Search Results for SOUTH AFRICA. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSOUTH$002bAFRICA.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?2025-05-21T23:27:16ZShopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-05-21T23:27:16Z2025-05-21T23:27:16Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>South Africa's design identityent://SD_ILS/0/SD_ILS:190962025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bouwer, Natalie.<br/>Format: Manuscript<br/>Publication Date 2005<br/>South Africa promoting local designent://SD_ILS/0/SD_ILS:190952025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Rooyen, Barbara.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The negligence of art in South Africaent://SD_ILS/0/SD_ILS:190622025-05-21T23:27:16Z2025-05-21T23:27:16Zby Badenhorst, Chrisna.<br/>Format: Manuscript<br/>Publication Date 2006<br/>South Africa's unique expression and cultureent://SD_ILS/0/SD_ILS:190982025-05-21T23:27:16Z2025-05-21T23:27:16Zby Da Silva, Roxanne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-05-21T23:27:16Z2025-05-21T23:27:16Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Vernacular design as an expression of the psychosocial context in South Africa post 1994ent://SD_ILS/0/SD_ILS:188242025-05-21T23:27:16Z2025-05-21T23:27:16Zby Wolberg, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-05-21T23:27:16Z2025-05-21T23:27:16Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-05-21T23:27:16Z2025-05-21T23:27:16Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-05-21T23:27:16Z2025-05-21T23:27:16Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-05-21T23:27:16Z2025-05-21T23:27:16Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-05-21T23:27:16Z2025-05-21T23:27:16Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-05-21T23:27:16Z2025-05-21T23:27:16Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-05-21T23:27:16Z2025-05-21T23:27:16Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The importane of technology in traditional and online travel agencies in South Africaent://SD_ILS/0/SD_ILS:188472025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nayer, Priya.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-05-21T23:27:16Z2025-05-21T23:27:16Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-05-21T23:27:16Z2025-05-21T23:27:16Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-05-21T23:27:16Z2025-05-21T23:27:16Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-05-21T23:27:16Z2025-05-21T23:27:16Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-05-21T23:27:16Z2025-05-21T23:27:16Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-05-21T23:27:16Z2025-05-21T23:27:16Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-05-21T23:27:16Z2025-05-21T23:27:16Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-05-21T23:27:16Z2025-05-21T23:27:16Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-05-21T23:27:16Z2025-05-21T23:27:16Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-05-21T23:27:16Z2025-05-21T23:27:16Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-05-21T23:27:16Z2025-05-21T23:27:16Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-05-21T23:27:16Z2025-05-21T23:27:16Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-05-21T23:27:16Z2025-05-21T23:27:16Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-05-21T23:27:16Z2025-05-21T23:27:16Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-05-21T23:27:16Z2025-05-21T23:27:16Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-05-21T23:27:16Z2025-05-21T23:27:16Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-05-21T23:27:16Z2025-05-21T23:27:16Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-05-21T23:27:16Z2025-05-21T23:27:16Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-05-21T23:27:16Z2025-05-21T23:27:16Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-05-21T23:27:16Z2025-05-21T23:27:16Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402025-05-21T23:27:16Z2025-05-21T23:27:16Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-05-21T23:27:16Z2025-05-21T23:27:16Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622025-05-21T23:27:16Z2025-05-21T23:27:16Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-05-21T23:27:16Z2025-05-21T23:27:16Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The law of succession in South Africa : private lawent://SD_ILS/0/SD_ILS:175362025-05-21T23:27:16Z2025-05-21T23:27:16Zby Jamneck, Juanita.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africaent://SD_ILS/0/SD_ILS:195192025-05-21T23:27:16Z2025-05-21T23:27:16Zby Pfuhl, Greg.