Search Results for Social marketing. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026dt$003dlist$0026ps$003d300?2025-06-08T02:34:33ZRise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-06-08T02:34:33Z2025-06-08T02:34:33Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-06-08T02:34:33Z2025-06-08T02:34:33Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-06-08T02:34:33Z2025-06-08T02:34:33Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-06-08T02:34:33Z2025-06-08T02:34:33Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-06-08T02:34:33Z2025-06-08T02:34:33Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-06-08T02:34:33Z2025-06-08T02:34:33Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-06-08T02:34:33Z2025-06-08T02:34:33Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-06-08T02:34:33Z2025-06-08T02:34:33Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-06-08T02:34:33Z2025-06-08T02:34:33Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-06-08T02:34:33Z2025-06-08T02:34:33Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-08T02:34:33Z2025-06-08T02:34:33Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-06-08T02:34:33Z2025-06-08T02:34:33Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-06-08T02:34:33Z2025-06-08T02:34:33Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>How does a brand go about implementing corporate social responsibility to positively leverage customer based brand equityent://SD_ILS/0/SD_ILS:189542025-06-08T02:34:33Z2025-06-08T02:34:33Zby Grobbelaar, Carine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-06-08T02:34:33Z2025-06-08T02:34:33Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>