Search Results for Sales-promotion. - Narrowed by: IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSales-promotion.$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$002509IIEMSA$0026ps$003d300?dt=list 2025-10-08T11:36:43Z Hospitality sales and promotion : strategies for success ent://SD_ILS/0/SD_ILS:25996 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Taylor, Derek, 1932 August 5-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Sales promotion : how to create, implement and integrate campaigns that really work. ent://SD_ILS/0/SD_ILS:43104 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Mullin, Roddy.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion, ent://SD_ILS/0/SD_ILS:35795 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Clemente, Mark N.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Market place : an insight into advertising, marketing, research, sales promotion. ent://SD_ILS/0/SD_ILS:58117 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:22454 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:55011 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Belch, George E. (George Edward), 1951- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Routledge handbook of medical law and ethics ent://SD_ILS/0/SD_ILS:54277 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Joly, Yann, 1973- editor.<br/>Cover image <a href="http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg">http://images.tandf.co.uk/common/jackets/websmall/978041562/9780415628181.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business communication ent://SD_ILS/0/SD_ILS:21487 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Daniels, Dawn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:50328 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Blythe, Jim.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Promo 2 ent://SD_ILS/0/SD_ILS:50676 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;O'Guinn, Thomas.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:49572 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Jolibert, Alain. Marketing management.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Integrated marketing communications in advertising and promotion ent://SD_ILS/0/SD_ILS:2920 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communication : a contemporary approach ent://SD_ILS/0/SD_ILS:149 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing ent://SD_ILS/0/SD_ILS:40009 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Williams, Alison.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:41339 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:20120 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Cravens, David W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How to market, advertise, and promote your business or service in your own backyard ent://SD_ILS/0/SD_ILS:39427 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Egelhoff, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Malcolm McDonald on marketing planning : understanding marketing plans and strategy ent://SD_ILS/0/SD_ILS:34927 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;McDonald, Malcolm.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007037090.html">http://www.loc.gov/catdir/toc/fy0803/2007037090.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007&#160;2002<br/> Toyota culture : the heart and soul of the Toyota way ent://SD_ILS/0/SD_ILS:35053 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Liker, Jeffrey K.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Marketing management : a value-creation process ent://SD_ILS/0/SD_ILS:33472 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Dubois, Pierre-Louis.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html">http://www.loc.gov/catdir/enhancements/fy0662/2006049380-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:16394 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/520445635.pdf">Kostenfrei</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html">http://catdir.loc.gov/catdir/toc/fy0705/2006924824.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2006924824-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2006924824-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:31525 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing management ent://SD_ILS/0/SD_ILS:32150 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:34210 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Tourism Marketing for cities and towns : using branding and events to attract tourism ent://SD_ILS/0/SD_ILS:34064 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kolb, Bonita M.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Magnetic selling : develop the charm and charisma that attract customers and maximize sales ent://SD_ILS/0/SD_ILS:32141 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Bly, Robert W.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising, promotion and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9799 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Introduction to foodservice ent://SD_ILS/0/SD_ILS:41818 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Payne-Palacio, June.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Integrated marketing communication ent://SD_ILS/0/SD_ILS:12310 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Bothma, Neels.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:29485 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Usunier, Jean-Claude.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Business-to-business marketing : relationships, systems and communications ent://SD_ILS/0/SD_ILS:30382 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Dictionary of marketing communications ent://SD_ILS/0/SD_ILS:27455 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Govoni, Norman A. P.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip042/2003007359.html">http://www.loc.gov/catdir/toc/ecip042/2003007359.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Business marketing management : a strategic view of industrial and organizational markets ent://SD_ILS/0/SD_ILS:17249 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Hutt, Michael D.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising, promotion &amp; supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:225 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Marketing and promotional strategy ent://SD_ILS/0/SD_ILS:34731 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Gelder, Darren.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing communications : contexts, strategies, and applications ent://SD_ILS/0/SD_ILS:13024 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Advertising promotion : supplemental aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:23156 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:14700 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:24324 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Business marketing ent://SD_ILS/0/SD_ILS:25235 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Brierty, Edward G., 1925-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Promotional strategy : marketing communications in practice ent://SD_ILS/0/SD_ILS:19794 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Achieving excellence in selling : the South African approach ent://SD_ILS/0/SD_ILS:7099 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Blem, Norman.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-10-08T11:36:43Z 2025-10-08T11:36:43Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>