Search Results for Strategy. - Narrowed by: 1:VGBDX

Marketing strategy

2025-07-21T23:54:46Z

by Walker, Orville C.
Format: Books
Publication Date 2005

Corporate communication strategy

2025-07-21T23:54:46Z

by Steyn, Benita.
Format: Books
Publication Date 2000

International marketing strategy

2025-07-21T23:54:46Z

by Bradley, Frank, 1942-
Table of contents http://www.gbv.de/dms/bowker/toc/9780133178920.pdf
Format: Books
Publication Date 1991

Contemporary strategy analysis

2025-07-21T23:54:46Z

by Grant, Robert M., 1948- author.
Format: Books
Publication Date 2022

Contemporary strategy analysis

2025-07-21T23:54:46Z

by Grant, Robert M., 1948- author.
Format: Books
Publication Date 2018

Creative strategy in advertising.

2025-07-21T23:54:46Z

by Drewniany, Bonnie L.
Format: Books
Publication Date 2013

Creative strategy in advertising

2025-07-21T23:54:46Z

by Drewniany, Bonnie L.
Format: Books
Publication Date 2010

Creative strategy in advertising

2025-07-21T23:54:46Z

by Jewler, A. Jerome.
Format: Books
Publication Date 2001

Making sense of strategy

2025-07-21T23:54:46Z

by Manning, Anthony D.
Format: Books
Publication Date 2001

Product strategy and management

2025-07-21T23:54:46Z

by Baker, Michael John.
Format: Books
Publication Date 1999

Creative strategy in advertising

2025-07-21T23:54:46Z

by Drewniany, Bonnie L., author.
Format: Books
Publication Date 2014

Advertising creative : strategy, copy, and design

2025-07-21T23:54:46Z

by Altstiel, Tom, author.
Format: Books
Publication Date 2023

Marketing fashion : strategy, branding and promotion

2025-07-21T23:54:46Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

Content strategy for the Web

2025-07-21T23:54:46Z

by Halvorson, Kristina.
Format: Books
Publication Date 2010

Services marketing : people, technology, strategy

2025-07-21T23:54:46Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Operations management : strategy and analysis

2025-07-21T23:54:46Z

by Krajewski, Lee J.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009732481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Electronic Resources
Publication Date 2002

Consumer behavior and marketing strategy

2025-07-21T23:54:46Z

by Peter, J. Paul.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/98016996.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html Publisher description http://catdir.loc.gov/catdir/description/mh023/98016996.html
Format: Books
Publication Date 1999

Consumer behavior : building market strategy

2025-07-21T23:54:46Z

by Hawkins, Del I.
Format: Books
Publication Date 1998

International marketing strategy : analysis, development and implementation

2025-07-21T23:54:46Z

by Doole, Isobel.
Format: Books
Publication Date 2001

What is strategy, and does it matter?

2025-07-21T23:54:46Z

by Whittington, Richard, 1958-
Format: Books
Publication Date 2001

Business marketing : connecting strategy, relationships, and learning

2025-07-21T23:54:46Z

by Dwyer, F. Robert.
Format: Books
Publication Date 1999

Promotional strategy : Managing the marketing communications process

2025-07-21T23:54:46Z

by Engel, James F.
Format: Books
Publication Date 1994

Strategy pure and simple II : how winning companies dominate their competitors

2025-07-21T23:54:46Z

by Robert, Michel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html
Format: Books
Publication Date 1998

Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement

2025-07-21T23:54:46Z

by Rowles, Daniel, author.
Format: Books
Publication Date 2022

Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation age

2025-07-21T23:54:46Z

by Diale, Mathabo.
Format: Manuscript
Publication Date 2016

The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategy

2025-07-21T23:54:46Z

by Bickel, Julia.
Format: Manuscript
Publication Date 2016

Silence as a crisis communications strategy on social media

2025-07-21T23:54:46Z

by Robertson, Randy.
Format: Manuscript
Publication Date 2014

Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?

2025-07-21T23:54:46Z

by Mamogobo, Lucia.
Format: Manuscript
Publication Date 2014

Brand media strategy : integrated communications planning in the digital era

2025-07-21T23:54:46Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media

2025-07-21T23:54:46Z

by Mckend, Robert.
Format: Manuscript
Publication Date 2009

What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?

