Search Results for Social marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026ps$003d300? 2025-04-29T21:20:04Z Strategic social marketing ent://SD_ILS/0/SD_ILS:54026 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;French, Jeff author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing ent://SD_ILS/0/SD_ILS:57827 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:55491 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019&#160;2017<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:54735 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing ent://SD_ILS/0/SD_ILS:361 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social marketing for dummies ent://SD_ILS/0/SD_ILS:51607 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:49813 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lee, Nancy, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The SAGE handbook of social marketing ent://SD_ILS/0/SD_ILS:46476 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hastings, Gerard.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The social media marketing book ent://SD_ILS/0/SD_ILS:22372 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zarrella, Dan.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449389390">View this book online, via DawsonERA, both on- and off-campus</a> <a href="http://lib.leeds.ac.uk/search/febook3205176">This title is also available as an eBook. Click here.</a> <a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449389390">View this book online, via DawsonERA, both on- and off-campus</a> <a href="http://lib.leeds.ac.uk/record=b3205176">This title is also available in print. Click here.</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media marketing for Small Businesses ent://SD_ILS/0/SD_ILS:59435 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Rudansky-Kloppers, S<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Social media marketing : a strategic approach. ent://SD_ILS/0/SD_ILS:56952 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing : theories &amp; applications ent://SD_ILS/0/SD_ILS:22094 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dahl, Stephan, author.<br/>Companion website <a href="http://study.sagepub.com/businessandmanagement">http://study.sagepub.com/businessandmanagement</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing : a strategic approach ent://SD_ILS/0/SD_ILS:17917 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Barker, Melissa S., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:54078 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social marketing : from tunes to symphonies ent://SD_ILS/0/SD_ILS:50165 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hastings, Gerard (Professor)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social marketing : advances in research and theory ent://SD_ILS/0/SD_ILS:34814 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Basil, Debra Z.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006038323.html">http://www.loc.gov/catdir/toc/ecip075/2006038323.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Social marketing : behavior change for social good ent://SD_ILS/0/SD_ILS:57833 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lee, Nancy, 1945- author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2024<br/> Strategic social marketing : for behaviour &amp; social change ent://SD_ILS/0/SD_ILS:55484 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;French, Jeff, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Social media marketing : an hour a day ent://SD_ILS/0/SD_ILS:51568 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Evans, Dave, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social marketing in the 21st century ent://SD_ILS/0/SD_ILS:31999 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Andreasen, Alan R., 1934-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Social marketing : improving the quality of life ent://SD_ILS/0/SD_ILS:26302 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Social marketing : strategies for changing public behavior ent://SD_ILS/0/SD_ILS:17255 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html">http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> 30-minute social media marketing : step-by-step techniques to spread the word about your business fast and free ent://SD_ILS/0/SD_ILS:44870 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gunelius, Susan.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing with social media : 10 easy steps to success for business ent://SD_ILS/0/SD_ILS:53519 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Coles, Linda author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy ent://SD_ILS/0/SD_ILS:21109 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sakutukwa, Anesu.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' &quot;Style By SA&quot; campaign ent://SD_ILS/0/SD_ILS:19346 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Mona, Azola.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:2446 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing ent://SD_ILS/0/SD_ILS:19014 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Koch, Terrence.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Handbook of research on marketing and corporate social responsibility ent://SD_ILS/0/SD_ILS:51473 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hill, Ronald Paul, editor of compilation.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social marketing and behaviour change : models, theory and applications ent://SD_ILS/0/SD_ILS:52114 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Brennan, Linda L. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equity ent://SD_ILS/0/SD_ILS:19021 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Carpenter, Emma Jane.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing ent://SD_ILS/0/SD_ILS:49547 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp;amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp;amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:50273 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Scott, David Meerman author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media marketing all-in-one for dummies. ent://SD_ILS/0/SD_ILS:51566 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence ent://SD_ILS/0/SD_ILS:49530 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lewis, Mike, 1975-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. ent://SD_ILS/0/SD_ILS:50684 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Barker, Melissa S.