Search Results for Student. - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStudent.$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?dt=list2025-11-29T20:21:43ZThe consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-11-29T20:21:43Z2025-11-29T20:21:43Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Introduction to teaching : making a difference in student learningent://SD_ILS/0/SD_ILS:219132025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hall, Gene E., 1941- author.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-11-29T20:21:43Z2025-11-29T20:21:43Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-11-29T20:21:43Z2025-11-29T20:21:43Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-11-29T20:21:43Z2025-11-29T20:21:43Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The lack of design when planning IT-centres does not create a stimulating and pleasant environment/atmosphere for the studentent://SD_ILS/0/SD_ILS:190522025-11-29T20:21:43Z2025-11-29T20:21:43Zby Visser, Grethe.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Vernacular design as an expression of the psychosocial context in South Africa post 1994ent://SD_ILS/0/SD_ILS:188242025-11-29T20:21:43Z2025-11-29T20:21:43Zby Wolberg, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-11-29T20:21:43Z2025-11-29T20:21:43Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082025-11-29T20:21:43Z2025-11-29T20:21:43Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112025-11-29T20:21:43Z2025-11-29T20:21:43Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-11-29T20:21:43Z2025-11-29T20:21:43Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152025-11-29T20:21:43Z2025-11-29T20:21:43Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-11-29T20:21:43Z2025-11-29T20:21:43Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222025-11-29T20:21:43Z2025-11-29T20:21:43Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-11-29T20:21:43Z2025-11-29T20:21:43Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-11-29T20:21:43Z2025-11-29T20:21:43Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-11-29T20:21:43Z2025-11-29T20:21:43Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-11-29T20:21:43Z2025-11-29T20:21:43Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-11-29T20:21:43Z2025-11-29T20:21:43Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-11-29T20:21:43Z2025-11-29T20:21:43Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-11-29T20:21:43Z2025-11-29T20:21:43Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-11-29T20:21:43Z2025-11-29T20:21:43Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172025-11-29T20:21:43Z2025-11-29T20:21:43Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702025-11-29T20:21:43Z2025-11-29T20:21:43Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-11-29T20:21:43Z2025-11-29T20:21:43Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-11-29T20:21:43Z2025-11-29T20:21:43Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-11-29T20:21:43Z2025-11-29T20:21:43Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-11-29T20:21:43Z2025-11-29T20:21:43Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-11-29T20:21:43Z2025-11-29T20:21:43Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-11-29T20:21:43Z2025-11-29T20:21:43Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-11-29T20:21:43Z2025-11-29T20:21:43Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032025-11-29T20:21:43Z2025-11-29T20:21:43Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-11-29T20:21:43Z2025-11-29T20:21:43Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-11-29T20:21:43Z2025-11-29T20:21:43Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242025-11-29T20:21:43Z2025-11-29T20:21:43Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-11-29T20:21:43Z2025-11-29T20:21:43Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812025-11-29T20:21:43Z2025-11-29T20:21:43Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performanceent://SD_ILS/0/SD_ILS:210902025-11-29T20:21:43Z2025-11-29T20:21:43Zby Weir, Cameron.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-11-29T20:21:43Z2025-11-29T20:21:43Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-11-29T20:21:43Z2025-11-29T20:21:43Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302025-11-29T20:21:43Z2025-11-29T20:21:43Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-11-29T20:21:43Z2025-11-29T20:21:43Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Gender objectified : the mediated scentent://SD_ILS/0/SD_ILS:188362025-11-29T20:21:43Z2025-11-29T20:21:43Zby Komana, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-11-29T20:21:43Z2025-11-29T20:21:43Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-11-29T20:21:43Z2025-11-29T20:21:43Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-11-29T20:21:43Z2025-11-29T20:21:43Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A comparative study between native advertising and display advertising on CNBCAfrica.coment://SD_ILS/0/SD_ILS:188622025-11-29T20:21:43Z2025-11-29T20:21:43Zby Boshoff, L.