Search Results for Radio advertising. - Narrowed by: IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dRadio$002badvertising.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300?dt=list 2025-10-11T17:12:07Z Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Media analysis techniques ent://SD_ILS/0/SD_ILS:50380 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Berger, Arthur Asa, 1933-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The law of journalism and mass communication ent://SD_ILS/0/SD_ILS:54069 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Trager, Robert author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Public relations : writing and media techniques ent://SD_ILS/0/SD_ILS:49419 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Wilcox, Dennis L.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media today : mass communication in a converging world ent://SD_ILS/0/SD_ILS:53113 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Turow, Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Foundations of community journalism ent://SD_ILS/0/SD_ILS:48283 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Reader, Bill, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Media regulation : governance and the interests of citizens and consumers ent://SD_ILS/0/SD_ILS:51084 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Lunt, Peter K. (Peter Kenneth), 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mediawriting : print, broadcast, and public relations ent://SD_ILS/0/SD_ILS:49241 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Whitaker, Wayne R., 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> A dictionary of media and communication ent://SD_ILS/0/SD_ILS:53705 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Chandler, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> New media for a new China ent://SD_ILS/0/SD_ILS:42809 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Scotton, James Francis, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Media studies : an introduction ent://SD_ILS/0/SD_ILS:11098 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Kolker, Robert Phillip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html">http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Free speech in the new media ent://SD_ILS/0/SD_ILS:46490 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Gibbons, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Media/impact an introduction to mass media ent://SD_ILS/0/SD_ILS:31606 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Biagi, Shirley.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:323 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Cutting edge radio : how to create the world's best radio aids for brands in the 21st century ent://SD_ILS/0/SD_ILS:12691 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Aitchison, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The future of advertising : new media, new clients, new consumers in the post-television age ent://SD_ILS/0/SD_ILS:16568 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2003041335.html">http://catdir.loc.gov/catdir/bios/mh041/2003041335.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The language of sport ent://SD_ILS/0/SD_ILS:23896 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Beard, Adrian, 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-11T17:12:07Z 2025-10-11T17:12:07Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>