Search Results for Social marketing. - Narrowed by: 1:STACKS SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASTACKS$0025091$00253ASTACKS$0026ps$003d300$0026isd$003dtrue? 2025-06-06T03:58:02Z Social media marketing : a strategic approach ent://SD_ILS/0/SD_ILS:17917 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Barker, Melissa S., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Social marketing : strategies for changing public behavior ent://SD_ILS/0/SD_ILS:17255 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html">http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1989<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:2446 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brand activism from purpose to action ent://SD_ILS/0/SD_ILS:56757 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Sarkar, Christian, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Handbook of research on gender and marketing ent://SD_ILS/0/SD_ILS:22373 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Dobscha, Susan, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Small business management : launching and growing entrepreneurial ventures ent://SD_ILS/0/SD_ILS:22262 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Business cases ent://SD_ILS/0/SD_ILS:1301 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Rudansky-Kloppers, Sharon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Social media explained : untangling the world's most misunderstood business trend ent://SD_ILS/0/SD_ILS:8455 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Schaefer, Mark W.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Introduction to business management ent://SD_ILS/0/SD_ILS:15597 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Erasmus, Barney.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:2187 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Shone, Anton, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of tourism ent://SD_ILS/0/SD_ILS:7386 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Cooper, Chris, 1952-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:337 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Tourism : concepts and practices ent://SD_ILS/0/SD_ILS:17791 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Walker, John R.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Successful event management : a practical handbook ent://SD_ILS/0/SD_ILS:15898 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Shone, Anton.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Integrated marketing communications ent://SD_ILS/0/SD_ILS:15607 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Ouwersloot, Hans.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Advertising and promotion : an integrated marketing communications perspective ent://SD_ILS/0/SD_ILS:334 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Belch, George E. (George Edward), 1951-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Tourism and the branded city : film and identity on the Pacific Rim ent://SD_ILS/0/SD_ILS:35929 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Donald, Stephanie.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007009694.html">http://www.loc.gov/catdir/toc/ecip0712/2007009694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Explorations of marketing in society ent://SD_ILS/0/SD_ILS:18034 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Gundlach, Gregory T. (Gregory Thomas)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html">http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The rebel sell : how the counterculture became consumer culture ent://SD_ILS/0/SD_ILS:15535 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Heath, Joseph, 1967-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9781841126555.pdf">http://www.gbv.de/dms/bowker/toc/9781841126555.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The consistent consumer : predicting future behavior through lasting values ent://SD_ILS/0/SD_ILS:15755 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The rebel sell : why the culture can't be jammed ent://SD_ILS/0/SD_ILS:30852 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Heath, Joseph, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:11656 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> E-business &amp; e-commerce : how to program ent://SD_ILS/0/SD_ILS:12728 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Deitel, Harvey M., 1945-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing mistakes and successes ent://SD_ILS/0/SD_ILS:10303 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Nike culture : the sign of the swoosh ent://SD_ILS/0/SD_ILS:10372 2025-06-06T03:58:02Z 2025-06-06T03:58:02Z by&#160;Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541</a> Google <a href="http://books.google.com/books?id=aCGTAAAAIAAJ">http://books.google.com/books?id=aCGTAAAAIAAJ</a> MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;1998<br/>