Search Results for Social media -- Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmedia$002b--$002bMarketing.$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-08T04:38:25ZSocial media marketingent://SD_ILS/0/SD_ILS:578272025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2024<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:554912025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2019 2017<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:547352025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketingent://SD_ILS/0/SD_ILS:3612025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2014<br/>The social media marketing bookent://SD_ILS/0/SD_ILS:223722025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zarrella, Dan.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781449389390">View this book online, via DawsonERA, both on- and off-campus</a>
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<a href="http://lib.leeds.ac.uk/record=b3205176">This title is also available in print. Click here.</a><br/>Format: Books<br/>Publication Date 2010<br/>Social media marketing for Small Businessesent://SD_ILS/0/SD_ILS:594352025-10-08T04:38:25Z2025-10-08T04:38:25Zby Rudansky-Kloppers, S<br/>Format: Books<br/>Publication Date 2025<br/>Social media marketing : a strategic approach.ent://SD_ILS/0/SD_ILS:569522025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketing : theories & applicationsent://SD_ILS/0/SD_ILS:220942025-10-08T04:38:25Z2025-10-08T04:38:25Zby Dahl, Stephan, author.<br/>Companion website <a href="http://study.sagepub.com/businessandmanagement">http://study.sagepub.com/businessandmanagement</a><br/>Format: Books<br/>Publication Date 2018<br/>Social media marketing : a strategic approachent://SD_ILS/0/SD_ILS:179172025-10-08T04:38:25Z2025-10-08T04:38:25Zby Barker, Melissa S., author.<br/>Format: Books<br/>Publication Date 2017<br/>Social media marketing : theories &amp; applicationsent://SD_ILS/0/SD_ILS:540502025-10-08T04:38:25Z2025-10-08T04:38:25Zby Dahl, Stephan, author.<br/>Format: Books<br/>Publication Date 2015<br/>Social media marketing : an hour a dayent://SD_ILS/0/SD_ILS:515682025-10-08T04:38:25Z2025-10-08T04:38:25Zby Evans, Dave, 1956-<br/>Format: Books<br/>Publication Date 2012<br/>30-minute social media marketing : step-by-step techniques to spread the word about your business fast and freeent://SD_ILS/0/SD_ILS:448702025-10-08T04:38:25Z2025-10-08T04:38:25Zby Gunelius, Susan.<br/>Format: Books<br/>Publication Date 2011<br/>Marketing with social media : 10 easy steps to success for businessent://SD_ILS/0/SD_ILS:535192025-10-08T04:38:25Z2025-10-08T04:38:25Zby Coles, Linda author.<br/>Format: Books<br/>Publication Date 2015<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:24462025-10-08T04:38:25Z2025-10-08T04:38:25Zby Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format: Books<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-08T04:38:25Z2025-10-08T04:38:25Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-10-08T04:38:25Z2025-10-08T04:38:25Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Social media marketing all-in-one for dummies.ent://SD_ILS/0/SD_ILS:515662025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2013<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-10-08T04:38:25Z2025-10-08T04:38:25Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:502732025-10-08T04:38:25Z2025-10-08T04:38:25Zby Scott, David Meerman author.<br/>Format: Books<br/>Publication Date 2013<br/>Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher.ent://SD_ILS/0/SD_ILS:506842025-10-08T04:38:25Z2025-10-08T04:38:25Zby Barker, Melissa S.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-10-08T04:38:25Z2025-10-08T04:38:25Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-10-08T04:38:25Z2025-10-08T04:38:25Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>A quick start guide to social media marketing : high impact low-cost marketing that worksent://SD_ILS/0/SD_ILS:424772025-10-08T04:38:25Z2025-10-08T04:38:25Zby Richardson, Neil.<br/>Format: Books<br/>Publication Date 2010<br/>Social Media Marketing vs. Conventional Marketing Practices Insights from Nascent entrepreneursent://SD_ILS/0/SD_ILS:465202025-10-08T04:38:25Z2025-10-08T04:38:25Zby Ghaffar, Abdul<br/>Format: Books<br/>Publication Date 2010<br/>Social media marketing all-in-one for dummiesent://SD_ILS/0/SD_ILS:515692025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zimmerman, Jan.