Search Results for Social marketing. - Narrowed by: 1:RCBMF SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253ARCBMF$0025091$00253ARCBMF$0026ps$003d300? 2025-06-10T10:48:24Z Social media marketing ent://SD_ILS/0/SD_ILS:361 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Social media marketing : a strategic approach. ent://SD_ILS/0/SD_ILS:56952 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:57873 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Erasmus, Barney, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:57077 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The copywriter's handbook : a step-by-step guide to writing copy that sells ent://SD_ILS/0/SD_ILS:56044 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Consumer behaviour. ent://SD_ILS/0/SD_ILS:55493 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Sethna, Zubin, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Exploring public relations : global strategic communication ent://SD_ILS/0/SD_ILS:22381 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Tench, Ralph, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Practice of public relations ent://SD_ILS/0/SD_ILS:55876 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Tourism : a modern synthesis ent://SD_ILS/0/SD_ILS:55791 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Page, Stephen, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The small business online marketing handbook : converting online conversations to offline sales ent://SD_ILS/0/SD_ILS:56954 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:15898 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Global marketing management : changes, challenges and new strategies ent://SD_ILS/0/SD_ILS:16524 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Lee, Kiefer.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003201.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2005003201-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumers ent://SD_ILS/0/SD_ILS:16551 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Small business management : an entrepreneurial emphasis ent://SD_ILS/0/SD_ILS:12048 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2003<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16992 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Kotler, Philip.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/> Small business management : an entrepreneurial emphasis ent://SD_ILS/0/SD_ILS:17355 2025-06-10T10:48:24Z 2025-06-10T10:48:24Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/99029259-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/>