Search Results for Strategy. - Narrowed by: 1:VGCT

Marketing strategy

2025-07-21T19:32:07Z

by Walker, Orville C.
Format: Books
Publication Date 2005

Promotional strategy

2025-07-21T19:32:07Z

by Engel, James F.
Format: Books
Publication Date 1975

Contemporary strategy analysis

2025-07-21T19:32:07Z

by Grant, Robert M., 1948- author.
Format: Books
Publication Date 2022

Contemporary strategy analysis

2025-07-21T19:32:07Z

by Grant, Robert M., 1948- author.
Format: Books
Publication Date 2018

Creative strategy in advertising.

2025-07-21T19:32:07Z

by Drewniany, Bonnie L.
Format: Books
Publication Date 2013

Creative strategy in advertising

2025-07-21T19:32:07Z

by Jewler, A. Jerome.
Format: Books
Publication Date 2001

Creative strategy in advertising

2025-07-21T19:32:07Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Crafting and implementing strategy : text and readings

2025-07-21T19:32:07Z

by Thompson, Arthur A., 1940-
Format: Books
Publication Date 1998

Advertising creative : strategy, copy, and design

2025-07-21T19:32:07Z

by Altstiel, Tom, author.
Format: Books
Publication Date 2023

Brand strategy 3 : reading pack.

2025-07-21T19:32:07Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Content strategy for the Web

2025-07-21T19:32:07Z

by Halvorson, Kristina.
Format: Books
Publication Date 2010

Consumer behavior : building marketing strategy

2025-07-21T19:32:07Z

by Hawkins, Del I.
Inhaltsverzeichnis Consumer behavior
Format: Electronic Resources
Publication Date 2004

Marketing strategy : planning and implementation

2025-07-21T19:32:07Z

by Walker, Orville C.
Format: Books
Publication Date 1999

Strategy and the business landscape. core concepts

2025-07-21T19:32:07Z

by Ghemawat, Pankaj.
Format: Books
Publication Date 2001

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2025-07-21T19:32:07Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

2025-07-21T19:32:07Z

by Sakutukwa, Anesu.
Format: Manuscript
Publication Date 2016

The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africa

2025-07-21T19:32:07Z

by Arendse, Melody.
Format: Manuscript
Publication Date 2015

The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africa

2025-07-21T19:32:07Z

by Aucamp, Jacques.
Format: Manuscript
Publication Date 2014

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

2025-07-21T19:32:07Z

by O'Brien, Kyle.
Format: Manuscript
Publication Date 2013

An analysis of the strategy behind the fringe

2025-07-21T19:32:07Z

by Louw, Walter.
Format: Manuscript
Publication Date 2013

The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategy

2025-07-21T19:32:07Z

by Seabe, Kgomotso.
Format: Manuscript
Publication Date 2013

The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?

2025-07-21T19:32:07Z

by Vika, Inga.
Format: Manuscript
Publication Date 2013

Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries

2025-07-21T19:32:07Z

by Veitch, Emily Frances.
Format: Manuscript
Publication Date 2012

Brand media strategy : integrated communications planning in the digital era

2025-07-21T19:32:07Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2025-07-21T19:32:07Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Zag : the number-one strategy of high-performance brands : a whiteboard overview

2025-07-21T19:32:07Z

by Neumeier, Marty.
Format: Books
Publication Date 2007

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

2025-07-21T19:32:07Z

by Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: Books
Publication Date 2007

Advertising strategy : creative tactics from the outside/in

2025-07-21T19:32:07Z

by Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2025-07-21T19:32:07Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

Strategy bites back : it is a lot more, and less, than you ever imagined--

2025-07-21T19:32:07Z

by Mintzberg, Henry.
Klappentext Inhaltsverzeichnis Klappentext Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004059515.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014741309&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2005

People risks : a people-based strategy for business success

2025-07-21T19:32:07Z

by Pike, Andrew.
Format: Books
Publication Date 2001

Digital marketing

2025-07-21T19:32:07Z

by Chaffey, Dave 1963- VerfasserIn.
Format: Books
Publication Date 2022

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Digital marketing excellence : planning, optimizing and integrating online marketing

2025-07-21T19:32:07Z

by Chaffey, Dave, 1963- author.
Format: Books
Publication Date 2023

Digital marketing in practice : design, implement and measure effective campaigns

2025-07-21T19:32:07Z

by Knight, Hanne, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2025-07-21T19:32:07Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Social media marketing

2025-07-21T19:32:07Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Marketing 5.0 : technology for humanity

2025-07-21T19:32:07Z

by Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: Books
Publication Date 2021

How to future : leading and sense-making in an age of hyperchange

2025-07-21T19:32:07Z

by Smith, Scott, 1967- author.
Format: Books
Publication Date 2020

Strategic brand management

2025-07-21T19:32:07Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Digital marketing

2025-07-21T19:32:07Z

by Chaffey, Dave, 1963- author.
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2025-07-21T19:32:07Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2025-07-21T19:32:07Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

eMarketing : the essential guide to marketing in a digital world

2025-07-21T19:32:07Z

by Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: Books
Publication Date 2018 2011

Retail management : a strategic approach.

