Search Results for Strategy. - Narrowed by: 1:VGDBNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStrategy.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGDBN$0025091$00253AVGDBN$0026ps$003d300?2025-07-21T20:45:10ZCorporate strategyent://SD_ILS/0/SD_ILS:16922025-07-21T20:45:10Z2025-07-21T20:45:10Zby Lynch, R<br/>Format: Books<br/>Publication Date 2003<br/>Marketing strategyent://SD_ILS/0/SD_ILS:24942025-07-21T20:45:10Z2025-07-21T20:45:10Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing strategyent://SD_ILS/0/SD_ILS:23712025-07-21T20:45:10Z2025-07-21T20:45:10Zby Walker, Orville C. ... [et al.]<br/>Format: Books<br/>Publication Date 2006<br/>Strategy and siegeent://SD_ILS/0/SD_ILS:123732025-07-21T20:45:10Z2025-07-21T20:45:10Zby Galgut, Damon, 1963-<br/>Format: Books<br/>Publication Date 2005<br/>Contemporary strategy analysisent://SD_ILS/0/SD_ILS:576152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Grant, Robert M., 1948- author.<br/>Format: Books<br/>Publication Date 2022<br/>Contemporary strategy analysisent://SD_ILS/0/SD_ILS:225152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Grant, Robert M., 1948- author.<br/>Format: Books<br/>Publication Date 2018<br/>Making sense of strategyent://SD_ILS/0/SD_ILS:97312025-07-21T20:45:10Z2025-07-21T20:45:10Zby Manning, Tony<br/>Format: Books<br/>Publication Date 2001<br/>Creative strategy in advertising.ent://SD_ILS/0/SD_ILS:712025-07-21T20:45:10Z2025-07-21T20:45:10Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2013<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:157862025-07-21T20:45:10Z2025-07-21T20:45:10Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2010<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-07-21T20:45:10Z2025-07-21T20:45:10Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Crafting and implementing strategy : text and readingsent://SD_ILS/0/SD_ILS:167332025-07-21T20:45:10Z2025-07-21T20:45:10Zby Thompson, Arthur A., 1940-<br/>Format: Books<br/>Publication Date 1998<br/>Advertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-07-21T20:45:10Z2025-07-21T20:45:10Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-07-21T20:45:10Z2025-07-21T20:45:10Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:27522025-07-21T20:45:10Z2025-07-21T20:45:10Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2011<br/>Content strategy for the Webent://SD_ILS/0/SD_ILS:68592025-07-21T20:45:10Z2025-07-21T20:45:10Zby Halvorson, Kristina.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>What is strategy, and does it matter?ent://SD_ILS/0/SD_ILS:13152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Whittington, Richard, 1958-<br/>Format: Books<br/>Publication Date 2001<br/>Strategy and the business landscape. core conceptsent://SD_ILS/0/SD_ILS:144382025-07-21T20:45:10Z2025-07-21T20:45:10Zby Ghemawat, Pankaj.<br/>Format: Books<br/>Publication Date 2001<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-07-21T20:45:10Z2025-07-21T20:45:10Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-07-21T20:45:10Z2025-07-21T20:45:10Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-07-21T20:45:10Z2025-07-21T20:45:10Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for lifeent://SD_ILS/0/SD_ILS:116182025-07-21T20:45:10Z2025-07-21T20:45:10Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2005<br/>Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buyent://SD_ILS/0/SD_ILS:160142025-07-21T20:45:10Z2025-07-21T20:45:10Zby Stinnett, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2004019679.html">http://catdir.loc.gov/catdir/description/mh051/2004019679.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-07-21T20:45:10Z2025-07-21T20:45:10Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Branding : [brand strategy, design, and implementation of corporate and product identity]ent://SD_ILS/0/SD_ILS:121772025-07-21T20:45:10Z2025-07-21T20:45:10Zby Vaid, Helen.<br/>Format: Books<br/>Publication Date 2003<br/>Digital marketingent://SD_ILS/0/SD_ILS:569562025-07-21T20:45:10Z2025-07-21T20:45:10Zby Chaffey, Dave 1963- VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketing excellence : planning, optimizing and integrating online marketingent://SD_ILS/0/SD_ILS:572432025-07-21T20:45:10Z2025-07-21T20:45:10Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-07-21T20:45:10Z2025-07-21T20:45:10Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:565182025-07-21T20:45:10Z2025-07-21T20:45:10Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>How to future : leading and sense-making in an age of hyperchangeent://SD_ILS/0/SD_ILS:571972025-07-21T20:45:10Z2025-07-21T20:45:10Zby Smith, Scott, 1967- author.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-07-21T20:45:10Z2025-07-21T20:45:10Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Digital marketingent://SD_ILS/0/SD_ILS:223872025-07-21T20:45:10Z2025-07-21T20:45:10Zby Chaffey, Dave, 1963- author.