Search Results for Sales promotion -- Planning. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSales$002bpromotion$002b--$002bPlanning.$0026ps$003d300?dt=list 2025-10-05T09:43:26Z Integrated marketing communication ent://SD_ILS/0/SD_ILS:59229 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Mulder, D. (Dalm&eacute;)<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> MKTG 10 ent://SD_ILS/0/SD_ILS:55524 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing management ent://SD_ILS/0/SD_ILS:21920 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Marshall, Greg W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Public relations writing : form and style ent://SD_ILS/0/SD_ILS:21267 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Newsom, Doug.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:17966 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:318 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:16689 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:16704 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Introduction to foodservice ent://SD_ILS/0/SD_ILS:41818 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Payne-Palacio, June.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:12310 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Business marketing management : a strategic view of industrial and organizational markets ent://SD_ILS/0/SD_ILS:17249 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing for tourism ent://SD_ILS/0/SD_ILS:2103 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Holloway, J. Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:12753 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing plans that work ent://SD_ILS/0/SD_ILS:17005 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043345.html">http://catdir.loc.gov/catdir/toc/els031/2001043345.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043345.html">http://catdir.loc.gov/catdir/description/els031/2001043345.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:17288 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Perreault, William D., Jr.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:12443 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els051/2004556468.html">http://catdir.loc.gov/catdir/toc/els051/2004556468.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els051/2004556468.html">http://catdir.loc.gov/catdir/description/els051/2004556468.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Electronic commerce ent://SD_ILS/0/SD_ILS:19806 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16992 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:14700 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> International marketing ent://SD_ILS/0/SD_ILS:16563 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Cateora, Philip R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html">http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> How to prepare a promotional plan ent://SD_ILS/0/SD_ILS:15276 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Waller, David.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Business marketing ent://SD_ILS/0/SD_ILS:25235 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Brierty, Edward G., 1925-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising and sales promotion strategy ent://SD_ILS/0/SD_ILS:340 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998&#160;1997<br/> Management information systems : the manager's view ent://SD_ILS/0/SD_ILS:19776 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Schultheis, Robert A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/97025011.html">http://catdir.loc.gov/catdir/toc/mh022/97025011.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/97025011.html">http://catdir.loc.gov/catdir/description/mh023/97025011.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Promotional strategy : marketing communications in practice ent://SD_ILS/0/SD_ILS:19794 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> A preface to marketing management ent://SD_ILS/0/SD_ILS:13656 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Peter, J. Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:13654 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:1504 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Global marketing management : cases and readings ent://SD_ILS/0/SD_ILS:13731 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Buzzell, Robert D. (Robert Dow), 1933-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Starting your own business in South Africa ent://SD_ILS/0/SD_ILS:14222 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Macleod, Guy.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-10-05T09:43:26Z 2025-10-05T09:43:26Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>