Search Results for Thinking. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dThinking.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list 2026-01-01T00:06:57Z Nontraditional media in marketing and advertising ent://SD_ILS/0/SD_ILS:51892 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=025896283&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Sustainability marketing : a global perspective ent://SD_ILS/0/SD_ILS:49935 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Belz, Frank-Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses ent://SD_ILS/0/SD_ILS:49428 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Kennedy, Dan S., 1954-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Creative marketing : an extended metaphor for marketing in a new age ent://SD_ILS/0/SD_ILS:32119 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Fillis, Ian.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers ent://SD_ILS/0/SD_ILS:36248 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Zabin, Jeff.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> How customers think : essential insights into the mind of the market ent://SD_ILS/0/SD_ILS:13130 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm ent://SD_ILS/0/SD_ILS:12925 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Big brands, big trouble : lessons learned the hard way ent://SD_ILS/0/SD_ILS:10679 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Trout, Jack.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html">http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html">http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2002265702.html">http://catdir.loc.gov/catdir/description/wiley035/2002265702.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Under the radar : talking to today's cynical consumer ent://SD_ILS/0/SD_ILS:15687 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Strategic market management ent://SD_ILS/0/SD_ILS:15291 2026-01-01T00:06:57Z 2026-01-01T00:06:57Z by&#160;Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/>