Search Results for Value. - Narrowed by: Marketing.

Beyond six sigma : profitable growth throuth customer value creation

2025-12-08T23:13:29Z

by Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: Books
Publication Date 2006

The brand marketing book : creating, managing, and extending the value of your brand

2025-12-08T23:13:29Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Strategic brand management

2025-12-08T23:13:29Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Contemporary issues in marketing : principles & practice

2025-12-08T23:13:29Z

by Gbadamosi, Ayantunji, editor.
Format: Books
Publication Date 2019

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Social media explained : untangling the world's most misunderstood business trend

2025-12-08T23:13:29Z

by Schaefer, Mark W.
Format: Books
Publication Date 2014

Marketing

2025-12-08T23:13:29Z

by Grewal, Dhruv.
Format: Books
Publication Date 2014

Consumer behaviour

2025-12-08T23:13:29Z

by Parumasur, Sanjana Brijball.
Format: Books
Publication Date 2012

Brand media strategy : integrated communications planning in the digital era

2025-12-08T23:13:29Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

2025-12-08T23:13:29Z

by Neves, Marcos Fava.
Format: Books
Publication Date 2010

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip.
Format: Books
Publication Date 2008

Marketing

2025-12-08T23:13:29Z

by Etzel, Michael J.
Format: Electronic Resources
Publication Date 2007

In search of a new logic for marketing : the foundation of contemporary marketing theory

2025-12-08T23:13:29Z

by Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2025-12-08T23:13:29Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

The long tail : how endless choice is creating unlimited demand

2025-12-08T23:13:29Z

by Anderson, Chris, 1961-
Format: Books
Publication Date 2007

Services marketing : people, technology, strategy

2025-12-08T23:13:29Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Marketing management

2025-12-08T23:13:29Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-12-08T23:13:29Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Marketing payback : is your marketing profitable?

2025-12-08T23:13:29Z

by Shaw, Robert, 1950-
Format: Books
Publication Date 2005

The visionary package : using packaging to build effective brands

2025-12-08T23:13:29Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-12-08T23:13:29Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

2025-12-08T23:13:29Z

by Zabin, Jeff.
Format: Books
Publication Date 2004

New consumer marketing : managing a living demand system

2025-12-08T23:13:29Z

by Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: Books
Publication Date 2003

Marketing communications : contexts, strategies, and applications

2025-12-08T23:13:29Z

by Fill, Chris.
Format: Books
Publication Date 2002

Destination branding : creating the unique destination proposition

2025-12-08T23:13:29Z

by Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: Books
Publication Date 2002

Marketing management and strategy

2025-12-08T23:13:29Z

by Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

Principles of marketing

2025-12-08T23:13:29Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Marketing management

2025-12-08T23:13:29Z

by Kotler, Philip.
Format: Books
Publication Date 2000

Kotler on marketing : how to create, win, and dominate markets

2025-12-08T23:13:29Z

by Kotler, Philip.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/98043626-s.html Table of contents http://lcweb.loc.gov/catdir/toc/98-43626.html Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98043626.html Publisher description http://catdir.loc.gov/catdir/description/simon031/98043626.html
Format: Books
Publication Date 1999

Marketing research

2025-12-08T23:13:29Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix03/97021710.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html Inhaltsverzeichnis Marketing research
Format: Books
Publication Date 1998

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

2025-12-08T23:13:29Z

by Gordon, Ian, 1952 June 19-
Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html
Format: Books
Publication Date 1998

Marketing management : analysis, planning, implementation, and control

2025-12-08T23:13:29Z

by Kotler, Philip.
Format: Books
Publication Date 1997

Services marketing

2025-12-08T23:13:29Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1996