Search Results for Schools. - Narrowed by: VEGA Cape TownSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSchools.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$002509VEGA$002bCape$002bTown$0026ps$003d300?dt=list2025-11-27T21:59:22ZThe 10-day MBA : a step-by-step guide to mastering the skills taught in top business schoolsent://SD_ILS/0/SD_ILS:3662025-11-27T21:59:22Z2025-11-27T21:59:22Zby Silbiger, Steven.<br/>Format: Books<br/>Publication Date 2005<br/>How to pass with maximum distinctionsent://SD_ILS/0/SD_ILS:565502025-11-27T21:59:22Z2025-11-27T21:59:22Zby Chonco, N.A.<br/>Format: Books<br/>Publication Date 2020<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-11-27T21:59:22Z2025-11-27T21:59:22Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-11-27T21:59:22Z2025-11-27T21:59:22Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-11-27T21:59:22Z2025-11-27T21:59:22Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-11-27T21:59:22Z2025-11-27T21:59:22Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Oxford Afrikaans-Engels/English-Afrikaans skoolwoordeboek/school dictionary.ent://SD_ILS/0/SD_ILS:222432025-11-27T21:59:22Z2025-11-27T21:59:22ZFormat: Books<br/>Publication Date 2017<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Codenames picturesent://SD_ILS/0/SD_ILS:552632025-11-27T21:59:22Z2025-11-27T21:59:22Zby Chvatil,Vlaada<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187612025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-11-27T21:59:22Z2025-11-27T21:59:22Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-11-27T21:59:22Z2025-11-27T21:59:22Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-11-27T21:59:22Z2025-11-27T21:59:22Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-11-27T21:59:22Z2025-11-27T21:59:22Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-11-27T21:59:22Z2025-11-27T21:59:22Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-11-27T21:59:22Z2025-11-27T21:59:22Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-11-27T21:59:22Z2025-11-27T21:59:22Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-11-27T21:59:22Z2025-11-27T21:59:22Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-11-27T21:59:22Z2025-11-27T21:59:22Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732025-11-27T21:59:22Z2025-11-27T21:59:22Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-11-27T21:59:22Z2025-11-27T21:59:22Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-11-27T21:59:22Z2025-11-27T21:59:22Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-11-27T21:59:22Z2025-11-27T21:59:22Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviourent://SD_ILS/0/SD_ILS:210792025-11-27T21:59:22Z2025-11-27T21:59:22Zby Midgley, Michael<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-11-27T21:59:22Z2025-11-27T21:59:22Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812025-11-27T21:59:22Z2025-11-27T21:59:22Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method studyent://SD_ILS/0/SD_ILS:210822025-11-27T21:59:22Z2025-11-27T21:59:22Zby Willows, Stephen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-11-27T21:59:22Z2025-11-27T21:59:22Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-11-27T21:59:22Z2025-11-27T21:59:22Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-11-27T21:59:22Z2025-11-27T21:59:22Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-11-27T21:59:22Z2025-11-27T21:59:22Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-11-27T21:59:22Z2025-11-27T21:59:22Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-11-27T21:59:22Z2025-11-27T21:59:22Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-11-27T21:59:22Z2025-11-27T21:59:22Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-11-27T21:59:22Z2025-11-27T21:59:22Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-11-27T21:59:22Z2025-11-27T21:59:22Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-11-27T21:59:22Z2025-11-27T21:59:22Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-11-27T21:59:22Z2025-11-27T21:59:22Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-11-27T21:59:22Z2025-11-27T21:59:22Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-11-27T21:59:22Z2025-11-27T21:59:22Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-11-27T21:59:22Z2025-11-27T21:59:22Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-11-27T21:59:22Z2025-11-27T21:59:22Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-11-27T21:59:22Z2025-11-27T21:59:22Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-11-27T21:59:22Z2025-11-27T21:59:22Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-11-27T21:59:22Z2025-11-27T21:59:22Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-11-27T21:59:22Z2025-11-27T21:59:22Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-11-27T21:59:22Z2025-11-27T21:59:22Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-11-27T21:59:22Z2025-11-27T21:59:22Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-11-27T21:59:22Z2025-11-27T21:59:22Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-11-27T21:59:22Z2025-11-27T21:59:22Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-11-27T21:59:22Z2025-11-27T21:59:22Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-11-27T21:59:22Z2025-11-27T21:59:22Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-11-27T21:59:22Z2025-11-27T21:59:22Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-11-27T21:59:22Z2025-11-27T21:59:22Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-11-27T21:59:22Z2025-11-27T21:59:22Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-11-27T21:59:22Z2025-11-27T21:59:22Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-11-27T21:59:22Z2025-11-27T21:59:22Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Pina Pirataent://SD_ILS/0/SD_ILS:552622025-11-27T21:59:22Z2025-11-27T21:59:22Zby Vaccarino, Donald X<br/>Format: Books<br/>Publication Date 2015<br/>Principles of strategic thinking : reading pack.ent://SD_ILS/0/SD_ILS:187192025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-11-27T21:59:22Z2025-11-27T21:59:22Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-11-27T21:59:22Z2025-11-27T21:59:22Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-11-27T21:59:22Z2025-11-27T21:59:22Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-11-27T21:59:22Z2025-11-27T21:59:22Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-11-27T21:59:22Z2025-11-27T21:59:22Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-11-27T21:59:22Z2025-11-27T21:59:22Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-11-27T21:59:22Z2025-11-27T21:59:22Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Oxford isiXhosa-isiNgesi isichazi-magama sesikolo = Oxford English-isiXhosa school dictionaryent://SD_ILS/0/SD_ILS:2752025-11-27T21:59:22Z2025-11-27T21:59:22Zby De Schryver, Gilles-Maurice, editor-in-chief.<br/>Format: Books<br/>Publication Date 2014<br/>Graphic design school : a foundation course for graphic designers working in print, moving image and digital mediaent://SD_ILS/0/SD_ILS:157942025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dabner, David, author.<br/>Format: Books<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-11-27T21:59:22Z2025-11-27T21:59:22Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-11-27T21:59:22Z2025-11-27T21:59:22Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-11-27T21:59:22Z2025-11-27T21:59:22Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-11-27T21:59:22Z2025-11-27T21:59:22Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-11-27T21:59:22Z2025-11-27T21:59:22Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-11-27T21:59:22Z2025-11-27T21:59:22Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-11-27T21:59:22Z2025-11-27T21:59:22Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-11-27T21:59:22Z2025-11-27T21:59:22Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-11-27T21:59:22Z2025-11-27T21:59:22Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-11-27T21:59:22Z2025-11-27T21:59:22Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-11-27T21:59:22Z2025-11-27T21:59:22Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-11-27T21:59:22Z2025-11-27T21:59:22Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-11-27T21:59:22Z2025-11-27T21:59:22Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-11-27T21:59:22Z2025-11-27T21:59:22Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-11-27T21:59:22Z2025-11-27T21:59:22Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-11-27T21:59:22Z2025-11-27T21:59:22Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-11-27T21:59:22Z2025-11-27T21:59:22Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-11-27T21:59:22Z2025-11-27T21:59:22Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-11-27T21:59:22Z2025-11-27T21:59:22Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-11-27T21:59:22Z2025-11-27T21:59:22Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-11-27T21:59:22Z2025-11-27T21:59:22Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-11-27T21:59:22Z2025-11-27T21:59:22Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-11-27T21:59:22Z2025-11-27T21:59:22Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-11-27T21:59:22Z2025-11-27T21:59:22Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-11-27T21:59:22Z2025-11-27T21:59:22Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-11-27T21:59:22Z2025-11-27T21:59:22Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-11-27T21:59:22Z2