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-11-29T20:21:43Z2025-11-29T20:21:43Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>E-commerceent://SD_ILS/0/SD_ILS:188912025-11-29T20:21:43Z2025-11-29T20:21:43Zby Agnelli, Ana Lucia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-11-29T20:21:43Z2025-11-29T20:21:43Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-11-29T20:21:43Z2025-11-29T20:21:43Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-11-29T20:21:43Z2025-11-29T20:21:43Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-11-29T20:21:43Z2025-11-29T20:21:43Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-11-29T20:21:43Z2025-11-29T20:21:43Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-11-29T20:21:43Z2025-11-29T20:21:43Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-11-29T20:21:43Z2025-11-29T20:21:43Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-11-29T20:21:43Z2025-11-29T20:21:43Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-11-29T20:21:43Z2025-11-29T20:21:43Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-11-29T20:21:43Z2025-11-29T20:21:43Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-11-29T20:21:43Z2025-11-29T20:21:43Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-11-29T20:21:43Z2025-11-29T20:21:43Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-11-29T20:21:43Z2025-11-29T20:21:43Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-11-29T20:21:43Z2025-11-29T20:21:43Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-11-29T20:21:43Z2025-11-29T20:21:43Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-11-29T20:21:43Z2025-11-29T20:21:43Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-11-29T20:21:43Z2025-11-29T20:21:43Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-11-29T20:21:43Z2025-11-29T20:21:43Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing a methodology for ludologyent://SD_ILS/0/SD_ILS:190042025-11-29T20:21:43Z2025-11-29T20:21:43Zby Moodliar, Yudesh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-11-29T20:21:43Z2025-11-29T20:21:43Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-11-29T20:21:43Z2025-11-29T20:21:43Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:190652025-11-29T20:21:43Z2025-11-29T20:21:43Zby Friedman, J.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-11-29T20:21:43Z2025-11-29T20:21:43Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-11-29T20:21:43Z2025-11-29T20:21:43Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Bubbling under : could township tech be the 'new kwaito'?ent://SD_ILS/0/SD_ILS:194952025-11-29T20:21:43Z2025-11-29T20:21:43Zby Motaung, Thato.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962025-11-29T20:21:43Z2025-11-29T20:21:43Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The psychological influence of Instagram on young womenent://SD_ILS/0/SD_ILS:194982025-11-29T20:21:43Z2025-11-29T20:21:43Zby Matsena, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-11-29T20:21:43Z2025-11-29T20:21:43Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?ent://SD_ILS/0/SD_ILS:195012025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mamogobo, Lucia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-11-29T20:21:43Z2025-11-29T20:21:43Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sportsent://SD_ILS/0/SD_ILS:195042025-11-29T20:21:43Z2025-11-29T20:21:43Zby Barnardt, Bastiaan.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Colourless beautyent://SD_ILS/0/SD_ILS:195052025-11-29T20:21:43Z2025-11-29T20:21:43Zby Zikalala, Lindiwe.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-11-29T20:21:43Z2025-11-29T20:21:43Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburgent://SD_ILS/0/SD_ILS:195102025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mautjana, Sarah.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-11-29T20:21:43Z2025-11-29T20:21:43Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Inspecting the norm in the context of plus-size mannequinsent://SD_ILS/0/SD_ILS:195122025-11-29T20:21:43Z2025-11-29T20:21:43Zby Du Plessis, I. H.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagersent://SD_ILS/0/SD_ILS:186572025-11-29T20:21:43Z2025-11-29T20:21:43Zby Stricker, Bradley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mirror mirror : an axiological case study, inquiring into employee brand value alignment of the Gift of the Givers foundations, leading to self leadershipent://SD_ILS/0/SD_ILS:186632025-11-29T20:21:43Z2025-11-29T20:21:43Zby Chohan, Humaira.