<br/>Format: Regular print<br/>Publication Date 2010<br/>Social media metrics : how to measure and optimize your marketing investmentent://SD_ILS/0/SD_ILS:458902025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sterne, Jim, 1955-<br/>Format: Books<br/>Publication Date 2010<br/>Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business!ent://SD_ILS/0/SD_ILS:395512025-10-08T04:38:25Z2025-10-08T04:38:25Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Social Media Marketing: Integrated marketing communications, peronal selling, public realtions, publicity, direct marketingent://SD_ILS/0/SD_ILS:444922025-10-08T04:38:25Z2025-10-08T04:38:25ZFormat: Books<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:579642025-10-08T04:38:25Z2025-10-08T04:38:25Zby Smith, Aaron, 1972- author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital analytics for marketingent://SD_ILS/0/SD_ILS:594562025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sponder, Marshall, author.<br/>Format: Books<br/>Publication Date 2024<br/>DIGITAL MARKETING FOUNDATIONS AND STRATEGY.ent://SD_ILS/0/SD_ILS:576332025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zahay, D<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-10-08T04:38:25Z2025-10-08T04:38:25Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing fundamentals : OMCP's official guide to OMCA certificationent://SD_ILS/0/SD_ILS:594682025-10-08T04:38:25Z2025-10-08T04:38:25Zby Jarboe, Greg, 1949- author.<br/>Format: Books<br/>Publication Date 2023<br/>Hey whipple, squeeze this : the classic guide to creating great advertisingent://SD_ILS/0/SD_ILS:569552025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sullivan, Luke, author.<br/>Format: Books<br/>Publication Date 2022<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:570772025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2022<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-10-08T04:38:25Z2025-10-08T04:38:25Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Public Relations: principles and practiceent://SD_ILS/0/SD_ILS:60082025-10-08T04:38:25Z2025-10-08T04:38:25Zby Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-10-08T04:38:25Z2025-10-08T04:38:25Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>The copywriter's handbook : a step-by-step guide to writing copy that sellsent://SD_ILS/0/SD_ILS:560442025-10-08T04:38:25Z2025-10-08T04:38:25Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Essential guide to marketing planningent://SD_ILS/0/SD_ILS:573892025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wood, Marian Burk, author.<br/>Format: Books<br/>Publication Date 2020<br/>Handbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-10-08T04:38:25Z2025-10-08T04:38:25Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Digital PRent://SD_ILS/0/SD_ILS:560152025-10-08T04:38:25Z2025-10-08T04:38:25Zby Whatmough, Danny, author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-10-08T04:38:25Z2025-10-08T04:38:25Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-08T04:38:25Z2025-10-08T04:38:25Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviour.ent://SD_ILS/0/SD_ILS:554932025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sethna, Zubin, author.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-10-08T04:38:25Z2025-10-08T04:38:25Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Internet marketing : integrating online & offline strategiesent://SD_ILS/0/SD_ILS:226802025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zahay, Debra L., author.<br/>Format: Books<br/>Publication Date 2018<br/>E-commerce : business, technology, societyent://SD_ILS/0/SD_ILS:563932025-10-08T04:38:25Z2025-10-08T04:38:25Zby Laudon, Kenneth C., 1944- author.<br/>Format: Books<br/>Publication Date 2018<br/>Digital marketing analytics : making sense of consumer data in a digital worldent://SD_ILS/0/SD_ILS:568492025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hemann, Chuck, author.<br/>Format: Books<br/>Publication Date 2018<br/>Connect : writing for online audiencesent://SD_ILS/0/SD_ILS:575992025-10-08T04:38:25Z2025-10-08T04:38:25Zby Pritchard, Maritha, editor.