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-05-21T23:27:16Z2025-05-21T23:27:16Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The effects of heritage, memory, and identity in brand South Africaent://SD_ILS/0/SD_ILS:195482025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mantshontsho, Mzukona Mzimasi.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-05-21T23:27:16Z2025-05-21T23:27:16Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africaent://SD_ILS/0/SD_ILS:194572025-05-21T23:27:16Z2025-05-21T23:27:16Zby Zhou, Amanda.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-05-21T23:27:16Z2025-05-21T23:27:16Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Awareness campaigns in South Africa : are they effective?ent://SD_ILS/0/SD_ILS:189672025-05-21T23:27:16Z2025-05-21T23:27:16Zby Myburgh, Cindy.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Ballet and contemporary dance in South Africa and how it compares to Europeent://SD_ILS/0/SD_ILS:189682025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nel, Sophia.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the lack of targeted online advertising to lower income markets in South Africaent://SD_ILS/0/SD_ILS:195642025-05-21T23:27:16Z2025-05-21T23:27:16Zby Alter, Gidon Hillel.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The influence of South Africa's political system on graphic designent://SD_ILS/0/SD_ILS:190442025-05-21T23:27:16Z2025-05-21T23:27:16Zby Carstens, Jonanda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Graphic communication and education's importance to the masses in a contemporary South Africaent://SD_ILS/0/SD_ILS:190282025-05-21T23:27:16Z2025-05-21T23:27:16Zby Fourie, Janice.<br/>Format: Manuscript<br/>Publication Date 2004<br/>South Africa's property market : is the recent rise in the market a boom or a bubble?ent://SD_ILS/0/SD_ILS:190972025-05-21T23:27:16Z2025-05-21T23:27:16Zby Smith, Victoria.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Antibranding and comparative advertising : contemporary design in South Africaent://SD_ILS/0/SD_ILS:191282025-05-21T23:27:16Z2025-05-21T23:27:16Zby Schneigansz, Heidi.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Theatre and drama in South Africa with reference to stage designent://SD_ILS/0/SD_ILS:192662025-05-21T23:27:16Z2025-05-21T23:27:16Zby Howell, Alexander-Ross.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Low cost housing as a contemporary art in South Africaent://SD_ILS/0/SD_ILS:190542025-05-21T23:27:16Z2025-05-21T23:27:16Zby Redelinghuys, E.<br/>Format: Manuscript<br/>Publication Date 2003<br/>Tuscan, ethnic and Asian influences on contemporary South Africa designent://SD_ILS/0/SD_ILS:191132025-05-21T23:27:16Z2025-05-21T23:27:16Zby Strydom, Carla.<br/>Format: Manuscript<br/>Publication Date 2003<br/>Developing a world-class short-term insurance website for South Africaent://SD_ILS/0/SD_ILS:190052025-05-21T23:27:16Z2025-05-21T23:27:16Zby Graham, Sandra Joyce.<br/>Format: Manuscript<br/>Publication Date 2000<br/>Deregulation of the oil industry in South Africa and its impact to South Africa's businessent://SD_ILS/0/SD_ILS:195652025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ndlovu, Bheki Shadrack.<br/>Format: Manuscript<br/>Publication Date 2000<br/>An investigation into the state of photography in South Africa compared with Australia and Britain : programme of study final reportent://SD_ILS/0/SD_ILS:190482025-05-21T23:27:16Z2025-05-21T23:27:16Zby Buckland, Angela.<br/>Format: Manuscript<br/>Publication Date 1989<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-05-21T23:27:16Z2025-05-21T23:27:16Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>The development of a framework for postgraduate studies in communication designent://SD_ILS/0/SD_ILS:219972025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Zyl, Heila Maria<br/>Format: Manuscript<br/>Publication Date 2018<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-05-21T23:27:16Z2025-05-21T23:27:16Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-05-21T23:27:16Z2025-05-21T23:27:16Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-05-21T23:27:16Z2025-05-21T23:27:16Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-05-21T23:27:16Z2025-05-21T23:27:16Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-05-21T23:27:16Z2025-05-21T23:27:16Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-05-21T23:27:16Z2025-05-21T23:27:16Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-05-21T23:27:16Z2025-05-21T23:27:16Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-05-21T23:27:16Z2025-05-21T23:27:16Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-05-21T23:27:16Z2025-05-21T23:27:16Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-05-21T23:27:16Z2025-05-21T23:27:16Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-05