2008

Becoming a public relations writer : a writing process workbook for the profession

2025-06-05T08:08:30Z

by Smith, Ronald D., 1948-
Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html
Format: Books
Publication Date 2008

Managing children's services in the public library

2025-06-05T08:08:30Z

by Fasick, Adele M.
Format: Books
Publication Date 2008

Advertising and promotion : an integrated marketing communications perspective

2025-06-05T08:08:30Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2007

Drawing for designers

2025-06-05T08:08:30Z

by Pipes, Alan.
Format: Books
Publication Date 2007

Public relations cases

2025-06-05T08:08:30Z

by Hendrix, Jerry A.
Format: Books
Publication Date 2007

Advertising for dummies

2025-06-05T08:08:30Z

by Dahl, Gary.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html
Format: Books
Publication Date 2007

Dark prince

2025-06-05T08:08:30Z

by Feehan, Christine.
Format: Books
Publication Date 2007 2006

The public relations writer's handbook : the digital age

2025-06-05T08:08:30Z

by Aronson, Merry.
Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html
Format: Books
Publication Date 2007

Psychology and law : criminal and civil perspectives

2025-06-05T08:08:30Z

by Roesch, Ronald, 1947-
Format: Books
Publication Date 2007

Advertising : concept and copy

2025-06-05T08:08:30Z

by Felton, George, 1947-
Format: Books
Publication Date 2006

The entrepreneur and small business problem solver

2025-06-05T08:08:30Z

by Cohen, William A., 1937-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html
Format: Books
Publication Date 2006

Advertising is dead : long live advertising!

2025-06-05T08:08:30Z

by Himpe, Tom.
Format: Books
Publication Date 2006

Effective public relations

2025-06-05T08:08:30Z

by Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: Books
Publication Date 2006

Converting customer value : from retention to profit

2025-06-05T08:08:30Z

by Murphy, John A., 1948-
Table of contents http://www.loc.gov/catdir/toc/ecip0515/2005020017.html Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005020017-d.html
Format: Books
Publication Date 2006

Public relations disasters : talespin--inside stories and lessons learnt

2025-06-05T08:08:30Z

by McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format: Books
Publication Date 2006 2005

Guerrilla advertising : unconventional brand communication

2025-06-05T08:08:30Z

by Lucas, Gavin, 1975-
Format: Books
Publication Date 2006

Today's public relations : an introduction

2025-06-05T08:08:30Z

by Heath, Robert L. (Robert Lawrence), 1941-
Format: Books
Publication Date 2006

Small business marketing for dummies

2025-06-05T08:08:30Z

by Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format: Books
Publication Date 2005

Fashion brands : branding style from Armani to Zara

2025-06-05T08:08:30Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

Writing for interior design

2025-06-05T08:08:30Z

by Eakins, Patricia.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1315/2004101103-d.html
Format: Books
Publication Date 2005

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-06-05T08:08:30Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Integrated marketing communication

2025-06-05T08:08:30Z

by Bothma, Neels.
Format: Books
Publication Date 2005

Art and advertising

2025-06-05T08:08:30Z

by Gibbons, Joan.
Table of contents Contributor biographical information Publisher description
Format: Books
Publication Date 2005

Kidnapped : how irresponsible marketers are stealing the minds of your children

2025-06-05T08:08:30Z

by Acuff, Dan S., 1942-
Table of contents http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html
Format: Books
Publication Date 2005

Murderous methods : Using forensic science to solve lethal crimes

2025-06-05T08:08:30Z

by Benecke, Mark.
Format: Books
Publication Date 2005

Writing for the media in southern Africa

2025-06-05T08:08:30Z

by Nel, François.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html
Format: Books
Publication Date 2005

Marketing to moviegoers : a handbook of strategies used by major studios and independents