<br/>Format: Books<br/>Publication Date 2018<br/>Exploring public relations : global strategic communicationent://SD_ILS/0/SD_ILS:223812025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tench, Ralph, author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-10-08T04:38:25Z2025-10-08T04:38:25Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:557892025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2017<br/>Practice of public relationsent://SD_ILS/0/SD_ILS:558762025-10-08T04:38:25Z2025-10-08T04:38:25Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2017<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:205902025-10-08T04:38:25Z2025-10-08T04:38:25Zby Smith, P. R. (Paul Russell), 1957- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1496981&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-08T04:38:25Z2025-10-08T04:38:25Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>The entrepreneurial lawyer : a guide to creating a thriving law firm and a satisfying lifeent://SD_ILS/0/SD_ILS:550012025-10-08T04:38:25Z2025-10-08T04:38:25Zby Armstrong, Robert &amp; Fisch, Sanford<br/>Format: Books<br/>Publication Date 2016<br/>Introduction to sport marketingent://SD_ILS/0/SD_ILS:211162025-10-08T04:38:25Z2025-10-08T04:38:25Zby Smith, Aaron, 1972-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=929036&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Customer relationship management : concepts and technologiesent://SD_ILS/0/SD_ILS:216302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Buttle, Francis.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-08T04:38:25Z2025-10-08T04:38:25Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:227972025-10-08T04:38:25Z2025-10-08T04:38:25Zby Armstrong, Gary (Gary M.), author.<br/>Format: Books<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-10-08T04:38:25Z2025-10-08T04:38:25Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The Routledge handbook of eventsent://SD_ILS/0/SD_ILS:542592025-10-08T04:38:25Z2025-10-08T04:38:25Zby Page, Stephen J.<br/>Format: Books<br/>Publication Date 2015<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-10-08T04:38:25Z2025-10-08T04:38:25Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-10-08T04:38:25Z2025-10-08T04:38:25Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Personal sellingent://SD_ILS/0/SD_ILS:211252025-10-08T04:38:25Z2025-10-08T04:38:25Zby Van Heerden, Neels, 1957- editor.<br/>Format: Books<br/>Publication Date 2014<br/>Business communicationent://SD_ILS/0/SD_ILS:214872025-10-08T04:38:25Z2025-10-08T04:38:25Zby Daniels, Dawn, author.<br/>Format: Books<br/>Publication Date 2014<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-10-08T04:38:25Z2025-10-08T04:38:25Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Mobile marketing : how mobile technology is revolutionizing marketing, communications, and advertisingent://SD_ILS/0/SD_ILS:228152025-10-08T04:38:25Z2025-10-08T04:38:25Zby Rowles, Daniel.<br/>Format: Books<br/>Publication Date 2014<br/>Essentials of marketing research : putting research into practiceent://SD_ILS/0/SD_ILS:501462025-10-08T04:38:25Z2025-10-08T04:38:25Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2014<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:504582025-10-08T04:38:25Z2025-10-08T04:38:25Zby Burgess, Cheryl.<br/>Format: Books<br/>Publication Date 2014<br/>Social media intelligenceent://SD_ILS/0/SD_ILS:525742025-10-08T04:38:25Z2025-10-08T04:38:25Zby Moe, Wendy.<br/>Format: Books<br/>Publication Date 2014<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-10-08T04:38:25Z2025-10-08T04:38:25Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-10-08T04:38:25Z2025-10-08T04:38:25Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-10-08T04:38:25Z2025-10-08T04:38:25Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-10-08T04:38:25Z2025-10-08T04:38:25Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Job searching with social media for dummiesent://SD_ILS/0/SD_ILS:517382025-10-08T04:38:25Z2025-10-08T04:38:25Zby Waldman, Joshua.<br/>Format: Books<br/>Publication Date 2013<br/>Designing B2B brands : lessons from Deloitte and 182,000 brand managersent://SD_ILS/0/SD_ILS:517582025-10-08T04:38:25Z2025-10-08T04:38:25Zby Martinez Onaindia, Carlos.<br/>Format: Books<br/>Publication Date 2013<br/>Internet marketing : integrating online and offline strategiesent://SD_ILS/0/SD_ILS:209262025-10-08T04:38:25Z2025-10-08T04:38:25Zby Roberts, Mary Lou.<br/>Format: Books<br/>Publication Date 2013 2012<br/>The social media manifesto : a guide to using social technology to build a successful businessent://SD_ILS/0/SD_ILS:492222025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hallam, Jed.