Search Results for Research. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dResearch.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?2025-06-16T14:38:11ZRetail therapy : research assignmentent://SD_ILS/0/SD_ILS:190872025-06-16T14:38:11Z2025-06-16T14:38:11Zby Du Plessis, Reneé.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Art & design theory and research anthologyent://SD_ILS/0/SD_ILS:191272025-06-16T14:38:11Z2025-06-16T14:38:11Zby Santamicone, Bianca.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Art & design theory and research anthologyent://SD_ILS/0/SD_ILS:191422025-06-16T14:38:11Z2025-06-16T14:38:11Zby Castleman, Melissa.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Art and design theory of researchent://SD_ILS/0/SD_ILS:195592025-06-16T14:38:11Z2025-06-16T14:38:11Zby Calitz, Ginette.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Research paper on audio brandingent://SD_ILS/0/SD_ILS:195782025-06-16T14:38:11Z2025-06-16T14:38:11Zby Middleton, Ashley.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012025-06-16T14:38:11Z2025-06-16T14:38:11Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-06-16T14:38:11Z2025-06-16T14:38:11Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-06-16T14:38:11Z2025-06-16T14:38:11Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-06-16T14:38:11Z2025-06-16T14:38:11Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-06-16T14:38:11Z2025-06-16T14:38:11Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-06-16T14:38:11Z2025-06-16T14:38:11Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-16T14:38:11Z2025-06-16T14:38:11Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-06-16T14:38:11Z2025-06-16T14:38:11Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role of ethnographic research in the field of experiental marketingent://SD_ILS/0/SD_ILS:192942025-06-16T14:38:11Z2025-06-16T14:38:11Zby Rawicz, Liora Yehudit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The development of a framework for postgraduate studies in communication designent://SD_ILS/0/SD_ILS:219972025-06-16T14:38:11Z2025-06-16T14:38:11Zby Van Zyl, Heila Maria<br/>Format: Manuscript<br/>Publication Date 2018<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-06-16T14:38:11Z2025-06-16T14:38:11Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-06-16T14:38:11Z2025-06-16T14:38:11Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-06-16T14:38:11Z2025-06-16T14:38:11Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-06-16T14:38:11Z2025-06-16T14:38:11Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-06-16T14:38:11Z2025-06-16T14:38:11Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-06-16T14:38:11Z2025-06-16T14:38:11Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-16T14:38:11Z2025-06-16T14:38:11Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-06-16T14:38:11Z2025-06-16T14:38:11Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-06-16T14:38:11Z2025-06-16T14:38:11Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-06-16T14:38:11Z2025-06-16T14:38:11Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-06-16T14:38:11Z2025-06-16T14:38:11Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-06-16T14:38:11Z2025-06-16T14:38:11Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-16T14:38:11Z2025-06-16T14:38:11Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-06-16T14:38:11Z2025-06-16T14:38:11Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-06-16T14:38:11Z2025-06-16T14:38:11Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-06-16T14:38:11Z2025-06-16T14:38:11Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-06-16T14:38:11Z2025-06-16T14:38:11Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-06-16T14:38:11Z2025-06-16T14:38:11Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-06-16T14:38:11Z2025-06-16T14:38:11Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-06-16T14:38:11Z2025-06-16T14:38:11Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-06-16T14:38:11Z2025-06-16T14:38:11Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-06-16T14:38:11Z2025-06-16T14:38:11Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302025-06-16T14:38:11Z2025-06-16T14:38:11Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-06-16T14:38:11Z2025-06-16T14:38:11Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-06-16T14:38:11Z2025-06-16T14:38:11Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-06-16T14:38:11Z2025-06-16T14:38:11Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-16T14:38:11Z2025-06-16T14:38:11Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on twitter during live sporting