Search Results for Target marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dTarget$002bmarketing.$0026pe$003dd$00253A$0026ps$003d300?dt=list 2025-10-18T10:29:34Z On target marketing in mobile devices online with smartphones and netbooks ent://SD_ILS/0/SD_ILS:46550 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Wess&eacute;n, Fredrik.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Creating the marketing experience : new strategies for building relationships with your target market ent://SD_ILS/0/SD_ILS:36606 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0513/2005015327.html">http://www.loc.gov/catdir/toc/ecip0513/2005015327.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:57829 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing strategy &amp; management ent://SD_ILS/0/SD_ILS:57379 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Phillips, Diane M., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Experiential Marketing : integrated theory &amp; strategic application. ent://SD_ILS/0/SD_ILS:56957 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:56282 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Cant, M. C. (Michael Colin), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing strategy and competitive positioning ent://SD_ILS/0/SD_ILS:56830 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hooley, Graham J., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Global marketing &amp; advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:22389 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Mooij, Marieke K. de, 1943- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Marketing for tourism, hospitality &amp; events : a global &amp; digital approach ent://SD_ILS/0/SD_ILS:22391 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hudson, Simon, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:22814 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:55789 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:54078 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Experiential marketing : secrets, strategies, and success stories from the world's greatest brands ent://SD_ILS/0/SD_ILS:21253 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Youthnation : building remarkable brands in a youth-driven culture ent://SD_ILS/0/SD_ILS:53444 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Britton, Matt, 1975-, author<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Marketing management ent://SD_ILS/0/SD_ILS:21920 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Marshall, Greg W.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Data mining applications with R ent://SD_ILS/0/SD_ILS:54188 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Zhao, Yanchang, 1977- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Business communication ent://SD_ILS/0/SD_ILS:21487 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Daniels, Dawn, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> How cool brands stay hot : branding to Generation Y ent://SD_ILS/0/SD_ILS:49549 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Bergh, Joeri van den, 1971-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing strategy : the thinking involved ent://SD_ILS/0/SD_ILS:49809 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hill, Mark E., 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Social media marketing : a strategic approach / Melissa S. Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher. ent://SD_ILS/0/SD_ILS:50684 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Barker, Melissa S.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> International consumer behavior in the 21st century : impact on marketing strategy development ent://SD_ILS/0/SD_ILS:54705 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Samli, A. Coskun.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Professional practice for interior designers ent://SD_ILS/0/SD_ILS:55230 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:2922 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Rosenbloom, Bert.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers ent://SD_ILS/0/SD_ILS:18657 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Stricker, Bradley.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2013<br/> E-marketing : applications of information technology and the internet within marketing ent://SD_ILS/0/SD_ILS:48275 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Molenaar, Cor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile ent://SD_ILS/0/SD_ILS:49748 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Proulx, Mike.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Ad critique : how to deconstruct ads in order to build better advertising ent://SD_ILS/0/SD_ILS:49822 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Tag, Nancy R.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How cool brands stay hot : branding to generation Y ent://SD_ILS/0/SD_ILS:47008 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Bergh, Joeri van den.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Assessment and planning in health programs ent://SD_ILS/0/SD_ILS:47702 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hodges, Bonni C.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Essentials of marketing management ent://SD_ILS/0/SD_ILS:43124 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Lancaster, Geoffrey, 1938-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hands-on social marketing : a step-by-step guide to designing change for good ent://SD_ILS/0/SD_ILS:46745 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Weinreich, Nedra Kline.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing to the new majority : Strategies for a diverse world. ent://SD_ILS/0/SD_ILS:49230 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Burgos, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Social marketing : influencing behaviors for good ent://SD_ILS/0/SD_ILS:49813 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Lee, Nancy, 1932-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> 101 management models : English edition ent://SD_ILS/0/SD_ILS:50163 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Mulders, Marijn.