Search Results for Social media. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dSocial$002bmedia.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300?dt=list2025-10-05T18:20:30ZSocial media and brand warenessent://SD_ILS/0/SD_ILS:189292025-10-05T18:20:30Z2025-10-05T18:20:30Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-10-05T18:20:30Z2025-10-05T18:20:30Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-10-05T18:20:30Z2025-10-05T18:20:30Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-10-05T18:20:30Z2025-10-05T18:20:30Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-10-05T18:20:30Z2025-10-05T18:20:30Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-10-05T18:20:30Z2025-10-05T18:20:30Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-10-05T18:20:30Z2025-10-05T18:20:30Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-10-05T18:20:30Z2025-10-05T18:20:30Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-10-05T18:20:30Z2025-10-05T18:20:30Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-10-05T18:20:30Z2025-10-05T18:20:30Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-10-05T18:20:30Z2025-10-05T18:20:30Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-10-05T18:20:30Z2025-10-05T18:20:30Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-10-05T18:20:30Z2025-10-05T18:20:30Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-10-05T18:20:30Z2025-10-05T18:20:30Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-10-05T18:20:30Z2025-10-05T18:20:30Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-10-05T18:20:30Z2025-10-05T18:20:30Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-10-05T18:20:30Z2025-10-05T18:20:30Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962025-10-05T18:20:30Z2025-10-05T18:20:30Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022025-10-05T18:20:30Z2025-10-05T18:20:30Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-10-05T18:20:30Z2025-10-05T18:20:30Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-10-05T18:20:30Z2025-10-05T18:20:30Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-10-05T18:20:30Z2025-10-05T18:20:30Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-10-05T18:20:30Z2025-10-05T18:20:30Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-10-05T18:20:30Z2025-10-05T18:20:30Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-10-05T18:20:30Z2025-10-05T18:20:30Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-10-05T18:20:30Z2025-10-05T18:20:30Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Stereotypical images in the media and their effect on society with regard to the negative effect on the gendersent://SD_ILS/0/SD_ILS:188822025-10-05T18:20:30Z2025-10-05T18:20:30Zby Waugh, Tara.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-10-05T18:20:30Z2025-10-05T18:20:30Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>