Search Results for Student. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dStudent.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?dt=list2025-12-08T19:45:57ZMarketing theory : a student textent://SD_ILS/0/SD_ILS:439522025-12-08T19:45:57Z2025-12-08T19:45:57Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:201922025-12-08T19:45:57Z2025-12-08T19:45:57Zby Pride, William M.<br/>Format: Books<br/>Publication Date 1993<br/>Services marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-12-08T19:45:57Z2025-12-08T19:45:57Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-12-08T19:45:57Z2025-12-08T19:45:57Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-12-08T19:45:57Z2025-12-08T19:45:57Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Marketingent://SD_ILS/0/SD_ILS:560222025-12-08T19:45:57Z2025-12-08T19:45:57Zby Grewal, Dhruv, author.<br/>Format: Books<br/>Publication Date 2016<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-12-08T19:45:57Z2025-12-08T19:45:57Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:521662025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-12-08T19:45:57Z2025-12-08T19:45:57Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-12-08T19:45:57Z2025-12-08T19:45:57Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-12-08T19:45:57Z2025-12-08T19:45:57Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>She is more than the red lightent://SD_ILS/0/SD_ILS:187972025-12-08T19:45:57Z2025-12-08T19:45:57Zby Muzuwa, L. Tafadzwa.<br/>Format: Computer file<br/>Publication Date 2014<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:506782025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2014<br/>MKTG 8ent://SD_ILS/0/SD_ILS:506812025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDaniel, Carl, Jr., 1941- author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-12-08T19:45:57Z2025-12-08T19:45:57Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:517542025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kapoor, Neeru.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:547332025-12-08T19:45:57Z2025-12-08T19:45:57Zby Masterson, Rosalind, author.<br/>Format: Books<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-12-08T19:45:57Z2025-12-08T19:45:57Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-12-08T19:45:57Z2025-12-08T19:45:57Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-12-08T19:45:57Z2025-12-08T19:45:57Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-12-08T19:45:57Z2025-12-08T19:45:57Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Applied marketing casesent://SD_ILS/0/SD_ILS:193322025-12-08T19:45:57Z2025-12-08T19:45:57Zby Drotsky, Antonie.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:506862025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hult, G. Tomas M.<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:509882025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-12-08T19:45:57Z2025-12-08T19:45:57Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:490262025-12-08T19:45:57Z2025-12-08T19:45:57Zby Weaver, Jason D.<br/>Format: Books<br/>Publication Date 2013<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052025-12-08T19:45:57Z2025-12-08T19:45:57Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>The marketing manifestoent://SD_ILS/0/SD_ILS:495102025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hood, David J.<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-12-08T19:45:57Z2025-12-08T19:45:57Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-12-08T19:45:57Z2025-12-08T19:45:57Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:548692025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Trends helping companies evolveent://SD_ILS/0/SD_ILS:186882025-12-08T19:45:57Z2025-12-08T19:45:57Zby Stobart, Maxine.<br/>Format: Computer file<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>MKTG 5.ent://SD_ILS/0/SD_ILS:228102025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-12-08T19:45:57Z2025-12-08T19:45:57Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Pricing strategies : a marketing approachent://SD_ILS/0/SD_ILS:497962025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schindler, Robert (Robert M.)<br/>Format: Books<br/>Publication Date 2012<br/>How to make sales when you don't like sellingent://SD_ILS/0/SD_ILS:500842025-12-08T19:45:57Z2025-12-08T19:45:57Zby Fairweather, Alan.<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-12-08T19:45:57Z2025-12-08T19:45:57Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-12-08T19:45:57Z2025-12-08T19:45:57Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>The marketing firm : economic psychology of corporate behaviourent://SD_ILS/0/SD_ILS:482342025-12-08T19:45:57Z2025-12-08T19:45:57Zby Vella, Kevin J.<br/>Format: Books<br/>Publication Date 2011<br/>Effective marketingent://SD_ILS/0/SD_ILS:526292025-12-08T19:45:57Z2025-12-08T19:45:57Zby MacKay, Catriona.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-12-08T19:45:57Z2025-12-08T19:45:57Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing : a critical textbookent://SD_ILS/0/SD_ILS:444672025-12-08T19:45:57Z2025-12-08T19:45:57Zby Ellis, Nick.