Search Results for Strategy. - Narrowed by: 1:STACKSSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStrategy.$0026qf$003dLOCATION$002509Shelf$002bLocation$0025091$00253ASTACKS$0025091$00253ASTACKS$0026ps$003d300?2025-07-21T19:39:57ZCorporate strategyent://SD_ILS/0/SD_ILS:16922025-07-21T19:39:57Z2025-07-21T19:39:57Zby Lynch, R<br/>Format: Books<br/>Publication Date 2003<br/>Marketing strategyent://SD_ILS/0/SD_ILS:24942025-07-21T19:39:57Z2025-07-21T19:39:57Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing strategyent://SD_ILS/0/SD_ILS:23712025-07-21T19:39:57Z2025-07-21T19:39:57Zby Walker, Orville C. ... [et al.]<br/>Format: Books<br/>Publication Date 2006<br/>Marketing strategyent://SD_ILS/0/SD_ILS:348422025-07-21T19:39:57Z2025-07-21T19:39:57Zby Ferrell, O. C.<br/>Format: Books<br/>Publication Date 2005<br/>Strategy and siegeent://SD_ILS/0/SD_ILS:123732025-07-21T19:39:57Z2025-07-21T19:39:57Zby Galgut, Damon, 1963-<br/>Format: Books<br/>Publication Date 2005<br/>Public relations strategyent://SD_ILS/0/SD_ILS:99252025-07-21T19:39:57Z2025-07-21T19:39:57Zby Oliver, Sandra.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live</a>
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ebrary <a href="http://site.ebrary.com/id/10364972">http://site.ebrary.com/id/10364972</a><br/>Format: Books<br/>Publication Date 2010<br/>Contemporary strategy analysisent://SD_ILS/0/SD_ILS:225152025-07-21T19:39:57Z2025-07-21T19:39:57Zby Grant, Robert M., 1948- author.<br/>Format: Books<br/>Publication Date 2018<br/>When your strategy stalls.ent://SD_ILS/0/SD_ILS:330392025-07-21T19:39:57Z2025-07-21T19:39:57Zby Harvard Business School.<br/>Format: Books<br/>Publication Date 2005<br/>Implications for marketing strategyent://SD_ILS/0/SD_ILS:584052025-07-21T19:39:57Z2025-07-21T19:39:57Zby Quester, NC<br/>Format: Books<br/>Publication Date 2002<br/>Making sense of strategyent://SD_ILS/0/SD_ILS:97312025-07-21T19:39:57Z2025-07-21T19:39:57Zby Manning, Tony<br/>Format: Books<br/>Publication Date 2001<br/>Creative strategy in advertising.ent://SD_ILS/0/SD_ILS:712025-07-21T19:39:57Z2025-07-21T19:39:57Zby Drewniany, Bonnie L.<br/>Format: Books<br/>Publication Date 2013<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:562632025-07-21T19:39:57Z2025-07-21T19:39:57Zby Drewniany, Bonnie L., author.<br/>Format: Books<br/>Publication Date 2014<br/>Research methodology in strategy and managementent://SD_ILS/0/SD_ILS:325562025-07-21T19:39:57Z2025-07-21T19:39:57Zby Ketchen, David J.<br/>Format: Books<br/>Publication Date 2004<br/>Crafting and implementing strategy : text and readingsent://SD_ILS/0/SD_ILS:167332025-07-21T19:39:57Z2025-07-21T19:39:57Zby Thompson, Arthur A., 1940-<br/>Format: Books<br/>Publication Date 1998<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:27522025-07-21T19:39:57Z2025-07-21T19:39:57Zby Walker, Orville C.<br/>Format: Books<br/>Publication Date 2011<br/>Content strategy for the Webent://SD_ILS/0/SD_ILS:68592025-07-21T19:39:57Z2025-07-21T19:39:57Zby Halvorson, Kristina.<br/>Format: Books<br/>Publication Date 2010<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-07-21T19:39:57Z2025-07-21T19:39:57Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Management of strategy : concepts and casesent://SD_ILS/0/SD_ILS:200782025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hitt, Michael A.<br/>Format: Books<br/>Publication Date 2007<br/>Management strategy : achieving sustained competitive advantageent://SD_ILS/0/SD_ILS:325392025-07-21T19:39:57Z2025-07-21T19:39:57Zby Marcus, Alfred A. (Alfred Allen), 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0702/2004049992-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2004049992-t.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Total quality: management, organization and strategyent://SD_ILS/0/SD_ILS:330302025-07-21T19:39:57Z2025-07-21T19:39:57Zby Dean, James W. Evans, James R.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:166392025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hawkins, Del I.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1562971">Consumer behavior</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Handbook of strategy and managementent://SD_ILS/0/SD_ILS:247702025-07-21T19:39:57Z2025-07-21T19:39:57Zby Thomas, Howard, 1943-<br/>Format: Books<br/>Publication Date 2002<br/>Business marketing strategy: concepts and applicationsent://SD_ILS/0/SD_ILS:252392025-07-21T19:39:57Z2025-07-21T19:39:57Zby Rangan, V.K.