2025-06-05T08:08:30Z

by Marich, Robert.
Format: Books
Publication Date 2005

The golden age of advertising : the 60s

2025-06-05T08:08:30Z

by Heimann, Jim, 1948-
Format: Books
Publication Date 2005

Irresistible empire : America's advance through twentieth-century Europe

2025-06-05T08:08:30Z

by De Grazia, Victoria.
Table of contents http://www.loc.gov/catdir/toc/fy053/2004059943.html Book review (H-Net) http://www.h-net.org/review/hrev-a0e4e2-aa Book review (H-Net) http://www.h-net.org/review/hrev-a0e7m2-aa
Format: Books
Publication Date 2005

Advertising and promotion : an integrated marketing communications perspective

2025-06-05T08:08:30Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2004

Speaking as a professional : enhance your therapy or coaching practice through presentations, workshops, and seminars

2025-06-05T08:08:30Z

by Grandstaff, Dan.
Table of contents http://www.loc.gov/catdir/toc/fy051/2004046530.html
Format: Books
Publication Date 2004

Advertising by design : creating visual communications with graphic impact

2025-06-05T08:08:30Z

by Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Format: Books
Publication Date 2004

Advertising, promotion & supplemental aspects of integrated marketing communications

2025-06-05T08:08:30Z

by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!

2025-06-05T08:08:30Z

by Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format: Books
Publication Date 2003

The end of advertising as we know it

2025-06-05T08:08:30Z

by Zyman, Sergio.
Format: Books
Publication Date 2003 2002

Contemporary sport management

2025-06-05T08:08:30Z

by Parks, Janet B., 1942-
Format: Books
Publication Date 2003

The new handmade graphics : beyond digital design

2025-06-05T08:08:30Z

by Odling-Smee, Anne.
Format: Books
Publication Date 2002

The end of advertising as we know it

2025-06-05T08:08:30Z

by Zyman, Sergio.
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807 Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html
Format: Books
Publication Date 2002

Hospitality and travel marketing

2025-06-05T08:08:30Z

by Morrison, Alastair M.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html
Format: Books
Publication Date 2002

The advertising handbook

2025-06-05T08:08:30Z

by Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html Inhaltsverzeichnis The advertising handbook
Format: Books
Publication Date 2002

Contemporary advertising

2025-06-05T08:08:30Z

by Arens, William F.
A related resource is available on the Internet.
Format: Electronic Resources
Publication Date 2002

The fall of advertising and the rise of PR

2025-06-05T08:08:30Z

by Ries, Al.
Format: Books
Publication Date 2002

The fall of advertising and the rise of PR

2025-06-05T08:08:30Z

by Ries, Al.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html
Format: Books
Publication Date 2002

Beyond disruption : changing the rules in the marketplace

2025-06-05T08:08:30Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

The South African handbook on arts and culture 2002/2003

2025-06-05T08:08:30Z

by Van Graan, Mike.
Format: Books
Publication Date 2002

The complete guide to self-publishing

2025-06-05T08:08:30Z

by Ross, Tom, 1933-
Format: Books
Publication Date 2002

Advertising today

2025-06-05T08:08:30Z

by Berger, Warren.
Format: Books
Publication Date 2001

No-copy advertising

2025-06-05T08:08:30Z

by Dzamic, Lazar.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2001

Entrepreneurial marketing : lessons from Wharton's pioneering MBA course

2025-06-05T08:08:30Z

by Lodish, Leonard M.
Click for information eBook available for Durham College via EBSCOhost. Click link to access 123Library http://www.123library.org/book_details/?id=8384 Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u ebrary http://site.ebrary.com/id/10001713
Format: Electronic Resources
Publication Date 2001

Easy step by step guide to building a positive media profile

2025-06-05T08:08:30Z

by Rowson, Pauline.
Format: Books
Publication Date 2001

Attention! : how to interrupt, yell, whisper, and touch consumers

2025-06-05T08:08:30Z

by Sacharin, Ken.
Table of contents http://catdir.loc.gov/catdir/toc/onix06/2001267190.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001267190.html
Format: Books
Publication Date 2001

The brand marketing book : creating, managing, and extending the value of your brand

2025-06-05T08:08:30Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Public communication campaigns

2025-06-05T08:08:30Z

by Atkin, Charles K.
Format: Books
Publication Date 2000

Cutting edge advertising : how to create the world's best print for brands in the 21st century

