Search Results for Strategy. - Narrowed by: 1:VGDBN SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStrategy.$0026qf$003dLIBRARY$002509Library$0025091$00253AVGDBN$0025091$00253AVGDBN$0026ps$003d300$0026isd$003dtrue? 2025-07-21T15:11:24Z Corporate strategy ent://SD_ILS/0/SD_ILS:1692 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Lynch, R<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:2494 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Walker, Orville C.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing strategy ent://SD_ILS/0/SD_ILS:2371 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Walker, Orville C. ... [et al.]<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Strategy and siege ent://SD_ILS/0/SD_ILS:12373 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Galgut, Damon, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary strategy analysis ent://SD_ILS/0/SD_ILS:57615 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Grant, Robert M., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Contemporary strategy analysis ent://SD_ILS/0/SD_ILS:22515 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Grant, Robert M., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Making sense of strategy ent://SD_ILS/0/SD_ILS:9731 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Manning, Tony<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Creative strategy in advertising. ent://SD_ILS/0/SD_ILS:71 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Drewniany, Bonnie L.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:15786 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Drewniany, Bonnie L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Creative strategy in advertising ent://SD_ILS/0/SD_ILS:56263 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Drewniany, Bonnie L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Crafting and implementing strategy : text and readings ent://SD_ILS/0/SD_ILS:16733 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Thompson, Arthur A., 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Advertising creative : strategy, copy, and design ent://SD_ILS/0/SD_ILS:57381 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Altstiel, Tom, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Marketing strategy : a decision-focused approach ent://SD_ILS/0/SD_ILS:2752 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Walker, Orville C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Content strategy for the Web ent://SD_ILS/0/SD_ILS:6859 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Halvorson, Kristina.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Consumer behavior : building marketing strategy ent://SD_ILS/0/SD_ILS:398 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> What is strategy, and does it matter? ent://SD_ILS/0/SD_ILS:1315 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Whittington, Richard, 1958-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Strategy and the business landscape. core concepts ent://SD_ILS/0/SD_ILS:14438 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Ghemawat, Pankaj.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement ent://SD_ILS/0/SD_ILS:57749 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Rowles, Daniel, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy ent://SD_ILS/0/SD_ILS:18656 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Arndt, Jasmine Star.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Brand media strategy : integrated communications planning in the digital era ent://SD_ILS/0/SD_ILS:7224 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Young, Antony, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding ent://SD_ILS/0/SD_ILS:16215 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview ent://SD_ILS/0/SD_ILS:10095 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html">http://catdir.loc.gov/catdir/toc/fy0606/2006272689.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life ent://SD_ILS/0/SD_ILS:11618 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Stielstra, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy ent://SD_ILS/0/SD_ILS:16014 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Stinnett, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2004019679.html">http://catdir.loc.gov/catdir/bios/mh051/2004019679.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2004019679.html">http://catdir.loc.gov/catdir/description/mh051/2004019679.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity ent://SD_ILS/0/SD_ILS:11703 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Branding : [brand strategy, design, and implementation of corporate and product identity] ent://SD_ILS/0/SD_ILS:12177 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Vaid, Helen.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Digital marketing ent://SD_ILS/0/SD_ILS:56956 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Chaffey, Dave 1963- VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Digital marketing excellence : planning, optimizing and integrating online marketing ent://SD_ILS/0/SD_ILS:57243 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Brand metrics measuring brand efficacy along the customer journey ent://SD_ILS/0/SD_ILS:57210 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kall, Jacek VerfasserIn.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Social media marketing ent://SD_ILS/0/SD_ILS:56518 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> How to future : leading and sense-making in an age of hyperchange ent://SD_ILS/0/SD_ILS:57197 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Smith, Scott, 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic brand management ent://SD_ILS/0/SD_ILS:57572 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Chernev, Alexander, author<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Digital marketing ent://SD_ILS/0/SD_ILS:22387 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Chaffey, Dave, 1963- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Digital you : real personal branding in the virtual age ent://SD_ILS/0/SD_ILS:57503 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Arruda, William, 1961- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Kellogg on branding in a hyper-connected world ent://SD_ILS/0/SD_ILS:56621 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Tybout, Alice M. &eacute;diteur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Retail management : a strategic approach. ent://SD_ILS/0/SD_ILS:22233 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Berman, Barry, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:22119 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Farris, Paul W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> UX for the web : build websites for user experience and usability ent://SD_ILS/0/SD_ILS:57884 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Ritter, Marli<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Adobe Photoshop CC : 2015 release ent://SD_ILS/0/SD_ILS:9806 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Faulkner, Andrew, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Architecting experience : a marketing science and digital analytics handbook ent://SD_ILS/0/SD_ILS:56652 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Creating a brand identity : a guide for designers ent://SD_ILS/0/SD_ILS:57886 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Slade, Catharine, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:27 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Integrated organisational communication ent://SD_ILS/0/SD_ILS:150 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:2077 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns ent://SD_ILS/0/SD_ILS:1202 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Barry, Pete (Pete S.)<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:15968 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The elements of user experience : user-centered design for the Web and beyond ent://SD_ILS/0/SD_ILS:57209 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Garrett, Jesse James, author, illustrator.