Search Results for Social marketing. - Narrowed by: 1:VGCT

Social media marketing

2025-06-07T04:29:41Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

2025-06-07T04:29:41Z

by Sakutukwa, Anesu.
Format: Manuscript
Publication Date 2016

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

2025-06-07T04:29:41Z

by Mona, Azola.
Format: Manuscript
Publication Date 2015

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2025-06-07T04:29:41Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.

2025-06-07T04:29:41Z

by Barlow, DH
Format: Books
Publication Date 2023

Digital marketing in practice : design, implement and measure effective campaigns

2025-06-07T04:29:41Z

by Knight, Hanne, author.
Format: Books
Publication Date 2023

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2025-06-07T04:29:41Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Marketing 5.0 : technology for humanity

2025-06-07T04:29:41Z

by Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: Books
Publication Date 2021

Brand activism from purpose to action

2025-06-07T04:29:41Z

by Sarkar, Christian, author.
Format: Books
Publication Date 2020

Handbook of research on gender and marketing

2025-06-07T04:29:41Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2025-06-07T04:29:41Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

eMarketing : the essential guide to marketing in a digital world

2025-06-07T04:29:41Z

by Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: Books
Publication Date 2018 2011

Small business management : launching and growing entrepreneurial ventures

2025-06-07T04:29:41Z

by Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: Books
Publication Date 2017

Digital marketing excellence : planning, optimizing and integrating online marketing

2025-06-07T04:29:41Z

by Smith, P. R. (Paul Russell), 1957- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live
Format: Books
Publication Date 2017

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

2025-06-07T04:29:41Z

by Gaffoor, Shaakir.
Format: Manuscript
Publication Date 2016

Marketing management

2025-06-07T04:29:41Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2025-06-07T04:29:41Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Advertising and integrated brand promotion

2025-06-07T04:29:41Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Advertising media planning : a brand management approach

2025-06-07T04:29:41Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Social media explained : untangling the world's most misunderstood business trend

2025-06-07T04:29:41Z

by Schaefer, Mark W.
Format: Books
Publication Date 2014

The best digital marketing campaigns in the world II

2025-06-07T04:29:41Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Creative strategy in advertising

2025-06-07T04:29:41Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Measuring marketing : 110+ key metrics every marketer needs

2025-06-07T04:29:41Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Advertising, promotion, and other aspects of integrated marketing communications

2025-06-07T04:29:41Z

by Shimp, Terence A.
Format: Books
Publication Date 2013

The photographer's MBA : everything you need to know for your photography business

2025-06-07T04:29:41Z

by Cincotta, Sal.
Format: Books
Publication Date 2013

Introduction to business management

2025-06-07T04:29:41Z

by Erasmus, Barney.
Format: Books
Publication Date 2013

eMarketing : the essential guide to marketing in a digital world

2025-06-07T04:29:41Z

by Stokes, Rob (eMarketing specialist)
Format: Books
Publication Date 2013 2011

Integrated organisational communication

2025-06-07T04:29:41Z

by Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: Books
Publication Date 2013

Mobile marketing : an hour a day

2025-06-07T04:29:41Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Professional practice for interior designers

2025-06-07T04:29:41Z

by Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: Books
Publication Date 2013

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

2025-06-07T04:29:41Z

by Kambule, Simosa Lebogang.
Format: Manuscript
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2025-06-07T04:29:41Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

UnMarketing : stop marketing. Start engaging

2025-06-07T04:29:41Z

by Stratten, Scott.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg
Format: Books
Publication Date 2012

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

2025-06-07T04:29:41Z

by Mpendukana, Sibonile.
Format: Manuscript
Publication Date 2012

Social media and brand wareness

2025-06-07T04:29:41Z

by Strydom, Esti.
Format: Manuscript
Publication Date 2012

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

2025-06-07T04:29:41Z

by Veitch, Emily Frances.
Format: Manuscript
Publication Date 2012

Brand media strategy : integrated communications planning in the digital era

2025-06-07T04:29:41Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Unmarketing : stop marketing. Start engaging.

2025-06-07T04:29:41Z

by Stratten, Scott.
Format: Books
Publication Date 2010

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Socialnomics : how social media transforms the way we live and do business

2025-06-07T04:29:41Z

by Qualman, Erik, 1972-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Contemporary advertising

2025-06-07T04:29:41Z

by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

DigiMarketing : the essential guide to new media & digital marketing

2025-06-07T04:29:41Z

by Wertime, Kent.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html
Format: Books
Publication Date 2008

Integrated marketing communications

2025-06-07T04:29:41Z

by Ouwersloot, Hans.
Format: Books
Publication Date 2008

Advertising and promotion : an integrated marketing communications perspective

2025-06-07T04:29:41Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2007

Marketing research : tools & techniques

2025-06-07T04:29:41Z

by Bradley, Nigel, 1958-
Klappentext Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007 2006

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

2025-06-07T04:29:41Z

by Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: Books
Publication Date 2007

Primal branding : create zealots for your brand, your company, and your future

2025-06-07T04:29:41Z

by Hanlon, Patrick.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html
Format: Books
Publication Date 2006

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-06-07T04:29:41Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Principles of marketing

2025-06-07T04:29:41Z

by Kotler, Philip.
Format: Books
Publication Date 2004

Branded nation : the marketing of megachurch, college, inc., and museumworld

2025-06-07T04:29:41Z

by Twitchell, James B., 1943-
Inhaltsverzeichnis Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: Books
Publication Date 2004

Advertising : principles & practice

2025-06-07T04:29:41Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Buyer behaviour : a multi-cultural approach

2025-06-07T04:29:41Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2003

Cause related marketing : who cares wins

2025-06-07T04:29:41Z

by Adkins, Sue.
Table of contents http://catdir.loc.gov/catdir/toc/els031/00698235.html Publisher description http://catdir.loc.gov/catdir/description/els031/00698235.html
Format: Books
Publication Date 1999

Instagram as a persona : a curatorial platform for young people: exploring better branding possibilities

2025-06-07T04:29:41Z

by Malinzi, Agnes.
Format: Manuscript