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social marketing to protect the environment : what works ent://SD_ILS/0/SD_ILS:49806 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;McKenzie-Mohr, Doug, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationships ent://SD_ILS/0/SD_ILS:46261 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new relationship marketing : how to build a large, loyal, profitable network using the social Web ent://SD_ILS/0/SD_ILS:46306 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Smith, Mari, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hands-on social marketing : a step-by-step guide to designing change for good ent://SD_ILS/0/SD_ILS:46745 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Weinreich, Nedra Kline.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Get up to speed with online marketing : how to use websites, blogs, social networking and much more ent://SD_ILS/0/SD_ILS:4670 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Reed, Jon, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Social media metrics : how to measure and optimize your marketing investment ent://SD_ILS/0/SD_ILS:45890 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sterne, Jim, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneurs ent://SD_ILS/0/SD_ILS:46520 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ghaffar, Abdul<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media marketing all-in-one for dummies ent://SD_ILS/0/SD_ILS:51569 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zimmerman, Jan.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> A quick start guide to social media marketing : high impact low-cost marketing that works ent://SD_ILS/0/SD_ILS:42477 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Richardson, Neil.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles and practice of social marketing : an international perspective ent://SD_ILS/0/SD_ILS:44178 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Donovan, Rob, 1944-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:37305 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Weber, Larry.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! ent://SD_ILS/0/SD_ILS:39551 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing to the social web : how digital customer communities build your business ent://SD_ILS/0/SD_ILS:34922 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Social marketing : why should the Devil have all the best tunes? ent://SD_ILS/0/SD_ILS:36351 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hastings, Gerard.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketing ent://SD_ILS/0/SD_ILS:44492 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z Format:&#160;Books<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Introduction to sport marketing ent://SD_ILS/0/SD_ILS:57964 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Smith, Aaron, 1972- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> DIGITAL MARKETING FOUNDATIONS AND STRATEGY. ent://SD_ILS/0/SD_ILS:57633 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zahay, D<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. ent://SD_ILS/0/SD_ILS:57406 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Barlow, DH<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:57873 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Erasmus, Barney, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:57077 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> The SAGE handbook of digital marketing ent://SD_ILS/0/SD_ILS:57445 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hanlon, Annmarie, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Entrepreneurship : theory, process, practice ent://SD_ILS/0/SD_ILS:56036 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kuratko, Donald F., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:56156 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Entrepreneurship : the practice and mindset ent://SD_ILS/0/SD_ILS:57060 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Neck, Heidi M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Essential guide to marketing planning ent://SD_ILS/0/SD_ILS:57389 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Wood, Marian Burk, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:22671 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behaviour. ent://SD_ILS/0/SD_ILS:55493 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sethna, Zubin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital marketing : strategic planning &amp; integration ent://SD_ILS/0/SD_ILS:22390 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hanlon, Annmarie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Marketing ent://SD_ILS/0/SD_ILS:55472 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lamb, Charles W., author<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital PR ent://SD_ILS/0/SD_ILS:56015 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Whatmough, Danny, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Internet marketing : integrating online &amp; offline strategies ent://SD_ILS/0/SD_ILS:22680 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Principles and concepts of behavioral medicine : a global handbook ent://SD_ILS/0/SD_ILS:56269 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Fisher, Edwin B., 1946- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> E-commerce : business, technology, society ent://SD_ILS/0/SD_ILS:56393 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Laudon, Kenneth C., 1944- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Connect : writing for online audiences ent://SD_ILS/0/SD_ILS:57599 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Pritchard, Maritha, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Strategic corporate social responsibility : tools &amp; theories for responsible management ent://SD_ILS/0/SD_ILS:22092 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Haski-Leventhal, Debbie, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Digital marketing analytics : making sense of consumer data in a digital world ent://SD_ILS/0/SD_ILS:56849 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hemann, Chuck, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Entrepreneurship : theory, process, practice ent://SD_ILS/0/SD_ILS:54966 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kuratko, Donald F., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> MKTG 10 ent://SD_ILS/0/SD_ILS:55524 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Exploring public relations : global strategic communication ent://SD_ILS/0/SD_ILS:22381 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tench, Ralph, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Practice of public relations ent://SD_ILS/0/SD_ILS:55876 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Effective management of long-term care facilities ent://SD_ILS/0/SD_ILS:53630 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Singh, Douglas A., 1946- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying life ent://SD_ILS/0/SD_ILS:55001 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Armstrong, Robert &amp;amp; Fisch, Sanford<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The pros and cons of marketing brands on Twitter using Coca Cola's &quot;#shareacoke&quot; campaign and BiC's &quot;Women's Day&quot; campaign : a comparative study adn brand impact analysis on South African Twitter users ent://SD_ILS/0/SD_ILS:21093 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gaffoor, Shaakir.