Search Results for Social marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026ps$003d300?2025-04-29T21:20:04ZStrategic social marketingent://SD_ILS/0/SD_ILS:540262025-04-29T21:20:04Z2025-04-29T21:20:04Zby French, Jeff author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:578272025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:554912025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2019 2017<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing for dummiesent://SD_ILS/0/SD_ILS:516072025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2012<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>The SAGE handbook of social marketingent://SD_ILS/0/SD_ILS:464762025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hastings, Gerard.<br/>Format: Books<br/>Publication Date 2011<br/>The social media marketing bookent://SD_ILS/0/SD_ILS:223722025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zarrella, Dan.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449389390">View this book online, via DawsonERA, both on- and off-campus</a>
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<a href="http://lib.leeds.ac.uk/record=b3205176">This title is also available in print. Click here.</a><br/>Format: Books<br/>Publication Date 2010<br/>Social media marketing for Small Businessesent://SD_ILS/0/SD_ILS:594352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Rudansky-Kloppers, S<br/>Format: Books<br/>Publication Date 2025<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketing : theories & applicationsent://SD_ILS/0/SD_ILS:220942025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dahl, Stephan, author.<br/>Companion website <a href="http://study.sagepub.com/businessandmanagement">http://study.sagepub.com/businessandmanagement</a><br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-04-29T21:20:04Z2025-04-29T21:20:04Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:540782025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social marketing : from tunes to symphoniesent://SD_ILS/0/SD_ILS:501652025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hastings, Gerard (Professor)<br/>Format: Books<br/>Publication Date 2013<br/>Social marketing : advances in research and theoryent://SD_ILS/0/SD_ILS:348142025-04-29T21:20:04Z2025-04-29T21:20:04Zby Basil, Debra Z.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038323.html">http://www.loc.gov/catdir/toc/ecip075/2006038323.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Social marketing : behavior change for social goodent://SD_ILS/0/SD_ILS:578332025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lee, Nancy, 1945- author.<br/>Format: Regular print<br/>Publication Date 2024<br/>Strategic social marketing : for behaviour & social changeent://SD_ILS/0/SD_ILS:554842025-04-29T21:20:04Z2025-04-29T21:20:04Zby French, Jeff, author.<br/>Format: Books<br/>Publication Date 2020<br/>Social media marketing : an hour a dayent://SD_ILS/0/SD_ILS:515682025-04-29T21:20:04Z2025-04-29T21:20:04Zby Evans, Dave, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>Social marketing in the 21st centuryent://SD_ILS/0/SD_ILS:319992025-04-29T21:20:04Z2025-04-29T21:20:04Zby Andreasen, Alan R., 1934-<br/>Format: Books<br/>Publication Date 2006<br/>Social marketing : improving the quality of lifeent://SD_ILS/0/SD_ILS:263022025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2002<br/>Social marketing : strategies for changing public behaviorent://SD_ILS/0/SD_ILS:172552025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html">http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html</a><br/>Format: Books<br/>Publication Date 1989<br/>30-minute social media marketing : step-by-step techniques to spread the word about your business fast and freeent://SD_ILS/0/SD_ILS:448702025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gunelius, Susan.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing with social media : 10 easy steps to success for businessent://SD_ILS/0/SD_ILS:535192025-04-29T21:20:04Z2025-04-29T21:20:04Zby Coles, Linda author.<br/>Format: Books<br/>Publication Date 2015<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-04-29T21:20:04Z2025-04-29T21:20:04Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:24462025-04-29T21:20:04Z2025-04-29T21:20:04Zby Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-04-29T21:20:04Z2025-04-29T21:20:04Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Handbook of research on marketing and corporate social responsibilityent://SD_ILS/0/SD_ILS:514732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hill, Ronald Paul, editor of compilation.<br/>Format: Books<br/>Publication Date 2014<br/>Social marketing and behaviour change : models, theory and applicationsent://SD_ILS/0/SD_ILS:521142025-04-29T21:20:04Z2025-04-29T21:20:04Zby Brennan, Linda L. author.<br/>Format: Books<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-04-29T21:20:04Z2025-04-29T21:20:04Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-04-29T21:20:04Z2025-04-29T21:20:04Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:502732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Scott, David Meerman author.