eventsent://SD_ILS/0/SD_ILS:188862025-06-16T14:38:11Z2025-06-16T14:38:11Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-16T14:38:11Z2025-06-16T14:38:11Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-16T14:38:11Z2025-06-16T14:38:11Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-16T14:38:11Z2025-06-16T14:38:11Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-06-16T14:38:11Z2025-06-16T14:38:11Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-06-16T14:38:11Z2025-06-16T14:38:11Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-16T14:38:11Z2025-06-16T14:38:11Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-16T14:38:11Z2025-06-16T14:38:11Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-16T14:38:11Z2025-06-16T14:38:11Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-16T14:38:11Z2025-06-16T14:38:11Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-06-16T14:38:11Z2025-06-16T14:38:11Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-16T14:38:11Z2025-06-16T14:38:11Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-16T14:38:11Z2025-06-16T14:38:11Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-16T14:38:11Z2025-06-16T14:38:11Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752025-06-16T14:38:11Z2025-06-16T14:38:11Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-06-16T14:38:11Z2025-06-16T14:38:11Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-06-16T14:38:11Z2025-06-16T14:38:11Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-06-16T14:38:11Z2025-06-16T14:38:11Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-06-16T14:38:11Z2025-06-16T14:38:11Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-06-16T14:38:11Z2025-06-16T14:38:11Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-06-16T14:38:11Z2025-06-16T14:38:11Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422025-06-16T14:38:11Z2025-06-16T14:38:11Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-06-16T14:38:11Z2025-06-16T14:38:11Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-06-16T14:38:11Z2025-06-16T14:38:11Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-16T14:38:11Z2025-06-16T14:38:11Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-06-16T14:38:11Z2025-06-16T14:38:11Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-06-16T14:38:11Z2025-06-16T14:38:11Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-06-16T14:38:11Z2025-06-16T14:38:11Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-06-16T14:38:11Z2025-06-16T14:38:11Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-06-16T14:38:11Z2025-06-16T14:38:11Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-06-16T14:38:11Z2025-06-16T14:38:11Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-06-16T14:38:11Z2025-06-16T14:38:11Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362025-06-16T14:38:11Z2025-06-16T14:38:11Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-06-16T14:38:11Z2025-06-16T14:38:11Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-06-16T14:38:11Z2025-06-16T14:38:11Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-06-16T14:38:11Z2025-06-16T14:38:11Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942025-06-16T14:38:11Z2025-06-16T14:38:11Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002025-06-16T14:38:11Z2025-06-16T14:38:11Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-06-16T14:38:11Z2025-06-16T14:38:11Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-06-16T14:38:11Z2025-06-16T14:38:11Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072025-06-16T14:38:11Z2025-06-16T14:38:11Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-06-16T14:38:11Z2025-06-16T14:38:11Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472025-06-16T14:38:11Z2025-06-16T14:38:11Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452025-06-16T14:38:11Z2025-06-16T14:38:11Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The effect of Msjour colour themes used in a retail environment, with regards to the intended perception of that particular brand's personalityent://SD_ILS/0/SD_ILS:188592025-06-16T14:38:11Z2025-06-16T14:38:11Zby Andrews, Justin.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Should the Vega brand be trusted?ent://SD_ILS/0/SD_ILS:188642025-06-16T14:38:11Z2025-06-16T14:38:11Zby Bassoon, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equityent://SD_ILS/0/SD_ILS:189542025-06-16T14:38:11Z2025-06-16T14:38:11Zby Grobbelaar, Carine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?ent://SD_ILS/0/SD_ILS:189572025-06-16T14:38:11Z2025-06-16T14:38:11Zby Ferreira, Annelize.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does challenger brand thinking enhance strategic sport sponsorshipent://SD_ILS/0/SD_ILS:188492025-06-16T14:38:11Z2025-06-16T14:38:11Zby Loxton, Guy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The avant-garde silhouette and the artistic influence on fashionent://SD_ILS/0/SD_ILS:188682025-06-16T14:38:11Z2025-06-16T14:38:11Zby Nxumalo, Ntombi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-06-16T14:38:11Z2025-06-16T14:38:11Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-06-16T14:38:11Z2025-06-16T14:38:11Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>