-21T23:27:16Z2025-05-21T23:27:16Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-05-21T23:27:16Z2025-05-21T23:27:16Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-05-21T23:27:16Z2025-05-21T23:27:16Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-05-21T23:27:16Z2025-05-21T23:27:16Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-05-21T23:27:16Z2025-05-21T23:27:16Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-05-21T23:27:16Z2025-05-21T23:27:16Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-05-21T23:27:16Z2025-05-21T23:27:16Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-05-21T23:27:16Z2025-05-21T23:27:16Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-05-21T23:27:16Z2025-05-21T23:27:16Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-05-21T23:27:16Z2025-05-21T23:27:16Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-05-21T23:27:16Z2025-05-21T23:27:16Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-05-21T23:27:16Z2025-05-21T23:27:16Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-05-21T23:27:16Z2025-05-21T23:27:16Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-05-21T23:27:16Z2025-05-21T23:27:16Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-05-21T23:27:16Z2025-05-21T23:27:16Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-05-21T23:27:16Z2025-05-21T23:27:16Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-05-21T23:27:16Z2025-05-21T23:27:16Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-05-21T23:27:16Z2025-05-21T23:27:16Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-05-21T23:27:16Z2025-05-21T23:27:16Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-05-21T23:27:16Z2025-05-21T23:27:16Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-05-21T23:27:16Z2025-05-21T23:27:16Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-05-21T23:27:16Z2025-05-21T23:27:16Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-05-21T23:27:16Z2025-05-21T23:27:16Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-05-21T23:27:16Z2025-05-21T23:27:16Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-05-21T23:27:16Z2025-05-21T23:27:16Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-05-21T23:27:16Z2025-05-21T23:27:16Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-05-21T23:27:16Z2025-05-21T23:27:16Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-05-21T23:27:16Z2025-05-21T23:27:16Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-05-21T23:27:16Z2025-05-21T23:27:16Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-05-21T23:27:16Z2025-05-21T23:27:16Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-05-21T23:27:16Z2025-05-21T23:27:16Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-05-21T23:27:16Z2025-05-21T23:27:16Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-05-21T23:27:16Z2025-05-21T23:27:16Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-05-21T23:27:16Z2025-05-21T23:27:16Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-05-21T23:27:16Z2025-05-21T23:27:16Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-05-21T23:27:16Z2025-05-21T23:27:16Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-05-21T23:27:16Z2025-05-21T23:27:16Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Technotrends : an autoethnographic journey on the digital customer engagement of the South African brand, Mr Priceent://SD_ILS/0/SD_ILS:186332025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gold, Katey.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The art of branding : a cross-country comparative study of two contemporary art galleriesent://SD_ILS/0/SD_ILS:186402025-05-21T23:27:16Z2025-05-21T23:27:16Zby Vermeer, Clarissa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-05-21T23:27:16Z2025-05-21T23:27:16Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-05-21T23:27:16Z2025-05-21T23:27:16Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-05-21T23:27:16Z2025-05-21T23:27:16Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-05-21T23:27:16Z2025-05-21T23:27:16Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-05-21T23:27:16Z2025-05-21T23:27:16Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-05-21T23:27:16Z2025-05-21T23:27:16Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-05-21T23:27:16Z2025-05-21T23:27:16Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-05-21T23:27:16Z2025-05-21T23:27:16Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-05-21T23:27:16Z2025-05-21T23:27:16Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Fashion factory : manufactoring desireent://SD_ILS/0/SD_ILS:186362025-05-21T23:27:16Z2025-05-21T23:27:16Zby Goss, Nicole.