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2016<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> To like or not to like : an exploration of how South African brands use social media ent://SD_ILS/0/SD_ILS:18821 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Peake, Fiona.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media ent://SD_ILS/0/SD_ILS:18863 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sineke, Natalie.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:22677 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing : an introduction ent://SD_ILS/0/SD_ILS:22797 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Armstrong, Gary (Gary M.), author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Focus groups : theory and practice ent://SD_ILS/0/SD_ILS:50392 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stewart, David W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Health program management : from development through evaluation ent://SD_ILS/0/SD_ILS:53637 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Longest, Beaufort B., Jr., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The Routledge handbook of events ent://SD_ILS/0/SD_ILS:54259 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Page, Stephen J.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Business cases ent://SD_ILS/0/SD_ILS:1301 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Rudansky-Kloppers, Sharon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory ent://SD_ILS/0/SD_ILS:18820 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Nteso, Refiloe Cindy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Introduction to sport marketing ent://SD_ILS/0/SD_ILS:21116 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Customer relationship management : concepts and technologies ent://SD_ILS/0/SD_ILS:21630 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Buttle, Francis.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Entrepreneurship and effective small business management ent://SD_ILS/0/SD_ILS:22629 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Scarborough, Norman M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:224 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:1071 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Media portrayals of gender stereotypes in cereal box character ent://SD_ILS/0/SD_ILS:18842 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Katz, Georgina.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertising ent://SD_ILS/0/SD_ILS:22815 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Rowles, Daniel.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The social employee : how great companies make social media work ent://SD_ILS/0/SD_ILS:50458 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Burgess, Cheryl.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media intelligence ent://SD_ILS/0/SD_ILS:52574 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Moe, Wendy.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Genetics as social practice : transdisciplinary views on science and culture ent://SD_ILS/0/SD_ILS:52987 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Prainsack, Barbara, editor.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=026919422&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=026919422&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49443 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Grewal, Dhruv.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Essentials of marketing research : putting research into practice ent://SD_ILS/0/SD_ILS:50146 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Clow, Kenneth E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing and the common good : essays from Notre Dame on societal impact ent://SD_ILS/0/SD_ILS:50252 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Murphy, Patrick E., 1948-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Data mining applications with R ent://SD_ILS/0/SD_ILS:54188 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zhao, Yanchang, 1977- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Tourism : a modern synthesis ent://SD_ILS/0/SD_ILS:55791 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Page, Stephen, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media explained : untangling the world's most misunderstood business trend ent://SD_ILS/0/SD_ILS:8455 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Schaefer, Mark W.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Personal selling ent://SD_ILS/0/SD_ILS:21125 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Van Heerden, Neels, 1957- editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business communication ent://SD_ILS/0/SD_ILS:21487 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Daniels, Dawn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Corporate communication ent://SD_ILS/0/SD_ILS:63 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Fashion entrepreneur : starting your own fashion business ent://SD_ILS/0/SD_ILS:804 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Burke, Sandra.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:9786 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The social media manifesto : a guide to using social technology to build a successful business ent://SD_ILS/0/SD_ILS:49222 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hallam, Jed.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing Research. ent://SD_ILS/0/SD_ILS:49271 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Going social : excite customers, generate buzz, and energize your brand with the power of social media ent://SD_ILS/0/SD_ILS:49425 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Goldman, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing strategy : the thinking involved ent://SD_ILS/0/SD_ILS:49809 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hill, Mark E., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sustainable enterprise : a macromarketing approach ent://SD_ILS/0/SD_ILS:49826 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Peterson, Mark, 1956-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour : perspectives, findings and explanations ent://SD_ILS/0/SD_ILS:50389 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;O'Shaughnessy, John, 1927-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The plugged-in professor : tips and techniques for teaching with social media ent://SD_ILS/0/SD_ILS:50438 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ferris, Sharmila Pixy, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Foundations of psychological testing : a practical approach ent://SD_ILS/0/SD_ILS:50795 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Miller, Leslie A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sustainable solid waste management ent://SD_ILS/0/SD_ILS:51213 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Rav, S. Bhupatthi.