<br/>Format: Books<br/>Publication Date 2011<br/>Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:448962025-12-08T19:45:57Z2025-12-08T19:45:57Zby Silverman, George, 1942-<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-12-08T19:45:57Z2025-12-08T19:45:57ZFormat: Books<br/>Publication Date 2011<br/>Harvard business review on reinventing your marketing.ent://SD_ILS/0/SD_ILS:460862025-12-08T19:45:57Z2025-12-08T19:45:57ZFormat: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:20052025-12-08T19:45:57Z2025-12-08T19:45:57Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-12-08T19:45:57Z2025-12-08T19:45:57Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-12-08T19:45:57Z2025-12-08T19:45:57Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-12-08T19:45:57Z2025-12-08T19:45:57Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Sales managementent://SD_ILS/0/SD_ILS:205012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Connett, Brian I.<br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:372992025-12-08T19:45:57Z2025-12-08T19:45:57Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2010<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-12-08T19:45:57Z2025-12-08T19:45:57Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:414402025-12-08T19:45:57Z2025-12-08T19:45:57Zby Trout, Jack.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:416262025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2010<br/>Principles of contemporary marketingent://SD_ILS/0/SD_ILS:418712025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:431182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readingsent://SD_ILS/0/SD_ILS:465542025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kortam, Wael Abdelrazek.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing through turbulent timesent://SD_ILS/0/SD_ILS:440602025-12-08T19:45:57Z2025-12-08T19:45:57Zby Darroch, Jenny.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook of pricing research in marketingent://SD_ILS/0/SD_ILS:490282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Rao, Vithala R.<br/>Format: Books<br/>Publication Date 2010<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-12-08T19:45:57Z2025-12-08T19:45:57Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>The marketing gurus : lessons from the best marketing books of all timeent://SD_ILS/0/SD_ILS:34902025-12-08T19:45:57Z2025-12-08T19:45:57Zby Murray, Chris, 1951-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:110972025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cant, Michael.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Things the brand Gurus don't want you to knowent://SD_ILS/0/SD_ILS:47292025-12-08T19:45:57Z2025-12-08T19:45:57Zby Malden, Aubrey.<br/>Format: Books<br/>Publication Date 2009<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-12-08T19:45:57Z2025-12-08T19:45:57Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:212172025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Mktg2ent://SD_ILS/0/SD_ILS:372082025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2009<br/>Chaotics : the business of managing and marketing in the age of turbulenceent://SD_ILS/0/SD_ILS:399572025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2009<br/>The next evolution of marketing : connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:411022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Gilbreath, Bob.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>The shift : the transformation of today's marketers into tomorrow's growth leadersent://SD_ILS/0/SD_ILS:461202025-12-08T19:45:57Z2025-12-08T19:45:57Zby Davis, Scott M., 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-12-08T19:45:57Z2025-12-08T19:45:57Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Sensory marketingent://SD_ILS/0/SD_ILS:492292025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hultaen, Bertil, 1949-<br/>Format: Books<br/>Publication Date 2009<br/>Successful marketingent://SD_ILS/0/SD_ILS:533462025-12-08T19:45:57Z2025-12-08T19:45:57Zby Rowson, Pauline.<br/>Format: Books<br/>Publication Date 2009<br/>Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competitionent://SD_ILS/0/SD_ILS:533472025-12-08T19:45:57Z2025-12-08T19:45:57Zby Sonnier, Lauron.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-12-08T19:45:57Z2025-12-08T19:45:57Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:153902025-12-08T19:45:57Z2025-12-08T19:45:57Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-12-08T19:45:57Z2025-12-08T19:45:57Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-12-08T19:45:57Z2025-12-08T19:45:57Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-12-08T19:45:57Z2025-12-08T19:45:57Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:334382025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaudent://SD_ILS/0/SD_ILS:358042025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hooley, Graham J.