2025-07-21T19:32:07Z

by Berman, Barry, author.
Format: Books
Publication Date 2018

An exploration of consumer tribes and their role in strategic brand communication

2025-07-21T19:32:07Z

by Cressy, Anastacia
Format: Manuscript
Publication Date 2018

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

2025-07-21T19:32:07Z

by Berg, Hemsen Synne
Format: Manuscript
Publication Date 2017

Key marketing metrics : the 50+ metrics every manager needs to know

2025-07-21T19:32:07Z

by Farris, Paul W., author.
Format: Books
Publication Date 2017

UX for the web : build websites for user experience and usability

2025-07-21T19:32:07Z

by Ritter, Marli
Format: Books
Publication Date 2017

Marketing management

2025-07-21T19:32:07Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-07-21T19:32:07Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2025-07-21T19:32:07Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Creating a brand identity : a guide for designers

2025-07-21T19:32:07Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Advertising and integrated brand promotion

2025-07-21T19:32:07Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Advertising media planning : a brand management approach

2025-07-21T19:32:07Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

The best digital marketing campaigns in the world II

2025-07-21T19:32:07Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Advertising : concept and copy

2025-07-21T19:32:07Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

eMarketing : the essential guide to marketing in a digital world

2025-07-21T19:32:07Z

by Stokes, Rob (eMarketing specialist)
Format: Books
Publication Date 2013 2011

Integrated organisational communication

2025-07-21T19:32:07Z

by Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: Books
Publication Date 2013

Mobile marketing : an hour a day

2025-07-21T19:32:07Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Designing brand identity : an essential guide for the whole branding team

2025-07-21T19:32:07Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

The photographer's MBA : everything you need to know for your photography business

2025-07-21T19:32:07Z

by Cincotta, Sal.
Format: Books
Publication Date 2013

Applied strategic marketing

2025-07-21T19:32:07Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2012

The strategist : be the leader your business needs

2025-07-21T19:32:07Z

by Montgomery, Cynthia.
Format: Books
Publication Date 2012

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

2025-07-21T19:32:07Z

by Barry, Pete (Pete S.)
Format: Books
Publication Date 2012

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip.
Format: Books
Publication Date 2012

The elements of user experience : user-centered design for the Web and beyond

2025-07-21T19:32:07Z

by Garrett, Jesse James, author, illustrator.
Format: Regular print
Publication Date 2011

The little big things : 163 ways to pursue excellence

2025-07-21T19:32:07Z

by Peters, Thomas J.
Format: Books
Publication Date 2011

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2025-07-21T19:32:07Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

The fundamentals of creative advertising

2025-07-21T19:32:07Z

by Burtenshaw, Ken.
Format: Books
Publication Date 2011

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Strategic information systems management

2025-07-21T19:32:07Z

by Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Designing your first research proposal : a manual for researchers in education and the social sciences

2025-07-21T19:32:07Z

by Vithal, Renuka.
Format: Books
Publication Date 2010

Business marketing management : B2B

2025-07-21T19:32:07Z

by Hutt, Michael D.
Format: Regular print
Publication Date 2010

Marketing communications : a brand narrative approach

2025-07-21T19:32:07Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Business model generation : a handbook for visionaries, game changers, and challengers

2025-07-21T19:32:07Z

by Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: Books
Publication Date 2010

Socialnomics : how social media transforms the way we live and do business

2025-07-21T19:32:07Z

by Qualman, Erik, 1972-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018650159&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Designing brand identity : an essential guide for the entire branding team

2025-07-21T19:32:07Z

by Wheeler, Alina.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Managing innovation : integrating technological, market and organizational change

2025-07-21T19:32:07Z

by Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: Books
Publication Date 2009

Brands and branding

2025-07-21T19:32:07Z

by Clifton, Rita.
Format: Books
Publication Date 2009

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-07-21T19:32:07Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Contemporary advertising

2025-07-21T19:32:07Z

by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

Developing effective assessment in higher Education : a practical guide

2025-07-21T19:32:07Z

by Bloxham, Sue.
Format: Electronic Resources
Publication Date 2007

Advertising and promotion : an integrated marketing communications perspective

2025-07-21T19:32:07Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2007

Understanding the theory and design of organizations

2025-07-21T19:32:07Z

by Daft, Richard L.
Format: Books
Publication Date 2007

International business : competing in the global marketplace

2025-07-21T19:32:07Z

by Hill, Charles W. L.
Format: Books
Publication Date 2007

Advertising : concept and copy

2025-07-21T19:32:07Z

by Felton, George, 1947-
Format: Books
Publication Date 2006

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-07-21T19:32:07Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Marketing management