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computing ent://SD_ILS/0/SD_ILS:51573 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shelton, Ted, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Job searching with social media for dummies ent://SD_ILS/0/SD_ILS:51738 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Waldman, Joshua.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Designing B2B brands : lessons from Deloitte and 182,000 brand managers ent://SD_ILS/0/SD_ILS:51758 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Martinez Onaindia, Carlos.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new brand spirit : how communicating sustainability builds brands, reputations and profits ent://SD_ILS/0/SD_ILS:52103 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Conrad, Christian A., 1966-<br/><a href="http://lib.myilibrary.com?id=548255">Connect to MyiLibrary resource.</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=608881">http://search.ebscohost.com/login.aspx?direct=true&amp;scope=site&amp;db=nlebk&amp;db=nlabk&amp;AN=608881</a> ebrary <a href="http://site.ebrary.com/id/10768053">http://site.ebrary.com/id/10768053</a> Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=64374">http://www.books24x7.com/marc.asp?bookid=64374</a> <a href="http://lib.myilibrary.com/detail.asp?id=548255">http://lib.myilibrary.com/detail.asp?id=548255</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2013<br/> Health behavior theory for public health : principles, foundations, and applications ent://SD_ILS/0/SD_ILS:49199 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;DiClemente, Ralph J.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> On message : precision communication for the digital age ent://SD_ILS/0/SD_ILS:49740 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Theobald, Theo, 1957-, author.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2013<br/> Advertising creative : strategy, copy, design ent://SD_ILS/0/SD_ILS:49830 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Altstiel, Tom.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Health and medical public relations ent://SD_ILS/0/SD_ILS:49978 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Riggulsford, Myc.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:50677 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hoyer, Wayne D. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The science of marketing : when to tweet, what to post, how to blog, and other proven strategies ent://SD_ILS/0/SD_ILS:51598 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Zarrella, Dan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Sports marketing : creating long term value ent://SD_ILS/0/SD_ILS:51691 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Davis, John A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Google+ marketing for dummies ent://SD_ILS/0/SD_ILS:52307 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stay, Jesse.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> AIDS drugs for all : social movements and market transformations ent://SD_ILS/0/SD_ILS:52893 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kapstein, Ethan B., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Selling through someone else : how to use agile sales networks and partners to sell more ent://SD_ILS/0/SD_ILS:54274 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International consumer behavior in the 21st century : impact on marketing strategy development ent://SD_ILS/0/SD_ILS:54705 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Samli, A. Coskun.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour : South African psychology and marketing applications ent://SD_ILS/0/SD_ILS:56228 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Mpinganjira, Mercy.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Management of electronic and digital media ent://SD_ILS/0/SD_ILS:2444 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Albarran, Alan B.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The photographer's MBA : everything you need to know for your photography business ent://SD_ILS/0/SD_ILS:9845 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Cincotta, Sal.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Internet marketing : integrating online and offline strategies ent://SD_ILS/0/SD_ILS:20926 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Roberts, Mary Lou.<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2012<br/> Internet marketing for entrepreneurs : using Web strategy for business success ent://SD_ILS/0/SD_ILS:22844 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Houston, Jonathan.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The small business online marketing handbook : converting online conversations to offline sales ent://SD_ILS/0/SD_ILS:56954 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:5118 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sachs, Jonah, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:5730 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Essentials of tourism ent://SD_ILS/0/SD_ILS:7386 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Cooper, Chris, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:15205 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer ent://SD_ILS/0/SD_ILS:18910 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Mpendukana, Sibonile.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Social media and brand wareness ent://SD_ILS/0/SD_ILS:18929 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Strydom, Esti.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted ent://SD_ILS/0/SD_ILS:18933 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kambule, Simosa Lebogang.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> E-business ent://SD_ILS/0/SD_ILS:22631 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Schneider, Gary P., 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Best before : videogames, supersession and obsolescence ent://SD_ILS/0/SD_ILS:47135 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Newman, James (James A.)