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-05-21T23:27:16Z2025-05-21T23:27:16Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-05-21T23:27:16Z2025-05-21T23:27:16Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-05-21T23:27:16Z2025-05-21T23:27:16Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-05-21T23:27:16Z2025-05-21T23:27:16Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Policy in practice : an action-reflection study investigating the implementation of the educational policy 'participative management' at a rural school located in KwaZulu Natalent://SD_ILS/0/SD_ILS:186622025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gardini, Anita Joanne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>From shady past to shiny future : exploring design thinking and sustainabliltyent://SD_ILS/0/SD_ILS:189092025-05-21T23:27:16Z2025-05-21T23:27:16Zby Collis, Chanel.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212025-05-21T23:27:16Z2025-05-21T23:27:16Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262025-05-21T23:27:16Z2025-05-21T23:27:16Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372025-05-21T23:27:16Z2025-05-21T23:27:16Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452025-05-21T23:27:16Z2025-05-21T23:27:16Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462025-05-21T23:27:16Z2025-05-21T23:27:16Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durbanent://SD_ILS/0/SD_ILS:186732025-05-21T23:27:16Z2025-05-21T23:27:16Zby Colville, Sarah.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922025-05-21T23:27:16Z2025-05-21T23:27:16Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The role media plays in portraying South African youth and influencing the public on youthent://SD_ILS/0/SD_ILS:188312025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mgidi, Nompumelelo<br/>Format: Manuscript<br/>Publication Date 2009<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452025-05-21T23:27:16Z2025-05-21T23:27:16Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Club or sponsor : who is the true beneficiary in football with regards to sponsorship deals?ent://SD_ILS/0/SD_ILS:189532025-05-21T23:27:16Z2025-05-21T23:27:16Zby Fuchs, Daren.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The signifance of the information age and new media in modern day South African society and the implication it may have in the propagation of brands onlineent://SD_ILS/0/SD_ILS:189552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kakhobwe, Gregory.<br/>Format: Manuscript<br/>Publication Date 2009<br/>How does the 2008/2009 financial crisis affect Woolworths Food and what can other premium food retailers learn from its example?ent://SD_ILS/0/SD_ILS:189572025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ferreira, Annelize.<br/>Format: Manuscript<br/>Publication Date 2009<br/>In what way is the South African government's transformation policy affecting the Springbok brand?ent://SD_ILS/0/SD_ILS:192922025-05-21T23:27:16Z2025-05-21T23:27:16Zby Basson, Jessica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The liquid chefs experience : the role of internal communication and the employee in building a successful brand in the South African industryent://SD_ILS/0/SD_ILS:192982025-05-21T23:27:16Z2025-05-21T23:27:16Zby Becker, Daniel Cameron.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The relevance and use of the five senses in South African grocery retail stores : a Martin Lindstrom 'Brand Sense' approachent://SD_ILS/0/SD_ILS:193012025-05-21T23:27:16Z2025-05-21T23:27:16Zby Japhet, Antoinette.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Segmenting the South African micro enterprise finance market for the purpose of entry by a commercial bank brand, using ABSA micro interprise finance as a primary studyent://SD_ILS/0/SD_ILS:195292025-05-21T23:27:16Z2025-05-21T23:27:16Zby Johnson, Erica.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342025-05-21T23:27:16Z2025-05-21T23:27:16Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392025-05-21T23:27:16Z2025-05-21T23:27:16Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Comparison between South African and American culture during the nineteen fifties and sixtiesent://SD_ILS/0/SD_ILS:189812025-05-21T23:27:16Z2025-05-21T23:27:16Zby Dhlamini, Zama.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-05-21T23:27:16Z2025-05-21T23:27:16Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-05-21T23:27:16Z2025-05-21T23:27:16Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a wholeent://SD_ILS/0/SD_ILS:194262025-05-21T23:27:16Z2025-05-21T23:27:16Zby Lehobye, Thabang.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?ent://SD_ILS/0/SD_ILS:194552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Govind, Kishan.