Search Results for Social marketing. - Narrowed by: 1:VGBDX SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGBDX$0025091$00253AVGBDX$0026ps$003d300? 2025-06-09T12:42:13Z Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketing ent://SD_ILS/0/SD_ILS:19014 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Koch, Terrence.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. ent://SD_ILS/0/SD_ILS:57406 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Barlow, DH<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:20590 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theory ent://SD_ILS/0/SD_ILS:18820 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Nteso, Refiloe Cindy.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> To like or not to like : an exploration of how South African brands use social media ent://SD_ILS/0/SD_ILS:18821 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Peake, Fiona.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2015<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Media portrayals of gender stereotypes in cereal box character ent://SD_ILS/0/SD_ILS:18842 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Katz, Georgina.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Advertising, promotion, and other aspects of integrated marketing communications ent://SD_ILS/0/SD_ILS:9800 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Shimp, Terence A.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Winning the story wars : why those who tell--and live--the best stories will rule the future ent://SD_ILS/0/SD_ILS:5118 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Sachs, Jonah, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:5730 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> No logo : no space, no choice, no jobs ent://SD_ILS/0/SD_ILS:15526 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Klein, Naomi, 1970-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> How to find a job on LinkedIn, Facebook, MySpace, Twitter and other social networks ent://SD_ILS/0/SD_ILS:20809 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Schepp, Brad.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Networking tactics : a guide to achieving success through personal networking ent://SD_ILS/0/SD_ILS:16612 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Eckstein, Brenda.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing research : tools &amp; techniques ent://SD_ILS/0/SD_ILS:7142 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Brand new justice : how branding places and products can help the developing world ent://SD_ILS/0/SD_ILS:12636 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Anholt, Simon.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:327 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The call of the mall ent://SD_ILS/0/SD_ILS:16496 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon053/2003064960.html">http://catdir.loc.gov/catdir/bios/simon053/2003064960.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/simon053/2003064960.html">http://catdir.loc.gov/catdir/description/simon053/2003064960.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Consumers ent://SD_ILS/0/SD_ILS:16551 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Arnould, Eric J.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh031/2002041065.html">http://catdir.loc.gov/catdir/toc/mh031/2002041065.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002041065.html">http://catdir.loc.gov/catdir/description/mh031/2002041065.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Small business management : an entrepreneurial emphasis ent://SD_ILS/0/SD_ILS:12048 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html">http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2003<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16992 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Kotler, Philip.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/> Marketing : best practices ent://SD_ILS/0/SD_ILS:16337 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Growing and managing an entrepreneurial business ent://SD_ILS/0/SD_ILS:13212 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Allen, Kathleen R.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Brand spirit : how cause related marketing builds brands ent://SD_ILS/0/SD_ILS:20683 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Pringle, Hamish.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/99013354.html">http://catdir.loc.gov/catdir/toc/onix01/99013354.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1233063&custom_att_2=simple_viewer</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99013354.html">http://catdir.loc.gov/catdir/bios/wiley041/99013354.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/99013354.html">http://catdir.loc.gov/catdir/description/wiley031/99013354.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz076176711cov.htm">http://swbplus.bsz-bw.de/bsz076176711cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Cause related marketing : who cares wins ent://SD_ILS/0/SD_ILS:13209 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Adkins, Sue.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/00698235.html">http://catdir.loc.gov/catdir/toc/els031/00698235.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/00698235.html">http://catdir.loc.gov/catdir/description/els031/00698235.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Consumer behavior and marketing action ent://SD_ILS/0/SD_ILS:16503 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Assael, Henry.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> The sponsored life : ads, TV, and American culture ent://SD_ILS/0/SD_ILS:14679 2025-06-09T12:42:13Z 2025-06-09T12:42:13Z by&#160;Savan, Leslie.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/>