<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing all-in-one for dummies.ent://SD_ILS/0/SD_ILS:515662025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presenceent://SD_ILS/0/SD_ILS:495302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lewis, Mike, 1975-<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.ent://SD_ILS/0/SD_ILS:506842025-04-29T21:20:04Z2025-04-29T21:20:04Zby Barker, Melissa S.<br/>Format: Books<br/>Publication Date 2013<br/>Social marketing to protect the environment : what worksent://SD_ILS/0/SD_ILS:498062025-04-29T21:20:04Z2025-04-29T21:20:04Zby McKenzie-Mohr, Doug, 1959-<br/>Format: Books<br/>Publication Date 2012<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-04-29T21:20:04Z2025-04-29T21:20:04Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:462612025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2011<br/>The new relationship marketing : how to build a large, loyal, profitable network using the social Webent://SD_ILS/0/SD_ILS:463062025-04-29T21:20:04Z2025-04-29T21:20:04Zby Smith, Mari, 1966-<br/>Format: Books<br/>Publication Date 2011<br/>Hands-on social marketing : a step-by-step guide to designing change for goodent://SD_ILS/0/SD_ILS:467452025-04-29T21:20:04Z2025-04-29T21:20:04Zby Weinreich, Nedra Kline.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-04-29T21:20:04Z2025-04-29T21:20:04Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Get up to speed with online marketing : how to use websites, blogs, social networking and much moreent://SD_ILS/0/SD_ILS:46702025-04-29T21:20:04Z2025-04-29T21:20:04Zby Reed, Jon, 1971-<br/>Format: Books<br/>Publication Date 2011<br/>Social media metrics : how to measure and optimize your marketing investmentent://SD_ILS/0/SD_ILS:458902025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sterne, Jim, 1955-<br/>Format: Books<br/>Publication Date 2010<br/>Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneursent://SD_ILS/0/SD_ILS:465202025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ghaffar, Abdul<br/>Format: Books<br/>Publication Date 2010<br/>Social media marketing all-in-one for dummiesent://SD_ILS/0/SD_ILS:515692025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zimmerman, Jan.<br/>Format: Regular print<br/>Publication Date 2010<br/>A quick start guide to social media marketing : high impact low-cost marketing that worksent://SD_ILS/0/SD_ILS:424772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Richardson, Neil.<br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of social marketing : an international perspectiveent://SD_ILS/0/SD_ILS:441782025-04-29T21:20:04Z2025-04-29T21:20:04Zby Donovan, Rob, 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:373052025-04-29T21:20:04Z2025-04-29T21:20:04Zby Weber, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!ent://SD_ILS/0/SD_ILS:395512025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:349222025-04-29T21:20:04Z2025-04-29T21:20:04Zby Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Social marketing : why should the Devil have all the best tunes?ent://SD_ILS/0/SD_ILS:363512025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hastings, Gerard.<br/>Format: Books<br/>Publication Date 2007<br/>Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketingent://SD_ILS/0/SD_ILS:444922025-04-29T21:20:04Z2025-04-29T21:20:04ZFormat: Books<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-04-29T21:20:04Z2025-04-29T21:20:04Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>DIGITAL MARKETING FOUNDATIONS AND STRATEGY.ent://SD_ILS/0/SD_ILS:576332025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zahay, D<br/>Format: Books<br/>Publication Date 2023<br/>SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.ent://SD_ILS/0/SD_ILS:574062025-04-29T21:20:04Z2025-04-29T21:20:04Zby Barlow, DH<br/>Format: Books<br/>Publication Date 2023<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:578732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Erasmus, Barney, editor.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-04-29T21:20:04Z2025-04-29T21:20:04Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-04-29T21:20:04Z2025-04-29T21:20:04Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Hey whipple, squeeze this : the classic guide to creating great advertisingent://SD_ILS/0/SD_ILS:569552025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sullivan, Luke, author.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-04-29T21:20:04Z2025-04-29T21:20:04Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Entrepreneurship : theory, process, practiceent://SD_ILS/0/SD_ILS:560362025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kuratko, Donald F., author.<br/>Format: Books<br/>Publication Date 2020<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-04-29T21:20:04Z2025-04-29T21:20:04Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:561562025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2020<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Entrepreneurship : the practice and mindsetent://SD_ILS/0/SD_ILS:570602025-04-29T21:20:04Z2025-04-29T21:20:04Zby Neck, Heidi M., author.