2025-06-05T08:08:30Z

by Aitchison, Jim.
Format: Books
Publication Date 1999

Eating the big fish : how challenger brands can compete against brand leaders

2025-06-05T08:08:30Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Advertising to children : concepts and controversies

2025-06-05T08:08:30Z

by Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: Books
Publication Date 1999

The turtle and the peacock : collaboration for prosocial change : the entertainment-education strategy on television

2025-06-05T08:08:30Z

by Bouman, Martine (M.P.A.), 1954-
Format: Books
Publication Date 1999

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

2025-06-05T08:08:30Z

by Woods, John A.
Format: Books
Publication Date 1999

Perfect PR

2025-06-05T08:08:30Z

by Maitland, Iain.
Format: Books
Publication Date 1999

Campaign strategies and message design : a practitioner's guide from start to finish

2025-06-05T08:08:30Z

by Moffitt, Mary Anne, 1944-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018456690&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1999

Civil society and the political imagination in Africa : critical perspectives

2025-06-05T08:08:30Z

by Comaroff, Jean.
Table of Contents http://lcweb.loc.gov/catdir/toc/99023280.html
Format: Books
Publication Date 1999

Marketing mistakes and successes

2025-06-05T08:08:30Z

by Hartley, Robert F., 1927-
Table of contents http://catdir.loc.gov/catdir/toc/onix05/97014092.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html
Format: Books
Publication Date 1998

Under the radar : talking to today's cynical consumer

2025-06-05T08:08:30Z

by Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html Inhaltsverzeichnis Under the radar
Format: Books
Publication Date 1998

Visual persuasion : the role of images in advertising

2025-06-05T08:08:30Z

by Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: Books
Publication Date 1997

Fundamentals of copy & layout

2025-06-05T08:08:30Z

by Book, Albert C.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96036297.html Publisher description http://catdir.loc.gov/catdir/description/mh022/96036297.html
Format: Books
Publication Date 1997

The successful marketing plan : a disciplined and comprehensive approach

2025-06-05T08:08:30Z

by Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format: Books
Publication Date 1997

International advertising : communicating across cultures

2025-06-05T08:08:30Z

by Mueller, Barbara, 1958-
Format: Books
Publication Date 1996

A smile in the mind : witty thinking in graphic design

2025-06-05T08:08:30Z

by McAlhone, Beryl (Design writer)
Format: Books
Publication Date 1996

The sponsored life : ads, TV, and American culture

2025-06-05T08:08:30Z

by Savan, Leslie.
Format: Books
Publication Date 1994

Contemporary advertising

2025-06-05T08:08:30Z

by Bovée, Courtland L.
Format: Books
Publication Date 1992

Managing brand equity : capitalizing on the value of a brand name

2025-06-05T08:08:30Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/91010380.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/91010380-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht003895427.PDF Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/91010380.html Publisher description http://catdir.loc.gov/catdir/description/simon033/91010380.html
Format: Books
Publication Date 1991

Marketing the school

2025-06-05T08:08:30Z

by Marland, Michael.
Format: Books
Publication Date 1991

Public communication campaigns

2025-06-05T08:08:30Z

by Atkin, Charles K.
Format: Books
Publication Date 1989

Public relations in action

2025-06-05T08:08:30Z

by Reilly, Robert T.
Format: Books
Publication Date 1987

Creative advertising : theory and practice

2025-06-05T08:08:30Z

by Moriarty, Sandra E. (Sandra Ernst)
Format: Books
Publication Date 1986

The creative advertising of France : no. 2

2025-06-05T08:08:30Z

by Cabinet STRATEGIES! (Cameroon)
Format: Books
Publication Date 1986

Hospitality for sale : techniques of promoting business for hospitality establishments

2025-06-05T08:08:30Z

by Coffman, C. DeWitt (Charles DeWitt)
Format: Books
Publication Date 1980

Blueprint for public relations,

2025-06-05T08:08:30Z

by Plackard, Dwight Hillis.
Format: Books
Publication Date 1947