<br/>Format: Books<br/>Publication Date 2008<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:401242025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 2008<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:414252025-12-08T19:45:57Z2025-12-08T19:45:57Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-12-08T19:45:57Z2025-12-08T19:45:57Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:495072025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166692025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cannon, Joseph P.<br/>Format: Books<br/>Publication Date 2008 2007<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-12-08T19:45:57Z2025-12-08T19:45:57Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-12-08T19:45:57Z2025-12-08T19:45:57Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>In search of a new logic for marketing : the foundation of contemporary marketing theoryent://SD_ILS/0/SD_ILS:334062025-12-08T19:45:57Z2025-12-08T19:45:57Zby Grönroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing : the coreent://SD_ILS/0/SD_ILS:321452025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kerin, Roger A.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:361762025-12-08T19:45:57Z2025-12-08T19:45:57Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2007 2006<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:10352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2007<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-12-08T19:45:57Z2025-12-08T19:45:57Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-12-08T19:45:57Z2025-12-08T19:45:57Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Con$umed : how markets corrupt children, infantilize adults, and swallow citizens wholeent://SD_ILS/0/SD_ILS:101722025-12-08T19:45:57Z2025-12-08T19:45:57Zby Barber, Benjamin R., 1939-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html">http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html</a><br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-12-08T19:45:57Z2025-12-08T19:45:57Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-12-08T19:45:57Z2025-12-08T19:45:57Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>Apples, insights and mad inventors : an entertaining analysis of modern marketingent://SD_ILS/0/SD_ILS:315282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bullmore, J. J. D.<br/>Format: Books<br/>Publication Date 2006<br/>Beyond six sigma : profitable growth throuth customer value creationent://SD_ILS/0/SD_ILS:315302025-12-08T19:45:57Z2025-12-08T19:45:57Zby Plaster, Gary.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www.loc.gov/catdir/toc/ecip0517/2005023556.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html">http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Connected marketing : the viral, buzz and word of mouth revolutionent://SD_ILS/0/SD_ILS:315372025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kirby, Justin.<br/>Format: Books<br/>Publication Date 2006<br/>The marketing gurus : lessons from the best marketing books of all timesent://SD_ILS/0/SD_ILS:320132025-12-08T19:45:57Z2025-12-08T19:45:57Zby Murray, Chris.<br/>Format: Books<br/>Publication Date 2006<br/>The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's successent://SD_ILS/0/SD_ILS:320142025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hodge, Richard.<br/>Format: Books<br/>Publication Date 2006<br/>The must-have customer : 7 steps to winning the customer you haven't gotent://SD_ILS/0/SD_ILS:320152025-12-08T19:45:57Z2025-12-08T19:45:57Zby Gordman, Robert.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Essentials of marketing communicationsent://SD_ILS/0/SD_ILS:315862025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2006<br/>Creative marketing : an extended metaphor for marketing in a new ageent://SD_ILS/0/SD_ILS:321192025-12-08T19:45:57Z2025-12-08T19:45:57Zby Fillis, Ian.<br/>Format: Books<br/>Publication Date 2006<br/>Does marketing need reform? : fresh perspectives on the futureent://SD_ILS/0/SD_ILS:321242025-12-08T19:45:57Z2025-12-08T19:45:57Zby Sheth, Jagdish N.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0518/2005025003.html">http://www.loc.gov/catdir/toc/ecip0518/2005025003.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Juicing the orange : how to turn creativity into a powerful business advantageent://SD_ILS/0/SD_ILS:321392025-12-08T19:45:57Z2025-12-08T19:45:57Zby Fallon, Pat.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www.loc.gov/catdir/toc/ecip065/2005036310.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing made easyent://SD_ILS/0/SD_ILS:321492025-12-08T19:45:57Z2025-12-08T19:45:57Zby Epstein, Kevin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip067/2006001861.html">http://www.loc.gov/catdir/toc/ecip067/2006001861.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing to women : how to increase your share of the world's largest marketent://SD_ILS/0/SD_ILS:321562025-12-08T19:45:57Z2025-12-08T19:45:57Zby Barletta, Marti.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005021741.html">http://www.loc.gov/catdir/toc/ecip0516/2005021741.