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The art of branding : a cross-country comparative study of two contemporary art galleriesent://SD_ILS/0/SD_ILS:186402025-11-29T20:21:43Z2025-11-29T20:21:43Zby Vermeer, Clarissa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-11-29T20:21:43Z2025-11-29T20:21:43Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A smokers choice : exploring the relationship between South African students and their cigarette brandsent://SD_ILS/0/SD_ILS:186492025-11-29T20:21:43Z2025-11-29T20:21:43Zby Van der Meulen, Warren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A grounded theory approach to applying change management principles to the rebranding processent://SD_ILS/0/SD_ILS:190312025-11-29T20:21:43Z2025-11-29T20:21:43Zby Tempel, Mignon.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societiesent://SD_ILS/0/SD_ILS:195602025-11-29T20:21:43Z2025-11-29T20:21:43Zby Wall, Stella Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-11-29T20:21:43Z2025-11-29T20:21:43Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategyent://SD_ILS/0/SD_ILS:186562025-11-29T20:21:43Z2025-11-29T20:21:43Zby Arndt, Jasmine Star.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Escaping the material : an explorative study on the psyches of South African generation Y fashion consumersent://SD_ILS/0/SD_ILS:186602025-11-29T20:21:43Z2025-11-29T20:21:43Zby Naidoo, Marisha.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Policy in practice : an action-reflection study investigating the implementation of the educational policy 'participative management' at a rural school located in KwaZulu Natalent://SD_ILS/0/SD_ILS:186622025-11-29T20:21:43Z2025-11-29T20:21:43Zby Gardini, Anita Joanne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Handmade branding : exploring how the nature of creating craft products informs the branding of craft businessent://SD_ILS/0/SD_ILS:186642025-11-29T20:21:43Z2025-11-29T20:21:43Zby Smith, Bianca.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is social entrepreneurship and how does it impact on traditional civil society organizations and their access to fundingent://SD_ILS/0/SD_ILS:186652025-11-29T20:21:43Z2025-11-29T20:21:43Zby Tshazi, Ayanda.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid societyent://SD_ILS/0/SD_ILS:186662025-11-29T20:21:43Z2025-11-29T20:21:43Zby Khumalo, Zama.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An investigative research focusing on nation branding and the impact of the inefficient standards in South African soccerent://SD_ILS/0/SD_ILS:186672025-11-29T20:21:43Z2025-11-29T20:21:43Zby Dhai, Mahomed.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-11-29T20:21:43Z2025-11-29T20:21:43Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on the marketing and media industryent://SD_ILS/0/SD_ILS:186712025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ioannou, Sophia.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The role-change of mothers since 1950 : investigating the effect on children's relationship to food and how fast-food brands 'feast' on these changes through advertisingent://SD_ILS/0/SD_ILS:186432025-11-29T20:21:43Z2025-11-29T20:21:43Zby Voigt, Nicolle.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazinesent://SD_ILS/0/SD_ILS:186382025-11-29T20:21:43Z2025-11-29T20:21:43Zby Makhanya, Nomfundo.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A mixed method study investigating how a South African brand coo'ee consumers market segment from the global brand Coca-Cola within a South African contextent://SD_ILS/0/SD_ILS:186422025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kirk, Tristain.<br/>Format: Manuscript<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-11-29T20:21:43Z2025-11-29T20:21:43Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Is reality TV challenging and shifting our perceptions and understanding of reality?ent://SD_ILS/0/SD_ILS:186722025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ramiah, Nershini.<br/>Format: Manuscript<br/>Publication Date 2011<br/>A cross-sectional qualitative study exploring how buskers and crafters use their art to express the identity of the City of Durbanent://SD_ILS/0/SD_ILS:186732025-11-29T20:21:43Z2025-11-29T20:21:43Zby Colville, Sarah.<br/>Format: Manuscript<br/>Publication Date 2011<br/>A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.ent://SD_ILS/0/SD_ILS:186412025-11-29T20:21:43Z2025-11-29T20:21:43Zby Dawson, Candice Kim.