<br/>Format: Books<br/>Publication Date 1995<br/>Test bank : Marketing principles and strategy, [by] Henry Assaelent://SD_ILS/0/SD_ILS:244742025-07-21T19:39:57Z2025-07-21T19:39:57Zby Quirk, Thomas.<br/>Format: Books<br/>Publication Date 1990<br/>Service management : operations, strategy, and information technologyent://SD_ILS/0/SD_ILS:336652025-07-21T19:39:57Z2025-07-21T19:39:57Zby Fitzsimmons, James A.<br/>Format: Books<br/>Publication Date 2006<br/>What is strategy, and does it matter?ent://SD_ILS/0/SD_ILS:13152025-07-21T19:39:57Z2025-07-21T19:39:57Zby Whittington, Richard, 1958-<br/>Format: Books<br/>Publication Date 2001<br/>Strategy and the business landscape. core conceptsent://SD_ILS/0/SD_ILS:144382025-07-21T19:39:57Z2025-07-21T19:39:57Zby Ghemawat, Pankaj.<br/>Format: Books<br/>Publication Date 2001<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-07-21T19:39:57Z2025-07-21T19:39:57Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Crafting and executing strategy : the quest for competitive advantage : concepts and casesent://SD_ILS/0/SD_ILS:156402025-07-21T19:39:57Z2025-07-21T19:39:57Zby Thompson, Arthur A., 1940-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html">http://catdir.loc.gov/catdir/toc/ecip0612/2006011853.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952025-07-21T19:39:57Z2025-07-21T19:39:57Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for lifeent://SD_ILS/0/SD_ILS:116182025-07-21T19:39:57Z2025-07-21T19:39:57Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2005<br/>Making strategy work : leading effective execution and changeent://SD_ILS/0/SD_ILS:328092025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hrebiniak, Lawrence G.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy053/2004111039.html">http://www.loc.gov/catdir/toc/fy053/2004111039.html</a><br/>Format: Electronic Resources<br/>Publication Date 2005<br/>The workforce scorecard : managing human capital to execute strategy.ent://SD_ILS/0/SD_ILS:328942025-07-21T19:39:57Z2025-07-21T19:39:57Zby Huselid, Mark A.<br/>Format: Books<br/>Publication Date 2005<br/>Operations, strategy, and technology: pursuing the competitive edgeent://SD_ILS/0/SD_ILS:297792025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hayes, Robert<br/>Format: Books<br/>Publication Date 2005<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-07-21T19:39:57Z2025-07-21T19:39:57Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Branding : [brand strategy, design, and implementation of corporate and product identity]ent://SD_ILS/0/SD_ILS:121772025-07-21T19:39:57Z2025-07-21T19:39:57Zby Vaid, Helen.<br/>Format: Books<br/>Publication Date 2003<br/>Managing cultural differences : effective strategy and execution across cultures in global corporate alliancesent://SD_ILS/0/SD_ILS:337452025-07-21T19:39:57Z2025-07-21T19:39:57Zby Morosini, Piero.<br/>Format: Books<br/>Publication Date 1998<br/>Advertisng campaign strategy: A guide to marketing communitation plansent://SD_ILS/0/SD_ILS:590062025-07-21T19:39:57Z2025-07-21T19:39:57ZFormat: Books<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-07-21T19:39:57Z2025-07-21T19:39:57Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Kellogg on branding in a hyper-connected worldent://SD_ILS/0/SD_ILS:566212025-07-21T19:39:57Z2025-07-21T19:39:57Zby Tybout, Alice M. éditeur intellectuel.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2091391&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-07-21T19:39:57Z2025-07-21T19:39:57Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-07-21T19:39:57Z2025-07-21T19:39:57Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>Microeconomic theory : basic principles and extensionsent://SD_ILS/0/SD_ILS:549972025-07-21T19:39:57Z2025-07-21T19:39:57Zby Nicholson, Walter, author.<br/>Format: Books<br/>Publication Date 2016<br/>Purchasing and supply chain managementent://SD_ILS/0/SD_ILS:178702025-07-21T19:39:57Z2025-07-21T19:39:57Zby Monczka, Robert M., author.<br/>Format: Books<br/>Publication Date 2016<br/>Leadership : theory, application & skill developmentent://SD_ILS/0/SD_ILS:178792025-07-21T19:39:57Z2025-07-21T19:39:57Zby Lussier, Robert N.