<br/>Format: Books<br/>Publication Date 2013<br/>Business models for the social mobile cloud : transform your business using social media, mobile Internet, and cloud computingent://SD_ILS/0/SD_ILS:515732025-10-08T04:38:25Z2025-10-08T04:38:25Zby Shelton, Ted, 1966-<br/>Format: Books<br/>Publication Date 2013<br/>The science of marketing : when to tweet, what to post, how to blog, and other proven strategiesent://SD_ILS/0/SD_ILS:515982025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zarrella, Dan.<br/>Format: Books<br/>Publication Date 2013<br/>The small business online marketing handbook : converting online conversations to offline salesent://SD_ILS/0/SD_ILS:569542025-10-08T04:38:25Z2025-10-08T04:38:25Zby Tsai, Annie, 1979-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118615386.jpg</a><br/>Format: Books<br/>Publication Date 2013<br/>Management of electronic and digital mediaent://SD_ILS/0/SD_ILS:24442025-10-08T04:38:25Z2025-10-08T04:38:25Zby Albarran, Alan B.<br/>Format: Books<br/>Publication Date 2013<br/>Corporate communicationent://SD_ILS/0/SD_ILS:632025-10-08T04:38:25Z2025-10-08T04:38:25Zby Argenti, Paul A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-10-08T04:38:25Z2025-10-08T04:38:25Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Fashion entrepreneur : starting your own fashion businessent://SD_ILS/0/SD_ILS:8042025-10-08T04:38:25Z2025-10-08T04:38:25Zby Burke, Sandra.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-08T04:38:25Z2025-10-08T04:38:25Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>The photographer's MBA : everything you need to know for your photography businessent://SD_ILS/0/SD_ILS:98452025-10-08T04:38:25Z2025-10-08T04:38:25Zby Cincotta, Sal.<br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-10-08T04:38:25Z2025-10-08T04:38:25Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Marketing Research.ent://SD_ILS/0/SD_ILS:492712025-10-08T04:38:25Z2025-10-08T04:38:25Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Going social : excite customers, generate buzz, and energize your brand with the power of social mediaent://SD_ILS/0/SD_ILS:494252025-10-08T04:38:25Z2025-10-08T04:38:25Zby Goldman, Jeremy.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:498092025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hill, Mark E., 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-08T04:38:25Z2025-10-08T04:38:25Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Health and medical public relationsent://SD_ILS/0/SD_ILS:499782025-10-08T04:38:25Z2025-10-08T04:38:25Zby Riggulsford, Myc.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:506772025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hoyer, Wayne D. author.<br/>Format: Books<br/>Publication Date 2013<br/>Emarketing excellence : planning and optimizing your digital marketingent://SD_ILS/0/SD_ILS:510282025-10-08T04:38:25Z2025-10-08T04:38:25Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Selling through someone else : how to use agile sales networks and partners to sell moreent://SD_ILS/0/SD_ILS:542742025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wollan, Robert, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html">http://catdir.loc.gov/catdir/enhancements/fy1305/2012474340-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>International consumer behavior in the 21st century : impact on marketing strategy developmentent://SD_ILS/0/SD_ILS:547052025-10-08T04:38:25Z2025-10-08T04:38:25Zby Samli, A. Coskun.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Social information : gaining competitive and business advantage using social media toolsent://SD_ILS/0/SD_ILS:476852025-10-08T04:38:25Z2025-10-08T04:38:25Zby Brown, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-10-08T04:38:25Z2025-10-08T04:38:25Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Key concepts in sport managementent://SD_ILS/0/SD_ILS:515182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Byers, Terri author.<br/>Format: Books<br/>Publication Date 2012<br/>E-businessent://SD_ILS/0/SD_ILS:226312025-10-08T04:38:25Z2025-10-08T04:38:25Zby Schneider, Gary P., 1952-<br/>Format: Books<br/>Publication Date 2012<br/>Social media analytics : effective tools for building, intrepreting, and using metricsent://SD_ILS/0/SD_ILS:470132025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sponder, Marshall.<br/>Format: Books<br/>Publication Date 2012<br/>Handbook of children and the mediaent://SD_ILS/0/SD_ILS:485392025-10-08T04:38:25Z2025-10-08T04:38:25Zby Singer, Dorothy G.