2025-07-21T23:54:46Z

by Roberts, Christine.
Format: Manuscript
Publication Date 2009

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

2025-07-21T23:54:46Z

by Hatch, Mary Jo.
Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html
Format: Books
Publication Date 2008

Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghana

2025-07-21T23:54:46Z

by Woolf, Sara.
Format: Manuscript
Publication Date 2008

Suggested marketing strategy for the Bach Flower Remedies brand

2025-07-21T23:54:46Z

by Tager, Shlomit.
Format: Manuscript
Publication Date 2008

Crafting and executing strategy : the quest for competitive advantage : concepts and cases

2025-07-21T23:54:46Z

by Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html
Format: Books
Publication Date 2007

Re-visioning television : policy, strategy and models for the sustainable development of community television in South Africa

2025-07-21T23:54:46Z

by Hadland, Adrian.
http://www.hsrcpress.ac.za/full_title_info.asp?id=2171 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-d.html
Format: Books
Publication Date 2006

Strategy : sustaining competitive advantage in a globalised context

2025-07-21T23:54:46Z

by Goldman, Geoff.
Format: Books
Publication Date 2006

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

2025-07-21T23:54:46Z

by Neumeier, Marty.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269
Format: Books
Publication Date 2006

An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

2025-07-21T23:54:46Z

by Tshabalala, Seipati.
Format: Manuscript
Publication Date 2006

Branding : [brand strategy, design, and implementation of corporate and product identity]

2025-07-21T23:54:46Z

by Vaid, Helen.
Format: Books
Publication Date 2003

Living strategy : putting people at the heart of corporate purpose

2025-07-21T23:54:46Z

by Gratton, Lynda.
Safari (Access restricted to 4 simultaneous users) Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012987533&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2000

Crafting and implementing strategy : text and readings / Arthur A. Thompson, A.J. Strickland.

2025-07-21T23:54:46Z

by Thompson, Arthur A.
Format: Books
Publication Date 1998

Strategy of the dolphin : winning elegantly by coping powerfully in a world of turbulent change

2025-07-21T23:54:46Z

by Lynch, Dudley.
Format: Books
Publication Date 1990 1989

Digital marketing

2025-07-21T23:54:46Z

by Chaffey, Dave 1963- VerfasserIn.
Format: Books
Publication Date 2022

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Digital marketing excellence : planning, optimizing and integrating online marketing

2025-07-21T23:54:46Z

by Chaffey, Dave, 1963- author.
Format: Books
Publication Date 2023

Digital marketing in practice : design, implement and measure effective campaigns

2025-07-21T23:54:46Z

by Knight, Hanne, author.
Format: Books
Publication Date 2023

Brand metrics measuring brand efficacy along the customer journey

2025-07-21T23:54:46Z

by Kall, Jacek VerfasserIn.
Format: Books
Publication Date 2022

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Social media marketing

2025-07-21T23:54:46Z

by Tuten, Tracy L., 1967- author.
Format: Books
Publication Date 2021

Marketing 5.0 : technology for humanity

2025-07-21T23:54:46Z

by Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: Books
Publication Date 2021

How to future : leading and sense-making in an age of hyperchange

2025-07-21T23:54:46Z

by Smith, Scott, 1967- author.
Format: Books
Publication Date 2020

Strategic brand management

2025-07-21T23:54:46Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Digital marketing

2025-07-21T23:54:46Z

by Chaffey, Dave, 1963- author.
Format: Books
Publication Date 2019

Digital you : real personal branding in the virtual age

2025-07-21T23:54:46Z

by Arruda, William, 1961- author.
Format: Books
Publication Date 2019

Kellogg on branding in a hyper-connected world

2025-07-21T23:54:46Z

by Tybout, Alice M. éditeur intellectuel.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site
Format: Books
Publication Date 2019

eMarketing : the essential guide to marketing in a digital world

2025-07-21T23:54:46Z

by Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: Books
Publication Date 2018 2011

Retail management : a strategic approach.