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Identity and strategy : how individual visions enable the design of a market strategy that worksent://SD_ILS/0/SD_ILS:324682025-12-08T19:45:57Z2025-12-08T19:45:57Zby Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-12-08T19:45:57Z2025-12-08T19:45:57Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-12-08T19:45:57Z2025-12-08T19:45:57Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>Cheap : the real cost of the global trend for bargains, discounts &amp; customer choiceent://SD_ILS/0/SD_ILS:479832025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bosshart, David.<br/>Format: Books<br/>Publication Date 2006<br/>151 quick ideas to get new customersent://SD_ILS/0/SD_ILS:547852025-12-08T19:45:57Z2025-12-08T19:45:57Zby Wilson, Jerry R.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:24992025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally.<br/><a href="http://www.dibbmarketing.com">Digital materiall</a><br/>Format: Books<br/>Publication Date 2006<br/>Heritage marketingent://SD_ILS/0/SD_ILS:118282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Misiura, Shashi.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Fashion brands : branding style from Armani to Zaraent://SD_ILS/0/SD_ILS:60102025-12-08T19:45:57Z2025-12-08T19:45:57Zby Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>Free prize inside! : the next big marketing ideaent://SD_ILS/0/SD_ILS:115822025-12-08T19:45:57Z2025-12-08T19:45:57Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-12-08T19:45:57Z2025-12-08T19:45:57Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.ent://SD_ILS/0/SD_ILS:292672025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of services marketingent://SD_ILS/0/SD_ILS:297092025-12-08T19:45:57Z2025-12-08T19:45:57Zby Palmer, Adrian, 1955-<br/>Format: Books<br/>Publication Date 2005<br/>Simple solutions to effective marketingent://SD_ILS/0/SD_ILS:301012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Perrett, Dianne.<br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-12-08T19:45:57Z2025-12-08T19:45:57Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-12-08T19:45:57Z2025-12-08T19:45:57Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-12-08T19:45:57Z2025-12-08T19:45:57Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:123842025-12-08T19:45:57Z2025-12-08T19:45:57Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>FAQs on marketing : answered by the Guru of Marketingent://SD_ILS/0/SD_ILS:129592025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-12-08T19:45:57Z2025-12-08T19:45:57Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-12-08T19:45:57Z2025-12-08T19:45:57Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932025-12-08T19:45:57Z2025-12-08T19:45:57Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169452025-12-08T19:45:57Z2025-12-08T19:45:57Zby Godin, Seth.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-12-08T19:45:57Z2025-12-08T19:45:57Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing principles and best practicesent://SD_ILS/0/SD_ILS:169962025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hoffman, K. Douglas.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-12-08T19:45:57Z2025-12-08T19:45:57Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:115812025-12-08T19:45:57Z2025-12-08T19:45:57Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-12-08T19:45:57Z2025-12-08T19:45:57Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Branded nation : the marketing of megachurch, college, inc., and museumworldent://SD_ILS/0/SD_ILS:151402025-12-08T19:45:57Z2025-12-08T19:45:57Zby Twitchell, James B., 1943-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html">http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon051/2004052147.html">http://catdir.loc.gov/catdir/description/simon051/2004052147.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-12-08T19:45:57Z2025-12-08T19:45:57Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:278202025-12-08T19:45:57Z2025-12-08T19:45:57Zby Masterson, Rosalind.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:281812025-12-08T19:45:57Z2025-12-08T19:45:57Zby Etzel, Michael J.<br/>Format: Books<br/>Publication Date 2004<br/>What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneursent://SD_ILS/0/SD_ILS:284072025-12-08T19:45:57Z2025-12-08T19:45:57Zby Norman, Jan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003270.html">http://www.loc.gov/catdir/toc/ecip0415/2004003270.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Precision marketing : the new rules for attracting, retaining, and leveraging profitable customersent://SD_ILS/0/SD_ILS:362482025-12-08T19:45:57Z2025-12-08T19:45:57Zby Zabin, Jeff.<br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-12-08T19:45:57Z2025-12-08T19:45:57Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:166192025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2004 2003<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-12-08T19:45:57Z2025-12-08T19:45:57Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Customer behaviour : consumer behaviour and beyondent://SD_ILS/0/SD_ILS:278512025-12-08T19:45:57Z2025-12-08T19:45:57Zby Widing, Robert E.<br/>Format: Books<br/>Publication Date 2003<br/>Marketing and promotional strategyent://SD_ILS/0/SD_ILS:347312025-12-08T19:45:57Z2025-12-08T19:45:57Zby Gelder, Darren.