Search Results for Radio advertising. - Narrowed by: VEGA BordeauxSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dRadio$002badvertising.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGBDX$002509VEGA$002bBordeaux$0026ps$003d300?dt=list2025-10-11T15:53:07ZAdvertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-11T15:53:07Z2025-10-11T15:53:07Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-11T15:53:07Z2025-10-11T15:53:07Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-11T15:53:07Z2025-10-11T15:53:07Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-10-11T15:53:07Z2025-10-11T15:53:07Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-11T15:53:07Z2025-10-11T15:53:07Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>The 32nd Loeries annualent://SD_ILS/0/SD_ILS:171822025-10-11T15:53:07Z2025-10-11T15:53:07Zby Human Andrew.<br/>Format: Books<br/>Publication Date 2010<br/>The 31st annual Loerie Awards : feed your egoent://SD_ILS/0/SD_ILS:171812025-10-11T15:53:07Z2025-10-11T15:53:07Zby Human, Andrew.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and the mind of the consumer : what works, what doesn't, and why.ent://SD_ILS/0/SD_ILS:3512025-10-11T15:53:07Z2025-10-11T15:53:07Zby Sutherland, Max.<br/>Format: Books<br/>Publication Date 2008<br/>Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertisingent://SD_ILS/0/SD_ILS:101972025-10-11T15:53:07Z2025-10-11T15:53:07Zby Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Media now : understanding media culture and technologyent://SD_ILS/0/SD_ILS:169032025-10-11T15:53:07Z2025-10-11T15:53:07Zby Straubhaar, Joseph D.<br/>Format: Electronic Resources<br/>Publication Date 2004<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-11T15:53:07Z2025-10-11T15:53:07Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Hey, Whipple, squeeze this : a guide to creating great adsent://SD_ILS/0/SD_ILS:159882025-10-11T15:53:07Z2025-10-11T15:53:07Zby Sullivan, Luke.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html">http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html">http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2003267430.html">http://catdir.loc.gov/catdir/description/wiley038/2003267430.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Living in the Information Age : a new media readerent://SD_ILS/0/SD_ILS:177182025-10-11T15:53:07Z2025-10-11T15:53:07Zby Bucy, Erik P., 1963-<br/>Format: Books<br/>Publication Date 2002<br/>Successful direct marketing methodsent://SD_ILS/0/SD_ILS:207412025-10-11T15:53:07Z2025-10-11T15:53:07Zby Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format: Books<br/>Publication Date 2001<br/>Mass media, towards the millennium : the South African handbook of mass communicationent://SD_ILS/0/SD_ILS:154442025-10-11T15:53:07Z2025-10-11T15:53:07Zby De Beer, A. S. (Arrie)<br/>Format: Books<br/>Publication Date 1998<br/>