2025-07-21T23:54:46Z

by Berman, Barry, author.
Format: Books
Publication Date 2018

Key marketing metrics : the 50+ metrics every manager needs to know

2025-07-21T23:54:46Z

by Farris, Paul W., author.
Format: Books
Publication Date 2017

UX for the web : build websites for user experience and usability

2025-07-21T23:54:46Z

by Ritter, Marli
Format: Books
Publication Date 2017

Marketing management

2025-07-21T23:54:46Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

2025-07-21T23:54:46Z

by Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: Books
Publication Date 2016

Adobe Photoshop CC : 2015 release

2025-07-21T23:54:46Z

by Faulkner, Andrew, author.
Format: Books
Publication Date 2016

Architecting experience : a marketing science and digital analytics handbook

2025-07-21T23:54:46Z

by Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: Books
Publication Date 2016

Creating a brand identity : a guide for designers

2025-07-21T23:54:46Z

by Slade, Catharine, author.
Format: Books
Publication Date 2016

Advertising and integrated brand promotion

2025-07-21T23:54:46Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Advertising media planning : a brand management approach

2025-07-21T23:54:46Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

The best digital marketing campaigns in the world II

2025-07-21T23:54:46Z

by Ryan, Damian, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live
Format: Books
Publication Date 2014

Advertising : concept and copy

2025-07-21T23:54:46Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

eMarketing : the essential guide to marketing in a digital world

2025-07-21T23:54:46Z

by Stokes, Rob (eMarketing specialist)
Format: Books
Publication Date 2013 2011

Integrated organisational communication

2025-07-21T23:54:46Z

by Barker, Rachel, 1958-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: Books
Publication Date 2013

Mobile marketing : an hour a day

2025-07-21T23:54:46Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Designing brand identity : an essential guide for the whole branding team

2025-07-21T23:54:46Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Advertising and promotions : an integrated brand approach

2025-07-21T23:54:46Z

by Semenik, Richard J.
Format: Books
Publication Date 2012

Management

2025-07-21T23:54:46Z

by Hellriegel, Don.
Format: Books
Publication Date 2012

Fashion merchandising

2025-07-21T23:54:46Z

by Grose, Virginia.
Format: Books
Publication Date 2012

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

2025-07-21T23:54:46Z

by Barry, Pete (Pete S.)
Format: Books
Publication Date 2012

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip.
Format: Books
Publication Date 2012

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

2025-07-21T23:54:46Z

by Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: Books
Publication Date 2011

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Strategic information systems management

2025-07-21T23:54:46Z

by Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Designing your first research proposal : a manual for researchers in education and the social sciences

2025-07-21T23:54:46Z

by Vithal, Renuka.
Format: Books
Publication Date 2010

Business marketing management : B2B

2025-07-21T23:54:46Z

by Hutt, Michael D.
Format: Regular print
Publication Date 2010

Marketing communications : a brand narrative approach

2025-07-21T23:54:46Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Principles of marketing : global and southern African perspectives

2025-07-21T23:54:46Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Business model generation : a handbook for visionaries, game changers, and challengers

2025-07-21T23:54:46Z

by Osterwalder, Alexander, author.
Titelbild http://swbplus.bsz-bw.de/bsz322316979cov.htm
Format: Books
Publication Date 2010

Business logistics management : a supply chain perspective

2025-07-21T23:54:46Z

by Pienaar, Wessel J.
Format: Books
Publication Date 2009

Managing innovation : integrating technological, market and organizational change

2025-07-21T23:54:46Z

by Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: Books
Publication Date 2009

Strategic marketing : theory and application for competitive advantage

2025-07-21T23:54:46Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2009

(R)evolution : how to create a high performance organisation

2025-07-21T23:54:46Z

by Nel, Christo, 1954-
Format: Books
Publication Date 2009

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-07-21T23:54:46Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Advertising and the mind of the consumer : what works, what doesn't, and why.

2025-07-21T23:54:46Z

by Sutherland, Max.
Format: Books
Publication Date 2008

The study skills handbook

2025-07-21T23:54:46Z

by Cottrell, Stella.
Format: Books
Publication Date 2008

Corporate creativity : developing an innovative organization

2025-07-21T23:54:46Z

by Lockwood, Thomas.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html
Format: Books
Publication Date 2008

Contemporary advertising

2025-07-21T23:54:46Z

by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

Developing effective assessment in higher Education : a practical guide

2025-07-21T23:54:46Z

by Bloxham, Sue.
Format: Electronic Resources
Publication Date 2007

Understanding the theory and design of organizations

2025-07-21T23:54:46Z

by Daft, Richard L.
Format: Books
Publication Date 2007

New venture creation : entrepreneurship for the 21st century

2025-07-21T23:54:46Z

by Timmons, Jeffry A.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014828007&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

2025-07-21T23:54:46Z

by Grant, John, 1964-
NetLibrary E-book - Full text from MyiLibrary Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006

Marketing management

2025-07-21T23:54:46Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Foundations of marketing

2025-07-21T23:54:46Z

by Jobber, David, 1947-
Format: Books
Publication Date 2006

TV commercials : how to make them, or, how big is the boat?