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The impacts of the FIFA World Cup 2010 on tourism in South Africa : a case study on the Three Cities Hospitality Group in Durban and Drakensbergent://SD_ILS/0/SD_ILS:186582025-11-29T20:21:43Z2025-11-29T20:21:43Zby Piccione, Chanel.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The discourse of African Renaissance in contemporary advertisingent://SD_ILS/0/SD_ILS:195542025-11-29T20:21:43Z2025-11-29T20:21:43Zby Qwabe, Bafana.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Art and design theory of researchent://SD_ILS/0/SD_ILS:195592025-11-29T20:21:43Z2025-11-29T20:21:43Zby Calitz, Ginette.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparative between forms modern & postmodernent://SD_ILS/0/SD_ILS:195612025-11-29T20:21:43Z2025-11-29T20:21:43Zby Walkinshaw, Warren.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Lobotomising Luouis Vuitton : counterfeit fashion consumption in South Africaent://SD_ILS/0/SD_ILS:195622025-11-29T20:21:43Z2025-11-29T20:21:43Zby Varoli, Steffi.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Forms of postmodern design : anti-design, vernacular, new wave typographyent://SD_ILS/0/SD_ILS:195672025-11-29T20:21:43Z2025-11-29T20:21:43Zby Cupido, Robyn.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Comparison between house music and graphic designent://SD_ILS/0/SD_ILS:195692025-11-29T20:21:43Z2025-11-29T20:21:43Zby Jordaan, Samantha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>2.1 forms of postmodern designent://SD_ILS/0/SD_ILS:195712025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mutenda, Chipo.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The connection between the hip hop sound production and graphic designent://SD_ILS/0/SD_ILS:195922025-11-29T20:21:43Z2025-11-29T20:21:43Zby Fourie, Natasha.<br/>Format: Manuscript<br/>Publication Date 2010<br/>An entire culmination of the years work contained in one document, including the final extended essayent://SD_ILS/0/SD_ILS:196002025-11-29T20:21:43Z2025-11-29T20:21:43Zby St Dare, Michael.<br/>Format: Manuscript<br/>Publication Date 2010<br/>The law of succession in South Africa : private lawent://SD_ILS/0/SD_ILS:175362025-11-29T20:21:43Z2025-11-29T20:21:43Zby Jamneck, Juanita.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Massclusivity & co-branding in the retail fashion industryent://SD_ILS/0/SD_ILS:188082025-11-29T20:21:43Z2025-11-29T20:21:43Zby Thurgood, Miriam.<br/>Format: Manuscript<br/>Publication Date 2009<br/>The role media plays in portraying South African youth and influencing the public on youthent://SD_ILS/0/SD_ILS:188312025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mgidi, Nompumelelo<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africaent://SD_ILS/0/SD_ILS:188402025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Wet, Adrian.<br/>Format: Manuscript<br/>Publication Date 2009<br/>What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience?ent://SD_ILS/0/SD_ILS:188452025-11-29T20:21:43Z2025-11-29T20:21:43Zby Roberts, Christine.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Youth, religion & online mediaent://SD_ILS/0/SD_ILS:194702025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nemanashi, Mukhethwa.<br/>Format: Manuscript<br/>Publication Date 2009<br/>A brief history of the development, production and distribution of silk and its subsequent link to royaltyent://SD_ILS/0/SD_ILS:189712025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bredell, Elmien.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A brief overview of the development of bonnets and its continued usage in contemporary children's wearent://SD_ILS/0/SD_ILS:189722025-11-29T20:21:43Z2025-11-29T20:21:43Zby Matshivha, Tshiwela.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A chonological overview of the development of tailoring and of the associated tailoring techniquesent://SD_ILS/0/SD_ILS:189742025-11-29T20:21:43Z2025-11-29T20:21:43Zby Nel, Idahlia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The chrolological [sic] synopsis of the development of lace from origin to the early 1800sent://SD_ILS/0/SD_ILS:189752025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Gois, Janine.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A comparative study of the skirt between the 20th and 21st centuriesent://SD_ILS/0/SD_ILS:189802025-11-29T20:21:43Z2025-11-29T20:21:43Zby Boodhoo, Viksha.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The consequent influence of colour choices in relation to clothing items on the wearers' emotionsent://SD_ILS/0/SD_ILS:189842025-11-29T20:21:43Z2025-11-29T20:21:43Zby Booysen, Eloise.