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social information : gaining competitive and business advantage using social media tools ent://SD_ILS/0/SD_ILS:47685 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Brown, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing death : culture and the making of a life insurance market in China ent://SD_ILS/0/SD_ILS:48100 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Chan, Cheris Shun-ching.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Handbook of children and the media ent://SD_ILS/0/SD_ILS:48539 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Singer, Dorothy G.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Legends in marketing : Philip Kotler ent://SD_ILS/0/SD_ILS:48571 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sheth, Jagdish N.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The handbook of strategic public relations and integrated communications ent://SD_ILS/0/SD_ILS:48502 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Caywood, Clarke L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> We first : how brands and consumers use social media to build a better world ent://SD_ILS/0/SD_ILS:49073 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Mainwaring, Simon, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Health industry communication : new media, new methods, new message ent://SD_ILS/0/SD_ILS:49401 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hicks, Nancy J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing in the age of Google : your online strategy IS your business strategy ent://SD_ILS/0/SD_ILS:49427 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Fox, Vanessa, 1972-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Uprising : how to build a brand-and change the world-by sparking cultural movements ent://SD_ILS/0/SD_ILS:49429 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Goodson, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Writing skills for public relations : style and technique for mainstream and social media ent://SD_ILS/0/SD_ILS:49559 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Foster, John, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Sustainability marketing : a global perspective ent://SD_ILS/0/SD_ILS:49935 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belz, Frank-Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The social media strategist : build a successful program from the inside out ent://SD_ILS/0/SD_ILS:50982 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Barger, Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ethics in marketing : international cases and perspectives ent://SD_ILS/0/SD_ILS:52444 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The conversation company : boost your business through culture, people and social media ent://SD_ILS/0/SD_ILS:52568 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Van Belleghem, Steven.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social media analytics : effective tools for building, intrepreting, and using metrics ent://SD_ILS/0/SD_ILS:47013 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Sponder, Marshall.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Good works! : marketing and corporate initiatives that build a better world-- and the bottom line ent://SD_ILS/0/SD_ILS:49398 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Engagement marketing : how small business wins in a socially connected world ent://SD_ILS/0/SD_ILS:49430 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Goodman, Gail F., 1960-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Rethinking reputation : how PR trumps marketing and advertising in the new media world ent://SD_ILS/0/SD_ILS:49640 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising : an integrated marketing communication perspective ent://SD_ILS/0/SD_ILS:49699 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012&#160;2011<br/> Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile ent://SD_ILS/0/SD_ILS:49748 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Proulx, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Key concepts in sport management ent://SD_ILS/0/SD_ILS:51518 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Byers, Terri author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand management : Principles and Practices ent://SD_ILS/0/SD_ILS:53504 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries ent://SD_ILS/0/SD_ILS:18938 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Veitch, Emily Frances.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> The practice of public relations ent://SD_ILS/0/SD_ILS:460 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable &amp; profitable growth ent://SD_ILS/0/SD_ILS:4107 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Geehan, Sean, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html">http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Tourism : concepts and practices ent://SD_ILS/0/SD_ILS:17791 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Walker, John R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Five roads to freedom from apartheid to the World Cup ent://SD_ILS/0/SD_ILS:42878 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Benger, Robin.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2011&#160;2010<br/> E-marketing : theory and application ent://SD_ILS/0/SD_ILS:44080 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Dann, Stephen, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Online marketing : a user's manual ent://SD_ILS/0/SD_ILS:45716 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Newlands, Murray.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Assessment and planning in health programs ent://SD_ILS/0/SD_ILS:47702 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hodges, Bonni C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The nature of the new firm : beyond the boundaries of organisations and institutions ent://SD_ILS/0/SD_ILS:48049 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;McCarthy, Killian.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Managing customer relationships : a strategic framework ent://SD_ILS/0/SD_ILS:49408 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Peppers, Don.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand resilience : managing risk and recovery in a high-speed world ent://SD_ILS/0/SD_ILS:49435 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Copulsky, Jonathan R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Measure what matters : online tools for understanding customers, social media, engagement, and key relationships ent://SD_ILS/0/SD_ILS:45882 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Delahaye Paine, Katie, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking ent://SD_ILS/0/SD_ILS:47035 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Chase, Landy.