Search Results for Table service. - Narrowed by: Marketing.

Nontraditional media in marketing and advertising

2025-12-29T10:23:45Z

by Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2014

Marketing communications : a brand narrative approach

2025-12-29T10:23:45Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Consumer behavior & marketing strategy

2025-12-29T10:23:45Z

by Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Consumer behavior

2025-12-29T10:23:45Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Contemporary issues in marketing and consumer behaviour

2025-12-29T10:23:45Z

by Parsons, Elizabeth.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Strategic brand management : building, measuring, and managing brand equity

2025-12-29T10:23:45Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Predictably irrational : the hidden forces that shape our decisions

2025-12-29T10:23:45Z

by Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Book web site http://www.predictablyirrational.com/ Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format: Books
Publication Date 2008

Measuring marketing : 103 key metrics every marketer needs

2025-12-29T10:23:45Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

Marketing research

2025-12-29T10:23:45Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Format: Books
Publication Date 2007

Services marketing : people, technology, strategy

2025-12-29T10:23:45Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Marketing research : tools & techniques

2025-12-29T10:23:45Z

by Bradley, Nigel, 1958-
Klappentext Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007 2006

Marketing management

2025-12-29T10:23:45Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Introduction to marketing

2025-12-29T10:23:45Z

by Lamb, Charles W.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006 2005

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-12-29T10:23:45Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Advertising, promotion & supplemental aspects of integrated marketing communications

2025-12-29T10:23:45Z

by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

Brand failures : the truth about the 100 biggest branding mistakes of all time

2025-12-29T10:23:45Z

by Haig, Matt.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html Inhaltsverzeichnis Brand failures
Format: Books
Publication Date 2003

Sports marketing : a strategic perspective

2025-12-29T10:23:45Z

by Shank, Matthew D.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

Marketing management and strategy

2025-12-29T10:23:45Z

by Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

How come your brand isn't working hard enough? : the essential guide to brand management

2025-12-29T10:23:45Z

by Cheverton, Peter.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA
Format: Books
Publication Date 2002

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

2025-12-29T10:23:45Z

by Gummesson, Evert, 1936-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer
Format: Books
Publication Date 2002

Achieving excellence in selling : a South African approach

2025-12-29T10:23:45Z

by Blem, Norman.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2001

Internet marketing

2025-12-29T10:23:45Z

by Hofacker, Charles F.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: Books
Publication Date 2001

Global marketing : foreign entry, local marketing & global management

2025-12-29T10:23:45Z

by Johansson, Johny K.
Table of contents 1 Table of contents 2 Table of contents 3 Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033630.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2000

Eating the big fish : how challenger brands can compete against brand leaders

2025-12-29T10:23:45Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Marketing research

2025-12-29T10:23:45Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html Inhaltsverzeichnis Marketing research
Format: Books
Publication Date 1998

Marketing and information technology : the strategy, application and implementation of IT in marketing

2025-12-29T10:23:45Z

by O'Connor, John, 1960-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015155465&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1997

Services marketing

2025-12-29T10:23:45Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1996

Advances in relationship marketing

2025-12-29T10:23:45Z

by Payne, Adrian.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1995

Marketing in travel and tourism

2025-12-29T10:23:45Z

by Middleton, Victor T. C.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html
Format: Books
Publication Date 1994

Consumer behavior and marketing action

2025-12-29T10:23:45Z

by Assael, Henry.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://www.gbv.de/dms/hbz/toc/ht004238592.PDF Inhaltsverzeichnis Consumer behavior and marketing action
Format: Books
Publication Date 1992

Promotional strategy : managing the marketing communications process

2025-12-29T10:23:45Z

by Engel, James F.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
Format: Books
Publication Date 1991

Search Results for Table service. - Narrowed by: Marketing.

Nontraditional media in marketing and advertising

Marketing communications : a brand narrative approach

Consumer behavior &amp; marketing strategy

Consumer behavior

Contemporary issues in marketing and consumer behaviour

Strategic brand management : building, measuring, and managing brand equity

Predictably irrational : the hidden forces that shape our decisions

Measuring marketing : 103 key metrics every marketer needs

Marketing research

Services marketing : people, technology, strategy

Marketing research : tools & techniques

Marketing management

Introduction to marketing

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Advertising, promotion & supplemental aspects of integrated marketing communications

Brand failures : the truth about the 100 biggest branding mistakes of all time

Sports marketing : a strategic perspective

Marketing management and strategy

How come your brand isn't working hard enough? : the essential guide to brand management

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

Achieving excellence in selling : a South African approach

Internet marketing

Global marketing : foreign entry, local marketing & global management

Eating the big fish : how challenger brands can compete against brand leaders

Marketing research

Marketing and information technology : the strategy, application and implementation of IT in marketing

Services marketing

Advances in relationship marketing

Marketing in travel and tourism

Consumer behavior and marketing action

Promotional strategy : managing the marketing communications process

Consumer behavior & marketing strategy