<br/>Format: Books<br/>Publication Date 2003<br/>The marketing bookent://SD_ILS/0/SD_ILS:268082025-12-08T19:45:57Z2025-12-08T19:45:57Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 2003<br/>New consumer marketing : managing a living demand systement://SD_ILS/0/SD_ILS:301142025-12-08T19:45:57Z2025-12-08T19:45:57Zby Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-12-08T19:45:57Z2025-12-08T19:45:57Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=152701">http://public.eblib.com/choice/publicfullrecord.aspx?p=152701</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:121302025-12-08T19:45:57Z2025-12-08T19:45:57Zby Summers, Jane, 1962-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:121902025-12-08T19:45:57Z2025-12-08T19:45:57Zby Walker, Orville C.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-12-08T19:45:57Z2025-12-08T19:45:57Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>After image : mind-altering marketingent://SD_ILS/0/SD_ILS:158182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Grant, John, 1964-<br/>Format: Books<br/>Publication Date 2003 2002<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-12-08T19:45:57Z2025-12-08T19:45:57Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jobber, David.<br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing your productent://SD_ILS/0/SD_ILS:197962025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cyr, Donald G.<br/>Format: Books<br/>Publication Date 2003<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-12-08T19:45:57Z2025-12-08T19:45:57Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)ent://SD_ILS/0/SD_ILS:130622025-12-08T19:45:57Z2025-12-08T19:45:57Zby Chambers, Larry, 1947-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-12-08T19:45:57Z2025-12-08T19:45:57Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>The business marketing course : managing in complex networksent://SD_ILS/0/SD_ILS:130282025-12-08T19:45:57Z2025-12-08T19:45:57Zby Ford, David, 1944-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html">http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001056905.html">http://catdir.loc.gov/catdir/description/wiley034/2001056905.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Supply chains, markets and power : mapping buyer and supplier power regimesent://SD_ILS/0/SD_ILS:246012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cox, Andrew W.<br/>Format: Books<br/>Publication Date 2002<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:252362025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 2002<br/>Contemporary strategic marketingent://SD_ILS/0/SD_ILS:257832025-12-08T19:45:57Z2025-12-08T19:45:57Zby Brennan, Ross, 1957-<br/>Format: Books<br/>Publication Date 2002<br/>Welcome to the creative age : bananas, business and the death of marketingent://SD_ILS/0/SD_ILS:260702025-12-08T19:45:57Z2025-12-08T19:45:57Zby Earls, Mark.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www.loc.gov/catdir/toc/wiley031/2002512721.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Foundations of marketing theory : toward a general theory of marketingent://SD_ILS/0/SD_ILS:303032025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hunt, Shelby D.<br/>Format: Books<br/>Publication Date 2002<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-12-08T19:45:57Z2025-12-08T19:45:57Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:130022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Achieving excellence in selling : a South African approachent://SD_ILS/0/SD_ILS:98512025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blem, Norman.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Big brands, big trouble : lessons learned the hard wayent://SD_ILS/0/SD_ILS:106792025-12-08T19:45:57Z2025-12-08T19:45:57Zby Trout, Jack.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html">http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html">http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2002265702.html">http://catdir.loc.gov/catdir/description/wiley035/2002265702.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing South African tourism and hospitalityent://SD_ILS/0/SD_ILS:134302025-12-08T19:45:57Z2025-12-08T19:45:57Zby George, Richard.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-12-08T19:45:57Z2025-12-08T19:45:57Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing : creating and keeping customers in an e-commerce worldent://SD_ILS/0/SD_ILS:242352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Zikmund, William G.<br/>Format: Books<br/>Publication Date 2001<br/>Kellogg on marketingent://SD_ILS/0/SD_ILS:242452025-12-08T19:45:57Z2025-12-08T19:45:57Zby Iacobucci, Dawn.<br/>Format: Books<br/>Publication Date 2001<br/>The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:245042025-12-08T19:45:57Z2025-12-08T19:45:57Zby Silverman, George, 1942-<br/>Format: Books<br/>Publication Date 2001<br/>How to mind-read your customers : using insights from psychology to increase sales and develop better business relationshipsent://SD_ILS/0/SD_ILS:246182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Snyder, David P.