<br/>Format: Books<br/>Publication Date 2012<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-10-08T04:38:25Z2025-10-08T04:38:25Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>Engagement marketing : how small business wins in a socially connected worldent://SD_ILS/0/SD_ILS:494302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Goodman, Gail F., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Writing skills for public relations : style and technique for mainstream and social mediaent://SD_ILS/0/SD_ILS:495592025-10-08T04:38:25Z2025-10-08T04:38:25Zby Foster, John, 1926-<br/>Format: Books<br/>Publication Date 2012<br/>Rethinking reputation : how PR trumps marketing and advertising in the new media worldent://SD_ILS/0/SD_ILS:496402025-10-08T04:38:25Z2025-10-08T04:38:25Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Social marketing for dummiesent://SD_ILS/0/SD_ILS:516072025-10-08T04:38:25Z2025-10-08T04:38:25Zby Zimmerman, Jan.<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:57302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>UnMarketing : stop marketing. Start engagingent://SD_ILS/0/SD_ILS:152052025-10-08T04:38:25Z2025-10-08T04:38:25Zby Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format: Books<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-10-08T04:38:25Z2025-10-08T04:38:25Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-10-08T04:38:25Z2025-10-08T04:38:25Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-08T04:38:25Z2025-10-08T04:38:25Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-marketing : applications of information technology and the internet within marketingent://SD_ILS/0/SD_ILS:482752025-10-08T04:38:25Z2025-10-08T04:38:25Zby Molenaar, Cor.<br/>Format: Books<br/>Publication Date 2012<br/>Health industry communication : new media, new methods, new messageent://SD_ILS/0/SD_ILS:494012025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hicks, Nancy J.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing in the age of Google : your online strategy IS your business strategyent://SD_ILS/0/SD_ILS:494272025-10-08T04:38:25Z2025-10-08T04:38:25Zby Fox, Vanessa, 1972-<br/>Format: Books<br/>Publication Date 2012<br/>Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobileent://SD_ILS/0/SD_ILS:497482025-10-08T04:38:25Z2025-10-08T04:38:25Zby Proulx, Mike.<br/>Format: Books<br/>Publication Date 2012<br/>The social media strategist : build a successful program from the inside outent://SD_ILS/0/SD_ILS:509822025-10-08T04:38:25Z2025-10-08T04:38:25Zby Barger, Christopher.<br/>Format: Books<br/>Publication Date 2012<br/>Online consumer behavior : theory and research in social media, advertising, and e-tailent://SD_ILS/0/SD_ILS:510232025-10-08T04:38:25Z2025-10-08T04:38:25Zby Close, Angeline, editor.<br/>Format: Books<br/>Publication Date 2012<br/>The conversation company : boost your business through culture, people and social mediaent://SD_ILS/0/SD_ILS:525682025-10-08T04:38:25Z2025-10-08T04:38:25Zby Van Belleghem, Steven.<br/>Format: Books<br/>Publication Date 2012<br/>Get up to speed with online marketing : how to use websites, blogs, social networking and much moreent://SD_ILS/0/SD_ILS:46702025-10-08T04:38:25Z2025-10-08T04:38:25Zby Reed, Jon, 1971-<br/>Format: Books<br/>Publication Date 2011<br/>E-marketing : theory and applicationent://SD_ILS/0/SD_ILS:440802025-10-08T04:38:25Z2025-10-08T04:38:25Zby Dann, Stephen, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Online marketing : a user's manualent://SD_ILS/0/SD_ILS:457162025-10-08T04:38:25Z2025-10-08T04:38:25Zby Newlands, Murray.<br/>Format: Books<br/>Publication Date 2011<br/>Hands-on social marketing : a step-by-step guide to designing change for goodent://SD_ILS/0/SD_ILS:467452025-10-08T04:38:25Z2025-10-08T04:38:25Zby Weinreich, Nedra Kline.<br/>Format: Books<br/>Publication Date 2011<br/>The B2B executive playbook : the ultimate weapon for achieving sustainable, predictable & profitable growthent://SD_ILS/0/SD_ILS:41072025-10-08T04:38:25Z2025-10-08T04:38:25Zby Geehan, Sean, author.