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Deconstructing environmentally harmful denim : constructing eco-ethical alternativesent://SD_ILS/0/SD_ILS:190032025-11-29T20:21:43Z2025-11-29T20:21:43Zby Korf, Marlie.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The non-designer's design book : design and typographic principles for the visual noviceent://SD_ILS/0/SD_ILS:98432025-11-29T20:21:43Z2025-11-29T20:21:43Zby Williams, Robin, 1953- author.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Manuscript<br/>Publication Date 2008<br/>A historical overview of the significance and use of veiling in cultural and fashion spheres from origin to the 21st centuryent://SD_ILS/0/SD_ILS:190322025-11-29T20:21:43Z2025-11-29T20:21:43Zby September, Mandy.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An overview from the 1900s onward of the development of women's daywear and the re-introduction of vintage styling into contemporary fashionent://SD_ILS/0/SD_ILS:190632025-11-29T20:21:43Z2025-11-29T20:21:43Zby Engelbrecht, Anelé.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Rastafari : its influence on fashion trends from 1960 to 2000 and its continual influence on contemporary fashionent://SD_ILS/0/SD_ILS:190832025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kgosiemang, Masego.<br/>Format: Manuscript<br/>Publication Date 2008<br/>A study of the interrelationship between the characteristics and objectives of fashion design and costume design and their respective influences on each otherent://SD_ILS/0/SD_ILS:192702025-11-29T20:21:43Z2025-11-29T20:21:43Zby Van Heerden, Alana.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Afrikaans television brands are fostering and rejuvenating Afrikaans cultural identity in contemporary South Africaent://SD_ILS/0/SD_ILS:195192025-11-29T20:21:43Z2025-11-29T20:21:43Zby Pfuhl, Greg.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Reward and recognition enhances employee engagement, creating improved customer satisfaction and ultimately an increase in brand revenueent://SD_ILS/0/SD_ILS:195242025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hiestermann, Kerry.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Applying a global brand strategy is relevant to Africa : a discourse in global branding and an original case study of how iBurst launched its brand in Ghanaent://SD_ILS/0/SD_ILS:195312025-11-29T20:21:43Z2025-11-29T20:21:43Zby Woolf, Sara.<br/>Format: Manuscript<br/>Publication Date 2008<br/>'Race', brand communications and South Africa : a critical reviewent://SD_ILS/0/SD_ILS:195332025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hellriegel, Candice.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Branding and sponsorship in the South African music industry : branding artists through artist managementent://SD_ILS/0/SD_ILS:195342025-11-29T20:21:43Z2025-11-29T20:21:43Zby Soga, Pumza.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Coloured males and their relationship with brandsent://SD_ILS/0/SD_ILS:195352025-11-29T20:21:43Z2025-11-29T20:21:43Zby Miller, Farieda.<br/>Format: Manuscript<br/>Publication Date 2008<br/>No name faceent://SD_ILS/0/SD_ILS:195372025-11-29T20:21:43Z2025-11-29T20:21:43Zby Doolabh, Roshika.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Do black diamonds make use of fashion brands to increase their social status?ent://SD_ILS/0/SD_ILS:195382025-11-29T20:21:43Z2025-11-29T20:21:43Zby Myurgh, Nicole.<br/>Format: Manuscript<br/>Publication Date 2008<br/>How post-apartheid South African national identity is inherently constructed in typography at Constitutional Hillent://SD_ILS/0/SD_ILS:195392025-11-29T20:21:43Z2025-11-29T20:21:43Zby Stroh, Tanya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Suggested marketing strategy for the Bach Flower Remedies brandent://SD_ILS/0/SD_ILS:195402025-11-29T20:21:43Z2025-11-29T20:21:43Zby Tager, Shlomit.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The symbolic landscape of the shopping mall within the retail built environment enhancing consumerism in a constructed spaceent://SD_ILS/0/SD_ILS:195412025-11-29T20:21:43Z2025-11-29T20:21:43Zby Muchnick,Talya.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Short left : should your brand go on a taxi ride?ent://SD_ILS/0/SD_ILS:195422025-11-29T20:21:43Z2025-11-29T20:21:43Zby Moloi, Zandile.<br/>Format: Manuscript<br/>Publication Date 2008<br/>An autoethnographic perspective of online identities on Facebookent://SD_ILS/0/SD_ILS:195432025-11-29T20:21:43Z2025-11-29T20:21:43Zby Assonitis, Kallia.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Representation of black people in advertisingent://SD_ILS/0/SD_ILS:195442025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mokhuane, Letshego.