025-11-27T21:59:22Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-11-27T21:59:22Z2025-11-27T21:59:22Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-11-27T21:59:22Z2025-11-27T21:59:22Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-11-27T21:59:22Z2025-11-27T21:59:22Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-11-27T21:59:22Z2025-11-27T21:59:22Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-11-27T21:59:22Z2025-11-27T21:59:22Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-11-27T21:59:22Z2025-11-27T21:59:22Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-11-27T21:59:22Z2025-11-27T21:59:22Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-11-27T21:59:22Z2025-11-27T21:59:22Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-11-27T21:59:22Z2025-11-27T21:59:22Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912025-11-27T21:59:22Z2025-11-27T21:59:22Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-11-27T21:59:22Z2025-11-27T21:59:22Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-11-27T21:59:22Z2025-11-27T21:59:22Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-11-27T21:59:22Z2025-11-27T21:59:22Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-11-27T21:59:22Z2025-11-27T21:59:22Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-11-27T21:59:22Z2025-11-27T21:59:22Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-11-27T21:59:22Z2025-11-27T21:59:22Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-11-27T21:59:22Z2025-11-27T21:59:22Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-11-27T21:59:22Z2025-11-27T21:59:22Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-11-27T21:59:22Z2025-11-27T21:59:22Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-11-27T21:59:22Z2025-11-27T21:59:22Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-11-27T21:59:22Z2025-11-27T21:59:22Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-11-27T21:59:22Z2025-11-27T21:59:22Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-11-27T21:59:22Z2025-11-27T21:59:22Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-11-27T21:59:22Z2025-11-27T21:59:22Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-11-27T21:59:22Z2025-11-27T21:59:22Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-11-27T21:59:22Z2025-11-27T21:59:22Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-11-27T21:59:22Z2025-11-27T21:59:22Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-11-27T21:59:22Z2025-11-27T21:59:22Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-11-27T21:59:22Z2025-11-27T21:59:22Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-11-27T21:59:22Z2025-11-27T21:59:22Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-11-27T21:59:22Z2025-11-27T21:59:22Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-11-27T21:59:22Z2025-11-27T21:59:22Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-11-27T21:59:22Z2025-11-27T21:59:22Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-11-27T21:59:22Z2025-11-27T21:59:22Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-11-27T21:59:22Z2025-11-27T21:59:22Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-11-27T21:59:22Z2025-11-27T21:59:22Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-11-27T21:59:22Z2025-11-27T21:59:22Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-11-27T21:59:22Z2025-11-27T21:59:22Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-11-27T21:59:22Z2025-11-27T21:59:22Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-11-27T21:59:22Z2025-11-27T21:59:22Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-11-27T21:59:22Z2025-11-27T21:59:22Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-11-27T21:59:22Z2025-11-27T21:59:22Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-11-27T21:59:22Z2025-11-27T21:59:22Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-11-27T21:59:22Z2025-11-27T21:59:22Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-11-27T21:59:22Z2025-11-27T21:59:22Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-11-27T21:59:22Z2025-11-27T21:59:22Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-11-27T21:59:22Z2025-11-27T21:59:22Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-11-27T21:59:22Z2025-11-27T21:59:22Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Takenokoent://SD_ILS/0/SD_ILS:552652025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bauza,Antoine<br/>Format: Books<br/>Publication Date 2012<br/>Flash point Fire rescue: a thrilling game of fighting fire, rescuing victims and teamworkent://SD_ILS/0/SD_ILS:552662025-11-27T21:59:22Z2025-11-27T21:59:22Zby Lanzing, Kevin<br/>Format: Books<br/>Publication Date 2011<br/>Critical ecologies : the Frankfurt School and contemporary environmental crisesent://SD_ILS/0/SD_ILS:578892025-11-27T21:59:22Z2025-11-27T21:59:22Zby Biro, Andrew, 1969-<br/>Format: Books<br/>Publication Date 2011<br/>Graphic design school : a foundation course for graphic designers working in print, moving image and digital media.ent://SD_ILS/0/SD_ILS:158242025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dabner, David.