<br/>Format: Books<br/>Publication Date 2020<br/>Essential guide to marketing planningent://SD_ILS/0/SD_ILS:573892025-04-29T21:20:04Z2025-04-29T21:20:04Zby Wood, Marian Burk, author.<br/>Format: Books<br/>Publication Date 2020<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:226712025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hill, Charles W. L., author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-04-29T21:20:04Z2025-04-29T21:20:04Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Digital marketing : strategic planning & integrationent://SD_ILS/0/SD_ILS:223902025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hanlon, Annmarie, author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-04-29T21:20:04Z2025-04-29T21:20:04Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles and concepts of behavioral medicine : a global handbookent://SD_ILS/0/SD_ILS:562692025-04-29T21:20:04Z2025-04-29T21:20:04Zby Fisher, Edwin B., 1946- editor.<br/>Format: Books<br/>Publication Date 2018<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:563932025-04-29T21:20:04Z2025-04-29T21:20:04Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2018<br/>Connect : writing for online audiencesent://SD_ILS/0/SD_ILS:575992025-04-29T21:20:04Z2025-04-29T21:20:04Zby Pritchard, Maritha, editor.<br/>Format: Books<br/>Publication Date 2018<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Strategic corporate social responsibility : tools & theories for responsible managementent://SD_ILS/0/SD_ILS:220922025-04-29T21:20:04Z2025-04-29T21:20:04Zby Haski-Leventhal, Debbie, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-04-29T21:20:04Z2025-04-29T21:20:04Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Entrepreneurship : theory, process, practiceent://SD_ILS/0/SD_ILS:549662025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kuratko, Donald F., author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-04-29T21:20:04Z2025-04-29T21:20:04Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-04-29T21:20:04Z2025-04-29T21:20:04Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Effective management of long-term care facilitiesent://SD_ILS/0/SD_ILS:536302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Singh, Douglas A., 1946- author.<br/>Format: Books<br/>Publication Date 2016<br/>The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying lifeent://SD_ILS/0/SD_ILS:550012025-04-29T21:20:04Z2025-04-29T21:20:04Zby Armstrong, Robert &amp; Fisch, Sanford<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-04-29T21:20:04Z2025-04-29T21:20:04Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:223822025-04-29T21:20:04Z2025-04-29T21:20:04Zby Fennis, Bob Michaël, 1968-<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-04-29T21:20:04Z2025-04-29T21:20:04Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-04-29T21:20:04Z2025-04-29T21:20:04Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:227972025-04-29T21:20:04Z2025-04-29T21:20:04Zby Armstrong, Gary (Gary M.), author.<br/>Format: Books<br/>Publication Date 2015<br/>Focus groups : theory and practiceent://SD_ILS/0/SD_ILS:503922025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stewart, David W.<br/>Format: Books<br/>Publication Date 2015<br/>Health program management : from development through evaluationent://SD_ILS/0/SD_ILS:536372025-04-29T21:20:04Z2025-04-29T21:20:04Zby Longest, Beaufort B., Jr., author.<br/>Format: Books<br/>Publication Date 2015<br/>Global marketingent://SD_ILS/0/SD_ILS:518352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Keegan, Warren J. author.<br/>Format: Books<br/>Publication Date 2015<br/>The Routledge handbook of eventsent://SD_ILS/0/SD_ILS:542592025-04-29T21:20:04Z2025-04-29T21:20:04Zby Page, Stephen J.<br/>Format: Books<br/>Publication Date 2015<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-04-29T21:20:04Z2025-04-29T21:20:04Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-04-29T21:20:04Z2025-04-29T21:20:04Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-04-29T21:20:04Z2025-04-29T21:20:04Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Customer relationship management : concepts and technologiesent://SD_ILS/0/SD_ILS:216302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Buttle, Francis.<br/>Format: Books<br/>Publication Date 2015<br/>Entrepreneurship and effective small business managementent://SD_ILS/0/SD_ILS:226292025-04-29T21:20:04Z2025-04-29T21:20:04Zby Scarborough, Norman M., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-04-29T21:20:04Z2025-04-29T21:20:04Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-04-29T21:20:04Z2025-04-29T21:20:04Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-04-29T21:20:04Z2025-04-29T21:20:04Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:504582025-04-29T21:20:04Z2025-04-29T21:20:04Zby Burgess, Cheryl.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-04-29T21:20:04Z2025-04-29T21:20:04Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Genetics as social practice : transdisciplinary views on science and cultureent://SD_ILS/0/SD_ILS:529872025-04-29T21:20:04Z2025-04-29T21:20:04Zby Prainsack, Barbara, editor.