Search Results for Social marketing. - Narrowed by: 1:STACKSSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmarketing.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASTACKS$0025091$00253ASTACKS$0026ps$003d300$0026isd$003dtrue?2025-06-06T03:58:02ZSocial media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-06-06T03:58:02Z2025-06-06T03:58:02Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Social marketing : strategies for changing public behaviorent://SD_ILS/0/SD_ILS:172552025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html">http://catdir.loc.gov/catdir/enhancements/fy1208/89045735-b.html</a><br/>Format: Books<br/>Publication Date 1989<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:24462025-06-06T03:58:02Z2025-06-06T03:58:02Zby Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Brand activism from purpose to actionent://SD_ILS/0/SD_ILS:567572025-06-06T03:58:02Z2025-06-06T03:58:02Zby Sarkar, Christian, author.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-06T03:58:02Z2025-06-06T03:58:02Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-06-06T03:58:02Z2025-06-06T03:58:02Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Small business management : launching and growing entrepreneurial venturesent://SD_ILS/0/SD_ILS:222622025-06-06T03:58:02Z2025-06-06T03:58:02Zby Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-06-06T03:58:02Z2025-06-06T03:58:02Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Business casesent://SD_ILS/0/SD_ILS:13012025-06-06T03:58:02Z2025-06-06T03:58:02Zby Rudansky-Kloppers, Sharon, author.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-06-06T03:58:02Z2025-06-06T03:58:02Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-06-06T03:58:02Z2025-06-06T03:58:02Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-06-06T03:58:02Z2025-06-06T03:58:02Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to business managementent://SD_ILS/0/SD_ILS:155972025-06-06T03:58:02Z2025-06-06T03:58:02Zby Erasmus, Barney.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-06-06T03:58:02Z2025-06-06T03:58:02Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-06T03:58:02Z2025-06-06T03:58:02Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:21872025-06-06T03:58:02Z2025-06-06T03:58:02Zby Shone, Anton, author.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-06-06T03:58:02Z2025-06-06T03:58:02Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Essentials of tourisment://SD_ILS/0/SD_ILS:73862025-06-06T03:58:02Z2025-06-06T03:58:02Zby Cooper, Chris, 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-06-06T03:58:02Z2025-06-06T03:58:02Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Tourism : concepts and practicesent://SD_ILS/0/SD_ILS:177912025-06-06T03:58:02Z2025-06-06T03:58:02Zby Walker, John R.<br/>Format: Books<br/>Publication Date 2011<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-06-06T03:58:02Z2025-06-06T03:58:02Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-06-06T03:58:02Z2025-06-06T03:58:02Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Successful event management : a practical handbookent://SD_ILS/0/SD_ILS:158982025-06-06T03:58:02Z2025-06-06T03:58:02Zby Shone, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-06-06T03:58:02Z2025-06-06T03:58:02Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-06-06T03:58:02Z2025-06-06T03:58:02Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Ethics in psychology and the mental health professions : standards and casesent://SD_ILS/0/SD_ILS:349792025-06-06T03:58:02Z2025-06-06T03:58:02Zby Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-06-06T03:58:02Z2025-06-06T03:58:02Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-06-06T03:58:02Z2025-06-06T03:58:02Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-06-06T03:58:02Z2025-06-06T03:58:02Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Tourism and the branded city : film and identity on the Pacific Riment://SD_ILS/0/SD_ILS:359292025-06-06T03:58:02Z2025-06-06T03:58:02Zby Donald, Stephanie.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0712/2007009694.html">http://www.loc.gov/catdir/toc/ecip0712/2007009694.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Explorations of marketing in societyent://SD_ILS/0/SD_ILS:180342025-06-06T03:58:02Z2025-06-06T03:58:02Zby Gundlach, Gregory T. (Gregory Thomas)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html">http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The rebel sell : how the counterculture became consumer cultureent://SD_ILS/0/SD_ILS:155352025-06-06T03:58:02Z2025-06-06T03:58:02Zby Heath, Joseph, 1967-<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9781841126555.pdf">http://www.gbv.de/dms/bowker/toc/9781841126555.pdf</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-06-06T03:58:02Z2025-06-06T03:58:02Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
<a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The consistent consumer : predicting future behavior through lasting valuesent://SD_ILS/0/SD_ILS:157552025-06-06T03:58:02Z2025-06-06T03:58:02Zby Beller, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html">http://catdir.loc.gov/catdir/toc/ecip053/2004026173.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004026173-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The rebel sell : why the culture can't be jammedent://SD_ILS/0/SD_ILS:308522025-06-06T03:58:02Z2025-06-06T03:58:02Zby Heath, Joseph, 1967-<br/>Format: Books<br/>Publication Date 2005<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-06-06T03:58:02Z2025-06-06T03:58:02Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-06T03:58:02Z2025-06-06T03:58:02Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Buyer behaviour : a multi-cultural approachent://SD_ILS/0/SD_ILS:156782025-06-06T03:58:02Z2025-06-06T03:58:02Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-06-06T03:58:02Z2025-06-06T03:58:02Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-06-06T03:58:02Z2025-06-06T03:58:02Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Marketing mistakes and successesent://SD_ILS/0/SD_ILS:103032025-06-06T03:58:02Z2025-06-06T03:58:02Zby Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Nike culture : the sign of the swooshent://SD_ILS/0/SD_ILS:103722025-06-06T03:58:02Z2025-06-06T03:58:02Zby Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format: Electronic Resources<br/>Publication Date 1998<br/>