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html">http://catdir.loc.gov/catdir/enhancements/fy1405/2011034195-d.html</a><br/>Format: Books<br/>Publication Date 2011<br/>Measure what matters : online tools for understanding customers, social media, engagement, and key relationshipsent://SD_ILS/0/SD_ILS:458822025-10-08T04:38:25Z2025-10-08T04:38:25Zby Delahaye Paine, Katie, 1952-<br/>Format: Books<br/>Publication Date 2011<br/>Social marketing to the business customer : listen to your B2B market, generate major account leads, and build client relationshipsent://SD_ILS/0/SD_ILS:462612025-10-08T04:38:25Z2025-10-08T04:38:25Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2011<br/>The new relationship marketing : how to build a large, loyal, profitable network using the social Webent://SD_ILS/0/SD_ILS:463062025-10-08T04:38:25Z2025-10-08T04:38:25Zby Smith, Mari, 1966-<br/>Format: Books<br/>Publication Date 2011<br/>The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networkingent://SD_ILS/0/SD_ILS:470352025-10-08T04:38:25Z2025-10-08T04:38:25Zby Chase, Landy.<br/>Format: Books<br/>Publication Date 2011<br/>The Routledge handbook of health communicationent://SD_ILS/0/SD_ILS:487402025-10-08T04:38:25Z2025-10-08T04:38:25Zby Thompson, Teresa L.<br/>Format: Books<br/>Publication Date 2011<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:494352025-10-08T04:38:25Z2025-10-08T04:38:25Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2011<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:4602025-10-08T04:38:25Z2025-10-08T04:38:25Zby Seitel, Fraser P.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=020313036&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2011<br/>Social marketing : influencing behaviors for goodent://SD_ILS/0/SD_ILS:498132025-10-08T04:38:25Z2025-10-08T04:38:25Zby Lee, Nancy, 1932-<br/>Format: Books<br/>Publication Date 2011<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)ent://SD_ILS/0/SD_ILS:551682025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kerpen, Dave.<br/>Format: Books<br/>Publication Date 2011<br/>The social media bible : tactics, tools, and strategies for business successent://SD_ILS/0/SD_ILS:432182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of social marketing : an international perspectiveent://SD_ILS/0/SD_ILS:441782025-10-08T04:38:25Z2025-10-08T04:38:25Zby Donovan, Rob, 1944-<br/>Format: Books<br/>Publication Date 2010<br/>The handbook of online and social media research : tools and techniques for market researchersent://SD_ILS/0/SD_ILS:418742025-10-08T04:38:25Z2025-10-08T04:38:25Zby Poynter, Ray.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470710401.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>The dragonfly effect : quick, effective, and powerful ways to use social media to drive social changeent://SD_ILS/0/SD_ILS:439082025-10-08T04:38:25Z2025-10-08T04:38:25Zby Aaker, Jennifer Lynn.<br/>Format: Books<br/>Publication Date 2010<br/>Social media strategies for professionals and their firms : the guide to establishing credibility and accelerating relationshipsent://SD_ILS/0/SD_ILS:462702025-10-08T04:38:25Z2025-10-08T04:38:25Zby Golden, Michelle.<br/>Format: Books<br/>Publication Date 2010<br/>Putting the public back in public relations : how social media is reinventing the aging business of PRent://SD_ILS/0/SD_ILS:501562025-10-08T04:38:25Z2025-10-08T04:38:25Zby Solis, Brian.<br/>Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html</a><br/>Format: Books<br/>Publication Date 2010 2009<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-10-08T04:38:25Z2025-10-08T04:38:25Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Unmarketing : stop marketing. Start engaging.ent://SD_ILS/0/SD_ILS:96282025-10-08T04:38:25Z2025-10-08T04:38:25Zby Stratten, Scott.<br/>Format: Books<br/>Publication Date 2010<br/>Community health education methods : a practical guideent://SD_ILS/0/SD_ILS:397992025-10-08T04:38:25Z2025-10-08T04:38:25Zby Bensley, Robert J.<br/>Format: Books<br/>Publication Date 2009<br/>E-marketingent://SD_ILS/0/SD_ILS:432042025-10-08T04:38:25Z2025-10-08T04:38:25Zby Strauss, Judy.<br/>Format: Books<br/>Publication Date 2009<br/>This is social media : tweet, blog, link and post your way to business successent://SD_ILS/0/SD_ILS:459032025-10-08T04:38:25Z2025-10-08T04:38:25Zby Clapperton, Guy.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:373052025-10-08T04:38:25Z2025-10-08T04:38:25Zby Weber, Larry.