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisationent://SD_ILS/0/SD_ILS:194602025-05-21T23:27:16Z2025-05-21T23:27:16Zby Thethe, Monabisi.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Complications that can develop in South African political art with the representation of the black female bodyent://SD_ILS/0/SD_ILS:189832025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van Greuning, Minette.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Contemporary South African art : the growth and development of South African 2D art and animationent://SD_ILS/0/SD_ILS:189882025-05-21T23:27:16Z2025-05-21T23:27:16Zby Boone, Wesley.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The critical study of aesthetics and the human figure in contemporary South African artent://SD_ILS/0/SD_ILS:189992025-05-21T23:27:16Z2025-05-21T23:27:16Zby Otto, Bianca.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The influence of politics in South African artent://SD_ILS/0/SD_ILS:190422025-05-21T23:27:16Z2025-05-21T23:27:16Zby Crozier, Monique.<br/>Format: Manuscript<br/>Publication Date 2006<br/>South African architecture : what are we looking at?ent://SD_ILS/0/SD_ILS:191012025-05-21T23:27:16Z2025-05-21T23:27:16Zby Ochs, Natalie Nicole.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The South African comic industry in relation to America and the industry in contemporary timesent://SD_ILS/0/SD_ILS:191032025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van der Bank, Devy.<br/>Format: Manuscript<br/>Publication Date 2006<br/>My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subculturesent://SD_ILS/0/SD_ILS:195882025-05-21T23:27:16Z2025-05-21T23:27:16Zby Mogashane, Masego.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-05-21T23:27:16Z2025-05-21T23:27:16Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The effect of the celebrity brand on fashion choices of affluent teenage girls in Durban, and the effect of these choices on their identity developmentent://SD_ILS/0/SD_ILS:188552025-05-21T23:27:16Z2025-05-21T23:27:16Zby Blanca, Diana.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Alternative advertising mediums within the South African contextent://SD_ILS/0/SD_ILS:189642025-05-21T23:27:16Z2025-05-21T23:27:16Zby Rankin, Allen.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Mass media, the youth and South African unityent://SD_ILS/0/SD_ILS:190562025-05-21T23:27:16Z2025-05-21T23:27:16Zby Tolken, Quinten.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Sex in contemporary South African advertisingent://SD_ILS/0/SD_ILS:190892025-05-21T23:27:16Z2025-05-21T23:27:16Zby Botha, Karen.<br/>Format: Manuscript<br/>Publication Date 2005<br/>South African film : is there a future?ent://SD_ILS/0/SD_ILS:191052025-05-21T23:27:16Z2025-05-21T23:27:16Zby Wybrow, Lauren.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Architecture for the South African : the creation of humane buildings and interiors with an authentic South African identityent://SD_ILS/0/SD_ILS:191362025-05-21T23:27:16Z2025-05-21T23:27:16Zby Gray, Darryl.<br/>Format: Manuscript<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-05-21T23:27:16Z2025-05-21T23:27:16Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Afrocentric trends in contemporary South African designent://SD_ILS/0/SD_ILS:189632025-05-21T23:27:16Z2025-05-21T23:27:16Zby Carr, Michelle Brigit.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Contemporary South African architecture : designing cultural pluralism for the futureent://SD_ILS/0/SD_ILS:189872025-05-21T23:27:16Z2025-05-21T23:27:16Zby Combrinck, Corey.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Contemporary trends in the field of South African art and design : sex in advertisingent://SD_ILS/0/SD_ILS:189922025-05-21T23:27:16Z2025-05-21T23:27:16Zby Van der Hoven, Ulrike.<br/>Format: Manuscript<br/>Publication Date 2004<br/>From a modernist influence to a post-modern execution : the focus on the South African art sceneent://SD_ILS/0/SD_ILS:190242025-05-21T23:27:16Z2025-05-21T23:27:16Zby Pieterse, Johan.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Propaganda and forced advertising in contemporary South African societyent://SD_ILS/0/SD_ILS:190792025-05-21T23:27:16Z2025-05-21T23:27:16Zby De Bruyne, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2004<br/>A South African architecture : what is it? : where is it?ent://SD_ILS/0/SD_ILS:191022025-05-21T23:27:16Z2025-05-21T23:27:16Zby Breed, Mignon.<br/>Format: Manuscript<br/>Publication Date 2004<br/>South African contemporaty art and culture : design past, present and futureent://SD_ILS/0/SD_ILS:191042025-05-21T23:27:16Z2025-05-21T23:27:16Zby Wiid, Joanita.<br/>Format: Manuscript<br/>Publication Date 2004<br/>