<br/>Format: Books<br/>Publication Date 2001<br/>Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.ent://SD_ILS/0/SD_ILS:249842025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing briefs : a revision and study guideent://SD_ILS/0/SD_ILS:260362025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Emotion marketing : the Hallmark way of winning customers for lifeent://SD_ILS/0/SD_ILS:316402025-12-08T19:45:57Z2025-12-08T19:45:57Zby Robinette, Scott.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh041/00065374.html">http://www.loc.gov/catdir/bios/mh041/00065374.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh021/00065374.html">http://www.loc.gov/catdir/description/mh021/00065374.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/mh021/00065374.html">http://www.loc.gov/catdir/toc/mh021/00065374.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The marketing casebook : cases and conceptsent://SD_ILS/0/SD_ILS:340022025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2001<br/>Strategic market managementent://SD_ILS/0/SD_ILS:123452025-12-08T19:45:57Z2025-12-08T19:45:57Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Contemporary cases in South African marketingent://SD_ILS/0/SD_ILS:123482025-12-08T19:45:57Z2025-12-08T19:45:57Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2001<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketingent://SD_ILS/0/SD_ILS:135692025-12-08T19:45:57Z2025-12-08T19:45:57Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>Positioning : the battle for your mindent://SD_ILS/0/SD_ILS:156832025-12-08T19:45:57Z2025-12-08T19:45:57Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html">http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html">http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html">http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>The 11 immutable laws of Internet brandingent://SD_ILS/0/SD_ILS:103182025-12-08T19:45:57Z2025-12-08T19:45:57Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-12-08T19:45:57Z2025-12-08T19:45:57Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Retail managementent://SD_ILS/0/SD_ILS:173352025-12-08T19:45:57Z2025-12-08T19:45:57Zby Cox, Roger, 1936-<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : a strategic approachent://SD_ILS/0/SD_ILS:235542025-12-08T19:45:57Z2025-12-08T19:45:57Zby McColl-Kennedy, J. R.<br/>Format: Books<br/>Publication Date 2000<br/>Differentiate or die : survival in our era of killer competitionent://SD_ILS/0/SD_ILS:246162025-12-08T19:45:57Z2025-12-08T19:45:57Zby Trout, Jack.<br/>Table of Contents <a href="http://www.loc.gov/catdir/toc/onix03/99059991.html">http://www.loc.gov/catdir/toc/onix03/99059991.html</a><br/>Format: Books<br/>Publication Date 2000<br/>The Oxford textbook of marketingent://SD_ILS/0/SD_ILS:340302025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blois, Keith J. (Keith John)<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html">http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html">http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html">http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:138532025-12-08T19:45:57Z2025-12-08T19:45:57Zby Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-12-08T19:45:57Z2025-12-08T19:45:57Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Sales managementent://SD_ILS/0/SD_ILS:160072025-12-08T19:45:57Z2025-12-08T19:45:57Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-12-08T19:45:57Z2025-12-08T19:45:57Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:166112025-12-08T19:45:57Z2025-12-08T19:45:57Zby Berkowitz, Eric N.<br/>Format: Books<br/>Publication Date 2000<br/>Essentials of marketing : a global managerial approachent://SD_ILS/0/SD_ILS:167342025-12-08T19:45:57Z2025-12-08T19:45:57Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing outcomes for business managers. 6, Marketing strategiesent://SD_ILS/0/SD_ILS:170002025-12-08T19:45:57Z2025-12-08T19:45:57Zby Smit, Leon.<br/>Format: Books<br/>Publication Date 2000<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:170012025-12-08T19:45:57Z2025-12-08T19:45:57Zby Miller, Kenneth E.<br/>Format: Books<br/>Publication Date 2000<br/>Getting attention : leading-edge lessons for publicity and marketingent://SD_ILS/0/SD_ILS:232342025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kohl, Susan, 1959-<br/>Format: Books<br/>Publication Date 2000<br/>Customer behavior : consumer behavior & beyondent://SD_ILS/0/SD_ILS:102912025-12-08T19:45:57Z2025-12-08T19:45:57Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 1999<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-12-08T19:45:57Z2025-12-08T19:45:57Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Practical marketing and sales for South African businessent://SD_ILS/0/SD_ILS:132762025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blewett, Stephen.<br/>Format: Books<br/>Publication Date 1999<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:132872025-12-08T19:45:57Z2025-12-08T19:45:57Zby Strydom, J. W.