Search Results for Research -- Evaluation. - Narrowed by: Advertising. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dResearch$002b--$002bEvaluation.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300? 2025-07-19T14:04:00Z Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-07-19T14:04:00Z 2025-07-19T14:04:00Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-07-19T14:04:00Z 2025-07-19T14:04:00Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Effective advertising : understanding when, how, and why advertising works ent://SD_ILS/0/SD_ILS:12778 2025-07-19T14:04:00Z 2025-07-19T14:04:00Z by&#160;Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275</a> HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/52721157.html">http://catalog.hathitrust.org/api/volumes/oclc/52721157.html</a> MyiLibrary <a href="http://www.myilibrary.com?id=661967">http://www.myilibrary.com?id=661967</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2004<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-07-19T14:04:00Z 2025-07-19T14:04:00Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/>