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026919422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026919422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-04-29T21:20:04Z2025-04-29T21:20:04Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-04-29T21:20:04Z2025-04-29T21:20:04Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing and the common good : essays from Notre Dame on societal impactent://SD_ILS/0/SD_ILS:502522025-04-29T21:20:04Z2025-04-29T21:20:04Zby Murphy, Patrick E., 1948-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-04-29T21:20:04Z2025-04-29T21:20:04Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Data mining applications with Rent://SD_ILS/0/SD_ILS:541882025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zhao, Yanchang, 1977- author.<br/>Format: Books<br/>Publication Date 2014<br/>Tourism : a modern synthesisent://SD_ILS/0/SD_ILS:557912025-04-29T21:20:04Z2025-04-29T21:20:04Zby Page, Stephen, 1963- author.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-04-29T21:20:04Z2025-04-29T21:20:04Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-04-29T21:20:04Z2025-04-29T21:20:04Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Personal sellingent://SD_ILS/0/SD_ILS:211252025-04-29T21:20:04Z2025-04-29T21:20:04Zby Van Heerden, Neels, 1957- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Business communicationent://SD_ILS/0/SD_ILS:214872025-04-29T21:20:04Z2025-04-29T21:20:04Zby Daniels, Dawn, author.<br/>Format: Books<br/>Publication Date 2014<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Corporate communicationent://SD_ILS/0/SD_ILS:632025-04-29T21:20:04Z2025-04-29T21:20:04Zby Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-04-29T21:20:04Z2025-04-29T21:20:04Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-04-29T21:20:04Z2025-04-29T21:20:04Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:8042025-04-29T21:20:04Z2025-04-29T21:20:04Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-04-29T21:20:04Z2025-04-29T21:20:04Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:97862025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The social media manifesto : a guide to using social technology to build a successful businessent://SD_ILS/0/SD_ILS:492222025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hallam, Jed.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing Research.ent://SD_ILS/0/SD_ILS:492712025-04-29T21:20:04Z2025-04-29T21:20:04Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Going social : excite customers, generate buzz, and energize your brand with the power of social mediaent://SD_ILS/0/SD_ILS:494252025-04-29T21:20:04Z2025-04-29T21:20:04Zby Goldman, Jeremy.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Sustainable enterprise : a macromarketing approachent://SD_ILS/0/SD_ILS:498262025-04-29T21:20:04Z2025-04-29T21:20:04Zby Peterson, Mark, 1956-<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-04-29T21:20:04Z2025-04-29T21:20:04Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : perspectives, findings and explanationsent://SD_ILS/0/SD_ILS:503892025-04-29T21:20:04Z2025-04-29T21:20:04Zby O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 2013<br/>The plugged-in professor : tips and techniques for teaching with social mediaent://SD_ILS/0/SD_ILS:504382025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ferris, Sharmila Pixy, editor.<br/>Format: Books<br/>Publication Date 2013<br/>Foundations of psychological testing : a practical approachent://SD_ILS/0/SD_ILS:507952025-04-29T21:20:04Z2025-04-29T21:20:04Zby Miller, Leslie A.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-04-29T21:20:04Z2025-04-29T21:20:04Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Sustainable solid waste managementent://SD_ILS/0/SD_ILS:512132025-04-29T21:20:04Z2025-04-29T21:20:04Zby Rav, S. Bhupatthi.<br/>Format: Books<br/>Publication Date 2013<br/>Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computingent://SD_ILS/0/SD_ILS:515732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shelton, Ted, 1966-<br/>Format: Books<br/>Publication Date 2013<br/>Job searching with social media for dummiesent://SD_ILS/0/SD_ILS:517382025-04-29T21:20:04Z2025-04-29T21:20:04Zby Waldman, Joshua.<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-04-29T21:20:04Z2025-04-29T21:20:04Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>The new brand spirit : how communicating sustainability builds brands, reputations and profitsent://SD_ILS/0/SD_ILS:521032025-04-29T21:20:04Z2025-04-29T21:20:04Zby Conrad, Christian A., 1966-<br/><a href="http://lib.myilibrary.com?id=548255">Connect to MyiLibrary resource.</a>