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Public health nursing : practicing population-based care ent://SD_ILS/0/SD_ILS:47224 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Truglio-Londrigan, Marie.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Routledge handbook of health communication ent://SD_ILS/0/SD_ILS:48740 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Thompson, Teresa L.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks) ent://SD_ILS/0/SD_ILS:55168 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kerpen, Dave.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Facebook era : tapping online social networks to market, sell, and innovate ent://SD_ILS/0/SD_ILS:1379 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shih, Clara Chung-wai.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:15898 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Eventful cities : cultural management and urban revitalisation ent://SD_ILS/0/SD_ILS:22519 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Richards, Greg.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a> <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">to access electronic resource</a> <a href="http://lib.leeds.ac.uk/search/febook3204970">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3204970">This title is also available in print. Click here.</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080940960</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> E-business : a management perspective ent://SD_ILS/0/SD_ILS:22630 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Reynolds, Jonathan, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018953049&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Thinking for yourself : developing critical thinking skills through reading and writing ent://SD_ILS/0/SD_ILS:39381 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Mayfield, Marlys, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2007<br/> Consumer behavior &amp;amp; marketing strategy ent://SD_ILS/0/SD_ILS:41481 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=018705451&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=018705451&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The handbook of online and social media research : tools and techniques for market researchers ent://SD_ILS/0/SD_ILS:41874 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Poynter, Ray.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic marketing : creating competitive advantage ent://SD_ILS/0/SD_ILS:41881 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;West, Douglas C.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social and behavioral foundations of public health ent://SD_ILS/0/SD_ILS:43654 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Coreil, Jeannine.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationships ent://SD_ILS/0/SD_ILS:46270 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Golden, Michelle.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Enterprise, entrepreneurship and small business ent://SD_ILS/0/SD_ILS:47728 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Down, Simon, 1962-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Putting the public back in public relations : how social media is reinventing the aging business of PR ent://SD_ILS/0/SD_ILS:50156 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010&#160;2009<br/> Drucker on leadership : new lessons from the father of modern management ent://SD_ILS/0/SD_ILS:40571 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Cohen, William A., 1937-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470405000.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470405000.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles and practice of marketing ent://SD_ILS/0/SD_ILS:41626 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The social media bible : tactics, tools, and strategies for business success ent://SD_ILS/0/SD_ILS:43218 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Safko, Lon.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change ent://SD_ILS/0/SD_ILS:43908 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Aaker, Jennifer Lynn.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and promotion : in integrated marketing communications ent://SD_ILS/0/SD_ILS:43953 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Fair trade &amp;amp; chocolate the divine story ent://SD_ILS/0/SD_ILS:46833 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;TV Choice Productions.<br/>Format:&#160;Video disc<br/>Publication Date&#160;2010<br/> The 2020 workplace : how innovative companies attract, develop, and keep tomorrow's employees today ent://SD_ILS/0/SD_ILS:49952 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Meister, Jeanne C.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> No logo : no space, no choice, no jobs ent://SD_ILS/0/SD_ILS:15526 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Klein, Naomi, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Ethics and morality in sport management ent://SD_ILS/0/SD_ILS:19829 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;DeSensi, Joy Theresa.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks ent://SD_ILS/0/SD_ILS:20809 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Schepp, Brad.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:22322 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hoyer, Wayne D.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The new influencers : a marketer's guide to the new social media ent://SD_ILS/0/SD_ILS:11019 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gillin, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equity ent://SD_ILS/0/SD_ILS:18954 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Grobbelaar, Carine.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> International perspectives of festivals and events : paradigms of analysis ent://SD_ILS/0/SD_ILS:22547 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ali-Knight, Jane.<br/><a href="http://lib.leeds.ac.uk/search/febook3334845">This title is also available as an eBook. Click here.</a> <a href="http://lib.leeds.ac.uk/record=b3334845">This title is also available in print. Click here.</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080914374</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016738312&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Twitter power : how to dominate your market one tweet at a time ent://SD_ILS/0/SD_ILS:37303 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Comm, Joel.