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-07-21T19:39:57Z2025-07-21T19:39:57Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Teachers discovering computers : integrating technology in a changing worldent://SD_ILS/0/SD_ILS:97932025-07-21T19:39:57Z2025-07-21T19:39:57Zby Gunter, Glenda A., author.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to retailingent://SD_ILS/0/SD_ILS:178172025-07-21T19:39:57Z2025-07-21T19:39:57Zby Erdis, Cindy, editor.<br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>The road to democracy in South Africa.ent://SD_ILS/0/SD_ILS:536672025-07-21T19:39:57Z2025-07-21T19:39:57Zby South African Democracy Education Trust.<br/>Book review (H-Net) <a href="http://www.h-net.org/review/hrev-a0e4z5-aa">http://www.h-net.org/review/hrev-a0e4z5-aa</a><br/>Format: Books<br/>Publication Date 2014 2013 2012 2011 2010<br/>Strategic innovation managementent://SD_ILS/0/SD_ILS:174422025-07-21T19:39:57Z2025-07-21T19:39:57Zby Tidd, Joseph, 1960- author.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027294934&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=6809297&custom_att_2=simple_viewer">Strategic innovation management</a><br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-07-21T19:39:57Z2025-07-21T19:39:57Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-07-21T19:39:57Z2025-07-21T19:39:57Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-07-21T19:39:57Z2025-07-21T19:39:57Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-07-21T19:39:57Z2025-07-21T19:39:57Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:20772025-07-21T19:39:57Z2025-07-21T19:39:57Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Strategic management : the challenge of creating valueent://SD_ILS/0/SD_ILS:510462025-07-21T19:39:57Z2025-07-21T19:39:57Zby FitzRoy, Peter T.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Theories of human communicationent://SD_ILS/0/SD_ILS:98532025-07-21T19:39:57Z2025-07-21T19:39:57Zby Littlejohn, Stephen W.<br/>Format: Books<br/>Publication Date 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-07-21T19:39:57Z2025-07-21T19:39:57Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Strategic management : southern African concepts and casesent://SD_ILS/0/SD_ILS:159212025-07-21T19:39:57Z2025-07-21T19:39:57Zby Ehlers, Tienie.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic management : developing sustainability in Southern Africaent://SD_ILS/0/SD_ILS:163952025-07-21T19:39:57Z2025-07-21T19:39:57Zby Louw, Lynette.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic management : supplement for Southern Africaent://SD_ILS/0/SD_ILS:74292025-07-21T19:39:57Z2025-07-21T19:39:57Zby Goldman, Geoff.<br/>Format: Books<br/>Publication Date 2010<br/>Strategic information systems managementent://SD_ILS/0/SD_ILS:97772025-07-21T19:39:57Z2025-07-21T19:39:57Zby Grant, Kevin, 1968-<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781408056134">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Designing your first research proposal : a manual for researchers in education and the social sciencesent://SD_ILS/0/SD_ILS:156152025-07-21T19:39:57Z2025-07-21T19:39:57Zby Vithal, Renuka.<br/>Format: Books<br/>Publication Date 2010<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:159712025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hutt, Michael D.<br/>Format: Regular print<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-07-21T19:39:57Z2025-07-21T19:39:57Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Business logistics management : a supply chain perspectiveent://SD_ILS/0/SD_ILS:113662025-07-21T19:39:57Z2025-07-21T19:39:57Zby Pienaar, Wessel J.<br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-07-21T19:39:57Z2025-07-21T19:39:57Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Managing innovation : integrating technological, market and organizational changeent://SD_ILS/0/SD_ILS:159752025-07-21T19:39:57Z2025-07-21T19:39:57Zby Tidd, Joseph, 1960-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/585834911.pdf">http://www.gbv.de/dms/zbw/585834911.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-07-21T19:39:57Z2025-07-21T19:39:57Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-07-21T19:39:57Z2025-07-21T19:39:57Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Knowledge, organizational evolution, and market creation : the globalization of Indian firms from steel to softwareent://SD_ILS/0/SD_ILS:380202025-07-21T19:39:57Z2025-07-21T19:39:57Zby Surie, Gita Sud de.