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<a href="http://lib.myilibrary.com/detail.asp?id=548255">http://lib.myilibrary.com/detail.asp?id=548255</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Health behavior theory for public health : principles, foundations, and applicationsent://SD_ILS/0/SD_ILS:491992025-04-29T21:20:04Z2025-04-29T21:20:04Zby DiClemente, Ralph J.<br/>Format: Books<br/>Publication Date 2013<br/>On message : precision communication for the digital ageent://SD_ILS/0/SD_ILS:497402025-04-29T21:20:04Z2025-04-29T21:20:04Zby Theobald, Theo, 1957-, author.<br/>Format: Regular print<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Health and medical public relationsent://SD_ILS/0/SD_ILS:499782025-04-29T21:20:04Z2025-04-29T21:20:04Zby Riggulsford, Myc.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>The science of marketing : when to tweet, what to post, how to blog, and other proven strategiesent://SD_ILS/0/SD_ILS:515982025-04-29T21:20:04Z2025-04-29T21:20:04Zby Zarrella, Dan.<br/>Format: Books<br/>Publication Date 2013<br/>Sports marketing : creating long term valueent://SD_ILS/0/SD_ILS:516912025-04-29T21:20:04Z2025-04-29T21:20:04Zby Davis, John A.<br/>Format: Books<br/>Publication Date 2013<br/>Google+ marketing for dummiesent://SD_ILS/0/SD_ILS:523072025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stay, Jesse.<br/>Format: Books<br/>Publication Date 2013<br/>AIDS drugs for all : social movements and market transformationsent://SD_ILS/0/SD_ILS:528932025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kapstein, Ethan B., author.<br/>Format: Books<br/>Publication Date 2013<br/>Selling through someone else : how to use agile sales networks and partners to sell moreent://SD_ILS/0/SD_ILS:542742025-04-29T21:20:04Z2025-04-29T21:20:04Zby Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-04-29T21:20:04Z2025-04-29T21:20:04Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviour : South African psychology and marketing applicationsent://SD_ILS/0/SD_ILS:562282025-04-29T21:20:04Z2025-04-29T21:20:04Zby Mpinganjira, Mercy.<br/>Format: Books<br/>Publication Date 2013<br/>Management of electronic and digital mediaent://SD_ILS/0/SD_ILS:24442025-04-29T21:20:04Z2025-04-29T21:20:04Zby Albarran, Alan B.<br/>Format: Books<br/>Publication Date 2013<br/>The photographer's MBA : everything you need to know for your photography businessent://SD_ILS/0/SD_ILS:98452025-04-29T21:20:04Z2025-04-29T21:20:04Zby Cincotta, Sal.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-04-29T21:20:04Z2025-04-29T21:20:04Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-04-29T21:20:04Z2025-04-29T21:20:04Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-04-29T21:20:04Z2025-04-29T21:20:04Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>Internet marketing for entrepreneurs : using Web strategy for business successent://SD_ILS/0/SD_ILS:228442025-04-29T21:20:04Z2025-04-29T21:20:04Zby Houston, Jonathan.<br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-04-29T21:20:04Z2025-04-29T21:20:04Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:57302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>Essentials of tourisment://SD_ILS/0/SD_ILS:73862025-04-29T21:20:04Z2025-04-29T21:20:04Zby Cooper, Chris, 1952-<br/>Format: Books<br/>Publication Date 2012<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:152052025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-04-29T21:20:04Z2025-04-29T21:20:04Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-04-29T21:20:04Z2025-04-29T21:20:04Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-04-29T21:20:04Z2025-04-29T21:20:04Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Best before : videogames, supersession and obsolescenceent://SD_ILS/0/SD_ILS:471352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Newman, James (James A.)<br/>Format: Books<br/>Publication Date 2012<br/>Social information : gaining competitive and business advantage using social media toolsent://SD_ILS/0/SD_ILS:476852025-04-29T21:20:04Z2025-04-29T21:20:04Zby Brown, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing death : culture and the making of a life insurance market in Chinaent://SD_ILS/0/SD_ILS:481002025-04-29T21:20:04Z2025-04-29T21:20:04Zby Chan, Cheris Shun-ching.<br/>Format: Books<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-04-29T21:20:04Z2025-04-29T21:20:04Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-04-29T21:20:04Z2025-04-29T21:20:04Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>Legends in marketing : Philip Kotlerent://SD_ILS/0/SD_ILS:485712025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-04-29T21:20:04Z2025-04-29T21:20:04Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-04-29T21:20:04Z2025-04-29T21:20:04Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Uprising : how to build a brand-and change the world-by sparking cultural movementsent://SD_ILS/0/SD_ILS:494292025-04-29T21:20:04Z2025-04-29T21:20:04Zby Goodson, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>Writing skills for public relations : style and technique for mainstream and social mediaent://SD_ILS/0/SD_ILS:495592025-04-29T21:20:04Z2025-04-29T21:20:04Zby Foster, John, 1926-<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>The social media strategist : build a successful program from the inside outent://SD_ILS/0/SD_ILS:509822025-04-29T21:20:04Z2025-04-29T21:20:04Zby Barger, Christopher.