Search Results for Strategy. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStrategy.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300?2025-07-22T00:56:47ZPromotional strategyent://SD_ILS/0/SD_ILS:143702025-07-22T00:56:47Z2025-07-22T00:56:47Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1975<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:162182025-07-22T00:56:47Z2025-07-22T00:56:47Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-07-22T00:56:47Z2025-07-22T00:56:47Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-07-22T00:56:47Z2025-07-22T00:56:47Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:204392025-07-22T00:56:47Z2025-07-22T00:56:47Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2017<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-07-22T00:56:47Z2025-07-22T00:56:47Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-07-22T00:56:47Z2025-07-22T00:56:47Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-07-22T00:56:47Z2025-07-22T00:56:47Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:201692025-07-22T00:56:47Z2025-07-22T00:56:47Zby Engel, James F.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003913737.PDF">http://www.gbv.de/dms/hbz/toc/ht003913737.PDF</a><br/>Format: Books<br/>Publication Date 1991<br/>Advertising strategy : creative tactics from the outside/inent://SD_ILS/0/SD_ILS:2282025-07-22T00:56:47Z2025-07-22T00:56:47Zby Altstiel, Tom.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-07-22T00:56:47Z2025-07-22T00:56:47Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-07-22T00:56:47Z2025-07-22T00:56:47Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-07-22T00:56:47Z2025-07-22T00:56:47Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-07-22T00:56:47Z2025-07-22T00:56:47Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-07-22T00:56:47Z2025-07-22T00:56:47Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-07-22T00:56:47Z2025-07-22T00:56:47Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-07-22T00:56:47Z2025-07-22T00:56:47Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-07-22T00:56:47Z2025-07-22T00:56:47Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-07-22T00:56:47Z2025-07-22T00:56:47Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-07-22T00:56:47Z2025-07-22T00:56:47Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:12022025-07-22T00:56:47Z2025-07-22T00:56:47Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2012<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-07-22T00:56:47Z2025-07-22T00:56:47Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-07-22T00:56:47Z2025-07-22T00:56:47Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-07-22T00:56:47Z2025-07-22T00:56:47Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-07-22T00:56:47Z2025-07-22T00:56:47Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-07-22T00:56:47Z2025-07-22T00:56:47Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-07-22T00:56:47Z2025-07-22T00:56:47Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-07-22T00:56:47Z2025-07-22T00:56:47Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-07-22T00:56:47Z2025-07-22T00:56:47Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-07-22T00:56:47Z2025-07-22T00:56:47Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Advertising by design : creating visual communications with graphic impactent://SD_ILS/0/SD_ILS:3522025-07-22T00:56:47Z2025-07-22T00:56:47Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-07-22T00:56:47Z2025-07-22T00:56:47Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-07-22T00:56:47Z2025-07-22T00:56:47Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-07-22T00:56:47Z2025-07-22T00:56:47Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-07-22T00:56:47Z2025-07-22T00:56:47Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-07-22T00:56:47Z2025-07-22T00:56:47Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:25082025-07-22T00:56:47Z2025-07-22T00:56:47Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-07-22T00:56:47Z2025-07-22T00:56:47Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-07-22T00:56:47Z2025-07-22T00:56:47Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Excellence in advertising : the IPA guide to best practiceent://SD_ILS/0/SD_ILS:165702025-07-22T00:56:47Z2025-07-22T00:56:47Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-07-22T00:56:47Z2025-07-22T00:56:47Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-07-22T00:56:47Z2025-07-22T00:56:47Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>