<br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-07-21T19:39:57Z2025-07-21T19:39:57Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Developing effective assessment in higher Education : a practical guideent://SD_ILS/0/SD_ILS:782025-07-21T19:39:57Z2025-07-21T19:39:57Zby Bloxham, Sue.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-07-21T19:39:57Z2025-07-21T19:39:57Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>International business : competing in the global marketplaceent://SD_ILS/0/SD_ILS:119652025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hill, Charles W. L.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-07-21T19:39:57Z2025-07-21T19:39:57Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-07-21T19:39:57Z2025-07-21T19:39:57Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz11624322vlg.pdf">http://swbplus.bsz-bw.de/bsz11624322vlg.pdf</a><br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-07-21T19:39:57Z2025-07-21T19:39:57Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
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Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0625/2005052346-d.html">http://www.loc.gov/catdir/enhancements/fy0625/2005052346-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>GIS and crime mappingent://SD_ILS/0/SD_ILS:299722025-07-21T19:39:57Z2025-07-21T19:39:57Zby Chainey, Spencer.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip054/2004028500.html">http://www.loc.gov/catdir/toc/ecip054/2004028500.html</a><br/>Format: Books<br/>Publication Date 2005<br/>What the best MBAs knows : how to apply the greatest ideas taught in the best business schoolsent://SD_ILS/0/SD_ILS:303712025-07-21T19:39:57Z2025-07-21T19:39:57Zby Navarro, Peter.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh051/2004018239.html">http://www.loc.gov/catdir/bios/mh051/2004018239.html</a>
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Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004018239.html">http://www.loc.gov/catdir/toc/ecip0421/2004018239.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The loyalty advantage : essential steps to energize your company, your customers, your brandent://SD_ILS/0/SD_ILS:328082025-07-21T19:39:57Z2025-07-21T19:39:57Zby Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format: Books<br/>Publication Date 2005<br/>U R a brand : how smart people brand themselves for business successent://SD_ILS/0/SD_ILS:5772025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kaputa, Catherine, 1948-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html">http://catdir.loc.gov/catdir/toc/ecip0519/2005025361.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The writing experiment : strategies for innovative creative writingent://SD_ILS/0/SD_ILS:32932025-07-21T19:39:57Z2025-07-21T19:39:57Zby Smith, Hazel, 1950-<br/><a href="http://www.lib.uts.edu.au/sso/goto.php?url=HTTP://etitle.title.com.au/Openlib/olcontent.asp?a=69&b=438&c=1&d=1&e=1">Electronic version</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>I write what I like : a selection of his writingsent://SD_ILS/0/SD_ILS:117532025-07-21T19:39:57Z2025-07-21T19:39:57Zby Biko, Steve, 1946-1977.<br/>Format: Books<br/>Publication Date 2004<br/>Management information systems : managing the digital firment://SD_ILS/0/SD_ILS:290482025-07-21T19:39:57Z2025-07-21T19:39:57Zby Laudon, Kenneth C., 1944-<br/>Format: Books<br/>Publication Date 2004<br/>How industries evolve : principles for achieving and sustaining superior performanceent://SD_ILS/0/SD_ILS:293892025-07-21T19:39:57Z2025-07-21T19:39:57Zby McGahan, Anita M. (Anita Marie)<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-07-21T19:39:57Z2025-07-21T19:39:57Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-07-21T19:39:57Z2025-07-21T19:39:57Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004053025.html">http://catdir.loc.gov/catdir/description/wiley042/2004053025.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Guide to media relationsent://SD_ILS/0/SD_ILS:177832025-07-21T19:39:57Z2025-07-21T19:39:57Zby Schenkler, Irv.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-07-21T19:39:57Z2025-07-21T19:39:57Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Policing gangs and youth violenceent://SD_ILS/0/SD_ILS:264102025-07-21T19:39:57Z2025-07-21T19:39:57Zby Decker, Scott H.