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-04-29T21:20:04Z2025-04-29T21:20:04Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>Ethics in marketing : international cases and perspectivesent://SD_ILS/0/SD_ILS:524442025-04-29T21:20:04Z2025-04-29T21:20:04Zby Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>The conversation company : boost your business through culture, people and social mediaent://SD_ILS/0/SD_ILS:525682025-04-29T21:20:04Z2025-04-29T21:20:04Zby Van Belleghem, Steven.<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-04-29T21:20:04Z2025-04-29T21:20:04Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Good works! : marketing and corporate initiatives that build a better world-- and the bottom lineent://SD_ILS/0/SD_ILS:493982025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Engagement marketing : how small business wins in a socially connected worldent://SD_ILS/0/SD_ILS:494302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Goodman, Gail F., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-04-29T21:20:04Z2025-04-29T21:20:04Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobileent://SD_ILS/0/SD_ILS:497482025-04-29T21:20:04Z2025-04-29T21:20:04Zby Proulx, Mike.<br/>Format: Books<br/>Publication Date 2012<br/>Key concepts in sport managementent://SD_ILS/0/SD_ILS:515182025-04-29T21:20:04Z2025-04-29T21:20:04Zby Byers, Terri author.<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-04-29T21:20:04Z2025-04-29T21:20:04Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-04-29T21:20:04Z2025-04-29T21:20:04Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growthent://SD_ILS/0/SD_ILS:41072025-04-29T21:20:04Z2025-04-29T21:20:04Zby Geehan, Sean, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html">http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-04-29T21:20:04Z2025-04-29T21:20:04Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-04-29T21:20:04Z2025-04-29T21:20:04Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-04-29T21:20:04Z2025-04-29T21:20:04Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Five roads to freedom from apartheid to the World Cupent://SD_ILS/0/SD_ILS:428782025-04-29T21:20:04Z2025-04-29T21:20:04Zby Benger, Robin.<br/>Format: Video disc<br/>Publication Date 2011 2010<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-04-29T21:20:04Z2025-04-29T21:20:04Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Online marketing : a user's manualent://SD_ILS/0/SD_ILS:457162025-04-29T21:20:04Z2025-04-29T21:20:04Zby Newlands, Murray.<br/>Format: Books<br/>Publication Date 2011<br/>Assessment and planning in health programsent://SD_ILS/0/SD_ILS:477022025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hodges, Bonni C.<br/>Format: Books<br/>Publication Date 2011<br/>The nature of the new firm : beyond the boundaries of organisations and institutionsent://SD_ILS/0/SD_ILS:480492025-04-29T21:20:04Z2025-04-29T21:20:04Zby McCarthy, Killian.<br/>Format: Books<br/>Publication Date 2011<br/>Managing customer relationships : a strategic frameworkent://SD_ILS/0/SD_ILS:494082025-04-29T21:20:04Z2025-04-29T21:20:04Zby Peppers, Don.<br/>Format: Books<br/>Publication Date 2011<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:494352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2011<br/>Measure what matters : online tools for understanding customers, social media, engagement, and key relationshipsent://SD_ILS/0/SD_ILS:458822025-04-29T21:20:04Z2025-04-29T21:20:04Zby Delahaye Paine, Katie, 1952-<br/>Format: Books<br/>Publication Date 2011<br/>The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networkingent://SD_ILS/0/SD_ILS:470352025-04-29T21:20:04Z2025-04-29T21:20:04Zby Chase, Landy.<br/>Format: Books<br/>Publication Date 2011<br/>Public health nursing : practicing population-based careent://SD_ILS/0/SD_ILS:472242025-04-29T21:20:04Z2025-04-29T21:20:04Zby Truglio-Londrigan, Marie.<br/>Format: Books<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-04-29T21:20:04Z2025-04-29T21:20:04Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)ent://SD_ILS/0/SD_ILS:551682025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kerpen, Dave.<br/>Format: Books<br/>Publication Date 2011<br/>The Facebook era : tapping online social networks to market, sell, and innovateent://SD_ILS/0/SD_ILS:13792025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shih, Clara Chung-wai.<br/>Format: Books<br/>Publication Date 2011<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:158982025-04-29T21:20:04Z2025-04-29T21:20:04Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Eventful cities : cultural management and urban revitalisationent://SD_ILS/0/SD_ILS:225192025-04-29T21:20:04Z2025-04-29T21:20:04Zby Richards, Greg.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">E-book - Full text from Dawsonera. 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Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960</a><br/>Format: Books<br/>Publication Date 2010<br/>E-business : a management perspectiveent://SD_ILS/0/SD_ILS:226302025-04-29T21:20:04Z2025-04-29T21:20:04Zby Reynolds, Jonathan, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Thinking for yourself : developing critical thinking skills through reading and writingent://SD_ILS/0/SD_ILS:393812025-04-29T21:20:04Z2025-04-29T21:20:04Zby Mayfield, Marlys, 1931-<br/>Format: Books<br/>Publication Date 2010 2007<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-04-29T21:20:04Z2025-04-29T21:20:04Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The handbook of online and social media research : tools and techniques for market researchersent://SD_ILS/0/SD_ILS:418742025-04-29T21:20:04Z2025-04-29T21:20:04Zby Poynter, Ray.