Search Results for Radio advertising. - Narrowed by: 3 SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dRadio$002badvertising.$0026qf$003dACCESS_LEVEL$002509Access$002bLevel$0025093$0025093$0026ps$003d300?dt=list 2025-10-11T19:49:46Z The one show : advertising's best print, design, radio and TV. Volume 26. ent://SD_ILS/0/SD_ILS:17176 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Smith, Bob.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> One show : advertising's best print, design, radio and television. Vol. 28. ent://SD_ILS/0/SD_ILS:17069 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z Format:&#160;Books<br/>Publication Date&#160;2007<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> The basics of media writing : a strategic approach ent://SD_ILS/0/SD_ILS:21115 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Kuehn, Scott A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Media now : understanding media, culture, and technology ent://SD_ILS/0/SD_ILS:57322 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Straubhaar, Joseph D., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Strategic planning for public relations ent://SD_ILS/0/SD_ILS:22307 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Smith, Ronald D., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Media/impact : an introduction to mass media ent://SD_ILS/0/SD_ILS:57314 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Biagi, Shirley, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Media analysis techniques ent://SD_ILS/0/SD_ILS:50380 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Berger, Arthur Asa, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The law of journalism and mass communication ent://SD_ILS/0/SD_ILS:54069 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Trager, Robert author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Public relations : writing and media techniques ent://SD_ILS/0/SD_ILS:49419 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Wilcox, Dennis L.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:27 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Exploring journalism and the media ent://SD_ILS/0/SD_ILS:22356 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Lynch, Lorrie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media today : mass communication in a converging world ent://SD_ILS/0/SD_ILS:53113 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Turow, Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Foundations of community journalism ent://SD_ILS/0/SD_ILS:48283 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Reader, Bill, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Media regulation : governance and the interests of citizens and consumers ent://SD_ILS/0/SD_ILS:51084 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mediawriting : print, broadcast, and public relations ent://SD_ILS/0/SD_ILS:49241 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Whitaker, Wayne R., 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Public relations writing : form and style ent://SD_ILS/0/SD_ILS:21267 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Newsom, Doug.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> A dictionary of media and communication ent://SD_ILS/0/SD_ILS:53705 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Chandler, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The 32nd Loeries annual ent://SD_ILS/0/SD_ILS:17182 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Human Andrew.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> New media for a new China ent://SD_ILS/0/SD_ILS:42809 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Scotton, James Francis, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Media studies : an introduction ent://SD_ILS/0/SD_ILS:11098 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Kolker, Robert Phillip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The 31st annual Loerie Awards : feed your ego ent://SD_ILS/0/SD_ILS:17181 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Human, Andrew.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Free speech in the new media ent://SD_ILS/0/SD_ILS:46490 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Gibbons, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and the mind of the consumer : what works, what doesn't, and why. ent://SD_ILS/0/SD_ILS:351 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Sutherland, Max.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Media/impact an introduction to mass media ent://SD_ILS/0/SD_ILS:31606 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Biagi, Shirley.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:323 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Dictionary of media studies. ent://SD_ILS/0/SD_ILS:16830 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Adam and Charles Black (Firm)<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Small business marketing for dummies ent://SD_ILS/0/SD_ILS:1426 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Media now : understanding media culture and technology ent://SD_ILS/0/SD_ILS:16903 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Straubhaar, Joseph D.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Cutting edge radio : how to create the world's best radio aids for brands in the 21st century ent://SD_ILS/0/SD_ILS:12691 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more! ent://SD_ILS/0/SD_ILS:15684 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html">http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Hey, Whipple, squeeze this : a guide to creating great ads ent://SD_ILS/0/SD_ILS:15988 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Sullivan, Luke.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html">http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html">http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2003267430.html">http://catdir.loc.gov/catdir/description/wiley038/2003267430.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Living in the Information Age : a new media reader ent://SD_ILS/0/SD_ILS:17718 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Bucy, Erik P., 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> The Anthropology of media : a reader ent://SD_ILS/0/SD_ILS:15439 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Askew, Kelly Michelle.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy033/2001043965.html">http://catdir.loc.gov/catdir/toc/fy033/2001043965.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Clio awards 2000. ent://SD_ILS/0/SD_ILS:16389 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Clio Enterprises.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Hey, Whipple, squeeze this! : a guide to creating great ads ent://SD_ILS/0/SD_ILS:13570 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Sullivan, Luke.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/97031676.html">http://catdir.loc.gov/catdir/toc/onix03/97031676.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html">http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html">http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> The language of sport ent://SD_ILS/0/SD_ILS:23896 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Beard, Adrian, 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Mass media, towards the millennium : the South African handbook of mass communication ent://SD_ILS/0/SD_ILS:15444 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;De Beer, A. S. (Arrie)<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Write on target : the direct marketer's copywriting handbook ent://SD_ILS/0/SD_ILS:16698 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Stein, Donna Baier.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Taking sides : clashing views on controversial issues in mass media and society ent://SD_ILS/0/SD_ILS:18269 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Alexander, Alison, 1949 October 21-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15007 2025-10-11T19:49:46Z 2025-10-11T19:49:46Z by&#160;Bov&eacute;e, Courtland L.<br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/>