<br/>Format: Books<br/>Publication Date 2019<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-07-21T20:45:10Z2025-07-21T20:45:10Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-07-21T20:45:10Z2025-07-21T20:45:10Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-07-21T20:45:10Z2025-07-21T20:45:10Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Retail management : a strategic approach.ent://SD_ILS/0/SD_ILS:222332025-07-21T20:45:10Z2025-07-21T20:45:10Zby Berman, Barry, author.<br/>Format: Books<br/>Publication Date 2018<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:221192025-07-21T20:45:10Z2025-07-21T20:45:10Zby Farris, Paul W., author.<br/>Format: Books<br/>Publication Date 2017<br/>UX for the web : build websites for user experience and usabilityent://SD_ILS/0/SD_ILS:578842025-07-21T20:45:10Z2025-07-21T20:45:10Zby Ritter, Marli<br/>Format: Books<br/>Publication Date 2017<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-07-21T20:45:10Z2025-07-21T20:45:10Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Adobe Photoshop CC : 2015 releaseent://SD_ILS/0/SD_ILS:98062025-07-21T20:45:10Z2025-07-21T20:45:10Zby Faulkner, Andrew, author.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-07-21T20:45:10Z2025-07-21T20:45:10Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-07-21T20:45:10Z2025-07-21T20:45:10Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-07-21T20:45:10Z2025-07-21T20:45:10Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-07-21T20:45:10Z2025-07-21T20:45:10Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-07-21T20:45:10Z2025-07-21T20:45:10Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-07-21T20:45:10Z2025-07-21T20:45:10Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-21T20:45:10Z2025-07-21T20:45:10Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-07-21T20:45:10Z2025-07-21T20:45:10Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:12022025-07-21T20:45:10Z2025-07-21T20:45:10Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>The elements of user experience : user-centered design for the Web and beyondent://SD_ILS/0/SD_ILS:572092025-07-21T20:45:10Z2025-07-21T20:45:10Zby Garrett, Jesse James, author, illustrator.<br/>Format: Regular print<br/>Publication Date 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-07-21T20:45:10Z2025-07-21T20:45:10Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic information systems managementent://SD_ILS/0/SD_ILS:97772025-07-21T20:45:10Z2025-07-21T20:45:10Zby Grant, Kevin, 1968-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781408056134">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Designing your first research proposal : a manual for researchers in education and the social sciencesent://SD_ILS/0/SD_ILS:156152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Vithal, Renuka.<br/>Format: Books<br/>Publication Date 2010<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:159712025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hutt, Michael D.<br/>Format: Regular print<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-07-21T20:45:10Z2025-07-21T20:45:10Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Business model generation : a handbook for visionaries, game changers, and challengersent://SD_ILS/0/SD_ILS:174282025-07-21T20:45:10Z2025-07-21T20:45:10Zby Osterwalder, Alexander, author.<br/>Titelbild <a href="http://swbplus.bsz-bw.de/bsz322316979cov.htm">http://swbplus.bsz-bw.de/bsz322316979cov.htm</a><br/>Format: Books<br/>Publication Date 2010<br/>Business logistics management : a supply chain perspectiveent://SD_ILS/0/SD_ILS:113662025-07-21T20:45:10Z2025-07-21T20:45:10Zby Pienaar, Wessel J.<br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-07-21T20:45:10Z2025-07-21T20:45:10Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Managing innovation : integrating technological, market and organizational changeent://SD_ILS/0/SD_ILS:159752025-07-21T20:45:10Z2025-07-21T20:45:10Zby Tidd, Joseph, 1960-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/585834911.pdf">http://www.gbv.de/dms/zbw/585834911.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-07-21T20:45:10Z2025-07-21T20:45:10Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-07-21T20:45:10Z2025-07-21T20:45:10Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Developing effective assessment in higher Education : a practical guideent://SD_ILS/0/SD_ILS:782025-07-21T20:45:10Z2025-07-21T20:45:10Zby Bloxham, Sue.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Understanding the theory and design of organizationsent://SD_ILS/0/SD_ILS:101842025-07-21T20:45:10Z2025-07-21T20:45:10Zby Daft, Richard L.<br/>Format: Books<br/>Publication Date 2007<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:119652025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-07-21T20:45:10Z2025-07-21T20:45:10Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-07-21T20:45:10Z2025-07-21T20:45:10Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-07-21T20:45:10Z2025-07-21T20:45:10Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Leading issues in economic developmentent://SD_ILS/0/SD_ILS:113822025-07-21T20:45:10Z2025-07-21T20:45:10Zby Meier, Gerald M.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz11624322inh.pdf">http://swbplus.bsz-bw.de/bsz11624322inh.pdf</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz11624322vlg.pdf">http://swbplus.bsz-bw.de/bsz11624322vlg.pdf</a><br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-07-21T20:45:10Z2025-07-21T20:45:10Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