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:138422025-12-08T19:45:57Z2025-12-08T19:45:57Zby Jain, Subhash C., 1942-<br/>Format: Books<br/>Publication Date 1999<br/>Electronic commerce : strategies and models for business-to-business tradingent://SD_ILS/0/SD_ILS:142592025-12-08T19:45:57Z2025-12-08T19:45:57Zby Timmers, Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/99037219.html">http://catdir.loc.gov/catdir/toc/onix03/99037219.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/99037219.html">http://catdir.loc.gov/catdir/bios/wiley041/99037219.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/99037219.html">http://catdir.loc.gov/catdir/description/wiley032/99037219.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-12-08T19:45:57Z2025-12-08T19:45:57Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:149262025-12-08T19:45:57Z2025-12-08T19:45:57Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 1999<br/>Great answers to tough marketing questionsent://SD_ILS/0/SD_ILS:149312025-12-08T19:45:57Z2025-12-08T19:45:57Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behaviour and marketing strategyent://SD_ILS/0/SD_ILS:268072025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Format: Books<br/>Publication Date 1999<br/>Kotler on marketing : how to create, win, and dominate marketsent://SD_ILS/0/SD_ILS:131072025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html</a>
Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-43626.html">http://lcweb.loc.gov/catdir/toc/98-43626.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/simon051/98043626.html">http://catdir.loc.gov/catdir/bios/simon051/98043626.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/simon031/98043626.html">http://catdir.loc.gov/catdir/description/simon031/98043626.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Principles of marketing.ent://SD_ILS/0/SD_ILS:136362025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:137632025-12-08T19:45:57Z2025-12-08T19:45:57Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 1999<br/>Internet marketing research : resources and techniquesent://SD_ILS/0/SD_ILS:137782025-12-08T19:45:57Z2025-12-08T19:45:57Zby Forrest, Ed.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing communications : principles and practiceent://SD_ILS/0/SD_ILS:138622025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kitchen, Philip J.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:147002025-12-08T19:45:57Z2025-12-08T19:45:57Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1999<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-12-08T19:45:57Z2025-12-08T19:45:57Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:153712025-12-08T19:45:57Z2025-12-08T19:45:57Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 1999<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:165082025-12-08T19:45:57Z2025-12-08T19:45:57Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/98016996.html">http://catdir.loc.gov/catdir/toc/mh022/98016996.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html">http://catdir.loc.gov/catdir/enhancements/fy0707/98016996-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/98016996.html">http://catdir.loc.gov/catdir/description/mh023/98016996.html</a><br/>Format: Books<br/>Publication Date 1999<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-12-08T19:45:57Z2025-12-08T19:45:57Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:145052025-12-08T19:45:57Z2025-12-08T19:45:57Zby Doyle, Peter, 1943-2003.<br/>Format: Books<br/>Publication Date 1998<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-12-08T19:45:57Z2025-12-08T19:45:57Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing researchent://SD_ILS/0/SD_ILS:152922025-12-08T19:45:57Z2025-12-08T19:45:57Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/97021710.html">http://catdir.loc.gov/catdir/toc/onix03/97021710.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1178939&custom%5Fatt%5F2=simple%5Fviewer">Marketing research</a><br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-12-08T19:45:57Z2025-12-08T19:45:57Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them foreverent://SD_ILS/0/SD_ILS:166162025-12-08T19:45:57Z2025-12-08T19:45:57Zby Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:70992025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Buyer behaviour : strategic marketing applicationsent://SD_ILS/0/SD_ILS:145062025-12-08T19:45:57Z2025-12-08T19:45:57Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 1997 1990<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:29802025-12-08T19:45:57Z2025-12-08T19:45:57Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing and information technology : the strategy, application and implementation of IT in marketingent://SD_ILS/0/SD_ILS:78362025-12-08T19:45:57Z2025-12-08T19:45:57Zby O'Connor, John, 1960-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Achieving excellence in selling : the South African approachent://SD_ILS/0/SD_ILS:139142025-12-08T19:45:57Z2025-12-08T19:45:57Zby Blem, Norman.<br/>Format: Books<br/>Publication Date 1997<br/>Even more offensive marketing : an exhilarating action guide to winning in businessent://SD_ILS/0/SD_ILS:146002025-12-08T19:45:57Z2025-12-08T19:45:57Zby Davidson, J. H. (J. Hugh), 1935-<br/>Format: Books<br/>Publication Date 1997<br/>