Search Results for Research. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dResearch.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300$0026isd$003dtrue?2025-05-02T03:19:33ZHow advertising works : the role of researchent://SD_ILS/0/SD_ILS:232482025-05-02T03:19:33Z2025-05-02T03:19:33Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 1998<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-05-02T03:19:33Z2025-05-02T03:19:33Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-05-02T03:19:33Z2025-05-02T03:19:33Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-05-02T03:19:33Z2025-05-02T03:19:33Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-05-02T03:19:33Z2025-05-02T03:19:33Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-05-02T03:19:33Z2025-05-02T03:19:33Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-05-02T03:19:33Z2025-05-02T03:19:33Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-05-02T03:19:33Z2025-05-02T03:19:33Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-05-02T03:19:33Z2025-05-02T03:19:33Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-05-02T03:19:33Z2025-05-02T03:19:33Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Persuasive advertising : evidence-based principlesent://SD_ILS/0/SD_ILS:440962025-05-02T03:19:33Z2025-05-02T03:19:33Zby Armstrong, Jon Scott, 1937-<br/>Format: Books<br/>Publication Date 2010<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-05-02T03:19:33Z2025-05-02T03:19:33Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-05-02T03:19:33Z2025-05-02T03:19:33Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-05-02T03:19:33Z2025-05-02T03:19:33Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-05-02T03:19:33Z2025-05-02T03:19:33Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-05-02T03:19:33Z2025-05-02T03:19:33Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-05-02T03:19:33Z2025-05-02T03:19:33Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-05-02T03:19:33Z2025-05-02T03:19:33Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-05-02T03:19:33Z2025-05-02T03:19:33Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-05-02T03:19:33Z2025-05-02T03:19:33Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-05-02T03:19:33Z2025-05-02T03:19:33Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-05-02T03:19:33Z2025-05-02T03:19:33Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Excellence in advertising : the IPA guide to best practiceent://SD_ILS/0/SD_ILS:165702025-05-02T03:19:33Z2025-05-02T03:19:33Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-05-02T03:19:33Z2025-05-02T03:19:33Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-05-02T03:19:33Z2025-05-02T03:19:33Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-05-02T03:19:33Z2025-05-02T03:19:33Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>