<br/>Format: Books<br/>Publication Date 2010<br/>Bauhaus : a conceptual modelent://SD_ILS/0/SD_ILS:157512025-11-27T21:59:22Z2025-11-27T21:59:22Zby Bauhaus-Archiv, Museum für Gestaltung.<br/>Format: Books<br/>Publication Date 2009<br/>Design integrations : research and collaborationent://SD_ILS/0/SD_ILS:579292025-11-27T21:59:22Z2025-11-27T21:59:22Zby Poggenpohl, Sharon Helmer.<br/>Format: Books<br/>Publication Date 2009<br/>State of the nation : South Africa 2007ent://SD_ILS/0/SD_ILS:154712025-11-27T21:59:22Z2025-11-27T21:59:22Zby Buhlungu, S. (Sakhela)<br/><a href="http://www.hsrcpress.ac.za/product.php?productid=2183&cat=1">Download this electronic book through the World Wide Web.</a><br/>Format: Books<br/>Publication Date 2007<br/>Black diamond unearthing South Africa's new black middle class.ent://SD_ILS/0/SD_ILS:193122025-11-27T21:59:22Z2025-11-27T21:59:22Zby UCT Unilever Institute of Strategic Marketing.<br/>Format: Books<br/>Publication Date 2006 200<br/>Graphic design school : a foundation course in the principles and practices of graphic designent://SD_ILS/0/SD_ILS:157482025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dabner, David.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0421/2004018885.html">http://catdir.loc.gov/catdir/toc/ecip0421/2004018885.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-b.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-d.html">http://catdir.loc.gov/catdir/enhancements/fy0616/2004018885-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-11-27T21:59:22Z2025-11-27T21:59:22Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=229887">http://www.myilibrary.com?id=229887</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Graphic design school : the principles and practices of graphic designent://SD_ILS/0/SD_ILS:153382025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dabner, David.<br/>Format: Books<br/>Publication Date 2004<br/>Teaching graphic design : course offerings and class projects from the leading graduate and undergraduate programsent://SD_ILS/0/SD_ILS:164862025-11-27T21:59:22Z2025-11-27T21:59:22Zby Heller, Steven.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html">http://catdir.loc.gov/catdir/toc/ecip046/2003015463.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The complete idiot's guide to MBA basicsent://SD_ILS/0/SD_ILS:161882025-11-27T21:59:22Z2025-11-27T21:59:22Zby Gorman, Tom.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-b.html">http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-d.html">http://catdir.loc.gov/catdir/enhancements/fy0716/2002116795-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>A company of leaders : five disciplines for unleashing the power in your workforceent://SD_ILS/0/SD_ILS:158282025-11-27T21:59:22Z2025-11-27T21:59:22Zby Spreitzer, Gretchen M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html">http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley037/2001032676.html">http://catdir.loc.gov/catdir/description/wiley037/2001032676.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Creative managementent://SD_ILS/0/SD_ILS:147972025-11-27T21:59:22Z2025-11-27T21:59:22Zby Henry, Jane.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-t.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2001272381-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>It's not about size : bigger brands for smaller businessesent://SD_ILS/0/SD_ILS:162102025-11-27T21:59:22Z2025-11-27T21:59:22Zby Dickinson, Paul.<br/>Format: Books<br/>Publication Date 2001<br/>Design issues : how graphic design informs societyent://SD_ILS/0/SD_ILS:162232025-11-27T21:59:22Z2025-11-27T21:59:22Zby Holland, DK.<br/>Format: Books<br/>Publication Date 2001<br/>Art & technology in the nineteenth and twentieth centuriesent://SD_ILS/0/SD_ILS:97712025-11-27T21:59:22Z2025-11-27T21:59:22Zby Francastel, Pierre.<br/>Format: Books<br/>Publication Date 2000<br/>The fifth discipline fieldbook : strategies and tools for building a learning organisationent://SD_ILS/0/SD_ILS:69092025-11-27T21:59:22Z2025-11-27T21:59:22Zby Senge, Peter M.<br/>Format: Books<br/>Publication Date 1994<br/>The mindent://SD_ILS/0/SD_ILS:552642025-11-27T21:59:22Z2025-11-27T21:59:22Zby Warsch,Wolfgang<br/>Format: Books<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-11-27T21:59:22Z2025-11-27T21:59:22Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>