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Advertising and children : the effects of advertising on childrenent://SD_ILS/0/SD_ILS:195462025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kruger, Tania.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Of hierarchies, halter necks and haute couture : a historical study of the fragmentation of high-end fashion brandsent://SD_ILS/0/SD_ILS:195492025-11-29T20:21:43Z2025-11-29T20:21:43Zby Blend, Tami.<br/>Format: Manuscript<br/>Publication Date 2008<br/>Digital face : an analysis of online identity construction on Facebookent://SD_ILS/0/SD_ILS:195502025-11-29T20:21:43Z2025-11-29T20:21:43Zby Evans, Tasneem.<br/>Format: Manuscript<br/>Publication Date 2008<br/>The perceptions of the brand voodoo within the South African youth marketent://SD_ILS/0/SD_ILS:194242025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bates, Laura.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The effectiveness of co-branding between the Sharks and Mr Priceent://SD_ILS/0/SD_ILS:194282025-11-29T20:21:43Z2025-11-29T20:21:43Zby Van Wijk, Marc.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Marketing alternative rock music with branding : a South African perspectiveent://SD_ILS/0/SD_ILS:194222025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kritizinger, Jake.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Do consumers purchase their perfume according to packaging or is it according to other factors?ent://SD_ILS/0/SD_ILS:194252025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hammond, Michelle Ann.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The impact of AMA-Pantsula youth subculture to brands, and South African township youth as a wholeent://SD_ILS/0/SD_ILS:194262025-11-29T20:21:43Z2025-11-29T20:21:43Zby Lehobye, Thabang.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Below the line brand intergration will increase sales and customer loyalty : Subaru South Africa as a case studyent://SD_ILS/0/SD_ILS:194272025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rifkind, Daniel.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Brand leadership : the influence of MXit on teenagersent://SD_ILS/0/SD_ILS:194312025-11-29T20:21:43Z2025-11-29T20:21:43Zby Venter, Annelize.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Does the media impact on image consciousness and sexuality amongst tween girlsent://SD_ILS/0/SD_ILS:194322025-11-29T20:21:43Z2025-11-29T20:21:43Zby Smith, Candice.<br/>Format: Manuscript<br/>Publication Date 2007<br/>A survey of customer satisfaction, expectations and perceptions as a measure of service quality in the low cost airline industry looking at Kulula, 1time and Mangoent://SD_ILS/0/SD_ILS:194372025-11-29T20:21:43Z2025-11-29T20:21:43Zby Paruk, Tasneem.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the South African music industry collectively performing as a local and international support base for emerging South African African artists?ent://SD_ILS/0/SD_ILS:194552025-11-29T20:21:43Z2025-11-29T20:21:43Zby Govind, Kishan.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the esssence of the brand being communicated?ent://SD_ILS/0/SD_ILS:194562025-11-29T20:21:43Z2025-11-29T20:21:43Zby Marsh, Leslie.<br/>Format: Manuscript<br/>Publication Date 2007<br/>What role television media plays in influencing children ages 6-12 years within the fast food industry in Europe, the US, Australia, and South Africaent://SD_ILS/0/SD_ILS:194572025-11-29T20:21:43Z2025-11-29T20:21:43Zby Zhou, Amanda.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Tanzanian sub-brands as valuable attribute and stepping stones for future growth within the brandent://SD_ILS/0/SD_ILS:194592025-11-29T20:21:43Z2025-11-29T20:21:43Zby Grobler, Huibri.<br/>Format: Manuscript<br/>Publication Date 2007<br/>An inventory into a South African celebrity versus an American or international celebrity : a discussion on personal branding actualisationent://SD_ILS/0/SD_ILS:194602025-11-29T20:21:43Z2025-11-29T20:21:43Zby Thethe, Monabisi.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Multicultural brand communication : a look at the South African 'diamond' marketsent://SD_ILS/0/SD_ILS:194622025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mwamwetta, Monna.<br/>Format: Manuscript<br/>Publication Date 2007<br/>The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?ent://SD_ILS/0/SD_ILS:194632025-11-29T20:21:43Z2025-11-29T20:21:43Zby Swartz, Danielle.<br/>Format: Manuscript<br/>Publication Date 2007<br/>If and how Kung Fu terminology can be used as metaphors for the internal training of paramedics at Netcare 911?ent://SD_ILS/0/SD_ILS:194642025-11-29T20:21:43Z2025-11-29T20:21:43Zby Shai, Fiedland.