2025-07-21T23:54:46Z

by Cury, Ivan.
ebrary http://site.ebrary.com/id/10128001 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091 MyiLibrary http://www.myilibrary.com?id=100869 Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924 Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019
Format: Electronic Resources
Publication Date 2005

Marketing principles and best practices

2025-07-21T23:54:46Z

by Hoffman, K. Douglas.
Format: Books
Publication Date 2005

The visionary package : using packaging to build effective brands

2025-07-21T23:54:46Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

U R a brand : how smart people brand themselves for business success

2025-07-21T23:54:46Z

by Kaputa, Catherine, 1948-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html
Format: Books
Publication Date 2005

The writing experiment : strategies for innovative creative writing

2025-07-21T23:54:46Z

by Smith, Hazel, 1950-
Electronic version E-title
Format: Electronic Resources
Publication Date 2005

Marketing to moviegoers : a handbook of strategies used by major studios and independents

2025-07-21T23:54:46Z

by Marich, Robert.
Format: Books
Publication Date 2005

Theories of human communication

2025-07-21T23:54:46Z

by Littlejohn, Stephen W.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2004106592-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1216/2004106592-d.html
Format: Books
Publication Date 2005

Kellogg on branding : the marketing faculty of the Kellogg School of Management

2025-07-21T23:54:46Z

by Tybout, Alice M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html
Format: Books
Publication Date 2005

Advertising and promotion : an integrated marketing communications perspective

2025-07-21T23:54:46Z

by Belch, George E. (George Edward), 1951-
Format: Books
Publication Date 2004

Advertising by design : creating visual communications with graphic impact

2025-07-21T23:54:46Z

by Landa, Robin.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004009412.html
Format: Books
Publication Date 2004

Strategic thinking in tactical times

2025-07-21T23:54:46Z

by DiVanna, Joseph A.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2003063273.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2003063273.html Publisher description http://catdir.loc.gov/catdir/description/hol053/2003063273.html
Format: Books
Publication Date 2004

Marketing

2025-07-21T23:54:46Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Essentials of negotiation

2025-07-21T23:54:46Z

by Lewicki, Roy J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2003051035.html Publisher description http://catdir.loc.gov/catdir/description/mh031/2003051035.html
Format: Books
Publication Date 2004

The origin of brands : discover the natural laws of product innovation and business survival

2025-07-21T23:54:46Z

by Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: Books
Publication Date 2004

Advertising : principles & practice

2025-07-21T23:54:46Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Re-imagine! : [business excellence in a disruptive age]

2025-07-21T23:54:46Z

by Peters, Thomas J.
Table of contents http://catdir.loc.gov/catdir/toc/fy043/2004296757.html
Format: Books
Publication Date 2003

Negotiation : readings, exercises, and cases

2025-07-21T23:54:46Z

by Lewicki, Roy J.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002024635.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2002024635-b.html Publisher description http://catdir.loc.gov/catdir/description/mh022/2002024635.html
Format: Books
Publication Date 2003

Before the brand : creating the unique DNA of an enduring brand identity

2025-07-21T23:54:46Z

by Perry, Alycia.
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002152803.html Publisher description http://catdir.loc.gov/catdir/description/mh031/2002152803.html
Format: Books
Publication Date 2003

Strategic and competitive analysis : methods and techniques for analyzing business competition

2025-07-21T23:54:46Z

by Fleisher, Craig S.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855659&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1567981 Table of contents http://www.gbv.de/dms/bowker/toc/9780130888525.pdf
Format: Books
Publication Date 2003

Brand management : a theoretical and practical approach

2025-07-21T23:54:46Z

by Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565 Inhaltsverzeichnis Brand management
Format: Books
Publication Date 2003

Small business management : an entrepreneurial emphasis

2025-07-21T23:54:46Z

by Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: Electronic Resources
Publication Date 2003