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Hospitality business development ent://SD_ILS/0/SD_ILS:22608 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hassanien, Ahmed.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2010<br/> Marketing 3.0 : from products to customers to the human spirit ent://SD_ILS/0/SD_ILS:5666 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> From witblits to vuvuzelas : marketing in the new South Africa ent://SD_ILS/0/SD_ILS:7074 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hefer, Dale.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Marketing communications : a brand narrative approach ent://SD_ILS/0/SD_ILS:16796 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Dahl&eacute;n, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> What is the impact of the branding strategy of His People City Bowl Christian Church on the perceptions of their target audience? ent://SD_ILS/0/SD_ILS:18845 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Roberts, Christine.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2009<br/> Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) ent://SD_ILS/0/SD_ILS:16615 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Godin, Seth.<br/>Format:&#160;Books<br/>Publication Date&#160;2009&#160;2007<br/> Marketing ethics ent://SD_ILS/0/SD_ILS:36142 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The I/O consultant : advice and insights for building a successful career ent://SD_ILS/0/SD_ILS:39697 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hedge, Jerry W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip085/2007047615.html">http://www.loc.gov/catdir/toc/ecip085/2007047615.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Packaging : design successful packaging for specific customer groups ent://SD_ILS/0/SD_ILS:8279 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Stephenson, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Buyer behaviour : understanding consumer psychology and marketing ent://SD_ILS/0/SD_ILS:16096 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Profitable marketing communications : a guide to marketing return on investment ent://SD_ILS/0/SD_ILS:34052 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Young, Antony, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip075/2006039729.html">http://www.loc.gov/catdir/toc/ecip075/2006039729.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> In search of the perfect job : 8 steps to the $250,000+ executive job that's right for you ent://SD_ILS/0/SD_ILS:39422 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Lowstuter, Clyde C.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Why customers do what they do : who they are, why they buy, and how you can anticipate their every move ent://SD_ILS/0/SD_ILS:11178 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Cohen, Marshal.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html">http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> The affluent consumer : marketing and selling the luxury lifestyle ent://SD_ILS/0/SD_ILS:33583 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Michman, Ronald D.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0616/2006021766.html">http://www.loc.gov/catdir/toc/ecip0616/2006021766.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Heritage marketing ent://SD_ILS/0/SD_ILS:11828 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Misiura, Shashi.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Brain tattoos : creating unique brands that stick in your customers' minds ent://SD_ILS/0/SD_ILS:11478 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Post, Karen.<br/><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu"><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu "target=_"blank>Connect to electronic version</a></a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Kidnapped : how irresponsible marketers are stealing the minds of your children ent://SD_ILS/0/SD_ILS:15540 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Acuff, Dan S., 1942-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html">http://catdir.loc.gov/catdir/toc/ecip058/2005003904.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2005003904-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2005003904-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Ethnic marketing : accepting the challenge of cultural diversity ent://SD_ILS/0/SD_ILS:37360 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Pires, Guilherme Dias.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The loyalty advantage : essential steps to energize your company, your customers, your brand ent://SD_ILS/0/SD_ILS:32808 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Durkin, Dianne M., 1947-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030979.html">http://www.loc.gov/catdir/toc/ecip055/2004030979.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Global marketing and advertising : understanding cultural paradoxes ent://SD_ILS/0/SD_ILS:36306 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Mooij, Marieke K. de, 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Ten deadly marketing sins : signs and solutions ent://SD_ILS/0/SD_ILS:11655 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html">http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html">http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2003026035.html">http://catdir.loc.gov/catdir/description/wiley041/2003026035.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Culture and positioning as determinants of strategy : personality and the business organization ent://SD_ILS/0/SD_ILS:29076 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Ellson, Tony, 1953-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www.loc.gov/catdir/toc/fy046/2003065683.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/hol053/2003065683.html">http://www.loc.gov/catdir/description/hol053/2003065683.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol056/2003065683.html">http://www.loc.gov/catdir/bios/hol056/2003065683.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Why people buy things they don't need : understanding and predicting consumer behavior ent://SD_ILS/0/SD_ILS:11805 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Danziger, Pamela N.