<br/>Format: Manuscript<br/>Publication Date 2007<br/>How does Telkom compare to its local competitors in its accessibility and call costing within the telecommunications sector?ent://SD_ILS/0/SD_ILS:194652025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hatch, Brittany.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Is the positioning of Black Label beer brand still appropriate?ent://SD_ILS/0/SD_ILS:194672025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mabalane, Dennis K.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Finding the pot of gold at the bottom of the pyramid : a discussion of the bottom of the pyramid as catalysts to brand innovationent://SD_ILS/0/SD_ILS:194762025-11-29T20:21:43Z2025-11-29T20:21:43Zby Madisakwane, Katlego.<br/>Format: Manuscript<br/>Publication Date 2007<br/>Motostyled menswearent://SD_ILS/0/SD_ILS:188332025-11-29T20:21:43Z2025-11-29T20:21:43Zby Singh, Yentl.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service deliveryent://SD_ILS/0/SD_ILS:188352025-11-29T20:21:43Z2025-11-29T20:21:43Zby Tshabalala, Seipati.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?ent://SD_ILS/0/SD_ILS:188522025-11-29T20:21:43Z2025-11-29T20:21:43Zby Brivik, L. H.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Consumer generated media : blogging and its effect on advertising and consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:187022025-11-29T20:21:43Z2025-11-29T20:21:43Zby James, Christopher.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?ent://SD_ILS/0/SD_ILS:190112025-11-29T20:21:43Z2025-11-29T20:21:43Zby Wells, Debra-Anne.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Graffiti : art or art crime?ent://SD_ILS/0/SD_ILS:190262025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Beer, Steyn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Psychology of design : effects of the interior on the human mindent://SD_ILS/0/SD_ILS:190812025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Klerk, Shadé.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Art therapy with disabled peopleent://SD_ILS/0/SD_ILS:191372025-11-29T20:21:43Z2025-11-29T20:21:43Zby Avenant, Mariska.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Homosexuality as influential subject matter in artent://SD_ILS/0/SD_ILS:192712025-11-29T20:21:43Z2025-11-29T20:21:43Zby Du Plessis, Jacqui.<br/>Format: Manuscript<br/>Publication Date 2006<br/>An investigation into the lack of targeted online advertising to lower income markets in South Africaent://SD_ILS/0/SD_ILS:195642025-11-29T20:21:43Z2025-11-29T20:21:43Zby Alter, Gidon Hillel.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Cultural semiotics in mediaent://SD_ILS/0/SD_ILS:195682025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mccabe, Ross.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generationent://SD_ILS/0/SD_ILS:195742025-11-29T20:21:43Z2025-11-29T20:21:43Zby Seedat, Nisaa.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Research paper on audio brandingent://SD_ILS/0/SD_ILS:195782025-11-29T20:21:43Z2025-11-29T20:21:43Zby Middleton, Ashley.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their needent://SD_ILS/0/SD_ILS:195802025-11-29T20:21:43Z2025-11-29T20:21:43Zby Neumann, Kerryn.<br/>Format: Manuscript<br/>Publication Date 2006<br/>In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brandsent://SD_ILS/0/SD_ILS:195812025-11-29T20:21:43Z2025-11-29T20:21:43Zby Van Vuuren, Genevieve J.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Discover vitalityent://SD_ILS/0/SD_ILS:195832025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sneider, Tali.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!ent://SD_ILS/0/SD_ILS:195842025-11-29T20:21:43Z2025-11-29T20:21:43Zby Hogg, Cameron.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Scents that make sense in the Sandton Garden Court Southern Sunent://SD_ILS/0/SD_ILS:195852025-11-29T20:21:43Z2025-11-29T20:21:43Zby Komar, Caroline.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Who we are and what we loveent://SD_ILS/0/SD_ILS:195862025-11-29T20:21:43Z2025-11-29T20:21:43Zby Goosen, Andre.<br/>Format: Manuscript<br/>Publication Date 2006<br/>My culture kicks : a critical analysis of the relationship between sneaker corporations and South African urban youth subculturesent://SD_ILS/0/SD_ILS:195882025-11-29T20:21:43Z2025-11-29T20:21:43Zby Mogashane, Masego.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Is the brand communication company namely NET#WORK BBDO, delivering an integrated internal and external brand experience?ent://SD_ILS/0/SD_ILS:195902025-11-29T20:21:43Z2025-11-29T20:21:43Zby Geldenhuys, Michelle.