AdValue : twenty ways advertising works for business

2025-07-21T23:54:46Z

by Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els031/2002043685.html Publisher description http://catdir.loc.gov/catdir/description/els031/2002043685.html
Format: Books
Publication Date 2003

Strategic management : formulation, implementation, and control

2025-07-21T23:54:46Z

by Pearce, John A.
Format: Books
Publication Date 2003

Crucial conversations : tools for talking when stakes are high

2025-07-21T23:54:46Z

by Patterson, Kerry, 1946-
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2002001129.html Publisher description http://catdir.loc.gov/catdir/description/mh021/2002001129.html
Format: Books
Publication Date 2002

Modern systems analysis and design

2025-07-21T23:54:46Z

by Hoffer, Jeffrey A.
Format: Books
Publication Date 2002

Leading the revolution : how to thrive in turbulent times by making innovation a way of life

2025-07-21T23:54:46Z

by Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: Books
Publication Date 2002

Effective marketing : creating and keeping customers

2025-07-21T23:54:46Z

by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

Cracking creativity : the secrets of creative genius

2025-07-21T23:54:46Z

by Michalko, Michael, 1940-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html
Format: Books
Publication Date 2001 1998

Principles of marketing

2025-07-21T23:54:46Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Strategic market management

2025-07-21T23:54:46Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: Books
Publication Date 2001

Applied strategic marketing

2025-07-21T23:54:46Z

by Du Plessis, P. J.
Format: Books
Publication Date 2001

Innovating the corporation : creating value for customers and shareholders

2025-07-21T23:54:46Z

by Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: Books
Publication Date 2001 2000

Strategic management : concepts and cases

2025-07-21T23:54:46Z

by Thompson, Arthur A., 1940-
Format: Books
Publication Date 2001

Brand leadership

2025-07-21T23:54:46Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format: Books
Publication Date 2000

Essentials of marketing : a global managerial approach

2025-07-21T23:54:46Z

by Perreault, William D.
Format: Books
Publication Date 2000

Growing and managing an entrepreneurial business

2025-07-21T23:54:46Z

by Allen, Kathleen R.
Format: Books
Publication Date 1999

Harvard business review on brand management.

2025-07-21T23:54:46Z

Format: Books
Publication Date 1999

Strategic management : concepts

2025-07-21T23:54:46Z

by David, Fred R.
Format: Books
Publication Date 1999

Excellence in advertising : the IPA guide to best practice

2025-07-21T23:54:46Z

by Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: Books
Publication Date 1999

Innovation management : strategies, implementation and profits

2025-07-21T23:54:46Z

by Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: Regular print
Publication Date 1998

The competitive advantage of nations : with a new introduction

2025-07-21T23:54:46Z

by Porter, Michael E., 1947-
Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html
Format: Books
Publication Date 1998 1990

Strategic market management

2025-07-21T23:54:46Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: Books
Publication Date 1998

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

2025-07-21T23:54:46Z

by Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: Books
Publication Date 1998

The competitive advantage of nations : with a new introduction

2025-07-21T23:54:46Z

by Porter, Michael E., 1947-
Format: Books
Publication Date 1998

Advertising communications & promotion management

2025-07-21T23:54:46Z

by Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: Regular print
Publication Date 1997

Strategic management and information systems : an integrated approach

2025-07-21T23:54:46Z

by Robson, Wendy.
Format: Books
Publication Date 1997

Strategic market management

2025-07-21T23:54:46Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Strategic market management
Format: Books
Publication Date 1995

The rise and fall of strategic planning : reconceiving roles for planning, plans, planners

2025-07-21T23:54:46Z

by Mintzberg, Henry.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/93027323-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/93027323-t.html Table of contents http://www.gbv.de/dms/hbz/toc/ht014956147.pdf Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/93027323.html Publisher description http://catdir.loc.gov/catdir/description/simon032/93027323.html
Format: Books
Publication Date 1994

Scene and structure

2025-07-21T23:54:46Z

by Bickham, Jack M.
Format: Books
Publication Date 1993

Thinking strategically : the competitive edge in business, politics, and everyday life

2025-07-21T23:54:46Z

by Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: Books
Publication Date 1991

World class! : strategies for winning with your customer.

2025-07-21T23:54:46Z

by Manning, Anthony D.
Format: Books
Publication Date 1989

Pandemic

2025-07-21T23:54:46Z

by Leacock, Matt
Format: Books