Search Results for Viral marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dViral$002bmarketing.$0026ps$003d300? 2025-05-03T15:44:32Z The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:2446 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Scott, David Meerman, author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The new rules of marketing &amp;amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp;amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:50273 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Scott, David Meerman author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, &amp; online media to reach buyers directly ent://SD_ILS/0/SD_ILS:5717 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Scott, David Meerman.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Connected marketing : the viral, buzz and word of mouth revolution ent://SD_ILS/0/SD_ILS:31537 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Kirby, Justin.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising in the digital age : theories &amp; practices ent://SD_ILS/0/SD_ILS:59400 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Yesiloglu, Sevil, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Hey whipple, squeeze this : the classic guide to creating great advertising ent://SD_ILS/0/SD_ILS:56955 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Sullivan, Luke, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2022<br/> Social media marketing : a strategic approach. ent://SD_ILS/0/SD_ILS:56952 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Zahay, Debra L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing fashion : strategy, branding and promotion ent://SD_ILS/0/SD_ILS:168 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Social media marketing : theories &amp;amp; applications ent://SD_ILS/0/SD_ILS:54050 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Dahl, Stephan, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Emarketing excellence : planning and optimizing your digital marketing ent://SD_ILS/0/SD_ILS:51028 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Health and medical public relations ent://SD_ILS/0/SD_ILS:49978 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Riggulsford, Myc.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:5730 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> UnMarketing : stop marketing. Start engaging ent://SD_ILS/0/SD_ILS:15205 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Stratten, Scott.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118176283.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> No press is bad press : exploring the effect of controversial advertising on brand image ent://SD_ILS/0/SD_ILS:18914 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Kuilman, Kate.<br/>Format:&#160;Manuscript<br/>Publication Date&#160;2012<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Unmarketing : stop marketing. Start engaging. ent://SD_ILS/0/SD_ILS:9628 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Stratten, Scott.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> DigiMarketing : the essential guide to new media &amp; digital marketing ent://SD_ILS/0/SD_ILS:15677 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Wertime, Kent.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html">http://catdir.loc.gov/catdir/enhancements/fy0829/2008297650-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Effective personal communication skills for public relations ent://SD_ILS/0/SD_ILS:6031 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Green, Andy, 1958-<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12542">http://www.books24x7.com/marc.asp?bookid=12542</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=174415</a> MyiLibrary <a href="http://www.myilibrary.com?id=72851">http://www.myilibrary.com?id=72851</a> MyiLibrary, Table of contents <a href="http://www.myilibrary.com?id=72851&ref=toc">http://www.myilibrary.com?id=72851&ref=toc</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html">http://catdir.loc.gov/catdir/toc/ecip0610/2006008147.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2006<br/> Public relations disasters : talespin--inside stories and lessons learnt ent://SD_ILS/0/SD_ILS:11374 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;McCusker, Gerry, 1962-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Media/impact an introduction to mass media ent://SD_ILS/0/SD_ILS:31606 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Biagi, Shirley.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising ent://SD_ILS/0/SD_ILS:10197 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Jaffe, Joseph, 1970-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html">http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Grapevine : the new art of word-of-mouth marketing ent://SD_ILS/0/SD_ILS:21000 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Balter, Dave.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005048942-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Entrepreneurial marketing : lessons from Wharton's pioneering MBA course ent://SD_ILS/0/SD_ILS:13114 2025-05-03T15:44:32Z 2025-05-03T15:44:32Z by&#160;Lodish, Leonard M.<br/><a href="http://www.contentreserve.com/TitleInfo.asp?ID={A6419000-F311-4483-A1A8-5CE02723D99B}&Format=50">Click for information</a> <a href="http://dproxy.library.dc-uoit.ca/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=59780">eBook available for Durham College via EBSCOhost. Click link to access</a> 123Library <a href="http://www.123library.org/book_details/?id=8384">http://www.123library.org/book_details/?id=8384</a> Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u">http://public.eblib.com/choice/publicfullrecord.aspx?p=117507userid=^u</a> ebrary <a href="http://site.ebrary.com/id/10001713">http://site.ebrary.com/id/10001713</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2001<br/>