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Strategic information systems management ent://SD_ILS/0/SD_ILS:9777 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Grant, Kevin, 1968-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781408056134">View this book online, via DawsonERA, both on- and off-campus</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Designing your first research proposal : a manual for researchers in education and the social sciences ent://SD_ILS/0/SD_ILS:15615 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Vithal, Renuka.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Business marketing management : B2B ent://SD_ILS/0/SD_ILS:15971 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hutt, Michael D.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Business model generation : a handbook for visionaries, game changers, and challengers ent://SD_ILS/0/SD_ILS:17428 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Osterwalder, Alexander, author.<br/>Titelbild <a href="http://swbplus.bsz-bw.de/bsz322316979cov.htm">http://swbplus.bsz-bw.de/bsz322316979cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Business logistics management : a supply chain perspective ent://SD_ILS/0/SD_ILS:11366 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Pienaar, Wessel J.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Designing brand identity : an essential guide for the entire branding team ent://SD_ILS/0/SD_ILS:11637 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Managing innovation : integrating technological, market and organizational change ent://SD_ILS/0/SD_ILS:15975 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Tidd, Joseph, 1960-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/585834911.pdf">http://www.gbv.de/dms/zbw/585834911.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:310 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:15681 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Developing effective assessment in higher Education : a practical guide ent://SD_ILS/0/SD_ILS:78 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Bloxham, Sue.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Understanding the theory and design of organizations ent://SD_ILS/0/SD_ILS:10184 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Daft, Richard L.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:11965 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hill, Charles W. L.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Advertising : concept and copy ent://SD_ILS/0/SD_ILS:323 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Felton, George, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions ent://SD_ILS/0/SD_ILS:5688 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a> <a href="http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?ID=41109">E-book - Full text from MyiLibrary</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Leading issues in economic development ent://SD_ILS/0/SD_ILS:11382 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Meier, Gerald M.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz11624322inh.pdf">http://swbplus.bsz-bw.de/bsz11624322inh.pdf</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz116243228inh.htm">http://swbplus.bsz-bw.de/bsz116243228inh.htm</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/2004063638-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html">http://catdir.loc.gov/catdir/enhancements/fy0619/2004063638-d.html</a> Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz11624322vlg.pdf">http://swbplus.bsz-bw.de/bsz11624322vlg.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The advertised mind : groundbreaking insights into how our brains respond to advertising ent://SD_ILS/0/SD_ILS:12308 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a> Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Logistics and supply chain management : creating value-adding networks ent://SD_ILS/0/SD_ILS:16090 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Christopher, Martin.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz256446229inh.htm">http://swbplus.bsz-bw.de/bsz256446229inh.htm</a> Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz256446229vlg.htm">http://swbplus.bsz-bw.de/bsz256446229vlg.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> U R a brand : how smart people brand themselves for business success ent://SD_ILS/0/SD_ILS:577 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The writing experiment : strategies for innovative creative writing ent://SD_ILS/0/SD_ILS:3293 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Smith, Hazel, 1950-<br/><a href="http://www.lib.uts.edu.au/sso/goto.php?url=HTTP://etitle.title.com.au/Openlib/olcontent.asp?a=69&b=438&c=1&d=1&e=1">Electronic version</a> <a href="http://etitle.title.com.au/Openlib/olcontent.asp?a=78&b=438&c=1&d=1&e=1">E-title</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:16699 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> I write what I like : a selection of his writings ent://SD_ILS/0/SD_ILS:11753 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Biko, Steve, 1946-1977.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Strategic thinking in tactical times ent://SD_ILS/0/SD_ILS:9779 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;DiVanna, Joseph A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2003063273.html">http://catdir.loc.gov/catdir/toc/hol051/2003063273.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2003063273.html">http://catdir.loc.gov/catdir/bios/hol056/2003063273.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol053/2003063273.html">http://catdir.loc.gov/catdir/description/hol053/2003063273.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> The business of brands ent://SD_ILS/0/SD_ILS:16635 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004053025.html">http://catdir.loc.gov/catdir/description/wiley042/2004053025.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The Boer War, 1899-1902 ent://SD_ILS/0/SD_ILS:4944 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Smurthwaite, David.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/ste041/2003283524.html">http://catdir.loc.gov/catdir/description/ste041/2003283524.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;1999<br/> Crucial conversations : tools for talking when stakes are high ent://SD_ILS/0/SD_ILS:10596 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Patterson, Kerry, 1946-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002001129.html">http://catdir.loc.gov/catdir/bios/mh041/2002001129.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2002001129.html">http://catdir.loc.gov/catdir/description/mh021/2002001129.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Leading the revolution : how to thrive in turbulent times by making innovation a way of life ent://SD_ILS/0/SD_ILS:14465 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hamel, Gary.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html">http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html">http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> Cracking creativity : the secrets of creative genius ent://SD_ILS/0/SD_ILS:8886 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Michalko, Michael, 1940-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001&#160;1998<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:12735 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Du Plessis, P. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Innovating the corporation : creating value for customers and shareholders ent://SD_ILS/0/SD_ILS:16588 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Kuczmarski, Thomas D., 1951-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00034869.html">http://catdir.loc.gov/catdir/description/mh021/00034869.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001&#160;2000<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Ad worlds : brands, media, audiences ent://SD_ILS/0/SD_ILS:13532 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Myers, Greg, 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing mistakes and successes ent://SD_ILS/0/SD_ILS:10303 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Innovation management : strategies, implementation and profits ent://SD_ILS/0/SD_ILS:10212 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1998<br/> Strategic market management ent://SD_ILS/0/SD_ILS:15291 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:13654 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Pandemic ent://SD_ILS/0/SD_ILS:57967 2025-07-21T15:11:24Z 2025-07-21T15:11:24Z by&#160;Leacock, Matt<br/>Format:&#160;Books<br/>