<br/>Format: Manuscript<br/>Publication Date 2006<br/>Framed minds : a study of consumer agency in new media spaceent://SD_ILS/0/SD_ILS:196092025-11-29T20:21:43Z2025-11-29T20:21:43Zby Minott, Cherie-Leigh.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The effect of fast food advertisment on children aged 7-9 in the Durban area and the lure of free toysent://SD_ILS/0/SD_ILS:186852025-11-29T20:21:43Z2025-11-29T20:21:43Zby Payne, Joanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032025-11-29T20:21:43Z2025-11-29T20:21:43Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviourent://SD_ILS/0/SD_ILS:194772025-11-29T20:21:43Z2025-11-29T20:21:43Zby Jones, Samantha.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Tween time : a peak into the playgroundent://SD_ILS/0/SD_ILS:194792025-11-29T20:21:43Z2025-11-29T20:21:43Zby Schwartz, L.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Exploratory study into the impact of sensory branding for common household product categoriesent://SD_ILS/0/SD_ILS:194812025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ehrlich, Chaim.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Future predictions of television advertising revenue generationent://SD_ILS/0/SD_ILS:194822025-11-29T20:21:43Z2025-11-29T20:21:43Zby Galt, Liam.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The future of television advertising lies in branded televisionent://SD_ILS/0/SD_ILS:194832025-11-29T20:21:43Z2025-11-29T20:21:43Zby Sema, Reneilwe.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The use of personal branding in the property sales market to improve property sales : the Chas Everitt Midrand caseent://SD_ILS/0/SD_ILS:194842025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kunene, Siyanda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Radio as a branding tool : the illiterate consumer's perspectiveent://SD_ILS/0/SD_ILS:194872025-11-29T20:21:43Z2025-11-29T20:21:43Zby Motaung, Ofentse.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The connection between creativity and effectiveness in television advertisingent://SD_ILS/0/SD_ILS:194882025-11-29T20:21:43Z2025-11-29T20:21:43Zby Lombard, Leanne.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Drivers of re-brandingent://SD_ILS/0/SD_ILS:194892025-11-29T20:21:43Z2025-11-29T20:21:43Zby Rupping, Richard.<br/>Format: Manuscript<br/>Publication Date 2005<br/>A Moyo case study : identifying key activities which drive a positive brand imageent://SD_ILS/0/SD_ILS:194902025-11-29T20:21:43Z2025-11-29T20:21:43Zby Krom, Lance.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Building brand equity : has stereotyping of black women in advertising helped build brand equity in South Africaent://SD_ILS/0/SD_ILS:194912025-11-29T20:21:43Z2025-11-29T20:21:43Zby Bonus, Michael.<br/>Format: Manuscript<br/>Publication Date 2005<br/>The personal brand identity of women based on the perception of their clothingent://SD_ILS/0/SD_ILS:195182025-11-29T20:21:43Z2025-11-29T20:21:43Zby Jarvis, Libby.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Modern packaging : evolution or revolution?ent://SD_ILS/0/SD_ILS:190612025-11-29T20:21:43Z2025-11-29T20:21:43Zby D'Artnell, A. N.<br/>Format: Manuscript<br/>Publication Date 2004<br/>Colour and communication in art and designent://SD_ILS/0/SD_ILS:189772025-11-29T20:21:43Z2025-11-29T20:21:43Zby Serfontein, Yolanda.<br/>Format: Manuscript<br/>Publication Date 2003<br/>The influence of culture and tradition on Arabian clothingent://SD_ILS/0/SD_ILS:191182025-11-29T20:21:43Z2025-11-29T20:21:43Zby Kruger, Annemi.<br/>Format: Manuscript<br/>Publication Date 2003<br/>Low cost housing as a contemporary art in South Africaent://SD_ILS/0/SD_ILS:190542025-11-29T20:21:43Z2025-11-29T20:21:43Zby Redelinghuys, E.<br/>Format: Manuscript<br/>Publication Date 2003<br/>Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the female bodyent://SD_ILS/0/SD_ILS:189852025-11-29T20:21:43Z2025-11-29T20:21:43Zby Goetsch, Gillian.<br/>Format: Manuscript<br/>Publication Date 2002<br/>Surrealism as a literary and artistic movement that attempts to express workings of the subconsciousent://SD_ILS/0/SD_ILS:191102025-11-29T20:21:43Z2025-11-29T20:21:43Zby Estribio, Sandra.<br/>Format: Manuscript<br/>Publication Date 2002<br/>Photographic manipulation, what can we believe? : a photo journalistic debateent://SD_ILS/0/SD_ILS:190672025-11-29T20:21:43Z2025-11-29T20:21:43Zby Opperman, Anton S.<br/>Format: Manuscript<br/>Publication Date 2002<br/>Deregulation of the oil industry in South Africa and its impact to South Africa's businessent://SD_ILS/0/SD_ILS:195652025-11-29T20:21:43Z2025-11-29T20:21:43Zby Ndlovu, Bheki Shadrack.<br/>Format: Manuscript<br/>Publication Date 2000<br/>