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>Strategic marketing : creating competitive advantageent://SD_ILS/0/SD_ILS:418812025-04-29T21:20:04Z2025-04-29T21:20:04Zby West, Douglas C.<br/>Format: Books<br/>Publication Date 2010<br/>Social and behavioral foundations of public healthent://SD_ILS/0/SD_ILS:436542025-04-29T21:20:04Z2025-04-29T21:20:04Zby Coreil, Jeannine.<br/>Format: Books<br/>Publication Date 2010<br/>Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationshipsent://SD_ILS/0/SD_ILS:462702025-04-29T21:20:04Z2025-04-29T21:20:04Zby Golden, Michelle.<br/>Format: Books<br/>Publication Date 2010<br/>Enterprise, entrepreneurship and small businessent://SD_ILS/0/SD_ILS:477282025-04-29T21:20:04Z2025-04-29T21:20:04Zby Down, Simon, 1962-<br/>Format: Books<br/>Publication Date 2010<br/>Putting the public back in public relations : how social media is reinventing the aging business of PRent://SD_ILS/0/SD_ILS:501562025-04-29T21:20:04Z2025-04-29T21:20:04Zby Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format: Books<br/>Publication Date 2010 2009<br/>Drucker on leadership : new lessons from the father of modern managementent://SD_ILS/0/SD_ILS:405712025-04-29T21:20:04Z2025-04-29T21:20:04Zby Cohen, William A., 1937-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470405000.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470405000.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:416262025-04-29T21:20:04Z2025-04-29T21:20:04Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2010<br/>The social media bible : tactics, tools, and strategies for business successent://SD_ILS/0/SD_ILS:432182025-04-29T21:20:04Z2025-04-29T21:20:04Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-04-29T21:20:04Z2025-04-29T21:20:04Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Fair trade &amp; chocolate the divine storyent://SD_ILS/0/SD_ILS:468332025-04-29T21:20:04Z2025-04-29T21:20:04Zby TV Choice Productions.<br/>Format: Video disc<br/>Publication Date 2010<br/>The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees todayent://SD_ILS/0/SD_ILS:499522025-04-29T21:20:04Z2025-04-29T21:20:04Zby Meister, Jeanne C.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-04-29T21:20:04Z2025-04-29T21:20:04Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-04-29T21:20:04Z2025-04-29T21:20:04Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>No logo : no space, no choice, no jobsent://SD_ILS/0/SD_ILS:155262025-04-29T21:20:04Z2025-04-29T21:20:04Zby Klein, Naomi, 1970-<br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-04-29T21:20:04Z2025-04-29T21:20:04Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Ethics and morality in sport managementent://SD_ILS/0/SD_ILS:198292025-04-29T21:20:04Z2025-04-29T21:20:04Zby DeSensi, Joy Theresa.<br/>Format: Books<br/>Publication Date 2010<br/>How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networksent://SD_ILS/0/SD_ILS:208092025-04-29T21:20:04Z2025-04-29T21:20:04Zby Schepp, Brad.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:223222025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hoyer, Wayne D.<br/>Format: Books<br/>Publication Date 2010<br/>The new influencers : a marketer's guide to the new social mediaent://SD_ILS/0/SD_ILS:110192025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equityent://SD_ILS/0/SD_ILS:189542025-04-29T21:20:04Z2025-04-29T21:20:04Zby Grobbelaar, Carine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>International perspectives of festivals and events : paradigms of analysisent://SD_ILS/0/SD_ILS:225472025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ali-Knight, Jane.<br/><a href="http://lib.leeds.ac.uk/search/febook3334845">This title is also available as an eBook. 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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Twitter power : how to dominate your market one tweet at a timeent://SD_ILS/0/SD_ILS:373032025-04-29T21:20:04Z2025-04-29T21:20:04Zby Comm, Joel.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-04-29T21:20:04Z2025-04-29T21:20:04Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>e Boot camp : proven Internet marketing techniques to grow your businessent://SD_ILS/0/SD_ILS:397932025-04-29T21:20:04Z2025-04-29T21:20:04Zby Perlman, Corey, 1978-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034574.html">http://www.loc.gov/catdir/toc/ecip0825/2008034574.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Community health education methods : a practical guideent://SD_ILS/0/SD_ILS:397992025-04-29T21:20:04Z2025-04-29T21:20:04Zby Bensley, Robert J.<br/>Format: Books<br/>Publication Date 2009<br/>Global marketing management : changes, new challenges and strategiesent://SD_ILS/0/SD_ILS:411142025-04-29T21:20:04Z2025-04-29T21:20:04Zby Lee, Kiefer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-04-29T21:20:04Z2025-04-29T21:20:04Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>Beyond Hofstede : culture frameworks for global marketing and managementent://SD_ILS/0/SD_ILS:401142025-04-29T21:20:04Z2025-04-29T21:20:04Zby Nakata, Cheryl.