2025-07-21T19:32:07Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-07-21T19:32:07Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782
Format: Books
Publication Date 2005

Logistics and supply chain management : creating value-adding networks

2025-07-21T19:32:07Z

by Christopher, Martin.
Table of contents http://swbplus.bsz-bw.de/bsz256446229inh.htm Verlagsinformation http://swbplus.bsz-bw.de/bsz256446229vlg.htm
Format: Books
Publication Date 2005

U R a brand : how smart people brand themselves for business success

2025-07-21T19:32:07Z

by Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: Books
Publication Date 2005

The writing experiment : strategies for innovative creative writing

2025-07-21T19:32:07Z

by Smith, Hazel, 1950-
Electronic version E-title
Format: Electronic Resources
Publication Date 2005

Kellogg on branding : the marketing faculty of the Kellogg School of Management

2025-07-21T19:32:07Z

by Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: Books
Publication Date 2005

Purchasing and supply chain management

2025-07-21T19:32:07Z

by Lysons, Kenneth.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Format: Books
Publication Date 2005

Microeconomics

2025-07-21T19:32:07Z

by Pindyck, Robert S.
Format: Books
Publication Date 2005

Strategic thinking in tactical times

2025-07-21T19:32:07Z

by DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: Books
Publication Date 2004

Principles of marketing

2025-07-21T19:32:07Z

by Kotler, Philip.
Format: Books
Publication Date 2004

Marketing

2025-07-21T19:32:07Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

The business of brands

2025-07-21T19:32:07Z

by Miller, Jon, 1971-
Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley042/2004053025.html Cover http://swbplus.bsz-bw.de/bsz113620683cov.htm
Format: Books
Publication Date 2004

Advertising : principles & practice

2025-07-21T19:32:07Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Re-imagine! : [business excellence in a disruptive age]

2025-07-21T19:32:07Z

by Peters, Thomas J.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html
Format: Books
Publication Date 2003

Innovation management : strategies, implementation and profits

2025-07-21T19:32:07Z

by Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/toc/fy036/2002154341.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032 Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html
Format: Books
Publication Date 2003

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

2025-07-21T19:32:07Z

by Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: Books
Publication Date 2002

Principles of service marketing and management

2025-07-21T19:32:07Z

by Lovelock, Christopher H.
Format: Books
Publication Date 2002

International business : competing in the global marketplace : postscript 2002

2025-07-21T19:32:07Z

by Hill, Charles W. L.
Format: Books
Publication Date 2002

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

2025-07-21T19:32:07Z

by Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: Books
Publication Date 2001

Emotional branding : the new paradigm for connecting brands to people

2025-07-21T19:32:07Z

by Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format: Books
Publication Date 2001

Applied strategic marketing

2025-07-21T19:32:07Z

by Du Plessis, P. J.
Format: Books
Publication Date 2001

Innovating the corporation : creating value for customers and shareholders

2025-07-21T19:32:07Z

by Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: Books
Publication Date 2001 2000

Marketing management : knowledge and skills

2025-07-21T19:32:07Z

by Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00026735.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00026735.html
Format: Books
Publication Date 2001

Strategic management : concepts and cases

2025-07-21T19:32:07Z

by Thompson, Arthur A., 1940-
Format: Books
Publication Date 2001

Essentials of marketing : a global managerial approach

2025-07-21T19:32:07Z

by Perreault, William D.
Format: Books
Publication Date 2000

Ad worlds : brands, media, audiences

2025-07-21T19:32:07Z

by Myers, Greg, 1954-
Format: Books
Publication Date 1999

Innovation management : strategies, implementation and profits

2025-07-21T19:32:07Z

by Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: Regular print
Publication Date 1998

Strategic market management

2025-07-21T19:32:07Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: Books
Publication Date 1998

Driving brand value : using integrated marketing to manage profitable stakeholder relationships

2025-07-21T19:32:07Z

by Duncan, Tom (Thomas R.)
Format: Books
Publication Date 1997

Basic marketing : a global-managerial approach

2025-07-21T19:32:07Z

by Perreault, William D.
Format: Books
Publication Date 1996

The Art of war

2025-07-21T19:32:07Z

by Sunzi, active 6th century B.C.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0661/90052805-d.html
Format: Books
Publication Date 1991

Thinking strategically : the competitive edge in business, politics, and everyday life

2025-07-21T19:32:07Z

by Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: Books
Publication Date 1991

Pandemic

2025-07-21T19:32:07Z

by Leacock, Matt
Format: Books