Search Results for Strategic management - Narrowed by: Marketing.
SirsiDynix Enterprise
https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStrategic$002bmanagement$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?dt=list
2025-10-09T09:45:24Z
Strategic brand management
ent://SD_ILS/0/SD_ILS:57572
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>
Strategic market management
ent://SD_ILS/0/SD_ILS:12345
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>
Strategic market management
ent://SD_ILS/0/SD_ILS:15291
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>
The new strategic brand management : creating and sustaining brand equity long term
ent://SD_ILS/0/SD_ILS:1603
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>
Strategic brand management : building, measuring, and managing brand equity
ent://SD_ILS/0/SD_ILS:1680
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>
Strategic marketing : creating competitive advantage.
ent://SD_ILS/0/SD_ILS:57404
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by West, Douglas C., author.<br/>Format: Books<br/>Publication Date 2022<br/>
Principles of strategic communication
ent://SD_ILS/0/SD_ILS:57901
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>
MKTG 10
ent://SD_ILS/0/SD_ILS:55524
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>
Marketing
ent://SD_ILS/0/SD_ILS:49443
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>
Strategic marketing
ent://SD_ILS/0/SD_ILS:50984
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>
Introduction to marketing
ent://SD_ILS/0/SD_ILS:22812
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>
Marketing communications : a brand narrative approach
ent://SD_ILS/0/SD_ILS:16796
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach
ent://SD_ILS/0/SD_ILS:43118
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>
Applied strategic marketing
ent://SD_ILS/0/SD_ILS:1543
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>
Marketing
ent://SD_ILS/0/SD_ILS:521
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>
Identity and strategy : how individual visions enable the design of a market strategy that works
ent://SD_ILS/0/SD_ILS:32468
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>
New products management
ent://SD_ILS/0/SD_ILS:50957
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>
Introduction to marketing
ent://SD_ILS/0/SD_ILS:20660
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>
Contemporary marketing 2005
ent://SD_ILS/0/SD_ILS:29507
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>
Applied strategic marketing
ent://SD_ILS/0/SD_ILS:15941
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>
New products management
ent://SD_ILS/0/SD_ILS:15912
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>
Marketing management and strategy
ent://SD_ILS/0/SD_ILS:13002
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>
The business marketing course : managing in complex networks
ent://SD_ILS/0/SD_ILS:13028
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Ford, David, 1944-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html">http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001056905.html">http://catdir.loc.gov/catdir/description/wiley034/2001056905.html</a><br/>Format: Books<br/>Publication Date 2002<br/>
Applied strategic marketing
ent://SD_ILS/0/SD_ILS:12735
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>
Principles of marketing
ent://SD_ILS/0/SD_ILS:16992
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>
Marketing management
ent://SD_ILS/0/SD_ILS:13257
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>
Advances in relationship marketing
ent://SD_ILS/0/SD_ILS:304
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1995<br/>
Competitive marketing : a strategic approach
ent://SD_ILS/0/SD_ILS:15161
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by O'Shaughnessy, John, 1927-<br/>Format: Books<br/>Publication Date 1995<br/>
Marketing : strategic foundations
ent://SD_ILS/0/SD_ILS:8202
2025-10-09T09:45:24Z
2025-10-09T09:45:24Z
by Busch, Paul S.<br/>Format: Books<br/>Publication Date 1985<br/>