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Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Logistics and supply chain management : creating value-adding networksent://SD_ILS/0/SD_ILS:160902025-07-21T20:45:10Z2025-07-21T20:45:10Zby Christopher, Martin.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz256446229inh.htm">http://swbplus.bsz-bw.de/bsz256446229inh.htm</a>
Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz256446229vlg.htm">http://swbplus.bsz-bw.de/bsz256446229vlg.htm</a><br/>Format: Books<br/>Publication Date 2005<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The writing experiment : strategies for innovative creative writingent://SD_ILS/0/SD_ILS:32932025-07-21T20:45:10Z2025-07-21T20:45:10Zby Smith, Hazel, 1950-<br/><a href="http://www.lib.uts.edu.au/sso/goto.php?url=HTTP://etitle.title.com.au/Openlib/olcontent.asp?a=69&b=438&c=1&d=1&e=1">Electronic version</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>I write what I like : a selection of his writingsent://SD_ILS/0/SD_ILS:117532025-07-21T20:45:10Z2025-07-21T20:45:10Zby Biko, Steve, 1946-1977.<br/>Format: Books<br/>Publication Date 2004<br/>Strategic thinking in tactical timesent://SD_ILS/0/SD_ILS:97792025-07-21T20:45:10Z2025-07-21T20:45:10Zby DiVanna, Joseph A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2003063273.html">http://catdir.loc.gov/catdir/toc/hol051/2003063273.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/hol053/2003063273.html">http://catdir.loc.gov/catdir/description/hol053/2003063273.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-07-21T20:45:10Z2025-07-21T20:45:10Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-07-21T20:45:10Z2025-07-21T20:45:10Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-07-21T20:45:10Z2025-07-21T20:45:10Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The Boer War, 1899-1902ent://SD_ILS/0/SD_ILS:49442025-07-21T20:45:10Z2025-07-21T20:45:10Zby Smurthwaite, David.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/ste041/2003283524.html">http://catdir.loc.gov/catdir/description/ste041/2003283524.html</a><br/>Format: Books<br/>Publication Date 2002 1999<br/>Crucial conversations : tools for talking when stakes are highent://SD_ILS/0/SD_ILS:105962025-07-21T20:45:10Z2025-07-21T20:45:10Zby Patterson, Kerry, 1946-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002001129.html">http://catdir.loc.gov/catdir/bios/mh041/2002001129.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2002001129.html">http://catdir.loc.gov/catdir/description/mh021/2002001129.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Leading the revolution : how to thrive in turbulent times by making innovation a way of lifeent://SD_ILS/0/SD_ILS:144652025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hamel, Gary.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html">http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html">http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-07-21T20:45:10Z2025-07-21T20:45:10Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Cracking creativity : the secrets of creative geniusent://SD_ILS/0/SD_ILS:88862025-07-21T20:45:10Z2025-07-21T20:45:10Zby Michalko, Michael, 1940-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html</a><br/>Format: Books<br/>Publication Date 2001 1998<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-07-21T20:45:10Z2025-07-21T20:45:10Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Innovating the corporation : creating value for customers and shareholdersent://SD_ILS/0/SD_ILS:165882025-07-21T20:45:10Z2025-07-21T20:45:10Zby Kuczmarski, Thomas D., 1951-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00034869.html">http://catdir.loc.gov/catdir/description/mh021/00034869.html</a><br/>Format: Books<br/>Publication Date 2001 2000<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-07-21T20:45:10Z2025-07-21T20:45:10Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-07-21T20:45:10Z2025-07-21T20:45:10Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Marketing mistakes and successesent://SD_ILS/0/SD_ILS:103032025-07-21T20:45:10Z2025-07-21T20:45:10Zby Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Innovation management : strategies, implementation and profitsent://SD_ILS/0/SD_ILS:102122025-07-21T20:45:10Z2025-07-21T20:45:10Zby Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format: Regular print<br/>Publication Date 1998<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-07-21T20:45:10Z2025-07-21T20:45:10Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:136542025-07-21T20:45:10Z2025-07-21T20:45:10Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Pandemicent://SD_ILS/0/SD_ILS:579672025-07-21T20:45:10Z2025-07-21T20:45:10Zby Leacock, Matt<br/>Format: Books<br/>