<br/>Format: Books<br/>Publication Date 2009<br/>The digital handshake : seven proven strategies to grow your business using social mediaent://SD_ILS/0/SD_ILS:395672025-10-08T04:38:25Z2025-10-08T04:38:25Zby Chaney, Paul, 1955-<br/>Format: Books<br/>Publication Date 2009<br/>Socialnomics : how social media transforms the way we live and do businessent://SD_ILS/0/SD_ILS:57122025-10-08T04:38:25Z2025-10-08T04:38:25Zby Qualman, Erik, 1972-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780470522028">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>The new influencers : a marketer's guide to the new social mediaent://SD_ILS/0/SD_ILS:110192025-10-08T04:38:25Z2025-10-08T04:38:25Zby Gillin, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:414252025-10-08T04:38:25Z2025-10-08T04:38:25Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format: Books<br/>Publication Date 2008<br/>The theory and practice of corporate communication : a competing values perspectiveent://SD_ILS/0/SD_ILS:380072025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belasen, Alan T., 1951-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0715/2007014604.html">http://www.loc.gov/catdir/toc/ecip0715/2007014604.html</a><br/>Format: Books<br/>Publication Date 2008 2007<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-10-08T04:38:25Z2025-10-08T04:38:25Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-10-08T04:38:25Z2025-10-08T04:38:25Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>DigiMarketing : the essential guide to new media & digital marketingent://SD_ILS/0/SD_ILS:156772025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directlyent://SD_ILS/0/SD_ILS:57172025-10-08T04:38:25Z2025-10-08T04:38:25Zby Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing to the social web : how digital customer communities build your businessent://SD_ILS/0/SD_ILS:349222025-10-08T04:38:25Z2025-10-08T04:38:25Zby Weber, Larry.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0711/2007007064.html">http://www.loc.gov/catdir/toc/ecip0711/2007007064.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007007064-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Media/impact an introduction to mass mediaent://SD_ILS/0/SD_ILS:316062025-10-08T04:38:25Z2025-10-08T04:38:25Zby Biagi, Shirley.<br/>Format: Books<br/>Publication Date 2006<br/>Social marketing in the 21st centuryent://SD_ILS/0/SD_ILS:319992025-10-08T04:38:25Z2025-10-08T04:38:25Zby Andreasen, Alan R., 1934-<br/>Format: Books<br/>Publication Date 2006<br/>Creative industriesent://SD_ILS/0/SD_ILS:356392025-10-08T04:38:25Z2025-10-08T04:38:25Zby Hartley, John, 1948-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004016925.html">http://www.loc.gov/catdir/toc/ecip0420/2004016925.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The call of the mallent://SD_ILS/0/SD_ILS:164962025-10-08T04:38:25Z2025-10-08T04:38:25Zby Underhill, Paco.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2003064960-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2003064960-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon053/2003064960.html">http://catdir.loc.gov/catdir/bios/simon053/2003064960.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon053/2003064960.html">http://catdir.loc.gov/catdir/description/simon053/2003064960.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-08T04:38:25Z2025-10-08T04:38:25Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Strategic sports event management : an international approachent://SD_ILS/0/SD_ILS:116872025-10-08T04:38:25Z2025-10-08T04:38:25Zby Masterman, Guy.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-10-08T04:38:25Z2025-10-08T04:38:25Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Social marketing : improving the quality of lifeent://SD_ILS/0/SD_ILS:263022025-10-08T04:38:25Z2025-10-08T04:38:25Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2002<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-10-08T04:38:25Z2025-10-08T04:38:25Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-10-08T04:38:25Z2025-10-08T04:38:25Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Exploring direct marketingent://SD_ILS/0/SD_ILS:265132025-10-08T04:38:25Z2025-10-08T04:38:25Zby O'Malley, Lisa.<br/>Format: Books<br/>Publication Date 1999<br/>New media technology : cultural and commercial perspectivesent://SD_ILS/0/SD_ILS:14302025-10-08T04:38:25Z2025-10-08T04:38:25Zby Pavlik, John V. (John Vernon)<br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-10-08T04:38:25Z2025-10-08T04:38:25Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>The marketing planent://SD_ILS/0/SD_ILS:137522025-10-08T04:38:25Z2025-10-08T04:38:25Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 1995<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-10-08T04:38:25Z2025-10-08T04:38:25Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>