<br/>Format: Books<br/>Publication Date 2003 2002<br/>The internal auditing handbookent://SD_ILS/0/SD_ILS:372382025-07-21T19:39:57Z2025-07-21T19:39:57Zby Pickett, K. H. Spencer.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley032/2003053781.html">http://www.loc.gov/catdir/toc/wiley032/2003053781.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/wiley038/2003053781.html">http://www.loc.gov/catdir/description/wiley038/2003053781.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The Boer War, 1899-1902ent://SD_ILS/0/SD_ILS:49442025-07-21T19:39:57Z2025-07-21T19:39:57Zby Smurthwaite, David.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/ste041/2003283524.html">http://catdir.loc.gov/catdir/description/ste041/2003283524.html</a><br/>Format: Books<br/>Publication Date 2002 1999<br/>Crucial conversations : tools for talking when stakes are highent://SD_ILS/0/SD_ILS:105962025-07-21T19:39:57Z2025-07-21T19:39:57Zby Patterson, Kerry, 1946-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002001129.html">http://catdir.loc.gov/catdir/bios/mh041/2002001129.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2002001129.html">http://catdir.loc.gov/catdir/description/mh021/2002001129.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Modern systems analysis and designent://SD_ILS/0/SD_ILS:127852025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hoffer, Jeffrey A.<br/>Format: Books<br/>Publication Date 2002<br/>Leading the revolution : how to thrive in turbulent times by making innovation a way of lifeent://SD_ILS/0/SD_ILS:144652025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hamel, Gary.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html">http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html">http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-07-21T19:39:57Z2025-07-21T19:39:57Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Cracking creativity : the secrets of creative geniusent://SD_ILS/0/SD_ILS:88862025-07-21T19:39:57Z2025-07-21T19:39:57Zby Michalko, Michael, 1940-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html">http://catdir.loc.gov/catdir/enhancements/fy0909/2001280252-d.html</a><br/>Format: Books<br/>Publication Date 2001 1998<br/>Marketing channelsent://SD_ILS/0/SD_ILS:306132025-07-21T19:39:57Z2025-07-21T19:39:57Zby Coughlan, Anne T.<br/>Format: Books<br/>Publication Date 2001<br/>Strategic market managementent://SD_ILS/0/SD_ILS:123452025-07-21T19:39:57Z2025-07-21T19:39:57Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-07-21T19:39:57Z2025-07-21T19:39:57Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Innovating the corporation : creating value for customers and shareholdersent://SD_ILS/0/SD_ILS:165882025-07-21T19:39:57Z2025-07-21T19:39:57Zby Kuczmarski, Thomas D., 1951-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00034869.html">http://catdir.loc.gov/catdir/description/mh021/00034869.html</a><br/>Format: Books<br/>Publication Date 2001 2000<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-07-21T19:39:57Z2025-07-21T19:39:57Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-07-21T19:39:57Z2025-07-21T19:39:57Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Marketing mistakes and successesent://SD_ILS/0/SD_ILS:103032025-07-21T19:39:57Z2025-07-21T19:39:57Zby Hartley, Robert F., 1927-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/97014092.html">http://catdir.loc.gov/catdir/toc/onix05/97014092.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97014092-d.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Harvard business review on measuring corporate performance.ent://SD_ILS/0/SD_ILS:280632025-07-21T19:39:57Z2025-07-21T19:39:57ZFormat: Books<br/>Publication Date 1998<br/>Innovation management : strategies, implementation and profitsent://SD_ILS/0/SD_ILS:102122025-07-21T19:39:57Z2025-07-21T19:39:57Zby Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format: Regular print<br/>Publication Date 1998<br/>Narrating postmodern time and spaceent://SD_ILS/0/SD_ILS:292952025-07-21T19:39:57Z2025-07-21T19:39:57Zby Francese, Joseph.<br/>Format: Books<br/>Publication Date 1997<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:136542025-07-21T19:39:57Z2025-07-21T19:39:57Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 1996<br/>Strategic nuclear targetingent://SD_ILS/0/SD_ILS:377712025-07-21T19:39:57Z2025-07-21T19:39:57Zby Ball, Desmond, 1947-<br/>Format: Books<br/>Publication Date 1988<br/>