<br/>Format: Books<br/>Publication Date 2009<br/>This is social media : tweet, blog, link and post your way to business successent://SD_ILS/0/SD_ILS:459032025-04-29T21:20:04Z2025-04-29T21:20:04Zby Clapperton, Guy.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-04-29T21:20:04Z2025-04-29T21:20:04Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-04-29T21:20:04Z2025-04-29T21:20:04Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Networking tactics : a guide to achieving success through personal networkingent://SD_ILS/0/SD_ILS:166122025-04-29T21:20:04Z2025-04-29T21:20:04Zby Eckstein, Brenda.<br/>Format: Books<br/>Publication Date 2008<br/>Understanding the global spa industry : spa managementent://SD_ILS/0/SD_ILS:225392025-04-29T21:20:04Z2025-04-29T21:20:04Zby Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format: Books<br/>Publication Date 2008<br/>Ethics in psychology and the mental health professions : standards and casesent://SD_ILS/0/SD_ILS:349792025-04-29T21:20:04Z2025-04-29T21:20:04Zby Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Gravitational marketing : the science of attracting customersent://SD_ILS/0/SD_ILS:358512025-04-29T21:20:04Z2025-04-29T21:20:04Zby Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing ethicsent://SD_ILS/0/SD_ILS:361422025-04-29T21:20:04Z2025-04-29T21:20:04Zby Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The theory and practice of corporate communication : a competing values perspectiveent://SD_ILS/0/SD_ILS:380072025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belasen, Alan T., 1951-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007014604.html">http://www.loc.gov/catdir/toc/ecip0715/2007014604.html</a><br/>Format: Books<br/>Publication Date 2008 2007<br/>Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategiesent://SD_ILS/0/SD_ILS:394492025-04-29T21:20:04Z2025-04-29T21:20:04Zby Clark, Ronald.<br/>Format: Books<br/>Publication Date 2008<br/>Health behavior and health education : theory, research, and practiceent://SD_ILS/0/SD_ILS:397842025-04-29T21:20:04Z2025-04-29T21:20:04Zby Glanz, Karen.<br/>Format: Books<br/>Publication Date 2008<br/>Alleviating poverty through business strategyent://SD_ILS/0/SD_ILS:455652025-04-29T21:20:04Z2025-04-29T21:20:04Zby Wankel, Charles.<br/>Format: Books<br/>Publication Date 2008<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:414252025-04-29T21:20:04Z2025-04-29T21:20:04Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Global TV : exporting television and culture in the world marketent://SD_ILS/0/SD_ILS:414732025-04-29T21:20:04Z2025-04-29T21:20:04Zby Bielby, Denise D.<br/>Format: Books<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-04-29T21:20:04Z2025-04-29T21:20:04Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-04-29T21:20:04Z2025-04-29T21:20:04Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Managing airports : an international perspectiveent://SD_ILS/0/SD_ILS:225772025-04-29T21:20:04Z2025-04-29T21:20:04Zby Graham, Anne, 1958-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571644023.pdf">Kostenfrei</a>
<a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942667">to access electronic resource</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-04-29T21:20:04Z2025-04-29T21:20:04Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Explorations of marketing in societyent://SD_ILS/0/SD_ILS:180342025-04-29T21:20:04Z2025-04-29T21:20:04Zby Gundlach, Gregory T. (Gregory Thomas)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html">http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Tourism and the branded city : film and identity on the Pacific Riment://SD_ILS/0/SD_ILS:359292025-04-29T21:20:04Z2025-04-29T21:20:04Zby Donald, Stephanie.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007009694.html">http://www.loc.gov/catdir/toc/ecip0712/2007009694.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Herd how to change mass behaviour by harnessing our true natureent://SD_ILS/0/SD_ILS:334452025-04-29T21:20:04Z2025-04-29T21:20:04Zby Earls, Mark.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www.loc.gov/catdir/toc/ecip0619/2006027031.html</a><br/>Format: Books<br/>Publication Date 2007<br/>New frontiers in environmental and social labelingent://SD_ILS/0/SD_ILS:334472025-04-29T21:20:04Z2025-04-29T21:20:04Zby Grote, Ulrike.<br/>Format: Books<br/>Publication Date 2007<br/>Understanding global healthent://SD_ILS/0/SD_ILS:416022025-04-29T21:20:04Z2025-04-29T21:20:04Zby Markle, William H.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-t.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-b.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-04-29T21:20:04Z2025-04-29T21:20:04Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-04-29T21:20:04Z2025-04-29T21:20:04Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-04-29T21:20:04Z2025-04-29T21:20:04Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>