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html">http://catdir.loc.gov/catdir/toc/ecip0415/2004003269.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html">http://catdir.loc.gov/catdir/enhancements/fy0913/2004003269-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2004003269-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:12826 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html">http://catdir.loc.gov/catdir/enhancements/fy1215/2002116683-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1084466</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010534986&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2002116683-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> A framework for marketing management ent://SD_ILS/0/SD_ILS:11978 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Buyer behaviour : a multi-cultural approach ent://SD_ILS/0/SD_ILS:15678 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Advertising media planning ent://SD_ILS/0/SD_ILS:9795 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Social marketing : improving the quality of life ent://SD_ILS/0/SD_ILS:26302 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:12753 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Managing front office operations ent://SD_ILS/0/SD_ILS:57135 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kasavana, Michael L., 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing management : knowledge and skills ent://SD_ILS/0/SD_ILS:16798 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing : best practices ent://SD_ILS/0/SD_ILS:16337 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing &amp; selling the travel product ent://SD_ILS/0/SD_ILS:18349 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Burke, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Break the curve : the entrepreneur's blueprint for small business success ent://SD_ILS/0/SD_ILS:13296 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Burns, Tim, 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:14919 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Value-added public relations : the secret weapon of integrated marketing ent://SD_ILS/0/SD_ILS:30073 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Harris, Thomas L., 1931-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html">http://www.loc.gov/catdir/toc/mh022/97037323.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html">http://www.loc.gov/catdir/description/mh023/97037323.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html.">http://www.loc.gov/catdir/description/mh023/97037323.html.</a> Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html.">http://www.loc.gov/catdir/toc/mh022/97037323.html.</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/97037323.html">http://www.loc.gov/catdir/bios/mh042/97037323.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> A preface to marketing management ent://SD_ILS/0/SD_ILS:13656 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Peter, J. Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> The successful marketing plan : a disciplined and comprehensive approach ent://SD_ILS/0/SD_ILS:16617 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Write on target : the direct marketer's copywriting handbook ent://SD_ILS/0/SD_ILS:16698 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Stein, Donna Baier.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Applications in basic marketing : clippings from the popular business press ent://SD_ILS/0/SD_ILS:16736 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Advertising communications &amp; promotion management ent://SD_ILS/0/SD_ILS:354 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format:&#160;Regular print<br/>Publication Date&#160;1997<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:2980 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Marketing ent://SD_ILS/0/SD_ILS:16613 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Etzel, Michael J.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Basic marketing : a global-managerial approach ent://SD_ILS/0/SD_ILS:13654 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Perreault, William D.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:22019 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780131902084.pdf">http://www.gbv.de/dms/bowker/toc/9780131902084.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> The marketing plan ent://SD_ILS/0/SD_ILS:13752 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Cohen, William A., 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Buyer behaviour : strategic marketing applications ent://SD_ILS/0/SD_ILS:17003 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;1995&#160;1994<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Promotional strategy : managing the marketing communications process ent://SD_ILS/0/SD_ILS:19684 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Engel, James F.<br/>Format:&#160;Books<br/>Publication Date&#160;1994<br/> Marketing tourism destinations : a strategic planning approach ent://SD_ILS/0/SD_ILS:57132 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Heath, Ernie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/91033980.html">http://catdir.loc.gov/catdir/toc/onix02/91033980.html</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004301986.PDF">http://www.gbv.de/dms/hbz/toc/ht004301986.PDF</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html">http://catdir.loc.gov/catdir/enhancements/fy0607/91033980-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/91033980.html">http://catdir.loc.gov/catdir/description/wiley032/91033980.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1992<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:14860 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003897182&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht003857318.PDF">http://www.gbv.de/dms/hbz/toc/ht003857318.PDF</a><br/>Format:&#160;Books<br/>Publication Date&#160;1991<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:11301 2025-10-18T10:29:34Z 2025-10-18T10:29:34Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://www.gbv.de/dms/bowker/toc/9780135561508.pdf">http://www.gbv.de/dms/bowker/toc/9780135561508.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;1988<br/>