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The digital handshake : seven proven strategies to grow your business using social media ent://SD_ILS/0/SD_ILS:39567 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Chaney, Paul, 1955-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> e Boot camp : proven Internet marketing techniques to grow your business ent://SD_ILS/0/SD_ILS:39793 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Perlman, Corey, 1978-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0825/2008034574.html">http://www.loc.gov/catdir/toc/ecip0825/2008034574.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Community health education methods : a practical guide ent://SD_ILS/0/SD_ILS:39799 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Bensley, Robert J.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Global marketing management : changes, new challenges and strategies ent://SD_ILS/0/SD_ILS:41114 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Lee, Kiefer.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html">http://www.loc.gov/catdir/enhancements/fy0913/2009005337-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> E-marketing ent://SD_ILS/0/SD_ILS:43204 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Strauss, Judy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Beyond Hofstede : culture frameworks for global marketing and management ent://SD_ILS/0/SD_ILS:40114 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Nakata, Cheryl.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> This is social media : tweet, blog, link and post your way to business success ent://SD_ILS/0/SD_ILS:45903 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Clapperton, Guy.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Contemporary issues in marketing and consumer behaviour ent://SD_ILS/0/SD_ILS:53670 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=017309381&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:338 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Socialnomics : how social media transforms the way we live and do business ent://SD_ILS/0/SD_ILS:5712 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Networking tactics : a guide to achieving success through personal networking ent://SD_ILS/0/SD_ILS:16612 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Eckstein, Brenda.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Understanding the global spa industry : spa management ent://SD_ILS/0/SD_ILS:22539 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Bodeker, Gerard.<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/563041064.pdf">Kostenfrei</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016544205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/451303.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Gravitational marketing : the science of attracting customers ent://SD_ILS/0/SD_ILS:35851 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Vee, Jimmy, 1975-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007034467-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007034467-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html">http://www.loc.gov/catdir/enhancements/fy0808/2007034467-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing ethics ent://SD_ILS/0/SD_ILS:36142 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The theory and practice of corporate communication : a competing values perspective ent://SD_ILS/0/SD_ILS:38007 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belasen, Alan T., 1951-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007014604.html">http://www.loc.gov/catdir/toc/ecip0715/2007014604.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008&#160;2007<br/> Twitter free social networking for business : 100 success secrets to increase your profits and sales using twitter business strategies ent://SD_ILS/0/SD_ILS:39449 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Clark, Ronald.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Health behavior and health education : theory, research, and practice ent://SD_ILS/0/SD_ILS:39784 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Glanz, Karen.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Alleviating poverty through business strategy ent://SD_ILS/0/SD_ILS:45565 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Wankel, Charles.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast ent://SD_ILS/0/SD_ILS:41425 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Global TV : exporting television and culture in the world market ent://SD_ILS/0/SD_ILS:41473 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Bielby, Denise D.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Managing airports : an international perspective ent://SD_ILS/0/SD_ILS:22577 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Graham, Anne, 1958-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571644023.pdf">Kostenfrei</a> <a href="http://www.dawsonera.com/guard/protected/dawson.jsp?name=University%20of%20Strathclyde&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080942667">to access electronic resource</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Explorations of marketing in society ent://SD_ILS/0/SD_ILS:18034 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Gundlach, Gregory T. (Gregory Thomas)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html">http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Tourism and the branded city : film and identity on the Pacific Rim ent://SD_ILS/0/SD_ILS:35929 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Donald, Stephanie.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007009694.html">http://www.loc.gov/catdir/toc/ecip0712/2007009694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Herd how to change mass behaviour by harnessing our true nature ent://SD_ILS/0/SD_ILS:33445 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Earls, Mark.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www.loc.gov/catdir/toc/ecip0619/2006027031.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> New frontiers in environmental and social labeling ent://SD_ILS/0/SD_ILS:33447 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Grote, Ulrike.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Understanding global health ent://SD_ILS/0/SD_ILS:41602 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Markle, William H.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-t.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007022940-b.html">http://www.loc.gov/catdir/enhancements/fy0728/2007022940-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:398 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, &amp; online media to reach buyers directly ent://SD_ILS/0/SD_ILS:5717 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing research : tools &amp; techniques ent://SD_ILS/0/SD_ILS:7142 2025-04-29T21:20:04Z 2025-04-29T21:20:04Z by&#160;Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/>